W O R L D

BATAworld

We are present in70+

countries across 5 continents

Bata is a portfolio company with20+

brands and labels

We make shoes in23 BATA-OWNED

shoe manufacturing facilities across 18 countries worldwide

and have inspired 20,000 entrepreneurs to work with us

We have…1 MILLION+

consumers shop in our stores every day

NO. 1global footwear company

35,000colleagues

5,300 stores worldwide

LOVE LIVING IN BATA S S I N C E 1 8 9 4

Founded in 1894, Bata is the world’s leading shoemaker in terms of volume. It designs stylish and comfortable footwear at surprisingly affordable prices. Bata is a family-run business with 5,300 stores to serve more than 1 million

costumers a day. Our products are manufactured in our 23 Bata-owned manufacturing facilities, across five continents.

HISTORY

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HISTORY HISTORY HISTORY

Our shoemakers make 2,200 pairs of shoes every day.The company increasingly focuses on innovation to meet the needs of its customers. In fact, T. Bata’s motto is “our customer is our master”.

The T.&A. Bata Shoe Company was founded in Zlin,

Czech Republic by the Bata siblings - Tomáš,

Anna and Antonín.This innovative company

is based on the old shoemaking tradition.

1894

1905

Bata developed its product division by turning each

individual into an entrepreneur.The School for Work was

founded to provide rigorousand thorough training to all

future Bata managers.First exports.Shoemaking qualityand many models to meet the quickly growing demand.

5,000 shoemakers make 2 million pairs of shoes every year.

Bata is a growing company that also ensures the development

of communities in which it operates by opening shops

and building homes, schools and hospitals near its plants.

Bata was the first to export shoewear worldwide.

Following T. Bata’s death, the company focused

on product diversification: tires, aircrafts, bicycles, machinery.

Still young, his son Thomas J. Bata calls the first international

employee conference.

1917

1909

1932

1925

As retail gained more and more importance. Bata developed different sales formats.

Following the country’s political reforms, Bata returned to Czech Republic,

where it became a national symbol of pride and success.

Although Bata managed 63 companies operating in various fields, shoewear represented the core of all production branches

with 60 million pairs sold in more than 30 countries each year.

New brands were launched in different key market segments:

BUBBLEGUMMERS, POWER,

MARIE CLAIRE, NORTH STAR.

1939 1989

1980

1970

Bata is the world’s leading footwear company. It now operates in over 70 countries worldwide

and relies on a network of about 5,300 stores, to serve more than one million customers each day.

Bata continued to focus on design, marketing and distribution

by opening several research centres in different parts of the world

in order to develop comfortable and stylish shoes.

The EUROPE STYLE CENTER , an European product development centre was

implemented in Padua, to focus on innovation and research to find materials and conceive technological

shoewear designs by creating top quality products and relying on the best suppliers worldwide

for its European shops.

Creativity, product innovation and research were at the core of Bata’s product development policy.

The resulted in the Premium Bata Collection, which stood out internationally

for its high standards.

1990

20092000

2017

L O G OB A T A

S INCE THE YE AR 2000Bata has been serving a million clients

every year with a business model based on quality and availability to all.

1894

192 4

1928

1938

The Bata name and logo have been translated into more than

14 LANGUAGES .

In some countries, the word “Bata” became synonymous with “shoes”

since it was the only footwear manufacturer around.

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1S E R V E W I T H PA S S I O N

Bata has always had a tradition of passion for shoe industry. The same is characterized by a hard working,

tight and determined team that pays close attentionto its customers’ needs in order to better satisfy their requests.

THIS DESIRE TO CONTINUE TO OFFER THE BEST PRODUCTS

AND SERVICES POSITIONS US AT THE FOREFRONT OF OUR INDUSTRY.

VALUES

C O U N T O N M E

At Bata, we feel part of the community in which we operate.

We thus support our customers, teams and communities by providing 

opportunities for the personal and professional growth of individuals.

As a global Group, we work with different cultures and respect each and every single one of them.

Our founder, Tomas Bata, knew how important it was to be the example in order to ensure a job well done.

We have never forgotten his words, and still believe in this philosophy today.

Our decisions are based on our long-term goals and never on immediate success.

I M P R O V I N G L I V E SE X C E E D C U S T O M E R E X P E C TAT I O N S

B E B O L D

Our company has always based itself on Daring Innovation, from the canvas shoes

that Tomas Bata launched while everyone else in Europe was dealing with leather or wood,

to its pioneering expansionon new continents, already since the 30s.

Bata believes in going the extra mile and beyond boundaries.

We proudly and rewardingly promote excellence through our organization’s “we can” culture.

The same is applied to our products, services and staff.We know that different customers have different needs

and we aim to exceed them all by implementing intrinsic values to each product we make.

