Vracar Twitter conference
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www.cmv.org.rs
Osnove Twitter-a
#VracarTC
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Istorija • 2006. Jack Dorsey, Ewan Williams i Biz
Stone započinju projekat• March 21, 2006, Jack Dorsey (@jack) sent the
first Tweet.• Trebalo je da se zove Twttr• Ideja da putem SMS-a javite manjim skupinama
prijatelja čime se bavite u određenom trenutku• Prvi Twitterwall na festivalu South by
Southwest u Austinu 2007
www.cmv.org.rs
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• Šta je Twitter?
Jedinstven servis koji korisnicima Interneta omogućava razmenu sadržaja: linkova, fotografija, videa, komentara, anketa u realnom vremenu i potpuno besplatno.
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• SMS celom svetu
• Razmena sadržaja u 140 karaktera
• Srbija oko 300.000 otvorenih naloga
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Zamislite da živite u maloj kućici na proplanku u šumi i
hoćete da komunicirate.
Potrebno je angažovati ljude - Kako?
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Twitter zamislite kao žurku
Osluškujemo i učimo – ulazimo sa “velikim” ušima, ko govori?, šta govori? Ko su opinion maker –i ..
Učestvujemo u postojećim diskusijama
Kreiramo sadržaje samostalno
I
II
III
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Šta twitujemo?
• Twittujemo samo ono što nam privlači pažnju. TW nije mesto za info šta radim, gde sam i tako to
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karakteristike
• Otvoren
• Jednostavan
• Transparentan
• Brz
• Povezan
• Usredsređen na korisnika
• Dostupan
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Otvoren
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Jednostavan
• SMS kultura
www.cmv.org.rs
Transparentan
• Sve ostaje
Brži od zemljotresa• http://www.youtube.com/watch?
v=0UFsJhYBxzY
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Povezan
• foursquare
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Usredsređen na korisnika
• Svako može davati ideje
• Otvoren management
• Na početku DM nije postojao
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Dostupan
• Telefon
• Računar
• Tablet
• ...
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Follower
• korisnik koji prima naše tweetove (“prati” nas)
Follower iliti sledbenici
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Re-twitt ili RT:
• ponavljanje nečije poruke za koju verujemo da je od značaja i našim follower-ima
• JAVNO!
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#hashtag današnji #vracartc
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Twitter bon tonwww.adriatalk.com
• Ukoliko odgovarate na nečiji tweet koristite opciju Reply
• Ukoliko radite retweet (RT) nečijeg retweet-a, obavezno navedite originalni izvor RT
• Kada se nekom obraćate ili pominjete, obavezno ispred imena ubacite “@”
• real time tweet - obavezno koristite hashtag #utisak
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• Direct messages (DM) nikada ne koristimo za reklamne i promotivne poruke, već isključivo za privatne
• Ukoliko želite da promovišete nešto, ne činite to slanjem istih uzastopnih poruka.
• Kada želite da tweetujete neki sadržaj, naznačite u zagradi o kakvom se sadržaju radi (video, slika, pdf..)
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• Pomozite drugima ukoliko ste u mogućnosti.• Nemojte slati isključivo promotivne (spamerske)
tweetove.• Počnite da pratite zanimljive ljude. Veliki #fail je
kada ne pratite nikoga, bez obzira koliki je vaš broj follower-a.
• Skraćujte dugačke linkove koje šaljete. Lepše izgledaju, a i više vam mesta ostaje za poruku.
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Tviteraši su internet zaluđenici, asocijalni geekovi...
• Ne baš... #tweetupso, #tweetupBG, #vracartc
• Jako informisani, duhoviti, Pomalo hejteri, obožavaju komunikaciju, uglavnom dobronamerni
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Koraci koje treba zapamtiti
1. Naučite da baratate
2. Postavite svoj profil
3. Odredite nivo uključivanja
4. Budite autentični
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www.cmv.org.rs
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