Vodafone Service Main Project

8/11/2019 Vodafone Service Main Project

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Introduction to Vodafone Group PLC:

Vodafone Group Plc is a British mobile network operator with itsheadquarters in Newbury, Berkshire, England, and U ! "t is the largestmobile telecommunications network company in the world by turno#er andhas a market #alue of about $%& billion '(ugust )**+ ! Vodafone currentlyhas operations in )& countries and partner networks in a further -) countries!Vodafone is the world.s leading mobile telecommunications company, with asignificant presence in Europe, the /iddle East, (frica, (sia Pacific and theUnited 0tates through the 1ompany.s subsidiary undertakings, 2oint#entures, associated undertakings and in#estments! 3he Group.s mobilesubsidiaries operate under the brand name 'Vodafone'.

3he map showing Vodafone market in world4ed5 Vodafone 6 allies!Blue 5 Vodafone Group!

3he 1ompany.s ordinary shares are listed on the 7ondon 0tock E8change and the 1ompany.s (merican 9epositary 0hares '.(ds. are listedon the New :ork 0tock E8change! 3he 1ompany had a total marketcapitali;ation of appro8imately $


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group in the world behind 1hina /obile !"n the United 0tates, Vodafoneowns -&D of Veri;on @ireless, the largest wireless telecommunicationsnetwork in the United 0tates, based on number of subscribers

Vodafone Group in India:Vodafone Group entered "ndian mobile market in the year )**% by

after acquisition of utchison Essar, which was a ma2or mobile ser#ice pro#ider in "ndia! Vodafone does not entered "ndian mobile market directly!(t that time there were many market players like (irtel, 4eliance, BP7,"dea, and 3ata "ndicom! 0o it was #ery difficult for Vodafone to capture"ndian mobile ser#ice market! 3hus on )> st 0eptember, )**% VodafoneGroup acquired utch! "n this way Vodafone got a strong customer base andalso market reputation! 3hus in "ndia it was named as Vodafone Essar Group"ndia P#t 7td!

Vodafone Essar is the "ndian subsidiary of Vodafone Group andcommenced operations in >==- when its predecessor utchison 3elecomacquired the cellular license for /umbai! "n "ndia it co#ers )? telecomser#ices in "ndia! 9espite the official name being Vodafone Essar, its

products are simply branded Vodafone! "t offers both prepaid and postApaidG0/ cellular phone, co#erage through "ndia with good presence in metros!

Vodafone Essar pro#ides )!%&G ser#ice based on =** / ; and >+**/ ; digital G0/ technology, offering #oice and data ser#ices in )? of thecountryFs licensed area! "t is among top ? G0/ mobile operators in "ndia!3he company now has operations across the country with o#er %-!*+ millioncustomers! #er the years, Vodafone Essar, under the utch brand, has beennamed the HMost Respected Telecom Company, the !est Mo"ile #er$icein t%e country and the Most Creati$e and Most &ffecti$e d$ertiser of t%e (ear
http://pune.khojguru.com/merchants/Vodafone-Store-155430


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)istory:

"n >=+) 4acal Electronics plc.s subsidiary 4acal 0trategic 4adio 7td!won one of two U cellular telephone network licenses! 3he network,

known as 4acal Vodafone was +*D owned by 4acal, with /illicom and theambros 3echnology 3rust owning >&D and &D respecti#ely! Vodafone waslaunched on > Ianuary >=+&!4acal 0trategic 4adio was renamed 4acal3elecommunications Group 7imited in >=+& ! n )= 9ecember >=+< 4acalElectronics bought out the minority shareholders of Vodafone for GB$>>*million!

"n 0eptember >=++ the company was again renamed 4acal 3elecom and on)< th ctober >=++ 4acal Electronics floated )*D of the company! 3heflotation #alued 4acal 3elecom at GB$>!% billion! n >< 0eptember >==>4acal 3elecom was demerged from 4acal Electronics as Vodafone Group.

