Project Report Vodafone

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REVENUE EXPANSION BY RANGE SELLING AND SERVICE DELIVERY

W.R.T

VODAFONE SOUTH LIMITED

A Summer Training Project Report Submitted in Partial fulfilment of the Award of Degree of

MBA

2011-2013

Submitted By:- Submitted To:-

Rahul Ramchandani Mrs. Anjali Sharma

MBA 121 B

BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT &

RESEARCH,

NEW DELHI

An ISO 9001:2008 Certified Institute

NAAC Accredited Grade A University

Ranked in Top 50 B-schools in India by Business India

CRISIL Grading MBA Programme

A * - National Level, A** - State Level

Recipient ofB-school leadership award from Star News


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VODAFONE SOUTH LIMITED

This is to certify that Rahul Ramchandani son of Mr. Kanhaiya Lal pursuing MBA from

Bharti Vidyapeeth Uviversity Institute of Management & Research, New Delhi has

successfully completed Project Report in our organisation on the topic REVENUE

EXPANSION BY RANGE SELLING AND SERVICE DELIVERY W.R.T VODAFONESOUTH LIMITED from 21st May 2012 to 20th July 2012. During his project tenure in the

organization, we found him hard working, sincere and diligent person and his behaviour and

conduct was good during the project. We wish him all the best for his future endeavours.

Signature

Rajesh Kumar Singh

Branch Manager


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Certificate of Originality

This is to certify that project report entitled REVENUE EXPANSION BY RANGE

SELLING AND SERVICE DELIVERY W.R.T VODAFONE SOUTH LIMITED

Submitted to Bharti Vidyapeeth University, Pune in partial fulfilment of the requirement for

the award of the degree of MBA is an original work carriedout by Mr. Rahul Ramchandani.The matter embodied in the project is a genuine work done by Mr. Rahul Ramchandani to the

best of my knowledge and belief and ha been submitted neither to this University nor to any

other University fro the fulfilment of the requirement of the course of study.

Signature of the Guide

Designation


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Certificate

This is to certify that the Project titled REVENUE EXPANSION BY RANGE SELLING

AND SERVICE DELIVERY W.R.T VODAFONE SOUTH LIMITED is an academic

work done by Rahul Ramchandani submitted in the partial fulfilment of of the requirement

for the award of the Degree of MBA from Bharti Vidyapeeth University, Pune. It has beencompleted under the guidance of Mrs. Anjali Sharma and Mr. Rajesh Kumar Singh. We are

thankful to Vodafone South Limited for having allowed our student to undergo project work

training. The authenticity of the project work will be examined by the viva examiner which

includes data verification , checking duplicity of information etc. and it may be rejected due

to non fulfilment of quality standards set by the Institute.

Dr. Nitin Nayak

Director


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Acknowledgement

Name and Signature of the student


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Preface

Name and Signature of the student


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INDEX

Chapter 1: Introduction

Overview of the industry as a whole. Profile of the company

o Historyo Missiono Visiono Objectiveso Functions


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INDUSRTY OVERVEIW:-

1.1) Introduction:The telecom network in India is the third largest network in the world meeting up with global

standards. Presently, the Indian telecom industry is currently slated to an estimated

contribution of nearly 1.5% to Indias GDP.

The Indian Telecommunications network with 919.17 million connections is the third largest

in the world and the largest among the emerging economies of Asia. Today, it is the fastest

growing market in the world and represents unique opportunities for U.S. companies in thestagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is

expected to reach 1100 million in 20013 with addition of 8.00 million, monthly growth rate

of 0.88%.

Overall mobile teledensity stands at 76.00% (Urban 162.82%, Rural 38.33%) Urban to

rural subscriber ratio is 64.83% to 35.17%.

Rural market added 6.21 million mobile subscribers at a monthly growth rate of 1.96% while

urban subscriber base increased by 1.79 million, growth of just 0.30%.

According to VLR data, India had 683.02 million active mobile subscribers. Hence,

actual wireless teledensity in India is 56.47% by March 2012.

In March 2012, about 4.76 million subscribers submitted Mobile Number Portability

(MNP) requests which is about 0.52% of total mobile subscriber base in India.

The wireless technologies currently in use are Global System for Mobile

Communications (GSM) and Code Division Multiple Access (CDMA). There are

primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles

and 4 metro cities, covering 2000 towns across the country.


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Evolution of the Industry - Important Milestones:

Year Description

1851 First operational land lines were laid by the govt. near Calcutta(seat of

British Power)

1881 Telephone Service introduced in India

1883 Merger with the postal system

1923 Formation of Indian Radio Telegraph Company (IRT)

1932 Merger of ETC and IRT into the Indian Radio and Communication

Company(IRCC)

1947 Nationalization of all foreign telecommunication companies to form the

Posts, Telephone and Telegraph(PTT), a monopoly run by the

governments Ministry of Communication

1985 Department of Telecommunications (DOT) established, an exclusive

provider of domestic and long-distance service that would be its own

regulator (separate from the postal system)

1986 Conversion of DOT into two wholly government-owned companies: the

Videsh Sanchar Nigam Limited (VSNL) for international

telecommunications and Mahanagar Telephone Nigam Limited (MTNL)

for service in metropolitan areas.

