Bata Presentation

CONTENTS Introduction of Bata Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Introduction

Pioneer in Footwear Industry

World’s Leading Footwear Retailer and Manufacturer

“We Know Shoes”- The Bata Advantage

Targets Masses as well as Classes

Worldwide Presence

Current Scenario(Worldwide)

Bata Today… Serves 1 million Customers per day Employs more than 40,000 people Operates 5000+ Retail Stores Manages a Retail presence in over 50 countries Runs 40 production facilities across 26 countries

2006 2007 2008 2009 20100

5

10

15

20

25

0

6.7 6.5 6.8 7.2 7.6

0

17.615.4 15.2 15 15

In Organised Retail

Overall Market Share

Global Presence

History Founded by Thomas Bata in 1894 at Zlin.

Incorporated as Bata Shoe Company Private Limited in 1931 in Kolkata, company went public in 1973-Bata India Ltd.

Established Factories in 5 States and expanded Operations

Established two tanneries at Batanagar and Mokamehghat in (1952).

Batanagar Unit – First Shoe manufacturing unit to receive the ISO 9001 Certification in 1993.

Vision

“To be a Dominant Player in Footwear market and offer Products, catering to Everyone’s

Need”

Mission

“To grow as Dynamic, Innovative and Flexible Manufacturer as well as Distributor while

maintaining a commitment to the Country, Culture and Environment in which we operate

and occupy greater market share”

Principles of Bata

Providing Quality and Value for Money

Constant Improvement in Operations

“Customer Our Master”- Thomas Bata

Leading the Community to Progress

Build Respect and Loyalty through service

CONTENTS

Introduction of Bata Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion

Organizational Structure (India)Uday Khanna(Chairman)

M.Villagran(M.D)

J. Bajaj(Director-

R&D)

A.Singh(Director-

HR)

A.Agarwal (Director-

Marketing)

F.M Hussein(Director-Finance)

J.G Clemons(Director-

I.T)

Functional LayoutManaging Director

Retail Marketing Manager CFO HR Manager

Retail services manager

Wholesale manager

Merchandising Manager

Costing and Efficiency manager

MIS Manager Export Manager

Area managerWholesale

Service manager

Merchandising Officer

Costing OfficerProgram Officer Export Supervisor

Shop manager Area manager Distributor

Functional Areas Of Bata(Contd…)

Research and Development

6 S.I.C’s ( Shoe Innovation Centres) Shoe Making Expertise Modern MethodsEg. Direct Vulcanization Process

Production & Operations

Own Production

Satellite Production

Outsourcing

Import

Manufacturing Process of BataConcept Designing

Cutting

Machining

Lasting

Finishing

Vulcanization

Quality Control

Distribution Channel Of Bata

RAWMATERIALS

FACTORY

FACTORY

CENTRAL DISTRIBUTION

CENTER(CDC)

OWNSTORES

DEPOT

WHOLESALERSAND

RETAILERS

CONTENTS


Functional Areas Of Bata (Contd…)Finance

Allocation and Application of Funds

Bankers- SBI,HDFC

2010-11: Dividend 40%,Profit 95.35 Crores

Marketing

Catering to Every Segment

Effective Pricing Strategies

Revamp Of Retail Stores

Promotional Activities

Product Offerings

Footwear for Industrial Purposes

Stylish and Colorful Shoes for Kids

Shoes for Athletic Needs

Footwear for School Kids

Product Offerings(Contd…)

Shoes for Modern Women Common Attractive Plastic FootwearAuthentic ,Modern Casual Footwear

Pricing

Fascinating Pricing Strategy (eg. Only Rs. 499/-)

Penetration And One Price Strategy

Offering Good Bargain

Place

Flagship Stores

Modern Retail Outlooka. City Storeb. Large Store Formatc. Family Stored. Factory Store

Promotion

Advertisement

Online Sales

Concept of Discounts and ‘Sale’

Free Home Delivery

Functional Areas Of Bata(Contd…)

Human Resource

Conservative Approach

Extensive Training Program

Major Labour Issues in Past

Information Technology

Usage Of ERP(Enterprise Resource Planning) And Tally Software for financial purposes.

