Volunteer Manual

Fall 2013

CFASF 300 Montgomery Street, Suite 1130, San Francisco, CA 94104

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Table of Contents

Page 3 Introduction

Page 3 Mission

Page 4 CFASF Membership & Society Fast Facts

Page 5 Volunteering FAQs

Page 7 CFA Institute Code of Ethics and Standards of Conduct

Page 9 CFASF Volunteer Code of Conduct

Page 11 Volunteer Agreement

Page 12 Committee Annual Plan

Page 13 Committee and Team Leader Tips for Success

Page 14 CFASF Event Chair Responsibilities

Page 15 Committee/Team Agenda Template

Page 16 CFASF Annual General Calendar

Page 17 Organization Charts

Page 20 Society Pillars &Committee Descriptions

Page 29 CFASF Staff Directory

Page 29 CFASF General Contact Information

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Thank you for being part of our team!

The CFA Society San Francisco sees our active volunteer base as a crucial component of our success, as well as a valuable benefit to members. The Society seeks to utilize the interests and talents of our volunteers in the day-to-day operations of the CFASF by providing multiple involvement opportunities aligned with a wide array of volunteer interests. We are delighted to have you on-board.

Network and build your career while you help your Society grow!

The society program and volunteer model is divided into five primary groups or clusters of committees, known as our Society Pillars: Education, Membership, Outreach, Career and Events. Each of these pillars represents the mission-focused categories of work done by the society for our members and constituents, with committees and sub-committees staffed by volunteers from among the membership. To enable success, each Pillar is supported by both society staff and a Board member liaison. This document is designed to provide you with valuable information as you embark on or renew your role as a CFASF volunteer. As many components of our organizational structure are new, this document is a starting point for information. A current copy of this document will be posted on our website, to reflect any updates and additions. We welcome your feedback and input.

Thank you for participating the CFA Society San Francisco's Volunteer program!

Sincerely,

CFA Society San Francisco Board of Directors and Staff

Mission Statement

The CFA Society San Francisco (CFASF) leads the investment profession by

promoting the highest standards of ethics and professional excellence through

education and fellowship.

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CFASF Membership Fast Facts:

With its origin dating back to March 1929, the CFA Society San Francisco (CFASF) is the second oldest

and seventh largest of the nearly 140 societies globally that now constitute the membership arm of the

prestigious CFA Institute, issuer of the Chartered Financial Analyst Designation.

We are part of an unusual association management universe that does not function within a traditional

chapter/parent framework; we are an independent California-incorporated 501c(6) non-profit

association, which affords us a level of autonomy within the larger CFA Institute community. Currently,

the Society’s 3,250 members include investment professionals employed by Bay Area banks, insurance

companies, investment counselors, brokers, public agencies, universities and corporations.

Member demographics:

Total Members: 3,027

78% men; 22% women

89% are CFA Charterholders

76% between the ages of 31-50 years of age

CFASF membership represents the following

finance industry segments:

Corportate Finance

Insurance

Investment Banking

Investment Management – Equities and Fixed Income

Pension and Endowments

Research – Equities and Fixed Income

Wealth Management

Sales/Development and Consulting

Many CFASF members hold the following job titles:

Chief Investment Officer

Director of Research

Partner/Principal

Investment/Research Analysts

Director/Managing Director

Portfolio Manager

Top employers include:

BlackRock Wells Fargo Franklin Templeton Investments Dodge & Cox Mellon Financial Charles Schwab Wells Capital RCM Capital Management Merrill Lynch Highmark Capital Management AXA Group Morgan Stanley Callan Associates Inc. Goldman Sachs JP Morgan Chase & Co. TIAA – CREF Barclays Global Investors Baillard Inc. Deloitte Bank of America Citigroup Matthews Intl

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Volunteering: Frequently Asked Questions

Q: Do I have to be a member of CFASF to volunteer? A: Yes. You must be a current member of the Society – Regular, Affiliate, Industry or Student. Q: What are the requirements for being a volunteer? A: In addition to membership, Society volunteers must adhere to the rules and guidelines set up by CFASF. Volunteers must sign the CFASF Volunteer Agreement, and will be asked to fill out the Volunteer Information form so that we can place you in an available role that best suits your skills and interests. Q: How do I get started? A: Contact Membership Coordinator Michael Reilly at 415.814.7902 or michael@cfa-sf.org to express your interest. As you communicate with Michael, your Volunteer Information form and current copy of your resume (if available) will help to place you on a team. Q: What is my time commitment? A: Our volunteer program offers a variety of options for service, depending on the amount of time you are able to commit. Volunteers can commit to a working on a small project just once for a few hours, or can volunteer to for one of CFASF’s many committees. The choice is yours. Q: Do I have to join a committee? A: No! Beyond our structured offerings, there are many ways to support your Society through in-office projects (like mailings and data research) and events support (like building name badges, filling gift bags and staffing large events.) Q: What types of activities does a volunteer do? A: CFASF has an extensive list of committees, events and projects, both large and small, which require the help of volunteers throughout the year. Volunteers who wish to volunteer for a short-term project – just for a day or two – might spend time in the Society offices doing data entry or addressing correspondence. Those with more time to offer might volunteer for an all-day event or choose to join – or even lead – a committee. The regular Volunteer Orientation Meetings are a great way to learn more about the specific projects and committees that are looking for volunteers and to ask more specific questions. Or, just call Michael! Q: Do the committees have regular meetings; if so, am I required to attend? A: All committee will meet quarterly, at minimum, either in person or by conference call. Most committees have a monthly meeting via phone to discuss issues and agendas. In-person meetings are generally held at the CFASF offices at 300 Montgomery Street, San Francisco. Q: How do the committees pay for their events? A: Many committees are allotted an annual budget for programs or projects. Most teams will work to cover direct program costs for events by admission fees collected from attendees. Q: How do committees promote their events? A: CFASF publishes an Events Calendar on its website, which features all Society events. In addition, the Society publishes a weekly event email and a monthly newsletter which highlight Society events. When