1997 Telecom Regulatory Authority of India created

1999 Cellular Services are launched in India. New National Telecom Policy is

adopted.

2000 DoT becomes a corporation, BSNL


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(Source: The Indian Telecom Industry by consulting club, IIM Calcutta)

Introduction:-

"Telecommunications is the backbone of our future economy. International

competitiveness increasingly depends on the development of a telecommunications

infrastructure that is compatible with internationalstandards"

The cellular industry all over the world has been witnessing very high growth rates in

subscriber base in recent years. For developing countries in particular, cellular services are

becoming a very significant proportion of the overall telecom infrastructure. The mechanics

of competition within this market involve complex feedback effects between individual

service providers and with their operating environment, and these forces play an important

role in governing the growth of this industry.

The Indian telecommunications sector has undergone a major process of

transformation because of significant Government policy reforms during the recent

years. The New Telecom Policy, 1999 focused on creating an ideal environment for

investment, establishing communication infrastructure by leveraging on technological

development and providing affordable telecom services to all. These objectives of the

policies have resulted in rapid growth of subscribers and lower tariffs. We believe that

with these major initiatives of the Government, the mobile market in India will have a

promising future.

In a country like India which is not yet telephone-saturated and the ongoing changes in

related areas are resulting in a rapidly changing profile of users, providers and their

respective needs, continuous revision of the telecom policy is imperative. Given the emerging

new technologies and the integrating economies there must be fairness among competitors.

The tele-density in India is about four per hundred people in respect of the fixed telephones

and a little less than one in respect of the mobile telephony. The low densities are not because

there is no need for a telephone but because of its high cost that many cannot afford that one.

The situation here is nothing but holding true of the law of demand. Isnt it?

The cost for the companies can come down if the revenue share imposed on them as a

condition of license is abolished or drastically reduced. Today every telephone company

is bound to pay a share out of its revenue to the exchequer. These costs are, however,


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not to be scheduled to take a step further in the development of the telecom. In addition

when we go through the telephone bill there is a 5 to 8% service charge. This amount

also does not go for the telecom development. If these external cost are removed there

can be seen a spurt in demand of not less then 40% as expected.

While taking the side of suppliers a lot of new companies are coming into the battlefield

resulting in reduction of prices and hence a little less burdensome on to the customer. The

cost of interconnection with the incumbent is proving to be contributory to the high cost of

services provided by the competitors.

The delay in the interconnection disregards the quality of service and high cost will detract

from affordability. This is an area in which no consumer body can knowledgeably contribute

unless it has the assistant of experts or economists who alone can discover all the relevant

fact of all the contesting companies. It indicates the pre-eminent domain of TRAI (Telecom

Regulatory Authority of India).

As the driven down of the prices for long distance including international services reduces the

amount available for subsidizing the local service, the rental for local services are being

increased. Considering that about 90% of the long distance calls are made by less than 20%

of customers, 80% of customers are having to pay higher rental this depresses the demand for

telephones and affordability. The urban businesssubscribers will be bearing the bond of the

subsidies to be given to the rural private consumers.

1.1 History of Cellular Telephony in India:

The technology that gives a person the power to communicate anytime, anywhere - has

spawned an entire industry in mobile telecommunication. Mobile telephones have become an

integral part of the growth, success and efficiency of any business / economy. The most

prevalent wireless standard in the world today, is GSM. The GSM Association (Global

System for Mobile Communications) was instituted in 1987 to promote and expedite the

adoption, development and deployment and evolution of the GSM standard for digital

wireless communications.

The GSM Association was formed as a result of a European Community agreement on the

need to adopt common standards suitable for cross border European mobile communications.

Starting off primarily as a European standard, the Groupe Speciale Mobile as it was then

called, soon came to represent the Global System for Mobile Communications as it achieved


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the status of a world-wide standard. GSM is today, the world's leading digital standard

accounting for 68.5% of the global digital wireless market. The Indian Government when

considering the introduction of cellular services into the country, made a landmark decision

to introduce the GSM standard, leapfrogging obsolescent technologies / standards. Although

cellular licenses were made technology neutral in September 1999, all the private operators

are presently offering only GSM based mobile services. The new licensees for the 4th cellular

licenses that were awarded in July 2001 too, have opted for GSM technology to offer their

mobile services.

1.4 The Churn in the Cellular Industry:

As like the other products Cellular industry has not been left untouched from the Churn

(switching over). During the survey this fact comes to the fore. According to the cellular

operators, there is a normal seven to eight percent churn in the customers, especially in the

pre-paid category. Among the post-paid customers, the Churn is much lower about two-three

percent.

They say that one significant change that has happened in the last few months, more so since

lowering of the tariffs, is that the bias in favour of incoming calls as far as call charges are

concernedincoming calls has been set free while they are charging reasonably only for the

outgoing oneshas changed. A tariff re-balancing has definitely taken place.

