Palestra de Marketing Digital - SEO (Otimização de Sites) e Google Adwords
Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business
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Transcript of Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business
@vroomdigital
LOCAL SEOLocal Results Come in a Variety of Quantities from 1 Pack to 7 Pack
3 Pack Of Results 6 Pack Of Results
“These Listing Are Very Achievable”
@vroomdigital
On page Over 60 On Page
Ranking Factors
Top On Page Factors:
• Domain & Authority
• URL Structure
• Sitemap & Site Accessibility
• Information Architecture
• Title Tags
• Meta Description
• Content
• H1Get These Right
From The Start
@vroomdigital
Ballybunion
Golf ClubOnsite SEO Audit
& Implementation
Simple Things Done Right1. Conduct Audit 2. Make SEO Changes 3. Track The Results
@vroomdigital
A Link
Can Come In Different Forms
External Websitewww.externalwebsite.ie
This is sample text to demonstrate a linkhttp://www.yourwebsite.ie
Your Websitewww.yourwebsite.ie
Sample Content That the external website are linking to
Links Are Vital For Your SEO Campaign To Succeed
@vroomdigital
OFF PAGE SEO
• Links
• Citations
• Blogging
• Social Shares
A Citation in SEO terms is:
“A direct reference to your business address on a 3rd party website – usually a business directory”
@vroomdigital
Cuckoo Events
Ranks Well For Non
Branded Keywords
Event
Management
Company
Cuckoo Events Rank
Well due to:
• Good On Page
SEO
• Strong Brand
• Great Blog
• Quality Links
@vroomdigital
Link Idea
Giveaway
Places To Get Good
Quality Irish Links
1. Local Directories
2. Quality Guest Post Websites
3. Relevant Associations
4. Business Partnerships
Download Detailed PDF Here:
http://vroomseo.ie/blog/sbs-links/
#SmartDublin
@vroomdigital
Google // PENGUIN UPDATE// Links
• Low Quality Links
• Irrelevant Links
• Large Quantity
• Paid Links
• Link Farms
“The easier it is to get a link
generally the less value it
holds”
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Google // PANDA UPDATE // Content
• Thin Content
• Keyword Stuffing
• Hidden Content
• Poor Quality Content
• Duplicate Content
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Precious Petals:
Manual Action
1. Identified The Problem2. Disavowed Bad Links3. Submitted a reconsideration request in May 144. Manual Action Was Removed in June 2014
@vroomdigital
As an SME what can you action from today?
SOCIAL MEDIA
1. Set Up Your Profile
2. Grow Your Following
3. Engage with your audience
4. Participate in groups/chats & #’s
5. Remember the 10:4:1 rule
• 10 = General Posts
• 4 = Blog Posts
• 1 = Sales Post
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As an SME what can you action from today?
BLOGGING
1. Start a blog with a purpose
2. Find your target audience
3. Write Content specific to them
and your audience will grow.
4. Integrate with Social Media
@vroomdigital
As an SME what can you action from today?
1. Set up Adwords @ https://adwords.google.com2. Sign in with Google Account email address or your Gmail username.3. Select country, time zone, and €/$ that you'd like to use for your account. 4. Look for a verification email5. Engage with Google Account ManagerGoogle Partners receive click vouchers for new clients.
@vroomdigital
As an SME what can you action from today?
AdWords Playbook
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing.
7. Implement conversion tracking.
8. Use Remarketing.
@vroomdigital
As an SME what can you action from today?
AdWords
1. Have a clear goal.
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing
7. Implement conversion tracking.
8. Use Remarketing.
@vroomdigital
As an SME what can you action from today?
AdWords Playbook
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match
6. Always Be Testing.
7. Implement conversion tracking.
8. Use Remarketing.
@vroomdigital
As an SME what can you action from today?
AdWords
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing
7. Implement conversion tracking.
8. Use Remarketing.
@vroomdigital
You get more reach from AdwordsYou get more reach from AdwordsEvery business has to start somewhere