l'ouZitc zkrlltky

sb sth C unc pi sg e.g. adj adv US

UK pren. obch. N V -ing syn.

somebody something countable Gmena pocitatelna) uncountable Gmena nepocitatelna) plural singular for example (napf.) adjectivum (piidavne jmeno) adverbium (Pfislovce) American English

British English v pfenesenem vYznamu v obchodnim vYznamu substantivum (podstatne jmeno) verbum (sloveso) gerundium synonymum

4

UNIT 1 - BRANDS

brand (N +V)

truly great true truly truth label favourite quality value for money

range reliable; rely (on sb/sth) reliability luxurious; luxury (N + adj) durable stylish timeless top of the range well-made cool dislike (V + N) loyal to sb/sth; loyalty recent survey bellow rank them in order stretch awareness (of sth); aware (of sth) belief; believe (in sth) tendency; tend (to do sth) be familiar with sth launch (N + V) introduction; introduce IifecycJe product placement virgin (N + adj) the Virgin rail bride spend a lot more on sth I spent I spent I raise sth brand awareness product endorsement consist of sth growth; grow I grew I grown I maturity decline (N + V) consultancy

(obehodni) znacka; opatfit znaCkou, vrYt ji do pameti spotfebitehi opravdu, skutecne skvely pravdivY, opravdovY opravdu, pravdive, skutecne pravda, skutecnost, pravdivost visacka, stltelc, milepka oblibeny vlastnost, kvalita za vydane penize obdrZet adekvatni hodnotu, kvalitu "za cenu" sortiment, skaJa, pal eta, rozsah spolehlivY; spolehnout se (na koho/eo) spolehlivost luxusni, pfepyehovY; luxus, pfepych; luxusni trvanlivY stylovY, m6dni, vkusny nadcasovY spickovY sortiment, nejvyssi kategorie dobfe vyrobeny skvely, senzacni nemit cid; odpor, nelibost, antipatie oddany, vemy komu/cemu; oddanost nedavny pnizkum dole, niZe, pod sefadit je podle pofadi rozSifit, na-, roz-tahnout (po)vedomi (ceho); vedom si (ceho) vira; ven t (v co) tendence; mit ski on, tendenci delat co by! obeznamen s Cim zahajeni,pfedstaveni ceho; uvest,pfedstavit pfedstaveni; pfedstavit Zivotni eyklus (vYrobku) urnisteni vYrobku (v TV, filmech) panna; panensry; ryzi, cisry, neposkvmeny nazev eestovni spolecnosti ve VB zeleznice nevesta utratit nmohem vie za co (po)zvednout, vyvolat, zpusobit co povedomi spotfebitele 0 znacee zacleneni, urnisteni vYrobku (napT. ve filmu) skladat se z ceho rust (N); rust (V) zralost, dospi!lost, splatnost (smenky ... ) pokles, upadek; klesat poradenstvi

5

based in (London) trust (N + V) deliver; delivery actually add enjoyment fun tick receive abroad mention fashion label outside the top super-luxury brand either ... or ... manufacture, make, produce think of sth I thought I thought I leather goods maker lift (V) gross margin solely low-cost market company-owned plant outsource licensing arrangement renew sale retail value under licence react to sth, respond to sth demand for sth snob (alternative) flagship flagship store executive Chief Executive (Officer) = CEO control (V+ N) offshore

expression of culture recognise; recognition item set of associations in the mind of sb country of origin crucial damage (V + N) cardinal sin balance

se sidlem v (Londyne) diivera, spolehnuti, zavazek; diiverovat dorueit, predat; doruceni vlastne, ve skuteenosti pfidat, dodat, seitat poZitek, radost, pouZivaru legrace, Zert zaSkrtnout, zatrhnout obdriet v zahraniei, v cizine zminit m6dni znaeka, visacka, vineta mimo nejluxusnejsi znacky bud' .... nebo vynibet myslet na co, premyslet 0 cem ryrobce kOZeneho zboii zvednout, pozvednout, vyzvednout hruba marze jenom, pouze, ryhradne levny trh zavod ve vlastnictvi firmy vyuZivat externich pracovnikii liceneni dohoda obnovit, renovovat prodej maloobchodni hodnota v licenci reagovat na co poptivka po cem, potadavek eeho jimi momost, poryseny, domysliry vlajkova lod' hlavni obchod rykonmi moc, exekutiva, lide ve vedeni rykonny reditel ridit; fizeni zahranicni (v oblastech, na samospnivnych ostrovech, kteni jsou danorym raj em) ryraz kultury (roz)poznat, poznaru poloZka, bod, detail soubor, sada asociaci v mysli koho zeme piivodu rozhodujici, nejdiiletitejsi (po )skodit; skoda, poskozeni hlavni,zakladni probi'esek, prestupek, hi'ich rovnovaha