Vodafone &ssar Groups #er$ices in India:

Vodafone Essar Group pro#ides two types of mobile network ser#ices in"ndia! 3hese ser#ices are as follows!

*+ Vodafone &ssar Prepaid #er$ice:

Vodafone prepaid ser#ice is a prepaid mobile 3elecommunicationser#ice offered by company! 3his prepaid ser#ice has #arious packages andfeatures! Vodafone also pro#ide prepaid ser#ice for life time! 3his ser#icea#ailable for all types of customers! Vodafone Essar prepaid ser#ice earns ama2or re#enue for Vodafone company! Vodafone prepaid ser#ice gi#es #alueadded ser#ices like 1aller tunes, 3unes and downloads, Entertainment,Vodafone (lerts, 1all /anagement 0er#ices, 3ra#el, 9ial in ser#ices,(strology, Prepaid recharge cards, Bonus 1ards, 1hota 4echarge topup!3his ser#ice is a#ailable for both G0/ and 19/( mobile phones!


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+ Vodafone Essar Postpaid #er$ice:

Vodafone postpaid ser#ice is has a wide #ariety of payment options! "tmakes a #ery comfortable and easy ser#ice to its customers! "t also gi#es

its customers the 1aller tunes, Tunes and do-nloads, &ntertainment,Vodafone lerts, Call Mana ement #er$ices, Tra$el, /ial in ser$ices,strolo y, Prepaid rec%ar e cards, !onus Cards, C%ota Rec%ar e

topup. It also %as $arious plans. T%ere are $arious payment modesfor "ill. T%e main concern for a postpaid customer is of "illpayment. Vodafone Postpaid 0er#ice relie#es customers from worries of

bill payment! Bills can be paid through cheques, credit card, debit card,online, or e#en through mobile net! 3his ser#ice is also a#ailable for bothG0/ and 19/( mobile phones!

Vodafone &ssar Groups Customers in India:

0ince after its entry Vodafone Essar Group has #ery large number of customers in "ndia! Vodafone Essar Group has acquired a substantial number of customers in "ndia! 3he Vodafone Essar Group now has o#er %-!*+million customers in "ndia! Vodafone Essar Group has di#ided its customersas followsJ

*+ (oun sters:

Vodafone Essar Group mainly targets the younger generation in "ndia!3his is because the "ndian mobile market consists youngsters!Vodafone Essar Group has decided to trap this young "ndian customer force, as it brings huge re#enue for the group! Vodafone Essar Grouphas prepared its ser#ice plans that suits this young "ndian generation!3he group has designed special plans like campus card, bonus cardVodafone li#e etc for youngsters!

3hese youngsters are #ery demanding in nature! 3hey are

always attracted towards features like short message ser#ices, @(P,@" K L", music, downloads etc! 3hese customers want more addedfeatures and their taste and preferences are e#er changing! VodafoneEssar Group takes a due care to satisfy them!

+ dults:


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Vodafone Essar Group then targets the adults! 3hese customers are#ery much cost conscious! 3hey always want more #alue for their money! 3hus the group takes the rent factor into consideration whentargeting these customers! (lso these customers want more talkA timein their plans!

0+ #enior Citi1ens:

Vodafone Essar Group also targets these customers in "ndia! 3hesecustomers like the abo#e are #ery much cost conscious! 3hey alsowant more #alue for their money Vodafone Essar Group takes all thesefactors into considerations while targeting them!

/emand for Vodafone &ssar Groups #er$ices in India:3here has been a great rise in the demand for Vodafone Essar Group

ser#ices in "ndia! 3he demand is continuously rising at increasing rate! 3hetrends forecast that MVodafone Essar GroupC will ha#e the most number of customers by the year )*>*! 3he main reasons for this rise on the demandare as followsJ

*. &ffecti$e ad$ertisin :

3he Vodafone Essar Group has been doing effecti#e ad#ertisingsince its operations in "ndia! 3he effect of this ad#ertising is that thecustomers are not only becoming aware of its ser#ices but are alsoattracted towards it! 3his has led to tremendous increase in demandfor its ser#ices! 1urrently Vodafone Essar Group ads are of 2cute3oo3oos and a small irl -it% %er small "ulldo 4 which is #erymuch appealing!