This means that the cellular operators are encouraging their subscribers to not just receive

calls, but also make calls increasing the usage of the service. With falling tariffs, cellular

operators are convinced that increasing usage is one way to ensure that average revenue per

user (ARPU) does not fall very low. The industry figure for ARPU is believed to be about

Rs.1,100 while it may vary from operator to operator. The operators are also concentrating on

introducing more value added services to the customers. Value-added services have not really

taken off. Only the SMS (short messaging service) has really caught on, but operators like

Bharti are bringing in services like music messaging and concierge facility for its subscribers.


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Indian Telecom IndustryRedefining Business Models

About 875 million subscribers are now part of Indian Telecom story.

Estimated Population of India as per Census is at 1.22 billion population surviving on less

than 1 Dollar a day from this comes to around 450 billion.

If we take into account the poverty statistics from the official data, the 400 million balance

population survives on less than $ 1 a day, and probably has other things on their priority list

rather than having a cellphone.

Or can we say that anyone who can afford it has one???Indian Telecom space, due to its

dynamic nature needs to invent newer Business Models to match the pace of Industry and

demands of customers.

Directly or indirectly its clear focus is on 3 Parameters:

1. Rural Reachfor Expansion.2. Revenue Per Minute conceptfor Sustenance.3. Retention of Subscriber basefor competition.

Let me briefly touch upon current trends through which we can easily visualize existence of

3Rs model focused by operators.

According to the Telecom Regulatory Authority of India (TRAI), the number of new

subscribers for May 2011 fell to 13.35 million compared to April 2011 which was 15.9
http://telecomtalk.info/wp-content/uploads/2011/07/Indian-Telecom-Industry.png


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million. In March 2011, telecom operators added over 20m subscribers. This clearly

indicates Saturation in urban subscriber base.

Future Growth in subscriber base will definitely boost only incase Rural market is tapped.

Increase in Rural penetration will primarily depend upon how government makes a lucrative

policy or a law which gives Right to mobile to every citizen. Apart from this, government

needs to rejuvenate existing USOF (Universal Service Obligation Fund) to ensure maximum

and active participation from private Telecom Service providers.

Heat on the Bottomlines is ON for Telecom companies. Bharti Airtel saw net profits 31

percent while Reliance Communications saw a vertical drop of 86 percent.

The reasons for the two declines were different: Bharti lost due to the costs of its African

acquisition, while Reliance had too much debt on its books. But the underlying story is the

same: Indian growth is reaching saturation point, even while the cost of doing business is

rising.

The 3G (third generation) telecom spectrum auctions has forced most companies to borrow,

and this is showing in higher costs.

With Mobile Number Portability (MNP) in place its becoming more fierce competition

another sign that the market is not big enough for all to gain and prosper. Here a subscriber

can take his number and shift to a different operator, this has been a gaining ground for big

boys of the industry (Vodafone, Airtel and Idea) compare to the smaller players.

The industry is also seeing a major shift away from CDMA (code division multiple access)

services to GSM (global system of mobile).The losers are Reliance Communications and

Tata Teleservices.Market leaders like Bharti Airtel are foraying into new markets like Africa

for growing numbers.

While players like Uninor and MTS are offering low tariffs to gain numbers, along with

concentrating on retaining subscribers and engaging high value customers line other

operators.

Concept of Revenue Per Minute (RPM) is gaining momentum in industry as Operators now

want the subscriber who spends more time on the network using data, roaming or other value


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added services. Big Boys are no longer chasing the subscriber looking for cheap voice call

rates.

Experts feel that over a period of time voice calls will be free and they will charge subscriber

only on Value added Services (VAS). 3G services will drive future of Wireless industry.

Hence Operators today want is a subscribers who can give more revenues per minute (RPM)

by sticking to their network.

By April 2011, India had 9m subscribers to 3G services launched by various operators. E&Y

expects this number to reach 142 m by 2015, accounting for 12% of the total subscriber base.

Likewise in all other industries In telecom industry too we have two camps. Big Boys

(Bharti, Vodafone and Idea), who have large subscriber bases, and the challengers, who are

new entrants or looking to break into the top 3 (RCom, Aircel, Uninor).

The battle between Big Boys and Challengers continues on various grounds Starting

from Termination charges to subscriber acquisition through MNP.

As per TRAI estimates MNP has hurt CDMA service providers like Reliance

Communications (Rcom), Tata Teleservices & BSNL more than GSM providers. Mobile

users have moved to Vodafone, Idea and Bharti from RCom, Tata Teleservices and BSNL.

As many as 10 million, or just less than 1% of the total subscribers, have utilized MNP

service.

Like will every victory has its cost here too the gain from MNP for Big Boys is costly

enough. For example, Bharti Airtel reported a decline of 2.4% in revenues per minute (RPM)

and 1.6% in the operating profit margin for the quarter to March 2011 compared to the

quarter ended December 2011. For Vodafone too, RPM fell 2.6% during the March 2011

quarter.

Consolidation in telecom space will reduce competition significantly and will offer a better

level playing field to the operators. Still poor M&A rules in this sector stall any potential deal

in same circle for operators. Industry still hopes for better and clear rules to be laid down by

regulator for consolidation.


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Bharti Airtel leads with 24.3% share as top 5 players owns 82.2% market.