6

location brand image no longer (+ positive sentence) according to sb in my opinion pay attention to sth careful manufacturer, producer, maker low-cost country care about sb/sth take care of sb/sth I took I taken I goods of high quality temporary situation react to sth, respond to sth current; currently reputation factual information suit nowadays once a I per month personality brand with personality look for sth suggest sth I + - ing benefit quality cosmetics toiletries invest in sth keep within a budget I kept I kept I loss; lose I lost I lost I dominate throughout the world market share develop product extend; extension; extent distinctive stand out from sth to be likely to do sth middle-aged accountant spirit rebellious; rebel wild youth recapture average age consumer customer compared with sb/sth at the party

umisteni podoba, koncepce znacky uZ (dale) ne podle koho podle mne venovat pozornost eemu peeliry ryrobce levna zeme starat se (= zajimat se) starat se (= peeovat) kvaJitni zboii docasna situace reagovat na co soueasny; v soucasnosti povest konkretni situace panskY oblek, dlimskY kosrym v soucasnosti jednou za mesic osobnost, charakter, natura osobiti, sverazna znaeka hledat co navrhnout co I delat co prospech, uZitek vlastnost kosmetika toaJetni potfeby investovat do eeho drzet se rozpoctu, dodrzovat ztrata; ztratit ovladat po celem svete podil na trhu vyvijet ryrobek rozsilit; rozSifeni; rozsab, rozloha typickY pfiznacny distancovat se od eeho pravdepodobne, moma, asi delat co ve stfednich letech ucetni duch odbojny, rebel skY; vzbourenec, rebel divoke mladi znovu ziskat priimerny vek spotfebitel zakaznik ve srovnaru, porovnaru s kYrn/Cim na veeirku

7

celebrate centenary performer expect cause (V + N) rider event trouble (unc) see ahead I saw I seen I come from I came I come I shrink I shrank I shrunk I (un)happy about sth preserve stretch brand stretching found alone engineering company construction equipment such as ... earth-moving vehicle loading machine headquarters, head office range of equipment truly associate digger adult on the other hand muddy appeal to sb/sth (V + N) take part in sth I took I taken I speak, talk to sb I spoke I spoken I licence; license make suggestion feel about sth I felt I felt I good, bad ... at sth shake hand I shook I shaken I suitable have sth in mind I had I had I someone else product area revenue solve; solution

slavit, oslavovat stolery umelec, herec, vykonavatel oeekavat zapfieinit; pfieina jezdec udalost, prihoda, zavod potiz, potize videt dopredu, do budoucna pochazet odkud zmensit nest'astny z eeho uchovat, zachovat, chninit, hajit roztlihnout, natahnout, rozSiieni rozSiieni znaeky na dalSi druhy ryrobkU zalont (napi'. firmu) slim, osamely, samotny strojirenska frrma stavebni zafizeni jako napfiklad stroj na pozemni prace, zenijni pozemni stroj nakladni auto, stroj centrala, timedi sortiment vybaveni, zafizeni opravdu, skuteene spojovat kopae dospely na druhe strane zablaceny, pomateny obratit se na koho, apelovat; apel, pusobeni tieastnit se mluvit s kYm licence; dat povoleni, licenci udelat navrh mit pocit z eeho dobry, spatny ... v eem pokyvovat hlavou vhodny mit na mysli nekdojiny oblast ryrobkU trZba, pfij em i'esit; i'eseni

8

UNIT 1 - CASE STUDY CAFEROMA

background bascd in (London) promoted r;rind I ground I ground I ground coffee slightly bitter 1:lste cost (V + N) I cost I cost I on I at the market share (N + V) decline in sth (V + N) by ... % brand loyalty (price) conscious; consciousness (be) willing; willingness similar to sth; similarity sell at (a price) I sold I sold I competing exciting product seems to be up-to-date (adj + V) sales outlet value for money old-fashioned solution; solve exclusive deposit packaging label (V+ N)

medium range of price relaunch hold a meeting I held I held I consider + -ing increase (in sth (N + V) agree (on sth) market (V) bring out sth I brought I brought I decaffeinated coffee equipment percolator license a fee hotel chain affect

predpoklady, pozadi, zazemi se sidlem v (Londyne) propagovlin, porysen (v praci) mlit mleta kava trochu, nepatrne hoi'kY chut' stat (0 cene); cena, naklad by! na trhu (k dostani) podil; podflet se, sdilet klesat; pokles (eeho) 0 ... %

oddanost znaece, vemost vedom (y) si; (po)vedomi (bY!) ochotny; ochota podobny eemu; podobnost prodavat za (cenu) konkureneni ryrobek, kterym jsou spotfebitele nadseni zda se by! moderni, aktualni; zmodernizovat prodejni misto, odbytiste za cenu kvalitu staromodni, starobyly reseni; resit exkJuzjvni, rylueny vratit, ulont, deponovat baleni opatflt milepkou, visaekou; nalepka, visaeka, vineta, znaeka stfedni cenove rozpeti znovu predstavit, uvest na trh konat, poradat schUzi, schUzku zvaZit, uvaZit rust (eeho) souhlasit, dohodnout se, shodnout se (na eem) prodavat (zboZi na trhu) uvest, ukazat bez kofeinu vybaveni, zafizeni n pripravu kavy prekapavae kavy udelit povoleni na poplatky sit' hotelu ovlivnit

