Pho

to: P

rue

Lone

y/IW

MI

Water, Land and Ecosystems

Challenges, Opportunities and KM Infrastructure

Our visionA world in which agriculture thrives within vibrant ecosystems… • We do this through

– Sustainable intensification – agriculture for healthy ecosystems

– Benefit sharing mechanisms – Political and institutional

change

Pho

to: D

avid

Bra

zier

/IWM

I

Great Promise!

Five headed Hydra

Irrigation

Rainfed

Resource Reuse and Recovery

River basins

Information

Poverty, Institutions and gender

Ecosystem Services

Working in 10 river basins covering more than a billion people

A range of partnerships

Marketing, Communication and KM

• WLE is predicated on assumption that major changes are needed in Knowledge, Attitudes and Skills to address how ecosystems are managed to reduce poverty

• Blurred boundaries• Comms and KM has an emerging focus on

– Internal communication – Partnership engagement– Program coherence – Linking to global processes – Utilization and presentation of information from centers

Moving to new types of communication processes

Complementary but different approaches

Area Conventional Research Comms Comms for R4d

Objectives Contribute to bodies of knowledge Inform and provide

Change perceptions and behaviorContribute to development processes

Targets Researchers, scientists, academics

Multiple actors

Methodology One way, mechanisticPassive

Two way, iterative process, participatory

Strategies Publish in journals Attend scientific meetings Message focused Public Information

Systematic,Use multiple channels, products “targets” part of the process Focused on use rather than production

Skills Writing, multi media Facilitation, knowledge sharing, co-creation, aggregating/harvesting

When At end of research process Continuous process

Areas of KM

Corporate Comms and services

• Branding • Corporate

materias • Messaging• Website, Social

Media

Info Man & Internal Knoweldge sharing

• DBs: Documents, publications , Video & Photo DB &Contact DBs

• Regular internal meetings to share

• Discussion group• Sharing of

documents, wikis, etc

• Intranet/wiki

Outreach

• Media engagement

• Story banks and project stories

• Production of publications and materials

• Partnershp strategies

• Evants planning & management

Com-dev and social learning

• Workshop facilitation and documentation

• Dialogue processes

• Action research on com4dev, ict to support outcomes

• Support to projects to develop strategic comms

• Research on Communication

Approaches

Facilitating internal sharing

Engaging researchers

Producing IPGs,

foresight and knowledge

Decentralized approach

• Wikis, Blog, website

• Documenting workshops

• Social reporting

• Facilitating messaging

• Blogs, website• Capacity building

• Harvesting knowledge data

• Aggregating stories, news

• Managing information

• Opportunity funds• Leveraging

partners capacities• Regional/basin

comms KM • Engaging regional

and local partners

Achieving impact

• Repackaging research

• Co-creation of knowledge

• Use of KM tools to support outcomes (policy, scaling out, etc.)

Key questions/challenges• How can we develop internal communication systems

which are efficient and distributed do not overlap with centers and that support researchers ?

• How to harness the potential of 14 research centers and develop systems to aggregate and harvest information rather than duplicating efforts?

• How do we begin to define roles and responsibilities in different areas of the program and at different scales.

• How to support researchers to achieve development outcomes identified? How to support ‘innovation in research’

Some synthetic points for discussion

• Moving highly complicated, partnership, multi-dimensional programs

• Same ingredients but a fundamentally different way to do communication, knowledge management

• How do we support researchers to move from research outputs to development outcomes

• How do we move from the day-to-day/bread butter and KM to the strategic communication

• Engaging in development processes (either in values chains or “basins”)