. Introduction of c%eap and "etter Mo"ile P%ones:

"n recent years, in "ndia there has been a considerable increase inmobile phone production! Big multinational giants like Nokia, 0onyEricsson, /otorola, 0amsung, 7G, etc ha#e introduced #eryinno#ati#e and cheap mobile phones in "ndia! NokiaFs >)>**,>)-* and 0ony Ericssons I>)*i and I>**i ha#e became #ery much


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popular among the middle class "ndians! (s the mobile phone industryand mobile telecommunications ser#ices are closely related to eachother, the demand for one creates demand for other!

3hus there has been a great rise in the demand for mobiletelecommunications ser#ices in "ndia and particularly for VodafoneEssar GroupFs ser#ices!

#upply for Vodafone &ssar Groups #er$ices in India:

(s Vodafone Essar Group is ser#ice pro#iding company, the supplyfor its ser#ices can ne#er be less than its demand! 3he Vodafone Essar Groupefficiently managed its ser#ices in relation to rise in its demand! 3heVodafone Essar Group has established new network towers in many parts of "ndia! (s the results of this the group has effecti#ely connected its millioncustomers in "ndia!

/anaging supply is the delicate part for any ser#ice pro#idingcompany! "f the ser#ices are not pro#ided at right time and at right place withright price, than the ser#ice company can lose its customers, and affects thegoodwill in the market! But Vodafone Essar Group has efficiently managedits ser#ices and has satisfied its customers in "ndia!


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Vodafone &ssar Groups Mar5etin #trate ies:

3he /arketing strategies are those strategies which a company uses tocreate its Brand name and attract ma8imum amount of customers in acompetiti#e market! 3he good /arketing strategies gi#e the company acompetiti#e ad#antage o#er its market competitors! 3hese strategies compelthe customers to purchase its products and ser#ices than of its competitors!9ue to an effecti#e /arketing strategies a company can sur#i#e in marketagainst its competitors

Vodafone Essar Group has so far used effecti#e and efficient/arketing strategies in "ndia! 3he /arketing strategies of Vodafone Essar Group can be bifurcated into two parts, these are gi#en belowJ

*+ #er$ice #trate ies and+ d$ertisin #trate ies.

*+ #er$ice #trate y: 3he ser#ice strategy is the /arketing strategy of Vodafone Essar Group which is related to the quality of its ser#ice! "n these strategiesthe group tries to increase the quality of its ser#ices by adding newfeatures to its ser#ices and by introducing new inno#ations in itsser#ices! 3he following are the ma2or ser#ice strategy of the VodafoneEssar GroupJ

6 Value added ser$ice:

Vodafone ha#e always tried to gi#e more #alue added ser#ices to itscustomers! "t therefore pro#ides number ser#ices to its customers! 3heseser#ices contain lots of features that are of great benefit for the customer!3he customer gets the prepaid and postpaid ser#ice for a reasonable price!


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3his Prepaid and postpaid ser#ice is pro#ided with lot of features like freeshort messages ser#ices, internet, @(P, better network, etc VodafoneFs aimto become the market leader in mobile ser#ices in "ndia by )*>*! 3oaccomplish this target it is #ery much necessary for the Vodafone group todeli#er #alue added ser#ices to it customers!