9

UNIT 1 - LISTENING

basically fairly reliable attract attention stylish face sth impress sb taste (N + V) free advertising hype fed up + - ing suit boring; be bored genuine illegal copy value for money inflated price fancy kid trainers trust (N + V) deliver time and time again endless choice choose / chose / chosen / fix on sb/sth beacon in the darkness argue be better off / was, were / been / blue overall oats out of sacks bank with (a bank) enjoyment power secret tap into emotion inspire fierce attitude carry through sth stand for sth anti-authoritarianism start out sth scary off putting invent turn on sth

v z3.k1ade, v podstate docela spolehliry pfilaJcat pozomost m6dni, vkusny, stylory ceIit, vzdorovat cernu udelat dojern, ovlivnit vkus, chut'; ochutnat bezplatna reklarna reklarnni trik otraveny, naStvany panskY oblek, d<irnskY kostYm nudny; nudit se prary,ryzi,nefrusovany nelegaIni kopie podle ceny kvruita zrysemi, vyssi cena sverazny, urneleckY, fantaskni dite sportovni boty, tenisky duvera; duvefovat dorucit, dodrzet, splnit zas a zase nekonecny ryber vybrat soustfedit se na koho/co svetlo rnajaku v ternnote, trne pfit se, dohadovat se, argurnentovat by! bohatSi (pracovni) kornbineza, oblek, rnonterky nenapytlovana psenice

roit licet u (hanky) poZitek, poteseni, radost siIa., moc tajernstvi pusobit na city vnuknout, inspirovat silny, divokY, krutY postoj prosadit, dokoneit znarnenat co antiautoritarsJ...i dat se do eeho nahanejici hrUzu odpuzujici, otravny, nesyrnpatickY vynruezt nadchnout se elm

10

smiley (face)

branding feel about sth / felt / felt / parent company entirely; entire passionate about sth highly financially revenue product range definitely in my opinion reputation customer base a day sort of person shake a head / shook / shaken / suitable price range mind sth / + - iog look good (+ adj) in mind healtheare company good match for sth skin product label have a word / had / had / talk to sb, speak to sb eaueel change one's mind launch chef endorse apparently hotel chain brainstorm brainstorming shortlist (N + V)

draw up / drew / drawn / action plan target sb/sth, at sb/sth aim at sb/sth board sense of urgency survey (V + N) rely on sb/sth current

(oblieej) vyjadfujici spokojenost, emotikon v el. poste - "srnajlik" opamt znaekou, vrYi se do parneti spotfebiteIu roit nazor na co rnatefska spoleenost liplne; liplny zaniceny, nadseny elm vysoce fmanene pfijern, pfijrny (statni) sortiment ryrobkU urCite, jiste podle rnne (rneho nazoru) povest zaJcaznicka z3.k1adna za den, kaZdy den drub lidi, cloveka pokyvovat, kroutit h1avou vhodny cenove rozpeti vadit kornu co vypadat dobfe na rnysli zdravotnicka flIIIla srovnatelny protejsek pro co derrnatologickY (komi) ryrobek znaeka., visaeka., vineta prornluvit si rnluvit s kYrn zru1lit rozmyslet si pfedstavit, uvest h1avni kuchaf, sefkuchaf podporovat, schvruovat zfejrne, patroe hotelory fetezec roit okamiitY napad, nahJou inspiraci spontanni diskuse 0 h1edani norych napadu uiSi, ryberory seznarn kandidatu; zafadit na liZSi seznarn kandidaru naertnout, koncipovat, sestavit akeni plan zarnefit se na koho/co zarnefit se na koho/co rada., rybor, kornise smysl pro naIehavost, dulezitost udelat pfehled, prozkournat; prUzkurn spolehat na koho/co soueasny