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A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

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A D V E R T I S I N G C A M P A I G N S

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A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

A D V E R T I S I N GC A M P A I G N S

A D V E R T I S I N G C A M P A I G N S

HERBERT LEUPIN, DONALD BRUN,AND GUY GEORGET NOSTRUD'S EXERTIONS .

Some of Bata’s most famous advertising posters were made by Plakatstil style designers during the golden age of advertising, between the 40s and 60s.

Plakatstil (German for “poster style”) was characterized by bold letters, flat colors and simple compositions representing a single object.

19 49 195019 49

TH

E A

RT

OF

DE

SIG

N

B A T A B R I N G S A G A M E

1986

1950 -70

1980

1993

NIRVANA

KURT COBAIN WEARINGBATA WILSONS

1998

1999

1978

B A T A G O E SP O P

"DIFFICILE RESISTERE", 2004-2005(“Hard to resist”) worldwide

2004-2005 campaign.

200 4 -2005200 4 -2005

FASHIONWEEKEND

BATAFASHION

WEEKEND

BATABATA

FASHION FASHION

FASHION FASHION

FASHION FASHION

FASHION FASHION

FASHION FASHION

WEEKEND WEEKEND

WEEKEND WEEKEND

WEEKEND WEEKEND

WEEKEND WEEKEND

WEEKEND WEEKEND

BATA BATABATA

BATA BATABATA

BATA BATABATA

BATA BATABATA

BATA BATABATA

Prague hosted the very firstBata Fashion Weekend in April 2017.

Thousands of visitors were able to enjoyfashion and design shows over two days.

Many important celebrities,including TV stars, models, editors and bloggers,

came to the exhibition.The main intention was to present the new

“Me&Comfortable with it” Bata poster.The campaign was designed to send

a strong message: stay away from stereotypesand feel like a confident woman

with comfortable and sexy shoes.

P R AG U E

FA S H I O NB ATA

W E E K E N D

Created in France, Marie Claire brings

the Parisian style and sophistication to life.

The Patapata brand encompasses the

brighter and sunnier things in life.

Babybubbles was exclusively conceived for babies to differentiate them

from children. 

Ingenious and bright, B. First was created for

the most curious stagesof children’s lives.

Sundrop, a new collection offers high quality,

comfortable and stylish shoes at affordable prices.

Toughees offers alternative, quality and classical school

and work shoes at very convenient prices.

Combining Italian design with handcrafted details and top quality leather,

Bata’s premium Ambassador brand sets the standard for

European footwear.

From the savannas of Kenya, where it was born,

to the bustling streets of New York City,

the Bata Safari boot is the king of the jungle.

The International Footwear Brand offers suprisingly affordable, styles

and ultra comfortable shoes.

The English company Power kept its word since its 1971 foundation,

and has since been successfully designing and marketing contemporary,

durable, comfortable and convenient athletic footwear worldwide.

International brand specialized in children’s footwear,

clothes and accessories and that continuously develops new designs while enhancing

the quality of its products.

It’s time to rediscover TOMY Takkies. Generations of feet have felt the touch of TOMY Takkies; now they’re backand

making a serious statement.

Built for truly outdoorsy individuals, Weinbrenner

ensures the real essence of nature,travel, leisure and casual occasions.

North Star is an international sports /casual footwear

and accessories brand for youngsters.

P O R T F O L I OC O M P A N Y

B R A N D S

Selects the coolest sneakers and sports apparel for its customers to help

them design their own style.AW LAB addresses cosmopolitan, open-minded, curious, connected

and digitally-savvy individuals.

ULTRA LIGHT OUTSOLE and stylish casual footwear

for leisure activities.

ULTRA FLEXIBLE OUTSOLE with a smart casual style

for informal business and city use.

ERGONOMIC SHAPE & SOFT MATERIAL casual city footwear with a classical style.

COMFORTABLE HIGH HEEL dressy footwear for business

or special occasions.

CONTROLLED FLEXIBILITY AND PERFECT FIT the innovation of a product where fashion and design coexist: new

technological upper for one of a kind shoe.

Improving people’sdaily lifestyles with

AFFORDABLE, COMFORTABLE

and CONTEMPORARY

footwear.

T E C H N O L O G I E S

B A T AH E R I T A G ESPECIAL PROJECTS & COLLABORATIONS

The Bata Heritage products include the best shoes of the past: excellent quality footwear, global presence and values, such as responsibilities & service.