Bharti Airtel has maintained its leadership position with 24.3% market share in IndiaIdea has largest proportion of active mobile users at 91.73%

Top 5 players in Indian wireless telecom industry accounts for 82.2% market share in terms

of active subscriber base

Bharti Airtel (31.26%) added highest amount of subscribers in March 2012 followed by Idea

(25.15%), Uninor (16.13%), Reliance (13.04%) and Vodafone (12.81%)

U.P. (East) strengthens leadership position with stronger subscriber addition

U.P. (East) with 57.14 million active mobile subscribers is leading followed by Maharashtra

& Goa with 55.87 million active mobile users

U.P. (East) with 1.41 million subscriber addition extends its lead over Maharashtra

compared to 0.64 million

Andhra Pradesh (51.83 million) is third followed by Tamil Nadu (50.60 million) at fourth.

Bihar with 46.28 million active mobile subscribers is the 5 th largest market wireless telecom

market in India

U.P. (East) added highest number of new mobile connections during March 2012 - 1.41

million followed by Bihar (0.91 million) and Rajasthan with 0.88 million
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Salient Features of the New Telecom Policy:

Last year, after the court cases on the former telecom minister (A. Raja), the new minister

announced intention to announce new telecom policy to bring transparency and policy clarity

in the industry. Currently, the new telecom policy is under discussion and is expected to

come into force by the end of the year. The key features of the new telecom policy are as

follows:
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1. Uniform license fee at 8% vs. currently 8-12% depending on the category of circle

2. M&A rules diluted with cap on mkt share (AGR/Sub) set at 35% (awaiting TRAIs

recommendations when merged entity has between 35-60% shr) and total spectrum which

can be held has been capped at 25% of the overall assigned

3. Cutting down on the Myriad of Licenses and moving towards a single national

license and tariff : One Nation-One License, One Nation-Free Roaming

4. Big focus on Broadband - Broadband on Demand by 2015 with targets set at 175 million

broadband connections by 2017 and 600 million by 2020 at a minimum speed of 2 Mbps and

on demand upto 100 Mbps The policy is still silent on key issues like spectrum refarming,

excess spectrum charges and bringing the tower companies under licensing. However, the

industry would be happy with the clarity it is likely to bring.


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About The Company:-

Vodafone India

Vodafone India, formerly Vodafone Essar and Hutchison Essar, is thethird largest mobile

network operatorinIndiaafterAirtelandReliance Communications. It is based inMumbai,

Maharashtraand which operates nationally.[1]It has approximately 146.84 million customers

as of November 2011.

On July 2011,Vodafone Groupagreed terms for the buy-out of its partnerEssarfrom its

Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to

take Essar out of its 33% stake in the Indian subsidiary. It will leave Vodafone owning 74%

of the Indian business, while the other 26% will be owned by Indian investors, in compliance

with Indian law.[2]On 11 February, 2007, Vodafone agreed to acquire the controlling interest

of 67% held byLi Ka ShingHoldings in Hutch-Essar for US$11.1 billion, pippingReliance

Communications, Hinduja Group, and Essar Group, which is the owner of the remaining

33%. The whole company was valued atUSD18.8 billion.[3]The transaction closed on 8

May, 2007. It offers bothprepaidand postpaidGSMcellular phonecoverage throughout

India with good presence in the metros.

Vodafone India provides2.75Gservices based on 900 MHz and 1800 MHz digital GSM

technology. Vodafone India launched3Gservices in the country in the January-March

quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks.[4]

History

Hutchison Essar (1992-2007)

In 1992,Hutchison Whampoaand its Indian business partnerMax Group, established a

company that in 1994 was awarded a licence to provide mobile telecommunications services

in Bombay (nowMumbai) and launched commercial services as Hutchison Max in

November 1995. In Delhi, Uttar Pradesh (East), Rajasthan and Haryana,Essar Groupwas the

major partner. But later Hutch took the majority stake.
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By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had

acquired interests in six mobile telecommunications operators providing service in 13 of

India's 23 licence areas and following the completion of the acquisition of BPL Mobile that

number increased to 16. In 2006, it announced the acquisition of a company (Essar

SpacetelA subsidiary of Essar Group) that held licence applications for the seven

remaining licence areas.

Initially, the company grew its business in the largest wireless markets in Indiain cities

like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to

establish a robust network, well-known brand and large distribution networkall vital to

long-term success in India. Then it also targeted business users and high-end post-paid

customers which helped Hutchison Essar to consistently generate a higherAverage Revenue

Per User(ARPU) than its competitors. By adopting this focused growth plan, it was able to

establish leading positions in India's largest markets providing the resources to expand its

footprint nationwide.

In February 2007, Hutchison Telecom announced that it had entered into a binding agreement

with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan

interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and

interests) of approximately $11.1 billion.

Hutch was often praised for its award winning advertisements which all follow a clean,

minimalist look. A recurrent theme is that its message "Hi" stands out visibly though it uses

only white letters on red background. Another successful ad campaign in 2003 featured apug

named Cheekafollowing a boy around in unlikely places, with the tagline, "Wherever you

go, our network follows." The simple yet powerful advertisement campaigns won it many

admirers. Ads featuring the pug were continued by Vodafone even after rebranding. The

brand subsequently introducedZooZooswhich gained even higher popularity than was

created by the Pug. Vodafone's creative agency is O&M while Harit Nagpal was the

Marketing Director during the various phases of its brand evolution.