11

UNIT 2 - TRAVEL

compare; comparison travel by air, rail, road, sea

enjoy about travelling in order of importance safety; safe save; safe reliability; reliable; rely (on sth) speed irritate baggage trolley queue luggage, baggage (unc) cancellation; cancel leg room delay (V+ N) lost; loose 1 lost 1 lost I; loss check-in poor quality food available overbook jet-Iag

experiences experience, a piece of experience tick mention (at) least subway, underground downtown carry-on baggage, hand luggage one way (ticket)

rest room elevator, lift economy, coach class time table, schedule car park, parking lot overseas business trip nightmare accident freeway flooded heavy cab regularly balance (N + V)

booking

srovnat, porovnat; srovnam, porovnam cestovat letadlem, po releznici (vlakem), silnici, na mon (Iod!) mit nid na cestovam, tesit se z cestovam v poradi podle duleZitosti jistota, bezpeci; bezpecny (za)chninit, semt; trezor, safe spolehlivost; spolehliry; spolehnout se rychlost podniidit, popudit vozik na zavazadla fronta zavazadlo, -a zruseni, stomo; zrusit prostor pro nohy zpozdit, pozdrzet; zpozdeni, prodleni ztraceny; ztratit; ztrata registrace (na letisti, v hotelu) nedobre jidlo (spatne kvality) dostupmi prodat vie (Ietenek) nez je k dispozici dezinchronismus, vyrovnam se s casorym posunem po letech na dlouhe vzdaJenosti zaZitky zkusenosti, jedna zkusenost zaskrtnout zminit nejmene metro, podzemni draba stfed mesta pmucni zavazadlo (do kabiny) jednim smerem,jednotliry Gizdenka) WC, vefejne toalety

vYtah levnejsi tfida pn cestovam letadlem jizdni fad, harmonogram parkoviste zahranicni, zamofskY sltiZebni cesta nocni mfua nehoda dalnice plno, preplneno teZkY (vahove) taxi pravidelne rovnovaha, vyrovnanost; by! v rovnovaze, uvaZit, vyvaZit rezervace

12

patient worst 1 worse 1 bad particularly I"oedietion; predict improve; improvement provide (sb with sth) ill general racilities I;ct angry 1 got 1 got 1 nil a plane, by plane they are likely to behave truvellers dissatisfaction cOncern nn time reel (+ adj ) safe

II00r air quality lIoise; noisy cabin crew (air) rage concern irritability disruptive rnisbehavio(u)r harm disorientation dangerous; danger complaint; complain (about sth) valuable; value criticize; criticism nIgger in the sky long-suffering report (V + N) steep climb (N + V) incident apparently cause (V + N) familiar to sb stem from sth interminable takeoff; take off 1 took 1 taken 1 coop up tarmac unrest convict go crazy 1 went 1 gone 1 attack crew mid-flight

trpeliry nejhorsi 1 horsi 1 spatny zvlaste, zejmena predpoved'; predpovedet z1epsit, zdokonalit; zlepseni poskytnout (komu co) obecne,vseobecne zafizeni, vybaveni rozzlobit se letecky,letadlem asi, moma, pravdepodobne se chovaji cestujici, cestovatele nespokojenost zaJeZitost, vec, starost na cas (presne) citit se bezpeene spatny vzduch hluk, ramus; hlucny posadka (na palube letadla-Ietusky) zufivost, vztek, hnev (v letadle) starost, znepokojeni, obava, zaJeZitost podrazdenost, popudlivost, nedutklivost rozvratny, rozkladny, niciry spatne, neslusne chovam skodit, ubliZit dezorientace nebezpecny;nebezpeci stimost; stezovat si (na co) hodnotny; hodnota kritizovat; kritika zufivec, vztekJoun, silenec na obloze dlouze trpici ohlaSovat, hlasit; hlaseni, zprava prikry, s1rmy, rychly splham, stoupam, rystup; splhat prihoda, pnpad, incident zfejme zpusobit, zapncinit; pncina duveme, dobre znamy komu pochazet pramenit z ceho nekonecny start (Ietadla); startovat (0 letadle) stesnat, vrnacknout, vtisnit letecka rozjezdova draba nepokoj, nekJid, vzruseni llSvedCit, odsoudit zblaznit se napadnout posadka uprostfed letu

13

analyst phenomenon (sg), -a (pi) blame (for sth) (V + N) be at fault it's my fault cut cost / cut / cut / cram in addition equipped sophisticated

device burn up / burnt / burnt / aviation fuel routinely; routine instruct; instruction setting campaigner claim irritability; irritate

disorientation soaring number across wide range of issues reflect intern et site demand (for sth) (V + N)

Bill of Rights frontline battle call for sth

stiff penalty offender legislation deny + -ing sign contribute (to sth); contribution attempt (V + N) respond to sth intend to do sth dissatisfaction announce; announcement concession remove seats attend (seminars ... ) at the time of speaking

analytik jev, fenomen obvinit (za co); vina by-t vIDeo, by-t na vine to je moje vina sniZit mildady napechovat, nacpat navic, nadto vybaven chytry, znaly sveta, intelektuilsry, prekultivovany, rafinovany zafizeni spaJit, spalovat letecke palivo beme, obvylde obvyldy postup instruovat, informovat; predpis, pouceni, instrukce nastaveni bojovnik, vaJecnik tvrdit, prohlaSovat, poiadovat podniidenost, nedutklivost; draidit, hnevat, jit na nervy dezorientace prudce rostouci pocet napfic siroka skaJa problemu, rnnoho problemu odrazet ( se) intemetova stranka poiadovat, zadat; zadost, poptavka po cem, poiadavek na co Listina Prav (UK = Ustava, US = dodatky k Ustave) predni linie