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events are co-sponsored with another professional organization or sponsored by a company, often the co-hosting organization will provide additional publicity. Q: May I volunteer on a committee and at an event or for a one-time project? A: Yes! Many of our volunteers give their time to several service areas. We are especially interested in recruiting long-term volunteers and therefore work to be flexible to accommodate changing availability and interest. Many of our volunteers have been with us for several years and have given hundreds of volunteer hours. Q: Do volunteers receive a discount on admission to CFASF events? A: The chair of each event attends at no cost, as do Society board members. Volunteers will also enjoy volunteer recognition events and other perks. Q: What are the networking benefits of being a volunteer? A: Volunteers have great opportunities to work with CFASF officers and directors, a wide range of speakers, CFASF staff, and other volunteers and members. This makes for a rich networking experience.

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CFASF Volunteer Code of Conduct

Conduct Volunteers are expected to follow rules of conduct designed to protect the interests and safety of all

volunteers, staff and membership of CFASF. The following are only some examples of inappropriate

conduct which could lead to dismissal:

Theft or inappropriate removal or possession of CFASF’s property or that of any CFASF volunteer, staff, agent or visitor, including failing to cooperate fully in any CFASF investigation.

Altering CFASF reports or records.

Volunteering under the influence of alcohol or illegal drugs and/or illegal or unauthorized possession, distribution, sale, transfer, or use of alcohol or illegal drugs in the volunteer environment. Even, and especially at CFASF Social Events when representing the society.

Creating a disturbance on CFASF premises, at sponsored activities or in areas which could jeopardize the safety of others.

Improper use of CFASF’s property or property owned by any other individual or organization.

Lack of cooperation, or other disrespectful conduct.

Violation of CFASF, federal, state, or local safety and health rules.

Inappropriate use of telephones, computer equipment or systems, mail system, e-mail system, facsimile machines, or other CFASF-owned equipment.

Unauthorized disclosure of CFASF proprietary or confidential information.

Sexual Harassment CFASF is committed to providing volunteers with an environment that is free from discrimination and

unlawful harassment. Actions, words, jokes, or comments based on an individual’s sex, race, ethnicity,

age, religion, or any other legally protected characteristic will not be tolerated. CFASF encourages

volunteers to bring any concerns regarding or specific incidents of sexual harassment to the immediate

attention of their team leader, Board Liason, and/or the Executive Director.

Conflict of Interest CFASF is judged, in large part, by the individual and collective performance of its volunteers. CFASF and

its volunteers must recognize the importance of a volunteer’s duty to CFASF, and to members and

supporters, to act in a manner that merits public trust and confidence.

Each volunteer must act in all matters in a manner that will safeguard the reputation and integrity of CFASF and will preserve and strengthen public confidence in CFASF activities. Likewise, volunteers must refrain from engaging in any transaction in which personal interests conflict, potentially conflict or appear to conflict with those of CFASF.

An actual or potential conflict of interest occurs when a volunteer is in a position to influence a decision that may result in a personal gain for you or for a relative as a result of CFASF’s business dealings. For the purposes of this policy, a relative is a person who is related by blood or

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marriage, or whose relationship with the volunteer is similar to that of persons who are related by blood or marriage.

Participation in any activity prohibited by this Policy can result in the termination of volunteer service.

Some conflict of interest situations are easily identifiable, whereas others are more subtle. Some of the

more common situations pertaining to volunteers rise to the potential conflicts set out below. This list is

illustrative only and should not be regarded as all-inclusive:

Accepting Payment or Gifts: No volunteer shall accept payment of any kind (including gifts, cash, discounts, concessions, services or other similar item or benefits) for services rendered as part of his or her volunteer service for CFASF. This includes payment for speaking engagements or for participation in workshops or similar activities.

Improper Influence: Any volunteer, or close relative, should not, when acting on his or her own behalf or when acting on behalf of another person, business or organization, attempt to influence CFASF’s position on any issue, matter or transaction nor participate in any discussions pertaining to a related organization.

