Walter Frankel – Executive Roles Unit 4 – 26 Henry StreetGordonSydney – NSW 2072m. 0413185514 e. wfrankel@tpg.com.au

Areas of Expertise

Training & Personnel Development

Management Advice & Business Due Diligence

Business Development including Sales & Marketing – Strategic Planning

Operational & Financial Management – including Management Accounting & Reporting

Product Development / Branding & International Sourcing

Personal Profile Highly experienced Senior Executive with proven success in Sales & Business Development with an excellent track record of success in negotiating multi-million dollar commercial agreements, penetrated and establishing new markets with new products and services, launching new products and concepts and securing product distribution and marketing rights.

Roles as a Senior Executive/ Consultant have been as - GM Software Development & IT Installation Digital Signage Solutions, GM Sales & Marketing FMCG & as a Senior Retail Executive in charge of accounting, finance / administration, operations and merchandise/ buying.

An accomplished executive who is:-

Pro-Active, Results Driven & Commercially Focused Creative lateral thinker with a can do attitude. Analytical and Commercially astute in the Interpretation of

Facts and Figures Strong persuasive negotiating skills and techniques. Team Leader - Mentor

Sales & Marketing -- strength lies in the creation of niche markets supported by quality programs giving rise to compelling reasons for clients being able to gather customers and create new revenue streams with significant bottom line results.

Strategy – have assisted a number of start-up operations & distressed businesses to effect bottom line Profit results. Has been instrumental in the development of change management plans and go to market strategies, web marketing / applications, design of CRM systems, operational systems & procedures, personnel development and controls.

TRAINING - Facilitating, Lecturing & Mentoring - the secret to my success is in being able to communicate the message, build trust and recognition of my skills and authority .My teaching style is one that is all inclusive and dynamic using all facilities being available to bring real life scenarios up for discussion and student involvement in the learning process to achieve the desired outcomes for their course requirements and personal development.

Summary of Executive RolesPage 1 of 4

Walter Frankel – Executive Roles Unit 4 – 26 Henry StreetGordonSydney – NSW 2072m. 0413185514 e. wfrankel@tpg.com.au

2006 - General Manager – Pixsell Pty Ltd A software development & IT installation business for Digital Signage & Out of Home Private TV networks for captive audience

2001 – 2004 - CEO - InStore TV Pty Ltd Wholesale Distribution business selling – “As Seen On TV” Merchandise through Mass Market Retailers - Using the Power of TV both Free to Air and InStore to promote Purchases. Joint venture between Guthy-Renker and Papermoon.

2001 – 2004 - GM Sales & Marketing – Papermoon Pty Ltd Wholesale Distribution of General / Premium & Promotional Merchandise - Gifts / Toys & Novelties to B2B, SME, & Mass Market Retailers in Australia & New Zealand. Responsible for sourcing / buying both locally and Internationally. Product Placement with all Major Retail Groups

1992 – 2001 - Buyer / Manager Family owned Gift & Educational Toy Shops

1987 – 1992 - Financial Controller – Assistant to Managing Director Harris Farm Markets Fresh Produce Retailer, Wholesaler & Export Fruit & Veg, Wholesale Nuts & Confectionary – Butcher Shops

1984 – 1987 - Chief Accountant / Retail Operations / Merchandise Manager – Pick ‘n Pay Hypermarket, Brisbane – Mass Market Retailer / Supermarket

Pre 1984 - Employed in South Africa – Transferred to Australia to help set up Pick ’n Pay Hypermarket in Brisbane Woolworths Ltd RSA – Assistant Accountant HO Now owners of David Jones NedBank Syfrets UAL Holdings Ltd – Management Trainee John Orrs Ltd – Department Store – Menswear Assistant Shoprite Ltd – Student Sales Assistant

General Manager - Pixsell Pty Ltd

A software development & IT installation business for Digital Signage & Out of Home Private TV networks for captive audience.

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Walter Frankel – Executive Roles Unit 4 – 26 Henry StreetGordonSydney – NSW 2072m. 0413185514 e. wfrankel@tpg.com.auThe major investors invited me to develop a change management strategy for their recently acquired venture. The due diligence and establishment of the business was not going to plan under the guidance of one of the junior partners and cash burn rate was excessive. The role required an audit of the acquired assets - getting to grips with the business model - developing systems, procedures, creation of sales & marketing collateral and managing the day to day -Sales, Marketing, Finance and Operational matters.