3his strategy is #ery simple if you want to be market leader than youto gi#e #alue A added ser#ices to your customers! "n its prepaid ser#ice,Vodafone gi#es features which as per the needs of todayFs customers! 3hismarketing strategy of Vodafone is aiming at customer satisfaction, which isof great importance in todayFs competiti#e world! (s today a Business isknown by its customers! "n its ser#ice of Vodafone it gi#es more importanceto its customers! 3his marketing strategy of Vodafone is #ery simple but #eryeffecti#e in to attract the customers!

6Credit #trate y:

3his marketing strategy of Vodafone Essar Group is #ery helpful for the prepaid plan users, who often face the problem of ;ero balance in their mobile phones! "n this strategy Vodafone Essar Group gi#es credit facility of 4upees >*, to its prepaid plan customers! 3his is #ery inno#ati#e strategyand none of Vodafone &ssar Groups competitor pro$ides suc%facility. T%e Vodafone Essar GroupFs customers are greatly benefited fromthis inno#ati#e strategy! 3his helps its customers to make emergency andurgent calls e#en when they donFt ha#e any balance left with them! 3hisstrategy is known by mane as 2C%ota Rec%ar e4. 3his strategy hascertainly ga#e Vodafone Essar Group an ad#antage o#er its marketcompetitors and increased the number of its customers it the market in "ndia!

6Price strate y:

"n this strategy the Vodafone Essar Group has designed its plan in

such a manner that they suits to e#ery "ndian pocket! 3he prepaid plan startsfrom 4upees ==OA only for lifetime! 3his strategy has also worked well for Vodafone Essar Group! 1ustomers chose those plans which are suitable for them! Vodafone Essar Group surprised e#eryone with itFs reduced std tariff of >!?*4s which is e#en below (irtel std rates of 4s >!&* howe#er rest of thecharges are similar to (irtel tariff only! (ll incoming while roaming is now4e> instead of earlier 4s>!%& while outgoing while roaming local and 039


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calls ha#e been reduced to 4e> and 4s>!&* respecti#ely! 1ompany hopes tosee increased #olume of 039 calls to offset the tariff rate cuts! 3his tariff can

be a#ailed from *>pm to +am!

(dding music in the background while talking! 3his is #eryinno#ati#e and new strategy, as no other telecommunication companyhas introduce such ser#ice for its customers

Vodafone alerts which gi#es information to its customers, of whatFshappening in the world!

1all management ser#ice, which enables its customers to stopunwanted calls, di#ert their calls, minimi;e their call rates etc!

Vodafone Essar Group gi#es a #ery good network all o#er the "ndia!(s compare to its competitors the Vodafone Essar Group network andconnecti#ity is #ery e8cellent! 3his strategy is simple but it has

became another reason that people take VodafoneFs ser#ice connectionrather than of its competitors!


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0o these are some of the ser#ice marketing strategies of Vodafone Essar Group in "ndia, which are #ery effecti#e in nature and are inno#ati#ealso!

+ d$ertisin #trate ies:

3he ad#ertising strategies are those marketing strategies in which acompany makes #ery effecti#e and inno#ati#e ad#ertisements to attractma8imum number of the customers in the market! 3hese are promotionalstrategies due to which people are attracted towards one companyFs productser#ices rather than its competitors! 3hese strategies ser#e #arious purposesfor a company like A to attract customers, create a brand name, gi#e

information on product and ser#ices etc!

6Vodafone &ssar Groups 3oo1oos strate y.

1ricket is considered a religion in (sian cricket playing countries, particularly in "ndia! "n "ndia cricket is played with deep passion! People areemotionally attached to cricket! @hen "ndian cricket team wins, people also

become happy and they en2oy Indian cric5et teams $ictory like a festi#al!8orld cup T 9 99 , which "ndia had won, has created a great passion for

3)* cricket matches in "ndia! "ndian Premier 7eague had gained atremendous popularity in "ndia! Indian Premier Lea ue was a perfect platform for launch of any product or ser#ice, as a #ery large number of populations could be targeted! 0o Vodafone decided to launch its new brandambassador 23oo1oos4 during "ndian Premier 7eague )!

oo;oos are small pseudoAanimated characters with big eggAshapedhead, round belly but e8tremely thin arms and legs! "t was a fresh andinno#ati#e concept and Vodafone wonderfully promoted their ser#ices bycreating different stories featuring oo;oos! 3he charm of the oo;oos wasitself a great selfAmarketing strategy and they were instant success amongmasses! @ithin few days, oo;oos created a huge audience for them, gi#inga boost to the Vodafone brand!