Inside Information: Inside information should not be used either for the purposes of gaining advantage for one’s self, a close relative, or another organization or for any other purpose not specifically approved by CFASF.

Competing with CFASF: No volunteer shall prevent or hinder CFASF from lawfully competing with others or divert business or personnel from CFASF.

Political Activities: Volunteers are welcome to take an active interest and to participate in the political and governmental process in their own personal lives. However, except for registered lobbyists and others authorized to act on behalf of CFASF, volunteers participating do so as individuals and not as representatives of CFASF. To avoid any inference of support or sponsorship by CFASF, a volunteer must never represent that his or her political donation, endorsement or other political activity was made or engaged in with the approval, or on behalf, of CFASF. Likewise, volunteers must not engage in political activities during their volunteer service on behalf of CFASF.

The Making of Statements: No volunteer shall use CFASF stationery or any title of CFASF or refer to CFASF or misidentify him or herself as an employee thereof in connection with any matter as to which he or she is not authorized as a representative of CFASF and to express an opinion on its behalf.

Please refer to the CFA Institute Code of Ethics and Standards of Professional Conduct, which is included

in this booklet and is available here: http://www.cfainstitute.org/ethics/codes/ethics/Pages/index.aspx

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CFASF Volunteer Agreement

As a volunteer/intern with the CFA Society San Francisco (CFASF), I recognize that I am an important part of a complex team and while my involvement has many benefits, it also has some restrictions. To ensure a beneficial experience for all parties, I agree to the following conditions:

I agree to adhere to the code of ethics and the policies & procedures of CFASF.

I will inform my CFASF contact or the volunteer coordinator of any previous injuries that may affect my ability to safely complete volunteer tasks.

I understand that CFASF assumes no responsibility or liability for my safety or for the consequences of my actions.

I will exercise reasonable care in the use and protection of CFASF equipment and supplies.

I understand that I may have access to personal information regarding CFASF members on an as needed basis and further understand that such information is confidential, especially contact data, and that it is not to be disclosed to any outside party in written or verbal form, nor in an electronic communication such as email, publicly-accessible websites, etc. or to use for direct personal gain.

I understand that I may have access to CFASF society files and information on an as needed basis and will not disclose this information to an outside party in written or verbal form, nor in an electronic communication such as email, publicly-accessible websites, etc. or to use for direct personal gain.

I understand that I may not act as a representative of CFASF in any official manner. This includes contract negotiations and commitments of resources.

I understand that I may not initiate or engage in any media event pertaining to the organization without the prior approval of CFASF. Requests for media engagements will be referred directly to CFASF Executive Director or the Communications Coordinator.

I understand that no schedule of hours are guaranteed for the volunteer work I will perform for CFASF; that CFASF may determine at any time that it no longer needs such volunteer services performed, and that I may decide to end my volunteer activities for CFASF at any time.

I will make an effort to maintain my work in such as fashion as to be able to hand off my responsibilities to the next volunteer in an organized and timely manner.

If I do not finish an assigned task before my volunteer efforts with CFASF conclude, I will inform the CFASF staff or volunteer coordinator of my progress to date.

I will communicate regularly with my team, and report on program progress as requested to my committee chair and/or volunteer coordinator and staff.

I agree that I have read, understood, and will comply with the sexual harassment policies of the Society.

I understand that the terms listed above are not all-inclusive and may be updated, as needed.

By signing below, I agree to all terms and conditions for participating in volunteer activities with the CFA Society of San Francisco, as kept updated on the website volunteer page (www.cfa-sf.org.)

Signature of Volunteer Date

Print Name

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Committee Annual Plan:

[Pillar: Committee Name]

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dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

[YEAR] Committee Members include: First Last, Title, Company – (415) XXX-XXX,

name@email.com

First Last, Title, Company – (415) XXX-XXX, name@email.com

First Last, Title, Company – (415) XXX-XXX, name@email.com

First Last, Title, Company – (415) XXX-XXX, name@email.com

First Last, Title, Company – (415) XXX-XXX, name@email.com

First Last, Title, Company – (415) XXX-XXX, name@email.com

Current FY Goals: Specifically, the [Committee Name] seeks to accomplish the following goals:

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Specifically, the [Committee Name] intends to accomplish these goals through the following specific tactics:

Tactic, Project or Initiative Committee Member Responsible

Budgetary Requirements: Project or Initiative (as defined

above) Expected Expenses Expected Revenue Total

Totals

Staff Requirements: We foresee the need for specific CFASF Staff Support in the following ways:

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Review and Approval: This document is designed to be both a strategy-alignment and a budgetary tool, and should be created through a partnership of the specified committee chair and the appropriate staff and board liaisons. It must be reviewed prior to financial approvals, and should be submitted and reviewed prior to the formal approval of the society’s annual budget.

