W2C Forum #1 Grant Malcolm 20090715
21
Emerging Technologies at UWA A forum hosted by the Online Student Journey Project and the UWA Staff Web 2.0 Community Whither Web 2.0 at UWA? …or this goes with that Grant Malcolm
-
Upload
uwastudysmarter -
Category
Education
-
view
1.139 -
download
0
description
Presentation by Grant Malcolm at the UWA Emerging Technologies Forum on 15th July 2009 entitled 'Whither Web 2.0 at UWA - or this goes with that'
Transcript of W2C Forum #1 Grant Malcolm 20090715
Emerging Technologies at UWA
A forum hosted by the Online Student Journey Project and the UWA Staff Web 2.0 Community
Whither Web 2.0 at UWA?…or this goes with that
Grant Malcolm
What is Web 2.0?
• "Web 2.0" refers to a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web.
• Web 2.0 – the Internet as platform
Wikipedia http://en.wikipedia.org/wiki/Web_2.0
What does it all mean to me?
RSS Twitterfeed
MyUWA
alumniConnectNews
Events
iCal
MySource
Yahoo
AJAX
wireless
3G
A simple example – news syndication online
AddNewsItem
AddNewsItem
Really Simple Syndication (RSS)
Addnewsarticle
RSS
title, link, description, publication datetitle, link, description, publication datetitle, link, description, publication datetitle, link, description, publication date…
AddNewsItem
Web pageNewsRoom
Really Simple Syndication (RSS)
RSS
Addnewsarticle
MyUWA
alumniConnect
Netvibes
iGoogle
The Internet as platform
Blogs
MySpace
Netvibes
iGooglealumni
Connect
MySpace
MySource
MyUWA
NewsRoom
RSS feeds from the Cloud
Higher Ed News
SocialNetworks
NewspapersResearchblogs
Conferenceproceedings
Fundingopportunities
Notices
Selecting RSS feeds in MyUWA
Aggregating RSS feeds via Twitterfeed
RSS mashup via Twitterfeed
Higher Ed News
News Room
Researchblogs
Fundingopportunities
Notices
Tweets
RSS RSS
Joe Trippi• Address to Sydney Institute rebroadcast on Radio National’s
FutureTense 9th July 2009
• National Campaign Manager for Howard Dean’s presidential campaign in 2004
• Used online technology to organize what is claimed to be the largest grassroots movement in presidential politics.
• Dean for America at the time raised more money than any Democratic presidential campaign in history
• All with donations averaging less than $100 each
• Author of The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything
http://joetrippi.com/blog/?page_id=1374
Compelling contentYou know, if you have content, if you're a company or a party that's producing content, that I want, I'm going to go get it whether it's on YouTube, or whether it's an email, I'll open it, I'll find it. If you're just out there putting out trash, no-one's going to open it up, and everybody will figure out its trash.
So there's to be a premium on authenticity on providing content that people really want to know and find information about. Just you're not selling is not going to work. Just out there saying we're number one, we're number one, here's another email, we're number one, join up. It's not going to work. It's got to be compelling. That's the big difference here. The companies and industries that are used to running a cool ad and telling you 'Look you gotta try us', that is not going to work and so its gotta be when a friend of yours says 'You've really got to look at this', you're going to go click on the link and you're really going to look at it. And either you're going to say, 'Why did he waste my time?' or you're going to say to some of your friends, 'You've really got to look at this'.
http://www.abc.net.au/rn/futuretense/stories/2009/2614991.htm
Thank you!
Questions?
Whither Web 2.0 at UWA?…or this goes with that