- Historical Heritage- Authenticity / Values- Global Presence

PILLARS:

M O R E T H A N 5 , 3 0 0S T O R E S

WINNINGFORMUL ATHAT COMBINESRETAIL ANDFRANCHISINGWORLDWIDE

I N D I A NO C E A N

N O R T HP A C I F I CO C E A N

S O U T HP A C I F I CO C E A N

N O R T HP A C I F I CO C E A N N O R T H

A T L A N T I CO C E A N

S O U T HA T L A N T I C

O C E A N

A R T I C O C E A N A R T I C O C E A N

R E TA I LC O N C E P T

R E DC O N C E P T

Red Concept is designed to allow customers to immediately see and recognize the Bata Brand, thanks to its clean layout. It is highlighted in red and white in all stores. These two colors also match the display items in stores to create more uniformity.

THE RED CONCEPT STORE CAPTURES CUSTOMERS BY PROVIDING A PLEASANT AND INSPIRING EXPERIENCE AIMED TO MAKE THEM FEEL THAT THIS "IS THE KING OF PRODUCTS".

D E L I G H TS H O P P E R S

W I T H A N E A S YA N D I N S P I R I N G

S H O P P I N GE X P E R I E N C E

T H E P R O D U C T I S T H E K I N G

& the Bata brand is immediatly recognizable

Angela is a working mom and wife.She is very busy and enjoys going shoppingat the Mall on the weekend.Angela wants to look and feel great,but doesn’t want to spend a fortune! She also needs shoes for her husband and kids, who don’t usually go to the Mall.She comes to Bata every week to see if there are any shoes or special deals for her and her family.

T A R G E T

“Makes me come in & try”

S T Y L E

“Makes me come back”

C O M F O R T

“Makes me buy”

W O W P R I C I N G

Our goal is to bringSWAGGER

to Bata with a “WOW“effect.

AWL A BC O N C E P T

AW LAB IS A LABORATORY OF TRENDS.

It selects a wide range of the latest and coolest sneakers and sportswear to allow customers to keep

on refreshing their style and originality.

AW LAB ADDRESSES COSMOPOLITAN, STYLE-SENSITIVE,

READY TO MIX AND MATCH, CURIOUS,CONNECTED AND DIGITALLY-SAVVY YOUNGSTERS.

Encourage customersto PLAY WITH STYLE,

suggest the latest trendsin sport lifestyle sneakers.

T A R G E T

H E L P I N G C U S T O M E R S

C R E A T E T H E I RO W N S T Y L E

A W L A B S E L E C T S

the coolest sneakers & sportlifestyle apparel

“Inspires and gives me great advice on my personal style”

S T Y L E

“I find everythingI’m looking for and more“

C H O I C E

“Encourages and serves me“

E X P E R I E N C E& S E R V I C E

Sara is a 21-year old student,who has just started her first job and is in love.She is a metropolitan, trend conscious, digitally-savvy sporty girl, and, like any other girl her age, she likes to spend her money on fashion.

W H AT I S W E I N B R E N N E R ?

The Weinbrenner brand is oriented towards people who want outdoor footwear, clothing and accessories that can be used

INSIDE AND OUTSIDE OF THE CITY.Savvy about product features, these customers

also want to look great in any situation.

Always on the lookout for the newest trends and technical features, today’s customer isn’t loyal to a single brand.

As a result, Weinbrenner is constantly doing market and product research to update its styles, while striving

to maintain competitive prices.

W E I N B R E N N E RC O N C E P T

O F F E R S C U S T O M E R SA N O P P O R T U N I T Y

to provide new fresh alternatives instead of casual wear shoes

T A R G E T

“I want a casual and functional look”

F U N C T I O N & S T Y L E

“I’m a sports and outdoor lover“

A C T I V E

“I’m savvy and know the products“

E X P E R T U S E R

Mark, 29-year old, is often out of town on the weekends and during the holidays; he loves nature. He needs good looking, performing and affordable gear for his leisure time, but also a casual everyday look, even if just to go out for a walk. He knows what’s available on the market.

WEINBRENNERis inspired by the

OUTDOORS.

B U B B L E G U M M E R SC O N C E P T

FOUNDED IN CANADA IN 1977. Inspired by Bubblegummers

Cartoons created by Jeff Wakefield

BRAND FEATURES. Bubblegum Fragrance,Colorful designs and Technological Outsole

TARGET CUSTOMERS:Millennials mothersAlways Connected

175 POINTS OF SALESin Latin America

BRAND POSITIONING

CONSUMER INSIGHT“I want my children to be happy and live their childhood to the fullest”.

OUR ROLEIs to be there for children during their formative years, and inspire them to explore, imagine and have fun while growing up.

PRODUCTS AND CONSUMER BENEFITSLong lasting, affordable, great fit, kind to the feet, cool design made right for children.

REASONS TO BELIEVEWe care! For over 39 years we’ve been growing with you! Products developed by experts. Safe.

BRAND PERSONALITY

Brand essence, happiness,colorful and light-hearted fun.Brings out of the essence of childhood.