Committee Chair Board Liaison Staff Liaison Board President Executive Director

Submission Date: XX/XX/XX Approval Date: XX/XX/XX

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Committee Chair and Team Leader Suggestions & Tips for Success

Each Pillar and team is unique, with different goals and timelines, budgets and objectives. While not

quite “rules,” here are some tips for success as you take on the role of Chair or Team Leader for your

Pillar’s committee or sub-committee.

1. Work closely with your Pillar’s Board and Staff liaisons to ensure your team stays on track with the overall goals of the Society.

2. Start with the Committee Detail Report Form. This document defines and represents a business plan for your team, and give you a document against which to track your success, as well as clarify in advance any questions pertaining to budget and number of potential programs.

3. Scheduling and leading meetings: Depending on your group, these meetings could be seasonal, or they could be weekly/monthly/quarterly. You may choose to hold these via conference call, coordinate through email communication or even meet in person with your team members. You’re welcome to use CFASF resources; please schedule use of the Society conference line and office space through your Pillar Staff Liaison.

4. Plan ahead! If you think your team wants to do a project in three, six or nine months start early to develop ideas and identify potential speakers.

5. Play the role of motivational coach. Your team members will help build success in your endeavors, but all volunteers need motivation and even some hand-holding. Don’t be afraid to reach out and check in with your fellow volunteers.

6. Volunteers may come and go. If your team suddenly needs some additional hands, Society staff is here to help you recruit new volunteers and ensure success of your team projects.

7. Have fun! This is a great professional development opportunity for those seeking to enhance their leadership skills and experience.

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Event Chair Responsibilities

Discuss event or program vision with Committee Chair or Team Leader to gauge level of member interest in speaker or topic.

Confirm with CFASF staff which dates are available on CFASF calendar

Secure speaker(s), confirm date with speaker(s), and request CFASF staff add it to the events calendar.

Write event description (i.e. catching title and marketing buzz) and compile speaker bio(s). Email event description and bio(s) to CFASF staff (tracy@cfa-

sf.org) for web posting.

Determine if event qualifies for CE credit (or ethics credit, specifically) and state in e-mail to tracy@cfa-sf.org.

Review posting on web site for accuracy: data, location, time, etc.

Follow up with speaker(s) to confirm A/V needs, number of guests, availability of handouts, etc. Request the presentation slides, and forward to CFASF staff.

Confirm attendance with staff one week before event.

If desired, send pre-event survey to registered attendees. Share results with speaker(s).

Greet and introduce speaker at the event. At conclusion of event, present speaker with “thank you” gift, and highlight upcoming CFASF events.

Follow-up with a written thank you to speaker and sponsor (if applicable.)

Provide a write-up for the newsletter. Forward write-up to tracy@cfa-sf.org.

Additional Policies:

• Each speaker may bring up to two guests at no charge • Event chair may attend event for no charge. • Joint programs require additional planning steps and must be coordinated through CFASF staff. • If attendance of >80 is expected (i.e. high profile speaker or topic) and an outside venue is desired, you must coordinate this through CFASF staff. • CFASF staff are solely authorized to handle facility contracts and arrangements. All event and venue contract negotiations must be made through staff.

Six weeks prior…

Four to six weeks

prior…

Three weeks

prior…

One week prior…

Day of event…

During the week

following…

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CFASF Committee/Team Agenda Template

Name/Purpose of Meeting Agenda Date: Add meeting date here Time: Add meeting time here

Location: CFASF Office, 300 Montgomery Street, Suite 1130, San Francisco Conference Call Number: (877) 319-9480 Meeting ID: 33

CFASF Mission CFA Society San Francisco (CFASF) leads the investment profession by promoting the highest standards of ethics and professional excellence through education and fellowship.

Committee Objective Insert team objectives here…

Attendees List attendees here

Here

And here

Society Pillar Staff Liaison: Name of Liaison Society Pillar Board Liaison: Name of Liaison

Agenda

A. Welcome/ Call to Order

B. Administrative business

C. Upcoming Events

Add meeting date here

Add meeting date here

D. Future Planning

Add topic here

Add topic here

E. Call for Other Business

F. Adjourn

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CFASF Annual General Calendar*

July January Board Planning Session CFA Institute Western Regional Meeting Volunteer Appreciation Event CFA Review Classes Begin, Levels I, II & III

August February Financial Audit Begins Board Nominations Solicited Committee Budgets Distributed Board Meeting Forecast Dinner

September March CFA Review Classes Begin, Level I Nominating Committee Convenes Board Meeting Board Meeting BAFEF Fundraising Event Committee Budget Requests Submitted

October April CFA Institute Society Leadership Conference Board Meeting Past President’s Luncheon CFA Institute Annual Conference Board Meeting Annual Budgeting Begins

November May New Charterholders’ Luncheon Board Nominations Announced Board Meeting Board Meeting Schweser Mock Exam Annual Career Development Event Strategic Advisory Board Meeting Schweser Mock Exam

December June Board Holiday Dinner Board Meeting Holiday Social CFA Exam Reception CFA Exam Reception Annual Meeting and Board Elections Annual Member Reception Annual Report Information Due

*This is a sample of an approximate average Society year, which illustrates the behind-the-scenes

planning, governance and operational activities which inform many other Society program planning.

