Wardrobe startup to awesome scale-upagileaustralia.com.au/2018/slides/agileaus-2018... · SCRUM....
Transcript of Wardrobe startup to awesome scale-upagileaustralia.com.au/2018/slides/agileaus-2018... · SCRUM....
Wardrobe startup to awesome scale-up
Hyper growth with agility
OLIVER BRENNAN
Head of Engineering @ THE ICONIC
4 ½ years and counting
Organiser of @SydPHP
On Twitter at @BrOllie
OLIVER BRENNAN
Head of Development @ THE ICONIC
4 ½ years and counting
Organiser of @SydPHP
On Twitter at @BrOllie
I ha aw e c o!
PIERS WARMERS
Tech Manager @ THE ICONIC
3 ½ years and counting
On Twitter at @warmers
PIERS WARMERS
Tech Manager @ THE ICONIC
3 ½ years and counting
On Twitter at @warmers
I’m a ho y m !
THANKS!
CROSS FUNCTIONAL // WHAT HAPPENED?
https://theiconic.tech/
https://theiconic.tech
OUTLOOK // 50
1. ABOUT USWho we are
2. THE PASTOur story
3. THE PRESENTWhere are we today
4. THE FUTUREWhat comes next
TIMELIN
E
LISTENING?WHY ARE YOU
Tech ProgressiveGrowing fastChallenge the status quoCustomer firstYoung
THE ICONIC
MIX
TAPE V
OL. IV
OUR P
RIN
CIP
LES
QUALITYPEOPLETRUST and SUPPORTCHALLENGELEARNINGSUSTAINABILITYPRIDE
LET’S GO BACK IN TIME
STARTUP // 2011 - 2012
ENTHUSIASTICCOMMUNICATIONIT WAS AWESOMEGETTING SHIT DONEFRENETIC
S̀ysAd
Eng
QA
STARTUP // 2011 - 2012
CHAOSSTARTUP // 2011 - 2012
YOU NEED PROCESS
KEY LEARNING:
FAILURE IS A TEACHERFailing is OK!
“I’m surprised with all the support. Last time (prev company) I broke, like everything, all I got was criticism. Thanks again, let’s get on with it.”
We TRUST and ENABLE each other
GROWTH // 2012 - 2013
QUALITYLEADERSHIPCREATED PROCESSORGANISE TEAMSSCRUM
S̀ysAdEng
QA
UXD
PO
CTO
HeadEng
GROWTH // 2012 - 2013
#FAIL
GROWTH // 2012 - 2013
UNDERSTAND THE PROCESS
KEY LEARNING:
SCALING // 2013 - 2015
WE NOW CRAFT OUR SOLUTIONS
CROSS FUNCTIONAL BEGINS
WE NEED THE RIGHT PEOPLE ON THE BUS
WE START TO BECOME AGILE
CTO HeadEng
`DevOps
`
`
QA
EngPO
QA
EngPO
UXD
THE BACKLOGMEET MY FRIEND,
SCALING // 2013 - 2015
BACKLOGSOF DOOM!
TAKEOWNERSHIP
KEY LEARNING:
OWNERSHIP // 2015 - 2016
Leader leader organisationData Obsessed Teams comfortable to break normsIntroduced lean engineeringThe energy is contagiousWho are our customers
PLUMBINGOPERATIONS
Um el Fir l
Ex e Sp s e Sup m u r
Internal Customer Initiatives
External Customer Initiatives
CTO HeadEng
`DevOps
`
`
QA
EngPO
UXD
QA
Eng
QA
EngPO
UXD
PO
UXD
QA
EngPO
UXD
EVERYONE QUIT 2.0!
OWNERSHIP // 2015 - 2016
RESPECT CHANGE
KEY LEARNING:
REBUILD WITH CONFIDENCE
We believe that EXCEPTIONAL TALENT belongs in our team
CROSS FUNCTIONAL // 2017 - 2018
Introduced data scienceCustomer JourneyDrive InnovationOperational Rhythm
WE MERGED DYSFUNCTIONALTEAMS
CROSS FUNCTIONAL // 2017 - 2018
MEASURE THE CULTURE BEFORE RUSHING
CROSS FUNCTIONAL // 2017 - 2018
Discovery
FinanceQA
EngPO
UXD
QA
EngPO
UXD
Algorithms
QA
EngPO
UXD
Pick Pack & Dispatch
CTOHeadEng
D̀evOpsQA
EngPO
UXD
Checkout & Delivery
QA
EngPO
UXD
Data
ACTUALLY, IT’S LOOKING BETTER
CROSS FUNCTIONAL // 2017 - 2018
SELFRELIANCE
KEY LEARNING:
WE CROSS FUNCTIONAL
We never stop LEARNING
We never stop LEARNING
QA WAS STILL A BOTTLENECK
CROSS FUNCTIONAL // 2017 - 2018
THE OPTIMISATIONCONTINUES
CROSS FUNCTIONAL // 2017 - 2018
REBRANDEDOUR ENGINEERS
CROSS FUNCTIONAL // 2017 - 2018
WHAT’S NEXT?
THE FUTURE // WHAT IS NEXT FOR US?
WHAT’S NEXT?
THE FUTURE // WHAT IS NEXT FOR US?
PUSH THE T-SHAPED ENGINEER
RESTRUCTURE SOME MORE?PROGRESS TECH
DATA WILL DRIVE CHANGE
THE FUTURE // WHAT IS NEXT FOR US?
MORE MOBILITYREMOTE FIRST
KEY TAKEAWAYS
MISSION DRIVEN TEAMS
DEVELOP YOUR EMPATHY
THANK YOU
THEICONIC.COM.AU/CAREERS