Timeline

1992: Hutchison Whampoa and MAX group establish Hutchison Max
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2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat

markets through Essar acquisition

2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and

Chennai

A 'You and I' print advertisement of Hutch featuringCheeka (dog)

2003: Acquired AirCel Digilink (ADILESSAR Subsidiary) which operated in Rajastan,

Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'.

2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh

(West) and West Bengal.

2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in

Mumbai, where it still operates under the brand 'Loop Mobile'.

2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is

renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'.

2008: Vodafone acquires the licences in remaining 7 circles and has starts its pending

operations inMadhya Pradeshcircle, as well as in Orissa, Assam, North East and Bihar.

2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It

paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone

owning 74% of the Indian business.
http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Cheeka_%28dog%29


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Vodafone acquires Essar's Stake

On March 31, 2011,Vodafone Group Plcannounced that it would buy an additional 33%

stake in its Indian joint venture for $5 billion after partnerEssar Groupexercised an option to

sell the holding in the mobile-phone operator. The deal will raise Vodafones stake to 75%.

Essar will exit the company after it implemented aput optionover 22% of the venture.

Vodafone exercised itscall optionto buy an 11% stake.[5]

In 2007, Vodafone granted options to Essar that would enable the conglomerate to sell its

entire stake for $5bn, or to dispose of part of the 33 per cent shareholding at an independently

appraised fair market value. In January 2011, Vodafone objected to Essars plans to place

part of its 33% stake in India Securities, a small public company. Vodafone feared the movewould give an inflated market value to Vodafone Essar.[6]It had approached the market

regulator SEBI and also filed a petition in the Madras High Court.

The final shareholding pattern post this deal was not provided by the company as it was not

clear whether Vodafone's stake would exceed the 74 per cent FDI limit. Indian laws don't

allow foreign companies to own more than 74% in a local mobile-phone operator. Vodafone

has assured it will comply with local rules. Vodafone will have to sell that 1% to some Indian

entity, or theyll have to consider an initial public offering. Vodafone also said that final

settlement is anticipated to be completed by November 2011. The completion of the deal

would be subject to meeting certain conditions which includeReserve Bank of India's

permission as well as valuation of the deal.[7]

Vodafone-Hutchison Tax Case

A billboard of Vodafone showing collaboration withShaadi.com
http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Vodafone


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Vodafone was embroiled in a $2.5 billion tax dispute with the Indian Income Tax Department

over its purchase of Hutshison Essar Telecom services in April 2007. It was being alleged by

the Indian Tax authorities that the transaction involved purchase of assets of an Indian

Company, and therefore the transaction, or part thereof was liable to be taxed in India.[8]

Vodafone Group Plc. entered India in 2007 through a subsidiary based in the Netherlands,

which acquired Hutchison Telecommunications International Ltds (HTIL)Hutchison

Telecommunications International Limitedstake in Hutchison Essar Ltd (HEL)the joint

venture that held and operated telecom licences in India. This Cayman Islands transaction,

along with several related agreements, gave Vodafone control over 67% of HEL and

extinguished Hong Kong-based Hutchisons rights of control in India, a deal that cost the

worlds largest telco $11.2 billion at the time.[9]

The crux of the dispute had been whether or not the Indian Income Tax Department has

jurisdiction over the transaction. Vodafone had maintained from the outset that it is not liable

to pay tax in India, and even if tax were somehow payable, then it should be Hutchison to

bear the tax liability.

In January 2012, the Indian Supreme Court passed the judgement in favor of Vodafone,

saying that the Indian Income tax department had "no jurisdiction" to levy tax on overseas

transaction between companies incorporated outside India.However, Indian government

thinks otherwise. It believes that if an Indian company, Hutchison India Ltd., conducts a

financial transaction, government should get its tax out of it. Therefore, in 2012, India

changed its Income Tax Act retrospectively and made sure that any company, in similar

circumstances, is not able to avoid tax by operating out of tax-havens like Cayman Islands or

Lichtenstein. In may 2012, Indian authorities confirmed that they were going to charge

Vodafone about Rs. 20000 crore (US $4.5 billion)in tax and fines. The second phase of the

dispute is about to start.[10]
http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-7


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3G

On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid 11617.86 million

(the second highest amount in the auctions) for spectrum in 10 circles. The circles it will

provide 3G in areDelhi,Kanpur,Gujarat,Haryana,Kolkata,Maharashtra&Goa,Mumbai,

Tamil Nadu,Uttar Pradesh(East) andWest Bengal.[11]Vodafone also operates 3G services in

Kerala,Andhra Pradeshand Uttar Pradesh (West) through an agreement withIdeaand in

Karnatakathrough an agreement withAirtel.. This gives Vodafone a 3G presence in 13 out of

22 circles in India.

On 16 March, 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of

Lucknow.[12]Vodafone had already launched limited 3G services inChennaiandDelhi

earlier, but the Uttar Pradesh (East) launch counts as its first fully commercial launch. This

makes Vodafone the fifth private operator (seventh overall) to launch its 3G services in the

country followingTata Docomo,Reliance Communications,AirtelandAircel.