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CFASF Organizational Matrix

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The Society Pillars

The following pages are detailed descriptions of the five society pillars, as detailed visually in the Society

organizational chart.

Education Pillar

The Education Pillar is focused on all things pertaining to candidate preparation for the CFA exam and other programs. This incorporates the volunteer aspect of study group, the outreach and awareness efforts that go into University relationships, and those programs which focus on our Student and Candidate Members.

Live Review Courses

The Society offers a range of courses designed to prepare candidates to successfully pass the CFA exam, and will expand our offerings to include prep for CIPM certificants as well as the Claritas program. Volunteers in this area would work with the Board Pillar Liaison and Society staff to ensure quality programming is available and courses are active and well-attended.

CFA

Claritas CIPM

Candidate Support

These opportunities for volunteers include organizing and coordinating with candidates and students:

Study Groups Study groups are volunteer-driven groups of candidates and students. Team leaders will coordinate meeting schedules and venues in alignment with program timelines, and communicate those with and encourage participation from among group members. Society staff will help identify participants.

Scholarships Each year, CFA Society San Francisco is provided a limited number of scholarships for the CFA Program by CFA Institute. This volunteer team will work with Society Staff to ensure proper and full distribution of those scholarships. This includes solicitation of applications, and the subsequent review and selection thereof. There may also be overlap with expanded scholarship offerings in the future.

Outside Provider Offerings

Several for-profit organizations provide content designed to help prepare CFA Program candidates to pass the CFA exams. The volunteers on this team will work with Society staff to identify potential program partners, understand the benefits of these offerings, and subsequently establish new relationships as appropriate to expand the suite of candidate offerings made available by the Society. The long-term relationships will be maintained by Society staff, but volunteer involvement can be helpful to determine quality of programming, reputation in the marketplace, interest in content, etc.

University Relations

A large component of our membership first learned of our Society as University students during their years as finance students. Relationships with university professors and finance club presidents can

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expand our reach and increase membership and awareness of both our local Society offerings and the CFA brand. Volunteers in this area will help identify key-players at Bay Area Universities, and establish relationships with both students and faculty.

Finance Professor Network

Initially a research role, volunteers on this team will work with Society staff to identify finance professors at each of the Bay Area colleges and Universities. Relationships will be established, and a plan for ongoing communication with these important contacts will be outlined. Society staff will value the input of volunteers and provide support to this team in implementing communication strategies.

Finance Club Society Liaisons Most schools offering a finance program will have a student club, whose members are often eager to welcome guests to speak on a variety of industry topics, including the value and importance of the CFA designation. The aim for this team will be to identify key contacts at each school's finance club, and then work with them to arrange for a Charterholder visit from the Society to speak about the value of the program and involvement with the society, especially through our new student membership.

Investment Research Challenge

The CFA Institute Investment Research Challenge is a global competition offering student teams the opportunity to experience fundamental research and presentation techniques. The CFA Institute Research Challenge is an annual global competition that provides university students with hands-on mentoring and intensive training in financial analysis. Students who participate in the Challenge gain real-world experience as they assume the role of a research analyst and are tested on their ability to value a stock, write an initiation-of-coverage report, and present their recommendations in-person to a panel of senior industry professionals. Students work in teams to research and analyze a publicly traded stock — sometimes even meeting face-to-face with company management. Each team produces an initiation-of-coverage report on their assigned stock with a buy, sell, or hold recommendation and may be asked to present and defend their thesis to a panel of industry veterans. This challenge is coordinated at the local level by CFA Societies, like CFA San Francisco. The winner from each local competition advances to one of the three regional competitions hosted by CFA Institute: in the Americas; the Asia Pacific; and Europe, Middle East, and Africa regions. The winner from each regional competition will advance to the Global Final, where one team will emerge a s global champion of the CFA Institute Research Challenge. Volunteers on this team will coordinate all aspects of the local challenge, working closely with Society staff.

Day In the Life...

Many students graduate thinking they want a career in finance, only to discover that the day-to-day in a given job isn't at all what they expected. This is a Society-created program series designed for candidates and students seeking to learn what the daily activities of certain industry job titles entail. Each session is facilitated by a CFA Charterholder Society member who will speak about their career path, what they do in a given day, what they enjoy about their work and why the CFA designation matters in their profession. The volunteers coordinating this program will identify 8-10 job titles to include in a given series year, and then work with Society staff to recruit member facilitators. Designed to be a high-impact, low-cost event, these programs should take place at the Society offices on a consistent monthly basis.

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Membership Pillar

The Membership Pillar is focused on all things pertaining to membership in the Society, including attracting new members, and retaining current members. Member satisfaction is important to the Society, and high levels of member engagement and involvement are key to this satisfaction. Volunteers here will help ensure their fellow Society members are having a positive experience by creating opportunities to meet one another and get involved in the society.

Social Networking The CFASF Social Program Committee provides society members with safe and fun non-work related social gatherings and networking opportunities.