3he nutty and entirely endearing little men in white, called oo;ooscreated by the agency 6/ for Vodafone, one of the main broadcastsponsors of the "ndian Premier 7eague! 3hey are wowing audiences, People


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were ama;ed by these cute oo ooFs and became a great fan of them!"nstead of the traditional repeated ads, Vodafone decided to launch a newfilm e#eryday during the league! M3here were two barriers to that, one wascontinuity, the other the cost of producing so many films,C says /r arit

Nagpal, /arketing 6 New Business 9irector, Vodafone Essar! "n about >*days, 6/ completed the campaign shooting twoAthree films a day, eachselling a product or a ser#ice offered by Vodafone! ( do;en more films aree8pected as the league progresses! 3he characters, which look like distantcousins of the Pillsbury dough boy, were enacted by professional balletartists in white body suits! M@hat makes them so endearing is that they areinnocent people li#ing in a simple world unlike ours, who laugh loud whenthey laugh! (nd who seem to be in an inAbetween world of animation andreality,C said /r 4a2i# 4ao, E8ecuti#e 1reati#e 9irector, 6/!

3his marketing strategy is generating a bu;; that li#es up to the brandFs image of great creati#es and cle#er marketing! 3he company spendsabout 4s )&* crore on ad#ertising across mediums according to industrysources! 2In t%e first ten days IPL %as, despite a fe- matc%es "ein-as%ed out "y t%e rains, reac%ed a cumulati$e ;< million people, %i %ert%an t%e 9 million last year,4 says /r Nagpal! e would not comment onthe role of the oo;oos after the "P7! 3his strategy was first of its kind and itcreated a brand image of Vodafone Essar Group in "ndia! 0o far no companyhas done such effecti#e ad#ertising in "ndia! People got cra;y for their

oo;oos! oo;oos captured attention of nearly two billion people during the"P7!3hey used to eagerly wait for commercial break after the end of eacho#er! People wanted to know more about the oo;oos! 3he Vodafone Essar Group has effecti#ely con#eyed their message through this type of ad#ertising! Each of oo;oos ad#ertises was con#eying and gi#inginformation of VodafoneFs product and ser#ices! E#en the illiterate peoplealso understood these ad#ertise! 3hey came to know about #arious productsand ser#ices offered by the Vodafone Essar Group in "ndia!

3he oo;oos strategy has created goodwill of the Vodafone Essar

Group in "ndian market! "ndian Premier 7eague was watched by many"ndians, as the cricket matches were played in 0outh (frica, so only #eryless number people had gone to 0outh (frica, the rest were watching thematches on their tele#ision sets! 3hus they all #iewed these oo;oosad#ertises! Vodafone Essar Group got an e8cellent brand ambassador, and itreally created a large number of customers! Vodafone Essar Group had


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achie#ed its goals through this strategy! 3his is a most effecti#e and mostefficient marketing strategy!

6 #ponsors%ip strate ies:

Vodafone Essar Group has taken #arious sponsorship programmes to promote its brand name! 3his makes the e8isting customers #ery proud of their brand and it also adds to the #alue of the ser#ice and product!People started ha#ing enough faith in Vodafone Essar Group as they sawthat the group is sponsoring #arious sports e#ents of which "ndianPremier 7eague is one! (part from this the Vodafone Group Plc has alsosponsored EnglandFs cricket team, (lbania national football team, )**+sponsor , UEL( 1hampions 7eague from the )**


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!enefits of Mar5etin strate y to Vodafone &ssarGroup:

3he following are the benefits of its /arketing strategies ton

Vodafone Essar Group A

@ithin three years of its operations in "ndia the group has acquired asufficient amount of customers in "ndia!3he growth rate of Vodafone Essar Group is the highest than anyother telecommunication company in "ndia!