On 23rd June, 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra

Circle Roaming agreement. Initially Vodafone 3G services will be available in the following

cities in KeralaErnakulam, Aluva, Calicut, Koyilandy, Alappuzha, Cherthala, Malappuram

and Manjeri. On 28 June 2012, Vodafone launched a new international roaming package

under which the users shall have not to pay multiple rentals in the countries they are

visiting.[13]

Subscriber Base

Following is the Vodafone India subscriber base statistics as on June 2011.[14]

Subscriber Base Statistics as on January, 2011

Telecom Cicle No. of Subscribers

Gujarat 14,910,573
http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Delhi


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Uttar Pradesh(East) 14,237,217

Maharashtra 11,962,824

West Bengal 11,040,815

Tamil Nadu 9,330,557

Rajasthan

8,711,277

Uttar Pradesh(West) 9,234,369

Andhra Pradesh 7,347,024

Delhi 7,788,376

Goa 7,134,576

Karnataka 6,591,039

Kerala 5,535,177

Bihar 5,244,148

Kolkata 4,373,647

Punjab 4,132,392

Haryana 4,170,943

Madhya Pradesh 3,135,580

Chennai 2,113,992
http://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_upe.aspx?cid=upe


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Odisha 2,338,159

Assam 1,650,109

North East 861,826

Jammu & Kashmir 565,253

Himachal Pradesh

357,430

Mumbai 5,887,113

Total number of Vodafone India Subscribers : 141,519,840, i.e. 23.63% of the total

598,779,674 Indian mobile phone subscribers.

Source :http://coai.in/statistics.php

Competitors

Vodafone competes with 14 other mobile operators throughout India. They areAircel,Airtel,

BSNL,Idea,Loop Mobile,MTNL,MTS,Reliance Communications,S Tel,Tata DoCoMo,

Tata Indicom,Uninor,VideoconandVirgin Mobile.

Awards and recognition

The Brand Trust Report,[15]2011 published by Trust Research Advisory has ranked

Vodafone[16]as the 16th most trusted brand in India.
http://www.vodafone.in/pages/home_ors.aspx?cid=orshttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://coai.in/statistics.phphttp://coai.in/statistics.phphttp://coai.in/statistics.phphttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Aircelhttp://coai.in/statistics.phphttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ors.aspx?cid=ors


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Type Private Industry Telecommunications Predecessor(s)

Hutchison EssarFounded 1994 Headquarters Mumbai,Maharashtra, IndiaProducts Mobile

telephony

Wireless broadband services Owner(s) Vodafone Group Parent Vodafone International

Holdings BV (VIH) Website www.vodafone.in

www.vodafone.com

Vodafone Group:-

Vodafone

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Vodafone Group Plc

Type Public limited company

Traded as LSE:VODNASDAQ:VOD
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Industry Telecommunications

Predecessor(s) Racal Telecom(1983 to 1991)

Founded 1991

Headquarters London, United Kingdom

Area served Worldwide

Key peopleGerard Kleisterlee(Chairman)

Vittorio Colao(CEO)

ProductsFixed lineandmobile telephony,

Internet services,digital television

Revenue 45.884 billion (2011)[1]

Operating

income5.596 billion (2011)[1]

Profit 7.870 billion (2011)[1]

Total assets 151.22 billion (2011)[1]

Total equity 87.55 billion (2011)[1]

Employees 83,862 (2011)[1]

Divisions Vodafone Global Enterprise

Subsidiaries List[show]

Website www.vodafone.com

Vodafone Group Plc(LSE:VOD,NASDAQ:VOD) is a Britishmultinational

telecommunications company headquartered in London, United Kingdom.[2]It is theworld's
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ipedia.org/wiki/Vittorio_Colaohttp://en.wikipedia.org/wiki/Gerard_Kleisterleehttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Racal_Telecomhttp://en.wikipedia.org/wiki/Telecommunication


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second-largest mobile telecommunications companymeasured by both subscribers and 2011

revenues (in each case behindChina Mobile), and had 439 million subscribers as of

December 2011.[3][4][5]

Vodafone owns and operates networks in over 30 countries and has partner networks in over

40 additional countries.[6]ItsVodafone Global Enterprisedivision provides

telecommunications and IT services to corporate clients in over 65 countries. Vodafone also

owns 45% ofVerizon Wireless, the largest mobile telecommunications company in the

United Statesmeasured by subscribers.[7][8]

Vodafone has a primary listing on theLondon Stock Exchangeand is a constituent of the

FTSE 100 Index. It had amarket capitalisationof approximately 88.1 billion(US$136.2 billion) as of 1 June 2012, the fourth-largest of any company listed on the London

Stock Exchange.[9]It has a secondary listing onNASDAQ.

Name

The name Vodafone comes from voice data fone, chosen by the company to "reflect the

provision of voice and data services over mobile phones".[10]

History

1980 to 2000

Vodafone's original logo, used until the introduction of the speechmark logo in 1997
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Part of the Vodafone campus inNewbury,Berkshire.