Book Club The group will promote ongoing education and attention to current events among Society membership. The team will organize a consistent monthly gathering which highlights authors and other scholars. Not designed to replicate the Continuing Education luncheon programming, this team should develop into an intimate gathering of professionals interested in ongoing education through discussion of publications related to subjects and events of academic and topical significance.

Consistent Monthly Events This team will coordinate a consistent monthly social event in San Francisco. Usually a cocktail hour, the aim is for this event to be at a compelling location at the same time and day each month. Additionally, this team will work with the Beyond SF teams to produce socials outside the city.

Other activities From biking the Marin Headlands, to a city architecture tour, to building a muni softball team, this team will create Social networking opportunities for members outside the bar.

Special Interest Groups

Women CFAs The team’s main objective is to engage female members in Society activities, whether through specially-focused activities, or promotion of women as speakers throughout the region. A secondary objective is to strengthen the relationship between the CFA Society and other Bay Area women’s organizations with a focus on the finance industry. The broader mission is to increase the number and engagement of women in financial services sector by showcasing women in positions of prominence and creating connections.

Young Professionals The mission of the CFASF Young Professionals Network is to promote the development of leaders and provide a forum for individuals ages 35 and under to network with young professionals in the finance industry. The group also aims to address distinct career challenges with educational events throughout the year. Events will be held approximately once per quarter and may coincide with other CFASF pillars.

LGBTA

This group is designed to be a network of our LGBT members and allies, with a focus on creating community and enhancing opportunities for advancement in the industry.

Value Enhancements

The Society is committed to enhancing member value. These are just some of the ways we provide value to our members.

Member Survey and Feedback

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An annual member survey is an important tool in identifying programming for the coming year. This team will work with Society team leaders, as well as board and staff members, to identify important questions to ask the membership. Then, following the distribution of the survey, this team will play an important role in understanding and preparing the survey results for broader assesment and ultimately application.

Member Benefits Current benefits of membership are Society-generated. These could be enhanced through feedback of volunteers, however specific member benefits could be expanded to include discounts at clothiers, restaurants, insurance or phone carriers, car or hotel discounts, and the like. This team will creatively identify opportunities for discounts, explore relationship details and work with Society staff to expand the value of Society membership.

Volunteer Program To provide the quantity and quality of programming we do, our Society relies heavily on volunteers. This team is dedicated to recruiting new volunteers, answering questions and helping to ensure their volunteer experience is positive, and recognizing special contributions. Whether though the newsletter spotlight, or at the key Volunteer Appreciation opportunities at annual events, this team serves an important role in member engagement and is a great way to meet the largest number of our volunteers.

New Members

Member Sponsors Each new Charterholder requires sponsorship in order to be granted membership. This team is dedicated to pairing new Charterholders and members with appropriate industry and member sponsors to fulfill this requirement.

Welcome Kit When a new member joins the Society, it is the aim of this team to provide a packet of materials explaining the benefits of joining, and welcoming the new member to the club. This team will identify the important elements of this welcome kit, and work with Society staff to ensure its timely distribution to new members.

New Charterholder Event In November each year, the Society hosts a commencement-style event recognizing the accomplishments of our newest charterholders. This team will work with Society staff to produce a memorable program welcoming our newest members to the Society, and helping each of these new members to find opportunities to get engaged.

Beyond San Francisco

While our Society name says San Francisco, we have members from Petaluma to Walnut Creek to San Jose. These teams are focused on providing member value in each of the following areas, by coordinating membership participation opportunities in these specific geographic regions. Duties include planning happy hour and other social events in the area, organizing candidate study groups, and arranging for speakers and other educational engagements including identifying locations for hosting such events. Collaboration with other committees (i.e. Programming, Social Networking, etc.) will be valuable as we seek to align content.

East Bay North Bay South Bay Peninsula

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Outreach Pillar

The Outreach Pillar is focused on all things pertaining to outreach, awareness, advocacy and marketing. Teams involved in this Pillar will work with Society staff to get the message out about programming, increase the awareness of the value of the CFA Charter in the local community, and engage with the media as appropriate. From identifying key audience targets to writing press releases, this is a great opportunity for volunteers seeking to utilize or gain experience in these areas.

Marketing

Newsletters This team will support content & production needs for the printed newsletter. The printed publication will feature member-developed content covering a selection of industry segments providing a vehicle for members to publish and a content resource for Bay Area financial services professionals. This publication will also review past events, feature a volunteer recognition and opportunity section, and provide increased visibility to sponsors. Responsibilities will include overseeing and gathering content in alignment with a planned editorial calendar.

Website This team will work with Society staff to ensure website content is current, accurate and effective.

Social Media This team will work with Society staff to actively grow the Society presence on Linkedin, Facebook and Twitter, through content-focused messaging. The goals will be to increase the social media audience on each platform, and integrate a series of engagement strategies to encourage members to utilize these resources.

Print/TV/Radio From time to time, Society programming may require broader advertising, whether for a branding campaign or a specific society marquee event. This team will work with Society staff and key Board members to implement effective campaigns.

