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Wavelength USa 2014Visit some of america’S most pioneering,

SUcceSSfUl and admired companies 22 – 27 JUne 2014

INSIDE SILICON VALLEY

2 www.thesamewavelength.com

Join US for a Week and experience a lifetime of learning.

What iS Wavelength USa?

Meet the entrepreneurs, CEOs and thought leaders in the companies on the frontiers of service excellence, employee engagement, product and service innovation and doing business in an online, disrupted world.

In Dallas, Texas, we will have unique access to two of the world’s most iconic service businesses operating in very different markets – the legendary Southwest Airlines who dominate the US low-cost travel sector and, in top end luxury hospitality, the world renowned Ritz-Carlton Hotels.

In Mountain View, California, we will take you inside two of the most influential, innovative and disruptive companies on the planet: Google and LinkedIn – the latter has grown from start-up to 250 million users in ten years and is still growing at two a second!

In Palo Alto, we will meet the multi award-winning designers at IDEO, the innovation engine behind some of the world’s biggest brands, cited by Business Week as one of the world’s most innovative companies.

Over 48 hours, we will immerse you in the disruptive innovation of Silicon Valley. You will meet the leading entrepreneurs, VCs, commentators and executive leaders from the likes of Twitter, Facebook and Airbnb.

The delegates are a richly diverse group of senior corporate executives and highly successful social entrepreneurs from Asia, Europe, Africa and Australia.

Between June 22nd and 27th 2014 Wavelength will provide you with unique opportunities to get inside some of America’s most pioneering and successful businesses and into the heart of the digital revolution in Silicon Valley.

Wavelength USa 2014 3

Why yoU mUSt come With US

yoU Will be re-energiSed, refreShed, inSpired, edUcated and challenged by yoUr time With US!

challenge yoUr thinkingStep outside your industry and learn from alternative business models and cultures.1UnderStand cUStomer Service excellenceLearn how to engage the hearts and minds of employees to create a culture of service excellence.2go inSide Silicon valleySee for yourself how no industry is immune to the disruption of the digital revolution.3get the inSide track on innovationSee how step change innovation processes are designed and executed.4bUild yoUr global netWorkForge invaluable relationships with a network of peers andentrepreneurs from Europe, Asia, Australia and Africa.5


Who ’S thiS for ?Wavelength USA is for CEOs, MDs and other top leaders with the appetite and authority to change their businesses.

THE CORE THEMES OF THE WEEK

Service excellence, innovation, employee engagement and coping with digital disruption are relevant to most disciplines and all sectors but will be especially pertinent to leaders who are:

Responsible for driving customer service excellence

Charged with getting to grips with how technology and social media are disrupting their markets and customer bases

Aspiring to create a ‘great place to work’ culture and driving a progressive people/talent strategy

Driving innovation in products and routes to market

Joining the group will be a select number of leaders from Africa and Asia pioneering new business models focused on finding solutions to some of society’s biggest challenges. They add unique, challenging perspectives.


Who’S been beforeSince 2011, 75 top business leaders from 37 companies and 17 countries have participated in Wavelength USA...

Julie LyleChief Marketing Officer

Hong Kong

Ramky Subramanian Head of Consumer Banking – Thailand, Vietnam, & PhilippinesThailand

Bill WatersChief Corporate Strategy OfficerUSA

Reza Attar-Zadeh

Retail Banking Director

UK

Mark BaileyDirector of Group Customer Management & ServicesUK

Rolls-Royce

Amer SajedCEO USA USA

Lisbet Thyge Frandsen

Group Senior VP

People & Strategy

Denmark

Samer SayeghVice President for RetailKuwait

Tom Dyck

EVP Branch Banking

TD Canada Trust

Canada

Alison PlattDivisional Managing Director, Europe & North AmericaUK

Ian HoggCEO Australia and Asia PacificAustralia

Diane HerbertDirector of Human ResourcesUK

Graham BastinHead of Global Infrastructure DeliveryUK


An unparalleled combination of insight and inspiration, combined with a truly outstanding group of delegates, create a learning experience like no other.Martin George,Managing Director, Group Development, BUPA, UK


the plan: Week in detail

Dallas, Texas

Welcome to Wavelength USa

An in-depth briefing on the companies and detailed preparation to ensure you will derive maximum value from the trip.

Mountain View

google

We get inside the Googleplex, to see this game changer’s future strategy and how they ‘pretotype’ innovation.

Dallas, Texas

SoUthWeSt

Experience the world’s most successful airline and how it sustains its culture of legendary service.