In 1980,Sir Ernest Harrison OBE, chairman ofRacal Electronics plc's, the UK's largestmaker of military radio technology, agreed a deal withLord WeinstockofGeneral Electric

Company plcto allow Racal to access some of GEC's tactical battlefield radio technology.

Briefing the head of Racal's military radio divisionGerry Whentto drive the company into

commercial mobile radio, Whent visited GE's factory inVirginia, USA in 1980.[11]

In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK

cellular telephone network licences, with the other going toBritish Telecom[12][13]The

network, known as Racal Vodafone, was 80% owned by Racal, withMillicomholding 15%

andHambros Technology Trust5%. Vodafone was launched on 1 January 1985.[14]Racal

Strategic Radio was renamed Racal Telecommunications Group Limited in 1985.[13]On 29

December 1986, Racal Electronics bought out the minority shareholders of Vodafone for

GB110 million.[15]

Under stock market pressure to realise full value for shareholders (the mobile unit was being

valued at the same amount as the whole Racal group), in September 1988, the company wasagain renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the

company. The flotation valued Racal Telecom at 1.7 billion.[16]On 16 September 1991,

Racal Telecom was demerged from Racal Electronics as Vodafone Group.[17]

In July 1996, Vodafone acquired the two thirds of Talkland it did not already own for

30.6 million.[18]On 19 November 1996, in a defensive move, Vodafone purchasedPeoples

Phonefor 77 million, a 181 store chain whose customers were overwhelmingly using

Vodafone's network.[19]In a similar move the company acquired the 80% of Astec

Communications that it did not own, a service provider with 21 stores.[20]

In 1997, Vodafone introduced its Speechmarklogo, composed of aquotation markin a circle,

with the O's in the Vodafone logotype representing opening and closing quotation marks and

suggesting conversation.

On 29 June 1999, Vodafone completed its purchase ofAirTouch Communications, Inc.and

changed its name to Vodafone Airtouch plc. The merged company commenced trading on
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30 June 1999.[21]In order to gain anti-trust approval for the merger, Vodafone sold its 17.2%

stake inE-Plus Mobilfunk.[22]The acquisition gave Vodafone a 35% share ofMannesmann,

owner of the largest German mobile network.

On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those ofBell

Atlantic Corpto formVerizon Wireless.[23]The merger was completed on 4 April 2000, just

a few months prior to Bell Atlantic's merger withGTEto form Verizon Communications,

Inc.

In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was rejected.

Vodafone's interest in Mannesmann had been increased by the latter purchase ofOrange, the

UK mobile operator.[24]

Chris Gent would later say Mannesmann's move into the UK broke a"gentleman's agreement" not to compete in each other's home territory.[25]The hostile

takeover provoked strong protest in Germany, and a "titanic struggle" which saw

Mannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann

board agreed to an increased offer of 112 billion, then the largest corporate merger ever.[25]

The EU approved the merger in April 2000. The conglomerate was subsequently broken up

and all manufacturing related operations sold off.

2000 to present

The headquarters ofVodafone RomaniainBucharest.
http://en.wikipedia.org/wiki/Vodafone#cite_note-20http://en.wikipedia.org/wiki/Vodafone#cite_note-20http://en.wikipedia.org/wiki/Vodafone#cite_note-20http://en.wikipedia.org/wiki/E-Plushttp://en.wikipedia.org/wiki/E-Plushttp://en.wikipedia.org/wiki/Vodafone#cite_note-21http://en.wikipedia.org/wiki/Vodafone#cite_note-21http://en.wikipedia.org/wiki/Vodafone#cite_note-21http://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Vodafone#cite_note-22http://en.wikipedia.org/wiki/Vodafone#cite_note-22http://en.wikipedia.org/wiki/Vodafone#cite_note-22http://en.wikipedia.org/wiki/GTEhttp://en.wikipedia.org/wiki/GTEhttp://en.wikipedia.org/wiki/GTEhttp://en.wikipedia.org/wiki/Orange_United_Kingdomhttp://en.wikipedia.org/wiki/Orange_United_Kingdomhttp://en.wikipedia.org/wiki/Orange_United_Kingdomhttp://en.wikipedia.org/wiki/Vodafone#cite_note-23http://en.wikipedia.org/wiki/Vodafone#cite_note-23http://en.wikipedia.org/wiki/Vodafone#cite_note-23http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Bucharesthttp://en.wikipedia.org/wiki/Bucharesthttp://en.wikipedia.org/wiki/Bucharesthttp://en.wikipedia.org/wiki/File:A_Bucuresti_street_scene_-i.jpghttp://en.wikipedia.org/wiki/File:A_Bucuresti_street_scene_-i.jpghttp://en.wikipedia.org/wiki/File:A_Bucuresti_street_scene_-i.jpghttp://en.wikipedia.org/wiki/File:A_Bucuresti_street_scene_-i.jpghttp://en.wikipedia.org/wiki/Bucharesthttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-mann_merger-24http://en.wikipedia.org/wiki/Vodafone#cite_note-23http://en.wikipedia.org/wiki/Orange_United_Kingdomhttp://en.wikipedia.org/wiki/GTEhttp://en.wikipedia.org/wiki/Vodafone#cite_note-22http://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Vodafone#cite_note-21http://en.wikipedia.org/wiki/E-Plushttp://en.wikipedia.org/wiki/Vodafone#cite_note-20


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On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April

2001, the first3Gvoice call was made on Vodafone United Kingdom's 3G network.

