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Volvo India

Presented to Ms. Sonam Singla

Presented by - Group 12

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Introduction

A Brand in India

Came into existence in 1998 in India

Hurdles and competition they faced

Brought Innovative and luxury approach

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Case Overview

Bid to DTC in 1998, rejected

No support from state transport corporation

Thought out of the box

Capture customers heart with theirentertainment and luxury service.

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Interstate coach rises from 20 in 2001 to5000 in 2011

Introduction of AC buses

Comprises of 76 percent of the luxury busmarket

Sell the concept not the tickets

First city bus to bmtc in jan 2006.

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Launched 14.5m intercity bus, longest inIndia

Competition from Mercedes Benz and Tatamotors

Entered into manufacturing in 2008

Making 1100 buses a year and hopes toraise production to 2500 by 2013/14.

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Started operating in tier II cities

Proved their mettle and showed theirpotential

Leaders in this segment.

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Analysis Understood the demand of the market and

grabbed the opportunity

Believed in selling not just the product but theconcept

Reached to the public through advertisements

Foresightedness and perseverance have been itspillars to success

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Interacted with people , had feedbackfrom them and kept maturing

Entered into manufacturing on seeing thecompetition from Mercedes Benz and Tata

motors.

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Recommendations Customer care centre of Volvo should be there.

State of art roads should be designed for publictransport.

Should look to reduce the cost withoutcomprising on the quality.

Mini buses should be introduced to connectsmall towns to tier II and tier III cities.

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Conclusion Everything has its own importance & there is

always enough space to capture the market andbe a brand in the market.

Their attributes like firm belief and perseveranceare its pillars of their success .

Volvo eventually become a part and parcel ofpublics life.

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Thank you