Wait Marketing Book Tour by Prof. Diana Derval

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“European, American and Asianconsumers are exposed to severalhundred advertisements a day. Inorder to reach them, it becomescrucial to communicate at the rightmoment at the right place.”

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www.wait-marketing.com

http://www.wait-marketing.com

“A TV commercial broadcasted athome is memorized by 17% of theconsumers. The same commercialdisplayed in a doctor’s waiting roomis memorized by 27% of theconsumers.”

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“Every media is potentiallyeffective provided it is applied at theright moment: when consumers arereceptive, which is the case whilethey are waiting.”

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“The question is «When andwhere are my customers the mostavailable for interacting with mybrand?» ”

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“There are multiple waiting times.The objective of Wait Marketing isto identify the best one for a specifictarget group based on theirbehavior, preferences and contour.”

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“It is more effective to target andto locate consumers according totheir preferences. Thus 100% of theconsumers waiting in a veterinaryclinic have a pet.”

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“Even firms with limited budgetscan make a difference by focusingon the most effective ways ofinteracting, on top of which you findof course contacts established inwaiting situations.”

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“Wait Marketing helps companiesturn consumers’ waiting time intothe perfect opportunity tocommunicate in an innovative,effective and «consumer-friendly»way.”

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Prof. Diana DervalTel +31 61 824 0803

[email protected]

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Wait Marketing is available on Amazon.com!


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Wait Marketing Book Tour by Prof. Diana Derval

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