bitva, boj by-t tfeba neceho, muset neco udelat, vyiadovat, volat po cem pfisny trest, pokuta vinik, provinilec legislativa popirat znameni, znak, symbol, dUkaz prispivat (cemu); pfispevek pokusit se, zkusit; pokus, snaha reagovat, odpovidat na co zarnyslet delat co nespokojenost ozmimit; oznameni ustupek, uleva, povoleni, ryhoda, rysada odstranit sedadla navstevovat (seminare ... ) v okarnZiku promluvy

14

fixed arrangement timetable come up / came / come / worry low-cost airline

ramily discount crash write down / wrote / written / boat departs chair/man! -woman, chairperson, chair decide on sth dclay (V + N) heavy traffic motorway departure time make up one's mind make an appointment / made / made / collection suit I am fairly free chcck put through / put / put / be engaged /was, were I been I hold (on) / held / held / Can I take a message? Can I leave a message? Ms Bonneti reschedule appointment preferably subsidiary on a business trip fIX time response (to sth)

UNIT 2 - CASE STUDY WORK, REST AND PLAY

based in ... make arrangement I made I made I attend a seminar senior manager include executive games encourage; encouragement participant nationality expect work hard

pevne stanovene rozhodnuti jizdni rad, harmonogram objevit se, vynorit se trapit se znepokojovat se !evny let sleva pro rodinu zhroutit se, zkrachovat zapsat lod' odjiidi predseda rozhodnout 0 cem zpoZdeni; zpozdit silny (dopravni) provoz dalnice cas odjezdu rozhodnout domluvit schUzku sbirka hodit se, sluset mam docela volno (z)kontrolovat spojit (telefonicky) mit obsazeno (telefon. linku) vyclrZet (u telefonu) Mam neeo vyfidit? MUiete neeo vyfidit? pani/slecna Bonneti (neroziisuje se rodinny stay) znovu stanovit schUzka prednostne, nejlepe pobocka na sluiebni eeste (pevne) stanovit, fixovat cas, dobu odpoved', reakce

se sidlem v ... dohodnout se navstevovat, chodit na seminar generalni redite1 zahmout manaierske hry povzbudit; povzbuzeni ucastnik narodnost ocekavat pracovat pilne, tezee, tvrde

15

hardly amenities

explore surrounding book a hotel stylish value for money Account Manager file arrange propose; proposal in the countryside in the country (French) cuisine vegetarian food cost of meal per day group discount basic equipment gym disabled facility ground floor no smoking free visit seafront (N + adj) hotel lounge outdoor horse-riding shuttle bus available pedestrian zone discount equipment disabled facilities surrounding area proposal; propose arrival and departure confirm; confirmation special requirement

UNIT 2 - LISTENING

treat people far too many seats leg room particularly annoy process

steZi, sotva veskery komfort, pfijemne stranky hotelu

(vYhodmi poloha, pohodli..o)

prozkoumat, probadat

okoli (za)rezervovat hotel modni, stylovY za cenu kvalita vrchni ucetni kartoteka, akta, spis, mapa, fascikl zafidit, uti'idit, sefadit, uspofadat navrhnout;navrh na venkove (krajina i obyvatele) na venkove (v pruode) (francouzska) kuchyne vegetarianske jidlo

cena jidla za den sleva pro skupiny zakladni vybaveni telocvicna zafizeni pro invalidy pfizemi

zakaz koufeni navsteva zdarma nabfeZi; nabfeZni hotelova hala venku jizda na koni kyvadlova autobusova doprava dostupny, momy (k dostini) pesi zona

sleva vybaveni, zanzeni vybaveni pro invalidy okoli navrh; navrhnout pfijezd a odjezd potvrdit; potvrzeni zvlaStni poz.adavek

jednat s lidmi pfilis mnoho sedadel prostor pro nohy zvlaste, zejmena znepokojovat zpracovat

16

processed meal pllckaged 'Iucue (N + V) check-in Inoitate ImJ.:gage trolley incollvenient uverbook seat lhe Far East overseas business trip I rnveJ to 0 •• on business clel:.y (V + N) cancellation; cancel unlucky vidim lust luggage lurn up llpology; apologise (for sth) nccident on the freeway parking lot nooded cnrry-on baggage heavy subway cab hus downtown elcvator, lift llccommodation support (N + V) ,°elate to sth cost of the flight balance (V + N) cost concern h:rul flight whereas comfort space patient cxtension business lounge sport facilities on the floor at the airport cconomy class particularly establish perspective (N + adj) travel experience towel the Virgin lounge accommodation