3he Vodafone Essar Group has now become a #ery popular andreputed brand in "ndia!

"t is e8pected that by the year )*>* the Vodafone Essar Group be become the market leader in "ndian /obile market!

3he group has been successful in achie#ing a its goals in first threeyears !

Vodafone &ssar Groups #er$ice Mar5etin Mi=:

( longer term marketing strategy is underpinned by careful planningand a successful marketing mi8! 3he marketing mi8 is a combination of many features that can be represented by the four Ps! Product A features and

benefits of a good or ser#ice! Place A where the good or ser#ice can be bought! Price A the cost of a good or ser#ice! Promotion A how customers aremade aware of a good or ser#ice! But in case of the ser#ice three additionalPs are considered, these are People A who are employees and customers,what are their needs and wants! Process A how ser#ices are produced andgi#en to its customers! Physical e#idence A what are efforts taken totangibilise the ser#ices!

*+ Product:

( ser#ice with many different features pro#ides customers withopportunities to chat, play games, send and recei#e pictures, changering tones, recei#e information about tra#el and sporting e#ents,


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obtain billing information A and soon #iew #ideo clips and send #ideomessages!

e!g! A Vodafone li#eQ Pro#ides onAtheAmo#e information ser#ices!

+ Place:

Vodafone Essar Group operates many of it stores and centers in "ndia!

1ustomers can easily a#ail the ser#ices through Vodafone 0tores anddealers, prepaid outlets, Vodafone /ini 0tores etc!

Employees are on hand to ensure customersF needs are matched with

the right ser#ice and to e8plain the different options a#ailable!

0+ Price:

Vodafone wants to make its ser#ices accessible to as many people as possibleJ from the young, through apprentices and high powered business e8ecuti#es, to the more mature users!

"t offers #arious pricing structures to suit different customer groups!

/onthly price plans are a#ailable as well as prepay options! Phoneusers can top up their phone on line!

>+ Promotion:

Vodafone promotes it ser#ices through cute oo;oos and ama;ingsmall bulldog to communicate its brand #alues!

(d#ertising on 3V, on billboards, in maga;ines and in other mediaoutlets reaches large audiences and spreads the brand image and themessage #ery effecti#ely! 3his is known as abo#e the line promotion!


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0tores ha#e special offers, promotions and point of sale posters toattract those inside the stores to buy! VodafoneFs stores, its products itsstaff all pro2ect the brand image!

Vodafone acti#ely de#elops good public relations by sending pressreleases to national newspapers and maga;ines to e8plain new products and ideas!

?+ People:

"n any ser#ice pro#iding company peoples are #ery important!Vodafone pro#ides mobile telecommunication ser#ice, which isintangible in nature but it is pro#ided through a tangible mediums likesim card and mobile handsets!

3hen too people ha#e am important role in the organi;ation! ere people can be categori;ed into two parts #i;J employees andcustomers! Both the categories are of great significance for VodafoneEssar Group has a %),?%& employees

Vodafone Essar Group has o#er %-!*+ million customers in "ndia

Vodafone Essar Group has to see that both its customers andemployees are satisfied!

@+ Process:

"t is the process through which Vodafone Essar Group deli#erstheir ser#ices to its final customers!

/ostly all the ser#ice starts with a contract between the clients and

the group!3he customers after entering into contract get their desired ser#icesthrough mobile network that co#ers whole "ndia!

ere the customer enters into a longAterm relationship with thecompany!


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+ P%ysical &$idence:

Vodafone Essar Group pro#ides telecommunication ser#ices! But

these ser#ices are intangible in nature!

