Nagel cool twitter conference 2009
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Transcript of Nagel cool twitter conference 2009
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Case Study
• No money for marketing• Connect with the “cool kids”
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2008 Results
• About one event every week – professional development classes – free classes, brown bags, lunch & learns – workshops and seminars – webinars
• 47 of the 51 events met or exceeded our attendance goals.
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Pure promotion
On topic
Engage the community
Personal topics
How will you slice your pie?
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Looxii helps you listen
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Find the best username with namechk.
Promote your brand consistently by registering a username that is available on the majority of the most popular sites.
www.namechk.com
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Be RT-able
• Offer value to your audience.
• Be compelling. (It’s not about you.)
• Dan Zarrella’s research:• 2pm to 6pm W-Th-F• Ask for a RT
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Debbie Weil’s Rules:Writing Retweetable Tweets
• Always include a link–bit.ly, ow.ly or is.gd
• Use <140 characters
For more of Debbie’s rules, visit http://mashable.com/2009/10/06/retweetable-tweets/
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