Mountain View & Palo Alto

Half Moon Bay, California

ritz-carlton hotel

The leadership will show us how they create a global culture that delivers WOW service to an extremely demanding customer base.

Menlo Park

andreeSSen horoWitz

The hottest VC business in the Valley will showcase portfolio companies which will disrupt your industry!

DAy ONE SUNDAy

DAy FOUR WEDNESDAy

DAy TWO MONDAy

DAy FIVE THURSDAy

DAy THREE TUESDAy

DAy SIX FRIDAy

linked in

Get inside one of the Valley’s most disruptive businesses and learn what it takes to get to 250 million members in only ten years.

ideo

At the world’s leading design agency, a hands-on experience of the power of user led innovation.


half moon baydallaS

poSitively oUtrageoUS Service

Themes: service excellence, how to create a great place to work, and innovative people practices.

For 43 years Southwest has won every award there is for service, business savvy, outstanding company culture and safety. Operating in one of the world’s most regulated, lowest margin industries, they have set the standards for customer service and sustaining a great-place-to-work culture. Everyone wants to work at Southwest: in 2011 they received 193,000 applications for 4,300 jobs.

With revenues of $16 billion and 46,000 people (82% of whom are in a union) this amazing business continues to grow and innovate. In 2010 they acquired Airtran for $3 billion as part of their international growth strategy. The only airline never to have made a loss or laid anyone off, it is no surprise that Southwest is used as a case study by the world’s leading business schools. All aboard for a rare chance to meet the leaders and get behind the scenes at this truly remarkable organisation.

the beSt lUxUry hotel brand

Themes: service excellence, employee engagement, ‘you can’t be a legend without a great story’

With a 37% market share, Ritz-Carlton Hotels leads the ultra competitive luxury hospitality market. The Ritz-Carlton Hotel Company employs 38,000 people across 80 properties in 27 countries and has received all the major awards the hospitality industry and leading consumer organisations can bestow.

Hosted by Sue Stephenson, part of the executive committee reporting to the President and CEO, we will get behind the scenes and see for ourselves how an array of clever processes, structures and behaviours ensures the vision and values are brought to life, employees are totally engaged and customers wowed.

How do you inspire and engage staff in an industry renowned for low morale, poor pay and high turnover? Sue will also provide insights into Ritz-Carlton’s global sustainability ambitions.

Where yoU Will be going


moUntain vieW moUntain vieW palo alto

connecting talent and opportUnity at maSSive Scale

“LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today.” (Forbes magazine)

Co-founded 10 years ago by Reid Hoffman – one of Silicon Valley’s most successful VCs – LinkedIn’s IPO was one of the most successful in recent times.

With 250m members in over 200 countries, growing at an astonishing two a second, LinkedIn has utterly disrupted the recruitment industry. Its executive search business is building fast, eclipsing other online services and forcing head-hunters the world over to rethink their strategies. In short, everyone who is looking for their next job or looking for the right person will use LinkedIn.

We will meet the leaders and learn how they overcame the challenges of building something new and created a great-place-to-work culture and a business that’s quietly eclipsing social network poster children Twitter and Facebook.

the World’S leading deSign firm

Themes: ‘design thinking’, how to create a culture of innovation

IDEO is the innovation engine behind some of the world’s biggest brands.

Since 1991, IDEO has topped Business Week’s list of winners of the annual ‘Industrial Design Excellence Awards’, and is regularly cited as one of the most innovative companies in the world.

IDEO’s renowned multi-disciplinary culture and process of innovation have given rise to the Apple mouse, the first laptop computer, the Polaroid i-Zone instant camera, the Palm V, the soft-handled gripper toothbrush for Oral-B, and hundreds of other standard-setting designs.

Hosted by the CEO, Tim Brown, we will take part in a highly participative session to understand the power and applications of ‘design thinking’.

50,000 people changing the World

Themes: innovation culture, employee engagement, ‘the acceleration of everything’.

This $30 billion business of 53,000 people has changed the world. At the HQ of one the world’s most iconic companies you will get insights into how the digital revolution is causing ‘the acceleration of everything’ and thus how we build businesses, consume and interact with the world will be radically changed. In 2012, Google ranked Number 1 in Fortune Magazine’s prestigious ‘100 Best Companies to Work For’ list. Innovative benefits and the opportunity to pursue ideas that challenge the status quo are just a few of the attributes that have continued to maintain Google’s place as one of America’s most in demand companies for top talent. Google is an engineering-led company. One of the leaders we will hear from will be Alberto Savoia, Google’s Innovation Agitator and a true radical innovator.