pfipravene, uvafene jidlo balene, zabalene fronta; stit ve fronte registrace podrawit, popudit vozik na zavazadla nepohodJny, nevhodny rezervovat pfilis mnoho mist DaJny Vychod zahranicni sluiebni cest jezdit kam sluiebne zpozdit; zpozdeni zruseni; zrusit nest'astny obet' ztracene zavazadlo objevit se omluva; omluvit se (za co) nehoda na daInici parkoviste plno, zaplaveno pfirucni zavazadlo teZk)' (vahove) metro taxi autobus do centra mesta

vYtah ubytovam podpora, podporovat vztahovat se k cemu cena letu vyv:iZit, vyrovnat; rovnovaha, balance financni, cenova ZlileZitost let s mildadem kdeno, ponevadZ pohodli prostor, misto trpelivY rOzSifeni dratsi letecka ti'ida sportovni zafizeni, vybaveni na zemi na letisti (v letistni hale) levnejsi letecka ti'ida zvlaste, zejmena zaloZit perspektiva, vYhled; perspektivni zazitky z cestovam rucnik, uterka hala letecke spolecnosti Virgin ubytovani

17

improve out of one's control cancelled in general put through / put / put / How are things? extension 251 is engaged Can I take a message? Can I leave a message? come up / came / come / reschedule appointment preferably

UNIT 3 - ORGANISATION

in the photo, picture above own office seniority need for sth confidentiality person's status score business card company car desk flying business class fixed working hours subsidiary factory, plant head office warehouse branch outlet match impersonal caring

market-driven hierarchical; hierarchy unusual about sth set target, objective fun loose tight system cutting edge technology low-skill job

zlepsit, vy lepsit, zdokonalit vymknout se z ruky, pfestat ovlcidat zruSen obecne, vseobecne spojit (telefonicky) Jak to jde, jak se veci maji? linka 251 obsazeno (v telefonu) Mfun neco vyfidit? Muzete neco vyfidit? objevit se, vynofit se zmenit program, znovu stanovit schUzka radeji

na fotografii, obrazku nahofe kancelar pro sebe sluiebni vek, hodnostni pofadi potfeba ceho soukrorni, diivemost spolecenske postaveni, prestii pocet bodii, sk6re navstivenka, vizitka sluiebni auto pracovni,psaci stiil letat v drilli tfide pevna pracovni doba pobocka tovama, zavod ustfedi sklad pobocka, filialka pobocka, prodejna, odbytiste spojit neosobni starajici se 0 socialni potfeby zamestnancii, obyvatel... fidici, popohanejici trh hierarchickY; hierarchie nezvykly, neobvykly na cem stanovit cil zabava, legrace volny, uvolneny, nespoutany pevne stanoveny system, pevny nejnovejsi, vyspela technologie (malo, ne-) kvalifikovana prace

18

dirty headquarters, head office admire playground located heart (of Helsinki) explode h,·ight wander l:olk on phone portable "ut of sth empire ingredient few people / a few people (+pl) dream about sth / dreamt / dreamt / cleaner satisfaction freedom wear / wore / worn / jumpsuit rcinforce unbeatable; unbeaten

hlazer company budget report IIlJolish rule regulation t"I",ventional curporate life Nct hours of work eliminate perk c"nsist of sth Illst (V + adj) rigorous limited number way to polish a table shampoo a carpet lime management hudgeting skill rcsponsibility authority Wlly of life .. "wer player supervisor "I) to 50 hi,·c

necist)r, spinavY ustfedi, centrala obdivovat (hraci) hfiste rnistem, urnisten srdce (Helsinek) prudce se rozvinout, vybuchnout jasny, chyir)r chodit, prochazet se, toulat se mluvit do telefonu pfenosny z ceho imperium sloZka, soucast, komponent, pfisada, ingredience mruo lidi / par, nekolik lidi snit 0 cem uklizec, cistic uspokojeni svoboda rnit (na sobe), nosit (obleceru') (vYsadkafska) kombineza posilit, zesilit nedostiZny, bezkonkurencni; neporaieny, nepfekonany sako, blejzr (vrsek uniforem-skolnich ... ) hlaseni, zprava 0 rozpoctu fumy zrusit pravidlo nafizeni konvecni, smluvni podnikovY, fIremni Zivot stanovena pracovni doba, stanovit odstranit, elirninovat pfidavek k platu (na vedlejsi vYdaje) sklcidat se z ceho trvat; posledni pfisny, nekomprornisni, rigor6zni omezeny pocet zpiisob jak lestit stiil cistit (samponovat) koberec organizace casu Gednotlivce) rozpoctovanl, pfiprava rozpoctu dovednost zodpovednost (pravo) moc Zivotni zpiisob silny hrac inspektor, kontrolor, vedouci ai 50 najmout