Awareness

Community & Public Awareness The Community/Public Awareness team will work to identify effective general public awareness opportunities through engagement with key industry and area contacts to raise the general knowledge of the CFA designation within the broader professional space throughout the Bay Area

Media Outreach This team will work with Society staff to identify the key media contacts in the region, and identify methods of effective communication with this important group. A goal will be distribution of carefully crafted and targeted press releases, timed to keep the Society "top of mind" for area journalists.

Media Directory The Media Directory will identify members by specialization or expertise who will serve as press contacts. The directory itself will contain Charterholders who have undergone Media Training. The distribution of this document to key stakeholders will enhance the reputation of the Society and the overall awareness of the CFA designation.

Industry Outreach Initially investigative in nature, this team will work to identify important industry targets, and subsequently work with key Society Board and staff members to communicate the importance of the

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local Society. This team will also work closely with the Board Business Development Team, as sponsorship strategies and targets will align.

CIO Outreach This highly-targeted outreach team will provide focused opportunities for our most senior members, bringing the value of the Local Society to prominence with this important group, while aiming to provide high-value opportunities in return. Initially a research role, this small team of volunteers will work closely with Executive Board and staff members.

Advancement

The goal of this team is to generally advance the Society, the profession and our members.

CFA Institute initiatives Each year, CFA Institute puts forward a series of initiatives. Currently, the Future of Finance program is gaining traction, and is an excellent way for local society volunteers to engage with CFA institute and key stake-holders throughout the industry.

PCP Liaison The Principles of Conduct Program at CFA Institute has requested support from societies in ensuring the value of the charter. Volunteers in this team will identify potential concerns, and communicate those with Society and/or Institute staff.

Community Education Through active community involvement, we can raise the awareness of the CFA Charter. This team will creatively identify opportunities for educating the public about the industry, through partnerships with other organizations and events targeted at the broader public.

Civic Involvement This committee brings networking and philanthropy together by identifying community volunteer opportunities and making these available to CFA members. It becomes a double-win: Participants get to network with peers while giving back to their community. Team leaders will identify opportunities and work with Society staff to promote among Society membership.

CFA California

A Board initiative to integrate programming and increase collaboration across the state, this team is composed of senior Board leaders from each of the five CFA Societies in California.

Career Pillar

The Career Pillar is focused on all things pertaining to career advancement and support in society, including leadership training events, job search forums, employer outreach, and development of the Society’s online career center, and much more. Members’ career development is important to the Society, and high levels of member engagement and involvement are key.

Career Advancement

Leadership Training The focus of the Leadership Training Team is to provide members an opportunity to develop leadership and other soft skills not learned in the CFA program. These skills promote personal growth and can be used to help advance a member’s career. The Leadership Team will seek professionals with expertise in these fields, including, but not limited to career coaches and leadership training vendors, to host events in a workshop, lecture, or panel format.

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Career Transitions The focus of the Career Transitions Team is to assist members in learning about other career opportunities and to facilitate such transitions by providing guidance for resume writing and interview preparation.

Skills Training The focus of the Skills Training Team is to provide members an opportunity to learn, refresh, or improve a member’s skill level in the practical application of common products used in the finance industry and/or methods of analyses. These are tangible skills that are currently used in the industry and can help members excel at their current position or help members transfer to another career field. The Skills Team will contact outside vendors of financial services to host hands-on training sessions.

Employer Outreach

Job Support

The job support team will increase the availability and awareness of job listings and hiring needs to our membership. The team will communicate with recruiters and hiring companies to put more job postings in front of our members who are seeking employment. The team will coordinate job search forums and individual company events to connect job seeking members with companies that are hiring. The team may also undertake a salary survey among bay area companies to determine standard comp for the jobs that are popular with CFA members.

Jobline Online Jobline Live Job Search Forum

This member-driven series is designed to connect members together to share experiences during their job search. A monthly recurring event, this no-cost roundtable discussion will provide members a venue to get together to explore which firms are hiring, and what search tactics have been successful. This is also a great place for member job-seekers to meet others sharing the experience of a job search. The team lead will coordinate the date and time, aiming for consistency, and ensure a volunteer host is present at each forum. The team will also coordinate a forum for members to discuss job search strategies and tactics.

HR & Recruiter Outreach

Initially a market research role, this outreach team will identify appropriate HR contacts at the largest Bay Area finance industry employers and the recruiters working here in the Bay Area. The team will work with the Communications Coordinator to identify and execute an appropriate awareness campaign; eg., “Why hire a CFA?” The team will also identify executive recruiter firms and determine what resources CFASF can provide them to better place its members. Members of the Career Transition Team will contact HR representatives, career coaches, and hiring executives to discuss desirable skills and qualities of good job candidates for panel discussion.

Salary Survey The Salary Survey team will engage in background research into the Bay Area finance industry’s salary practices. Team tasks include: Develop a clear definition of the survey features, identify stakeholders and conduct needs assessments, outline a potential timeline for execution, and submit its findings to the Society Executive Committee for review.