A not-to-be-missed opportunity to get inside one of the world’s hottest, most iconic and disruptive companies.


inSide Silicon valley meet the entrepreneUrS

At Andreessen’s HQ, we will meet the founding entrepreneurs of their leading portfolio companies with technologies relevant to the delegate group.

over 48 hoUrS We Will...

dine With the valley Hosted by Silicon Valley Bank, we will have dinner with 30 or so of the leading entrepreneurs, angel investors, and executives from Twitter, Facebook, Netflix, journalists, thought leaders and commentators – all chosen to give compelling and honest insights into what’s happening and where it might all be heading.

Re-inventing payment systems, enabling card payment via phone.

meet the hotteSt companieSYou’ll meet the most disruptive innovators in Silicon Valley that are challenging existing business models.

These will include the likes of:

No industry is immune to the challenges of the highly disruptive global digital revolution centred in Silicon Valley.

The ways we produce, consume, interact, communicate and market have all been radically changed by the Valley’s culture of innovation. Over the course of an amazing 48 hours you will meet a cross-section of the leading VCs, entrepreneurs, commentators and executives who will provoke and inspire.

We’ve partnered with Andreessen Horowitz the hottest VC firm in the Valley and Silicon Valley Bank (SVB) to deliver this module. SVB bank an astonishing 70% of all VC backed technology companies in USA and in 2012, they banked seven out of ten of the Wall Street Journal’s top tech start-ups.

Andreessen Horowitz is the only VC to hold stock simultaneously in the three highest value social media companies Twitter, Groupon and Facebook.

The biggest disruptor the hotel industry has ever encountered.

One of the fastest growing cloud storage companies.

The hottest tech start up incubator in San Francisco.

core themeS

1

2

4


in Silicon valley it iS Said only the paranoid SUrvive.

Your business needs to be aware of the disruptive technologies and business models operating outside of your existing competitive set.3

thiS iS yoUr chance – Seize it.

During our time in Silicon Valley will address core themes every executive should be aware of….

BIG DATAEverybody’s talking about it but what is really

going on? We will cut through the myths and hype to discover how data can be used to step change service and personalisation.

CoRPoRATe VeNTuRINGMultinationals are opening venturing units in

Silicon Valley to access the innovation pipeline and keep track of disruptive technologies. We’ll meet the leaders of the Corporate Venturing teams from Proctor & Gamble, Ford and American Express to get inside their thinking and strategy.

INNoVATIoNHow do Silicon Valley leaders like Google &

LinkedIn innovate? Learn from the energy, speed, fail-fast attitude of the Valley’s startup culture.

WHAT’S NexT AND NexT NexT?We’ll get to understand not just what’s

happening now but what’s next and “next next”!


The opportunities to interact with industry leaders and network with colleagues from around the globe were unparalleled. They were timely and relevant, enabling me to effect change immediately.Julie C. Lyle, Chief Marketing Officer, Prudential Corporation, Asia


Before you GoOne of Wavelength’s team will speak with you to understand why you are coming, what your learning style is, to answer any questions you may have, and to talk through how you will communicate your experiences when you get back to the office.

On the GroundHosts will be comprehensively briefed about the make-up of the group and the issues you are keen to understand and dig into. All sessions will be as interactive as possible. We not only meet the leaders but also tour the facilities and meet frontline staff to get as full a picture as possible. After each session, there will be facilitated time for reflection and learning, and the last afternoon is given over to action planning for your return to work.

Capturing the WeekWe will be filming, audio recording, photographing and blogging the inputs, insights, ideas, and actions on a range of social media platforms, which will be available to your people back at base immediately and for use on your return.

landing the learningS Wavelength offers you world-class stimulus but real learning requires structure: we don’t do pointless inspiration. We ensure that real learning happens so that when you return to work you can make the most of your experiences.


the coStSCost: £21,500 + VAT

Social enterprise and ‘not for profit’: please contact us for price & terms.

The price quoted EXCLUDES all flights to and from and within the USA and all hotel room incidentals.

DATES:

Starts 9am Sunday June 22nd 2014 Ends 5pm Friday June 27th 2014

Wavelength USA was a truly inspiring, mind changing experience. Providing privileged access to some of the world’s finest companies and their leaders the programme created a unique opportunity to examine great innovation and customer service. My perspectives and approaches have undoubtedly been profoundly touched by the Wavelength experience.