In 2001, the Company acquiredEircell, the largest wireless communications company in the

Republic of Ireland, fromeircom.[26]Eircell was subsequently rebranded asVodafone

Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone,

which had introduced camera phones first in Japan.[27]

On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signing

TDCMobil of Denmark. The new concept involved the introduction of Vodafone

international services to the local market, without the need of investment by Vodafone. The

concept would be used to extend the Vodafone brand and services into markets where it doesnot have stakes in local operators. Vodafone services would be marketed under the dual-

brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC

Mobil-Vodafone etc.)[28]

In 2005, Vodafone entered into a title sponsorship deal with theMcLarenFormula One team,

which has since traded as Vodafone McLaren Mercedes.[29]

In May 2011, Vodafone Group Plc bought the rest of the shares ofVodafone Essarfrom

Essar Group Ltd with value of $5 billion and became a solely owned of Vodafone Essar.[30]

On 1 December 2011, it acquired theReadingbased Bluefish Communications Ltd - aICT

consultancy company.[31]The acquired operations formed the nucleus of a new Unified

Communications and Collaboration practice within its subsidiary -Vodafone Global

Enterprise[31], which will focus on implementing strategies and solutions incloud computing,

and strengthen itsprofessional servicesoffering.

On 23 April 2012, Vodafone announced an agreement to acquireCable & Wireless

Worldwide(CWW) for 1.04 billion.[32]Vodafone was advised byUBS AG, whileBarclays

andRothschildadvised Cable & Wireless[32]. The acquisition, if it is approved by CWW's

shareholders, will give Vodafone access to CWW'sfibre networkfor businesses, enabling it

to takeunified communicationssolutions to large enterprises in UK and globally; and expand

its enterprise service offerings in emerging markets. On 18 June 2012, Cable & Wireless
http://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircomhttp://en.wikipedia.org/wiki/Eircomhttp://en.wikipedia.org/wiki/Vodafone#cite_note-25http://en.wikipedia.org/wiki/Vodafone#cite_note-25http://en.wikipedia.org/wiki/Vodafone#cite_note-25http://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/TDC_A/Shttp://en.wikipedia.org/wiki/TDC_A/Shttp://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/McLarenhttp://en.wikipedia.org/wiki/McLarenhttp://en.wikipedia.org/wiki/McLarenhttp://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Reading,_Berkshirehttp://en.wikipedia.org/wiki/Reading,_Berkshirehttp://en.wikipedia.org/wiki/Reading,_Berkshirehttp://en.wikipedia.org/wiki/Information_and_Communication_Technologyhttp://en.wikipedia.org/wiki/Information_and_Communication_Technologyhttp://en.wikipedia.org/wiki/Information_and_Communication_Technologyhttp://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-12-30http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-12-30http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-12-30http://en.wikipedia.org/wiki/Vodafone_Global_Enterprisehttp://en.wikipedia.org/wiki/Vodafone_Global_Enterprisehttp://en.wikipedia.org/wiki/Vodafone_Global_Enterprisehttp://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-12-30http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-12-30http://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Cable_%26_Wireless_Worldwidehttp://en.wikipedia.org/wiki/Cable_%26_Wireless_Worldwidehttp://en.wikipedia.org/wiki/Cable_%26_Wireless_Worldwidehttp://en.wikipedia.org/wiki/Cable_%26_Wireless_Worldwidehttp://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/UBS_AGhttp://en.wikipedia.org/wiki/UBS_AGhttp://en.wikipedia.org/wiki/UBS_AGhttp://en.wikipedia.org/wiki/Barclayshttp://en.wikipedia.org/wiki/Barclayshttp://en.wikipedia.org/wiki/Barclayshttp://en.wikipedia.org/wiki/N_M_Rothschild_%26_Sonshttp://en.wikipedia.org/wiki/N_M_Rothschild_%26_Sonshttp://en.wikipedia.org/wiki/N_M_Rothschild_%26_Sonshttp://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/Fiber-optic_communicationhttp://en.wikipedia.org/wiki/Fiber-optic_communicationhttp://en.wikipedia.org/wiki/Fiber-optic_communicationhttp://en.wikipedia.org/wiki/Unified_communicationshttp://en.wikipedia.org/wiki/Unified_communicationshttp://en.wikipedia.org/wiki/Unified_communicationshttp://en.wikipedia.org/wiki/Unified_communicationshttp://en.wikipedia.org/wiki/Fiber-optic_communicationhttp://en.wikipedia.org/wiki/Vodafone#cite_note-VGE-H-09-31http://en.wikipedia.org/wiki/N_M_Rothschild_%26_Sonshttp://en.wikipedia.org/wiki/Barclayshttp://en.wikipedia.org/wiki/UBS_AGhttp://en.wikipedia.org/

Project Report Vodafone

Documents

Transcript of Project Report Vodafone