Mentorship

The mentor program is a new program to CFASF. The program is intended to run over a 12-month cycle (coinciding with the Society’s fiscal year) and will be based loosely on the structure of mentor programs

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at other societies. A small group of mentor committee volunteers will pair mentor volunteers with mentee applicants who have been selected to participate in the program. The first year, we will start with five pairings in order to keep this new program manageable and to learn what works (and what doesn’t) before rolling it out to a larger group.

Event Pillar

The Event Pillar is a collection of teams which work together to provide a wide variety of valuable educational content to our members through planned events and series. These teams seek to develop content which represents each of our specific member demographic segments, across a variety of locations, times of day, price points, and interest areas. Working closely with Society staff, these volunteers coordinate with speakers, select and plan topics, and produce the professional education for which our society is so well respected.

Professional Education

The purpose of this committee is to provide meaningful Continuing Education content to members. We will work to ensure a broad range of topics are addressed to meet the varying needs of, and attract a larger audience from our diverse constituency. We will also seek to provide opportunities for members, employers and sponsors to present relevant high-quality educational content to our audiences. We will achieve these objectives through coordinating high-quality programming, qualifying – whenever able – for CE credits from our partner organizations.

General Continuing Education Events Our most visible programs are developed through this team, which focuses on the traditional monthly luncheons. The aim is to produce two events per month, collaborate with other teams and committees on programming, and work with staff to vet speakers and topic areas.

Distinguished Speaker Series The Distinguished Speaker Series is a bi-annual event program featuring very high-profile speakers. Care is given to identify topical presentations from industry VIPs, and solicit gratis engagements. This team is purposely small, and works closely with Society Staff and Board Members, especially the Winter Panel Dinner committee to ensure avoidance of overlap and effective timing and promotion.

Vendor & Corporate Sponsored Programming The purpose of this sub-committee is to provide meaningful corporate and vendor content to members, increase visibility opportunities among our membership for corporate and vendor events, and to engage directly with companies interested in accessing our audience. This team will achieve these objectives through organizing both corporate presentations (from both investor relations and management staff) of publicly-traded companies with market capitalizations greater than $1 billion dollars, as well as vendor events (primarily product promotions).

Schools & Series

The committee aims to promote continuing education and awareness in the industry by hosting various lectures, classes, and other educational events. These events build on series and seminars that the Society has held in the past, like the recent ETF Series. They will probably rely on the Society classroom, teaching talent and educational resources and programming may include any of the following topics:

ETF Asset Allocation Alternative Investing

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Industry Segments The teams in this committee will work to identify and target programming at sub-segments of the finance Industry.

Peer to Peer Roundtables

This series of events is designed to bring networking to a very focused level: Only current members who are actively working in their given field are invited to participate in these roundtables, which will be held at the society offices. Generally aiming for breakfast times, these events will be discussion focused with a facilitator rather than a speaker or presentation, and will be free of charge.

Special Events Beyond the roundtables, these one-off events will be focused around specific industry topic areas, and are designed to be highly-targeted in both content and intended audience.

Financial Services Alliance A loose alliance of more than a dozen Bay Area financial services industry associations and professional organizations, FSA meets at least quarterly to exchange calendars, coordinate programming and plan future collaborations. These events are generally coordinated by volunteers representing each of the partnering organizations; therefore, explicit CFASF teams may be ad hoc.

Co-promoted Events Usually, these events are exclusively a listing on the events calendar of our website in exchange for similar promotion.

Co-sponsored Events Co-sponsored events generally have a financial component, usually a 50/50 profit share after allocated expenses.

Winter Panel Dinner

Usually known as our Annual Forecast Dinner, this committee is responsible for the production of the largest and most visible single event. With attendance as high as 450 people, this banner event is the apex of our program year, and features a panel of very high-profiles speakers. From identifying and confirming speakers, to promoting sponsorships and attendance, this is an important team which contributes greatly to our society’s success. Summer Panel Lunch

Modeled from our Winter Panel Dinner, this event has been successful in the past. Targeting 150-250 attendees, this gala lunch event will have the same components of development and measures of success as the Forecast Dinner.

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CFASF Staff Directory

Maren Amdal, CAE Executive Director 415.814.7904 maren@cfa-sf.org Lisa Anton Administrative Coordinator 415.814.7905 lisa@cfa-sf.org Dave Bolt Education Coordinator 415.814.7906 dave@cfa-sf.org

Tracy Canning Event Coordinator 415.814.7901 tracy@cfa-sf.org Michael Reilly Membership Coordinator 415.814.7902 michael@cfa-sf.org Heather O’Neill Communications Coordinator 415.814.7903 heather@cfa-sf.org

CFASF General Contact Information

Mailing Address: CFA Society San Francisco 300 Montgomery Street Suite 1130 San Francisco, CA 94104 Information Line: 415.814.7905 Conference Call Number: 877.319.9480 Host code: 22 Guest code: 33