Mark Bailey, Director, Group Customer Management, Rolls-Royce plc


THE SMALL PRINT1 Wavelength USA 2014 events will take place in Dallas, Half

Moon Bay, Palo Alto, Mountain View and San Francisco. Transfers between hotels and venues will be in private, luxury coach.

2 High-end accommodation will be provided, as follows: 2.1 In Dallas at The Four Seasons: the hotel’s features and amenities include business centre services including high-speed wired & wireless internet access; golf course; fitness centre; and swimming pool.. 2.2 In Half Moon Bay at the Ritz-Carlton Hotel: the hotel’s features and amenities include in-room wireless, high-speed Internet access and computer and fax outlets; an executive business centre; a spa and beauty salon; fitness centre with complete Cybex gym and yoga studio; and swimming, tennis and golf facilities. 2.3 In San Francisco at the Hotel Vitale: the hotel’s features and amenities include in-room wireless, high-speed internet access and laptop safe; a fully equipped business centre open 24-hours; a fitness room and spa.

3 All meals (i.e. breakfast, lunch and dinner) are included commencing with breakfast on Sunday 22nd June 2014 and ending with lunch on Friday 27th June 2014.

4 Passport and Visa requirements: all travellers to the USA must hold a valid passport. Travellers to the USA will also require a visa unless: • They are eligible to enter without a visa under the Visa Waiver Programme (please note that you will still be required to obtain a travel authorisation through the Electronic System for Travel Authorization, which can be accessed via the US Embassy website); or • They are exempt from the visa requirement.

5 For more information about these categories for British passport holders please see the US Embassy’s website: http://london.usembassy.gov/ nonimmigrant-visas.html

6 British passport holders may be eligible to travel to the USA under the Visa Waiver Programme, details of which are to be found at http://london.usembassy.gov/vwp.html. The failure to determine your eligibility for travel under the Visa Waiver Program may result in you being denied the opportunity to travel to the USA.

7 Delegates based outside the United Kingdom must contact the appropriate US consulate authority in their country of residence for full details of the relevant visa or travel authorisation requirements.

8 You should take the necessary steps to meet the visa or travel authorisation requirements which apply to you at the earliest time. Confirmation of eligibility under the Visa Waiver Programme can be obtained in some cases in under 72 hours. However, confirmation might take significantly longer than this, and it may be the case that you are not eligible to enter the United States under the Programme and therefore require a visa. Most visa applications require an interview at a US consulate authority. You should check with your local US consulate authority about the current visa application completion time. In most cases a fee will be payable. Medical treatment in the USA can be very expensive, and there are no special arrangements for British travellers. You should ensure that you have comprehensive medical insurance, which includes hospital treatment and medical evacuation to the UK. You should seek medical advice before travelling to the USA from your GP, practice nurse or travel health clinic, and ensure that all appropriate vaccinations are up-to-date. Additional health requirements may apply to travellers from outside the United Kingdom, and you should check with your local US consulate authority about what the relevant requirements are well in advance of travel.

9 The full fee for the tour must be paid to Wavelength Companies Ltd no later than Friday April 25th 2014 and failure to do this may result in the cancellation of the delegate’s place on the tour.

10 There is a minimum number of 15 delegates required for the tour to take place. If the tour is cancelled because of insufficient numbers delegates will be informed no later than 30 days before the scheduled tour start of June 22nd 2014.

11 As delegates are responsible for their own outward and homeward transport no arrangements have been made by Wavelength in the event that those outward or homeward journeys are delayed.

12 All monies paid to Wavelength Companies Ltd in respect of Wavelength USA 2014 will be held in a trust account.

13 In exceptional circumstances Wavelength may need to alter the details given in this brochure. If any changes to these details are required then Wavelength will make these changes clear to delegates.

Wavelength USa 2014Contact us to book a place or ask questions

[email protected]+44 (0) 7966 193 343

[email protected]+44 (0) 7714 521 061

aboUt WavelengthWavelength provide leaders with access to some of the world’s most admired companies and highly accomplished leaders to build their knowledge, insights, resilience, connectivity and networks.

At the heart of our work is Connect, a membership club offering leaders a year of inspiration, learning, access and new connections.

Our Wavelength USA programme enables top leaders to visit the companies at the frontiers of service excellence, employee engagement, innovation and into the heart of the digital revolution in Silicon Valley.

We also provide access to amazing speakers – highly accomplished business leaders who’ve been there and done it.

More information can be found at: www.thesamewavelength.com

COMPANIES WE WORK WITH:

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