CONTENTS


TRAINING AND DEVELOPMENT PROGRAM

" Doing the best at this moment puts you in the best place for the next moment. "

-Oprah Winfrey

Training and Development Program(Contd)

Technical Courses

ConceptOrientedCourses

Functional Courses

Management Courses

Industrial Courses

PresentationCourses

Training Program(Contd…)

• Materials for Shoe making

• Leather selection and grading

• Tanner’s Course• Basic Drawing and

Technical steps• Product

Development

Technical

Courses

ConceptOriente

dCourses

Functional

Courses

Management

Courses

Industrial

Courses

Presentation

Courses


• Job-Work Study

• Cost Control Methods

Technical

Courses

ConceptOriente

dCourses

Functional

Courses

Management

Courses

Industrial

Courses

Presentation

Courses

Training Program(Contd…)• Purchasing

Management

• Maintenance Management

• Accounting System

• Quality control

Technical

CoursesConcep

tOriente

dCourses

Functional

Courses

Management

Courses

Industrial

Courses

Presentation

Courses


• MANDEVCO(Managerial Development Course)

• COVOSOC( Connaisses Votre Societe )

Technical

CoursesConcep

tOriente

dCourses

Functional

Courses

Management

Courses

Industrial

Courses

Presentation

Courses


• Human Relations• Industrial Safety• Effective

Communication• Safety Hygiene and First

Aid• Floor Administration

Technical

Courses Concep

tOriente

dCourse

s

Functional

Courses

Management Course

s

Industrial

Courses

Presentation

Courses


• Presentation Skills

• SEMPROF ( Professional Seminar)

Technical

CoursesConcep

tOriente

dCourses

Functional

Courses

Management

Courses

Industrial

Courses

Presentation

Courses

Trainer table

Trainee table

Trainee Chairs

Set-Up Of Training Program

Assessment of Performance

Yellow : 50% to 65% Pink : 65% to 85% Brown : 85 % to 95 % Orange : 95 % and above

CONTENTS


Market Share & Competitive Analysis

Competitors

Organized Market Liberty Shoes Relaxo Footwear Metro Shoes Nike Reebok Adidas

Unorganized Market Local Retailers

Chinese Footwear

Weaknesses

›Insufficient Promotional

Activities›Not Par with Latest Fashion

and Trends

Opportunities›Women Segment›Outsourcing›Shoe Laundry

Concept

Threats›Huge

Competition›Price War

›Loss of Interest in Youth Segment

SOAR ANALYSIS (Contd…)

Aspirations

To Open Depots in Semi-Urban Areas

To launch more Signature Brands

Results

Occupy leadership position again

Change to Marketing driven firm from only Manufacturing

CONTENTS


SHOE-LAUNDRY- THE NEW BATA INITIATIVE

Shoe-Laundry Concept

Tie-Up With Few Emerging Entrepreneurs in Delhi.

Supporting the Innovative Idea of ‘Footwear Hygiene’.

7 Step Service Process

Dismantling Shoe Washing Thoroughly InspectingRepairing Assembling Final Touch Delivery

CONTENTS


Corporate Social Responsibility of Bata

Ethical Conduct Of Business Bata Children’s Program Step Towards ‘Environment Conservation’ eg. ‘Save Ganga Project’ Bata Museum and Core CSR Areas• Community Welfare• Healthcare• Poverty Eradication

Bata Shoe Museum

Suggestions

Identify Opportunities in Sector

To Operate in Tax-Free Zones

Shift mindset from “Brand Tenure-to-Brand Today Strategy”

Conclusion

" To conquer without risk is to

triumph without glory , a certain amount of opposition is a great help to a Man as Kites rise against, not with the wind “

-Thomas Bata

Bata Presentation

Documents

Transcript of Bata Presentation