3hese ser#ices are pro#ided through tangible medium like /obile phones!

(lso these ser#ices are pro#ided with 0"/ cards which are againtangible thing! @ithout /obile handsets and 0"/ cards it would be#ery difficult for the group to tangibilise its ser#ices!

3he interaction of the customers with the employees gi#es a deeper meaning to the ser#ice!

#&RVIC& LIA& C(CL&:

Vodafone Essar GroupFs /obile ser#ice is #ery recent in "ndianscenario! "t has 2ust completed ?years in "ndia! Vodafone Essar Group is aser#ice pro#iding company therefore its ser#ice life cycle is different thanany product life cycle! Vodafone Essar Group ser#ice life cycle can be

e8plained by following pointsJ

*+ Introduction in Mar5et:

Vodafone Group Plc has started its operation in "ndia after acquiringutchison Essar! 9ue to this acquisition of utch, they incurred a huge cost!

(t that time mobile ser#ice market was not de#eloped in "ndia! (t that timethey pro#ide costly ser#ice to their customers! 3his can be seen from the factthat outgoing 039 rates were 4s )!&* paisa per minute! 0o Vodafone

decided to e8pand its market by reducing call rates to attract large number of customers! "t was the beginning of Vodafone Essar Group in "ndia! (t thisstage the Vodafone Essar Group has 2ust introduced itself to "ndian marketcondition! 3hey had #ery less amount reputation among the "ndiancustomers as they were #ery new players in "ndia!

+ &=pansion:


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(t present Vodafone Essar Group /obile ser#ice is on e8pansion path! Presently Vodafone is using progressi#e marketing strategy! 3hisstrategy includes inno#ati#e and attracti#e ad#ertising like one bulldog is

helping a little girl, who indicates )-8% hours ready customer ser#ice andcute oo;oos, show that Vodafone introduced new scheme for their customers! 1urrently Vodafone is on e8pansion path, so return and re#enueof Vodafone is increasing year by year! Vodafone has now customer based of more than %-!*+ million in "ndia! "t is in#iting cash inflows and restructuringits capital base to get necessary funds for e8pansion! New plans, ser#icesand new products are introduced to acquire more customers! New network towers are established all o#er the "ndia to pro#ide better connecti#ity withincrease in its number of customers!

0+ Maturity:

Vodafone Essar Group /obile ser#ice in "ndia is on way to reach itsmaturity! "n "ndia, Vodafone /obile ser#ice is still in its e8pansion stage

but in global market Vodafone has reached its maturity!

>+ /ecline:Vodafone Essar Group has not reached to 9ecline stage as it still is on

e8pansion path! Lirst it will reach its maturity stage and then it will enter decline stage!

#ales and Profit of Vodafone Group:

Vodafone reportes its results in accordance -it%International Ainancial Reportin #tandards BIAR#+.

Vodafone has some large minority stakes, which are not included in itsconsolidated turno#er! "n order to pro#ide additional information on theo#erall scale and growth trends of its business it publishes proportionateturno#er figures and these are included in the tables below! Lor e8ample, if a business in which it owns a -&D stake has turno#er of $>* billion, thatequals $-!& billion of proportionate turno#er for Vodafone! Proportionateturno#er is not an official accounting measure and Vodafone.s proportionateturno#er should be compared with other companies. statutory turno#er!


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Vodafone also produces proportionate customer number figures on a similar basis, eg! if an operator in which it has a ?*D stake has >* million customersthat equals ? million proportionate Vodafone customers! 3his is a common

practice in the mobile telecommunications industry!