19

negotiate deal (with sb/sth) believe in sth; belief keen on sth accountability fanatical measure performance frequently; frequent visibly; visible focus on sth land a contract salesperson customer's site alongside performance benchmark rate the more (we arefrre) "" _ the more (wewiUneed)

free from rules measurement; measure laptop, notebook cell-phone, mobile phone equipment free (V + adj) freedom room for paper work store (V + N) budget document report training schedule up coming complete (V + adj) completion restrict; restriction iiling cabinet assess; assessment judge (V + N) achievement responsible (for sth) set up standard possessive compound noun boardroom letter of credit worth empire column word partnership policy

vyjedmivat obchod (transakce), dohoda, domluva (s k:ymIcim) vent v co; vira nadseny cim zodpovednost fanatickY ment pracovni vykon (nost) casto; cast)' viditelne; viditelny zament se na co ziskat (vyhrat) smlouvu prodejce misto, prostor zakaznika vedle, po boku zkouska, srovnavaci test vykonlu, -osti (o)hodnotit, ocenit (si), klasifikovat cim vice Gsme svobodnejsi) ... tim vice (budeme poti'ebovat) osvobozen od naiizeni, (bez ceho) mei'eni; merit notebook, pi'enosny pocitac mobilni telefon vybaveni osvobodit, uvolnit; svobodny, volny, bezplatny svoboda prostor pro adrninistrativni praci uloZit, hromadit, skladovat; zasoba, rezerva, sklad rozpoctovy doktunent zprava, hlaseni harmonogram skoleni aktulilni, novy dokonCit, doplnit; uplny, kompletni dokonceni, vyplneni omezit; omezeni kartoteka, registracni, katalogova sk:i'ii1ka ocenit, vymerit, stanovit; odhad, oceneni od-,po-,soudit, odhadnout;soudce, znaJec uspech, vykon, cin, dosaieni, sehnani z-, odpovedny za co stanovit kriteria, meritko, normu pi'ivlasmovaci sloZenina, slozene podstatne jmeno zasedaci sm. spravni rady akreditiv hodnota (majetku, kapitalu), vyznarnnost, kvalita imperium sloupec slovni spojeni politika (metoda)

20

Iwlilics IlIh"ur I work force (ll'llllcllabour) union Irude fair ,'""sumcr goods II'NClIrch ""'ling

II111nllgement consultancy

politika (nazor, pi'esvedceni) pracovni sila odbory veletrh spoti'ebni zboZi vyzkum, prUzkum zaver, zjisteni poradenstvi pro oblast i'izeni, podnikove poradenstvi

'JlJI"OlICh (N + V) pi'istup; pi'istoupit rtcugnize; recognition (roz) poznat; poznani, uznani 'knl with sb/sth jednat s kYm; pojednavat 0 cem ,liffc,"cnt; differently; difference rozdilny; rozdilne; rozdil lick (a sentence) zaSkrtnout (vetu) lUnge; merger fUzovat; fiize spend money I time on sth I - ing utracet penize za co, travit cas tim, ze ... Jlllrtly casteene scnse of sth smysl proco fulure oriented zamereni na budoucnost hClId I be headed smei'ovat, postavit se do cela I'ustomer-driven i'izeny, ovliviiovany zakazniky iuvest in 5th investovat do ceho understanding porozumeni, pochopeni '"CS pond to sth; response reagovat, odpovidat na co; reakce, odpoved' value-driven ovliviiovany cenou hc clear about sth vyjasnit si co, mit jasno 0 cem J.:uide 5th (V + N) i'idit co, provazet; (pni)vodce ,Icscription; describe popis; popsat nice I glad to see you tesi me, ze vas vidim hllsically; basic v zasade; zak!adni supply sb with sth zasobovat koho cim, dodavat komu co p;lyroll vyplatni listina human resources, personnel (department)personalistika cstablish I found I set up a company zaloZit fmnu organise into sth uspoi'adat do, umdit, sestavit, utvoi'it pretty (big) docela (velkY) helpful to sb uZitecny, napomocny share (V + N) sdilet, podilet se; podil, akcie How is sth doing? Jak se .... daW mal vede? competitor; compete konkurent; konkurovat in common mit spolecne mention zminit

UNIT 3 - CASE STUDY AURIC BANK

constantly review (V + !'t')

stale posuzovat, kontrolovat, pi'ezkoumat; posudek, kritika

21

provide sb with sth competitive; competitiveness

major range (N + V)

option in-house off-shore low-cost country Chief Executive (Officer), CEO make a statement I made I made I unprofitable area carry out charge caring bank boost share price cut costs I cut Icut I efficiency; efficient consider, take into consideration option concerning location approximately, about headquarters advantage, disadvantage persuade; persuasion part-time employee target handled call estimate; estimation saving run a business I ran I run I reputation reliability experience in sth based in (London) complain about sth; complaint rnn sth line is busy expand hire staff summary; summarise