Together with the sales team in Qld, NSW & WA created a sales funnel in six months of in excess of $20,000,000 potential.

Prepared the due diligence for the failed take over by Public Listed Company

IC2 Global Ltd.

CEO - InStore TV Pty Ltd

Wholesale distribution business selling – “As Seen on TV” Merchandise through Mass Market Retailers - Using the power of TV sets on the retail shop floor to promote sales.

Acquired the rights to the product range and business intellectual property from John Mills Ltd UK for Australia and New Zealand. www.jmldirect.com

Together with Big W managed and carried out a successful trial of selling “As Seen on TV” merchandise on the retail shop floor using the Power of TV sets to demonstrate the product and call customer to action to purchase.

This was a Joint Venture between Guthy-Renker & Papermoon.

www.guthy-renker.com.au

GM Sales & Marketing - Papermoon Pty Ltd

Wholesale Distribution of General / Premium & Promotional Merchandise, Gifts / Toys & Novelties to B2B, SME, & Mass Market Retailers in Australia & New Zealand.

Was responsible for both overseas sourcing and buying through to the product placement & marketing.

Successful product launches and placements included:

Rugby World Cup 2003 merchandise - Big W & Australia Post - $1m plus sales

Catchabubble & Touchabubbles - TV Advertised Promotion with over1.5 million Units sold to all major toy retailers, department stores, major mass retail groups and discounters in Australia & NZ.

December 2002 had the top two selling items by volume in David Jones Toy Department Touchabubbles & Bath Confetti.

Winsor Pilates DVDs and VHS Tapes - David Jones, Dick Smith Power House, Kmart & Big W. Directed the product placement and marketing campaign promoting Winsor Pilates in retail - achieve 30% market share of Retail sales as monitored by GKF for the category health and fitness DVD and VHS Tapes sales ( Winsor Pilates &.Taebo 2)

7. Total Gym 1000 (personal home gym) sold 35,000 units with a retail value in excess of $10,000,000 through Big W and Farmers in New Zealand.2003 & 2004

Financial Controller - Harris Farm Markets

Instrumental in facilitating the transition of the company from a privately owned family business to a public company structure owned by Panfida Ltd.

Negotiated together with the Managing Director the purchase of numerous business units to add to the retail operation, a wholesale distribution business in

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Walter Frankel – Executive Roles Unit 4 – 26 Henry StreetGordonSydney – NSW 2072m. 0413185514 e. wfrankel@tpg.com.auCanberra and an export business out of Flemington Markets of fruit and veg - managed the integration of the new ventures into to group.

The business units were made up of:-

25 Fruit & Vegetable Markets in Brisbane, Sydney & Canberra

5 Butcher Shops in Sydney

Wholsale & Export Fruit and Vegetables operations Sydney & Canberra & Newcastle

Dried Fruit, Nuts & Confectionery Wholsale Distribution in Sydney

3 Retail Shopping Centres & Warehousing Distribution Centres

Group Turnover was in excess of $200,000,000

Was part of the team that negotiated the privatization of the company through a buy back by the original owners from Panfida Ltd.

Assisted in downsized the enterprise following the dissolution of the public company, established the legal structures of the new entity, transferred the companies assets and reconstructed the financials of the new businesses.

http://www.harrisfarm.com.au/

Chief Accountant / Retail Operations / Merchandise Manager - Pick 'n Pay Hypermarket - Brisbane

Transferred from Pick n Pay Stores Limited in South Africa to Australia.

Responsible for the Financial and Management Operational Role in the Joint Venture Partnership between the Lieberman Family Company - JGL Investments of Melbourne and Pick n Pay South Africa in the establishment of Australia’s First Hypermarket in Brisbane.

Was part of the 5 Man Executive Management Team for the operation that successfully opened the project on time. (Now owned by Coles Group Ltd/ WesFarmers Ltd)

As Team Leader was responsible for creating and managing the largest single scanning POS System in Australia with over 70 checkouts in one line.

Create an annual turnover in excess of $100,000,000

As part of the 5 man team running the operation was responsible for the following sections

Finance and Administration (20 People)

Merchandise Manager / Controller of buyers for Clothing & Soft Goods ensured through proper range planning, financial / buying controls. Achieve markdowns below 5%. Managed 2 Buyers.

All operational sections including Centre Management, Receiving, Warehousing, Security and Checkout Operations - Capital Budgets of $20,000,000 for opening and annual operating expenses of $15,000,000 - (over 200 staff reports through Management of each section)

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