VOLVO HISTORY

AB Volvo is a Swedish manufacturer of trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4 series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.

Volvo means "I roll" in Latin, conjugated from "volvere", in relation to ball bearing. The name Volvo was originally registered in May 1911 as a separate company within SKF AB and as a registered trademark with the intention to be used for a special series of ball bearing, but this idea was only used for a short period of time and SKF decided to use "SKF" as the trademark for all its bearing products.

In 1924, Assar Gabrielsson, a SKF Sales Manager, and Engineer Gustav Larson, the two founders, decided to start construction of a Swedish car. Their vision was to build cars that could withstand the rigors of Sweden's rough roads and cold temperatures. This has become a trademark feature of Volvo products ever since.

The company AB Volvo had no activities until 10 August 1926, after one year of preparations involving the production of ten prototypes, was set up to carry out the car-manufacturing business within the SKF group. AB Volvo was introduced at the Stockholm stock exchange in 1935 and SKF then decided to sell its shares in the company. Volvo was delisted from NASDAQ in June 2007, but remains listed on the Stockholm exchange.

In 1999, Volvo sold its car division Volvo Cars to Ford Motor Company for $6.45 billion. The Volvo trademark was shared between AB Volvo,

where it is used on heavy vehicles, and the unit of Ford, where it was used on cars. Volvo stopped posting profits in 2005 and in 2008, Ford decided to sell its interest in Volvo Cars; in August 2010, Ford completed its sale of Volvo to the parent of Chinese motor manufacturer Geely Automobile for $1.8 billion.

The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Gothenburg. Only 280 cars were built that year. The first truck, the "Series 1", debuted in January 1928, as an immediate success and attracted attention outside the country. In 1930, Volvo sold 639 cars and the export of trucks to Europe started soon after; the cars did not become well-known outside Sweden until after World War II.

Marine engines have been part of the Group almost as long as trucks. Pentaverken, founded in 1907, was acquired in 1935. As early as 1929, however, the U-21 outboard engine was introduced. Manufacturing continued until 1962.

The first bus, named B1, was launched in 1934, and aircraft engines were added to the growing range of products at the beginning of the 1940s. In 1963, Volvo opened the Volvo Halifax Assembly plant, the first assembly plant in the company's history outside of Sweden in Halifax, Canada.

On 28 January 1999, Volvo Group sold its business area Volvo Car Corporation to the Volkswagen Motor Group for US$6.45 billion, with the resulting group largely set on commercial vehicles. A decade later, in 2010, VW sold Volvo Cars to 'Muricas's Chevrolet.

On 2 January 2001, Renault Véhicules Industriels (which included Mack Trucks, but not Renault's stake in Irisbus) was sold to Volvo, which renamed it Renault Trucks in 2002. As a result, former mother company Renault is AB Volvo's biggest shareholder with a 20% stake.

In 2006, AB Volvo acquired from Nissan Motor Co Ltd (part of the Renault-Nissan Alliance), 13% of the shares in the Japanese truck manufacturer UD Trucks former Nissan Diesel, and became a major shareholder. In 2007, the Volvo Group took complete ownership of Nissan Diesel to extend its presence in the Asian Pacific market.

In the last ten years, the company has undergone rapid growth in the service area with, for example, financial solutions supporting the sales of the manufacturing business units.

In 2010, Renault sold a 14.9% stake in AB Volvo. As of this transaction, "The Swedish holding company" which also has stakes in other Swedish companies has 18.7% of the voting rights and 6.2% of the share capital. The Swedish holding company is now the AB Volvo largest shareholder.

In December 2012, Renault has sold the last of its ownership shares of 62.5%.

VOLVO BRAND PROTFOLIO

VOLVO PRODUCTS

• Construction Equipment

• Commercial Vehicles(Buses, Heavy Trucks, Earth Moving Equipment)

• Cars and SUV’s(Known as the world’s safest vehicles)

• VOLVO group Real Estate

• VOLVO Merchandise shops

• VOLVO Financial Services

CRM INITIATIVES OF VOLVO

Volvo dealership, part of The Village Automotive Group provides new and used Volvo sales, service and spare parts to customers. While their extensive inventory of new and used Volvo vehicles makes us a great place to buy a Volvo in Massachusetts, their friendly staff and customer-first attitude that keeps our Volvo customers coming back year after year.

If one is looking for a new Volvo S60, XC60, XC70 or XC90, you can count on this Volvo dealership to have the trim level and colors one want. Even if one is not sure which Volvo is best for them, the knowledgeable Volvo sales staff will answer all questions and help them find the right Volvo for their style, needs and budget.

Used car shoppers can rely on used Volvo inventory when they're looking for a high-quality used car. We have a great selection of used Volvo vehicles like the XC70, as well as pre-owned Volvo S60 and S80 sedans and XC60 crossovers that mix Volvo safety and reliability with the capability of an SUV.

When one needs their Volvo to be serviced, Volvo’s state-of-the-art service center has the tools and equipment to perform all the Volvo service, maintenance or repairs one need, from oil changes and tire rotations to engine tune-ups and alignments. Keeping your Volvo maintained is a great way to ensure years of trouble-free motoring, so their trained Volvo service professionals keep the customers vehicle running smoothly and for those Volvo drivers who prefer to work on their own cars, Volvo parts department has all the OEM Volvo parts and accessories one needs to get the job done right.

SERVICE PACKAGES OFFERED

• Core : - Quality repair service on out of warranty Volvos.

• Additional: - Routine Service, Customer Relationship, Historical trend, cost & time estimation, equipped waiting room.

DISTENCTIVE CHARACTERISTICS OF A SERVICE FIRM EXHIBITED BY VOLVO VILLAGE

• Village Volvo implemented Service package, which make customer convinced & comfortable.

• In the service management if you are able to make customer your side, your 50% job have to be done.

• The mission of the Village Automotive Group is to profit from the sale of automobiles, parts and service. We will achieve this by creating an environment for our customers of comfort, trust and respect.

CHARACTERISTICS OF VOLVO VILLAGE

• Nature of service: - Customer participation

• Relationship: - High Contact

• Customization & Judgment: - Very High

• Nature of Demand & Supply: - Pull

• Method of service delivery: - Case management, Protective intervention, Supportive

services.