&=tract of Re$enue statement of Vosdafone Group plc ltd:

(ear ended0* Marc%

Turno$erm

Profit "eforeta= m

Profit for t%eyear m

!asic&psBpence+

Proportionatecustomers Bm+

)**+ ?&,-%+ =,**> )!&< ),>*- '),?+? '&,)=% '+!=- )*

)**,+)> '?&!*> >%*! + =!&-!+

)**- ?? >) +!%* >??!-

R7osses for year to ?> /arch )**< reflect write downs of assets, principally in relation to the /annesmannacquisition! Proportionate turno#er includes $%,>** million from discontinued operations

"t can been seen from abo#e e8tract of re#enue statement that,Vodafone group has performed well o#er the years! 3he number of allcustomers in the wirld has increased >??!- million in the year )**- to )bn, 3he mainreason for the slide came from 0pain, where Vodafone booked a $?!-bn


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writeAdown on its sluggish subsidiary! 0pain.s recessionAhit economy has been a drag on Vodafone.s o#erall performance for some time now!

3he group has incurred hea#y e8penditure o#er the last few years!3his is mainly because of in penetration in (sian market! Vodafone hase8panded into emerging markets in the past two years with acquisitions in3urkey, "ndia and Ghana! "t also has a ma2or stake in one of 0outh (frica.s

biggest mobile companies! 3he company bought a &)D stake in utchisonEssar, now "ndia.s thirdAlargest wireless pro#ider, for S>*!%bn in /ay )**%,its 0ales rose upto >


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? Iayesh Bhide >+ Prepaid Lriends 1ampus plan

< months 0atisfied

- Prasad 3ambe -+ Postpaid Better Network,6 efficientcustomer care!

? months ighly 0atisfied

& alpesh Iadha# )> Prepaid VA)AV 3ariff plan & months ighly 0atisfied

< /ehul Patel >= Prepaid 0/0 plan'0/0?* Pack

< months 0atisfied

% himanshu >= Prepaid Better Networkin semiAruralareas

- months Lairly 0atisfied

+ (shok 4athod ?< Prepaid 1redit facility + months 0atisfied

= Vicky 9Fsou;a )+ Postpaid Better Network, > month 9issatisfied

>* arishma4a2put

)> Prepaid Lun 9ownloads' oo;oos

) years ighly 0atisfied

nalysis of a"o$e sur$ey:

from abo#e sur#ey most of the customers are satisfied! (ll of theabo#e customers ha#e stated that they en2oy Vodafone Essar ser#ices! 3heylike following featuresA

Better Network co#erage,Efficient customer care,

1redit Lacility,

@ide Bill payments modes!

(bo#e all, one customer is not satisfied with Postpaid ser#ice! Lrom abo#eanalysis, most of customers are satisfied!


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C7DCLE#I7D:

Vodafone Essar Group has started its ser#ices in "ndia in the year )**%! 0ince, then Vodafone Essar Group has became has become a #ery

popular and reputed brand in "ndia in #ery short span! Vodafone Essar Group has acquired a large number of customers in "ndia! @hen Vodafoneentered in "ndia, it was #ery difficult to penetrate "ndian ser#ice market! 3hiswas mainly because of market players like (irtel, 4eliance, "dea, 3ata"ndicom, B0N7, /3N7, etc! 3hese players were in "ndia for a long time!1ustomer trusted these other telecommunication ser#ice companies! 0oVodafone acquired utchison Essar Group

3he marketing strategies of Vodafone Essar Group played asignificant role in establishing its brand name! Vodafone Essar Group hasused progressi#e and attracting marketing strategies! 1ustomers ha#e started

beli#ing in Vodafone Essar Group ser#ices and taking its ser#ices! VodafoneEssar Groups marketing strategies and marketing mi8 ha#e helped thecompany grab "ndian mobile ser#ice market! Vodafone Essar Groupsmarketing strategies are #ery inno#ati#e and new! No other telecommunication company in "ndia has e#er used such marketingstrategies! Vodafone oo;oo strategy has created a big fans all o#er "ndia!0ince implementation of this strategy, Vodafone sale ha#e increaseconsiderably! Vodafone has always used responsible marketing!


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Vodafone Service Main Project

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