UNIT 3 - LISTENING

stock sales figures head office

poskytnout komu co konkureneni,konkurenceschopny; konkurenceschopnost nejvetSi, hlavni fada, serie, skala; (se )fadit, roztfidit volba, moZnost

uvnitf frrmy v zahraniei (mista daiiovych niju) levmi zeme vykonny feditel udelit prohlaseni, pfehled neziskova oblast provest, uskuteenit, realizovat uetovat starostliva, peeujici banka zvysit (cenu), propagovat, prosadit cena akcie sniZit mildady vykonnost, ueinnost; ueinny zvaiovat, vzit v uvahu moZnost, varianta, altemativa, volba tYkajici se

mnisteni asi, pfibliZne ustfedi, centnila vyhoda, nevyhoda presvedeit; presvedeeni zamestnanec na easteeny uvazek cH zvladnutY, vyi'izeny hovor ocenit, odhadnout; odhad, nazor, mineni uspora i'idit, vest obchod, podnik povest spolehlivost zkusenost s eim se sidlem (v Londyne) stezovat si na co; stiZnost ridit, provozovat co obsazena linka (telefonni) rOzrUstat se najmout personal, zamestnance shrnuti, resume, prehled, vytah; shrnout, udelat strueny obsah

zasoba (surovin), sklad, akcie eisla (udaje) 0 prodeji centrala, ustfedi

22

1",ltI fin a minute I held I held I /r unsfer 10 sb ,,"pcTl'isor tI.,Uvtr I HIIsif.:lllllent

I" fI.lnd ion line flP"I'llle at fuU capacity 1I,"'rtl of Directors

111111111 General Meeting (AGM) I'iH'ck I'llrcnl company 1II1I1(e decision I made I made I II'Hrl( out on repairs 1,,'rSflllality of a business . hUlle (V +N) tll'fiIlC; definition "1'l'roach (N + V) lime llnd style fClI' cxccutives III dcpth; depth ('mu! uet research hrCllld!y; broad ucross the staff IIlernal

IIsight into sth lIJ1ut (N + V)

,1i�linct IInovation

"",npete; competition; competitor ,;rflW I grew I grown I; growth nequire IIIerge; merger spirit

IIchieve substantial change in sth :11 the outset l:ey out back up (with) huge investment slaff training huge; hugely wnsistently associated particularly lend to do; tendency scnse of sth values-driven clear about sth principle

poekejte (vydrZte) chvilku (u telefonu) postoupit komu inspektor, vedouci dorueit zasilka vyrobni linka fungovat na plnou kapacitu spravni rada, predstavenstvo, rada reditelu valna hromada kontrolovat materska spoleenost rozhodnout, udelat rozhodnuti pracovat mimo firmu na opravach osobitost, sveraznost podniku formovat, tvofit; tvar, podoba defmovat; definice pfistup, pojeti; pfibliZit se ton, charakter a styl zodpovedni einitele, vedouci pracovnici do hloubky; hloubka i'idit, provadet vyzkum siroce; sirokY napfie zamestnanci vnitfni vhled, proniknuti do eeho pfisun, vklad; vlozit vyraznY,odlisny inovace konkurovat; konkurence; konkurent rust (sloveso/podstatne jmeno) ziskat, nabYt, osvoj it fUzovat; fUze lihovina dosaImout podstatny,dUkladny,znaeny zmena eeho na poeatku, v uvodu navrhnout, vytyeit nahradit elm obrovska investice skoleni zamestnancu obrovskY; obrovsky dusledne, pevne spojen zvlaste, zejmena mit sklon delat co; tendence smysl pro co ovlivnen, fizen cenou mit jasno 0 eem princip

23

promote head of a department in charge of sb/sth join sth provide supply sb with sth payroll human resources establish, found, set up organised into divisions headquarters work placement deal with sb Idealt I dealt I keen on sth have something in common have a seat I had I had I

UNIT 4 - CHANGE

species survive; survival nor . . . responsive to sth response significant; significantly worry sb paper driving abroad merge; merger powerful relocate dangerous; danger be promoted in charge of sb hostile hospitable workforce, labourforce open plan office share CV + N) make redundant I made I made I impression; impress What in your view . . . ? department store

offer CV + N)

mention CV + N) launch CV + N) counter-attack demand CV + N) stimulating

pOv,Ysit (v zamestmini) vedouci oddeleni mit na starost koho/co spojit se s eim, vstoupit do eeho poskytnout dodat, opatfit komu co v,Yplatni listina personalistika zaJoZit (fmnu) rozdelit do eeho ustfedi, centnila urnistenka jednat s kYm nadseny eim mit neco spoleeneho posad'te se

urCitY drub (zivoeisny) pi'eZit; pi'eZiti ani ne . . . citliv,Y, reagujici n a co odezva, reakce, odpoved' v,Yznamny; v,Yznamne znepokojovat, trapit koho noviny; referat jezdit (Mit auto) do zahraniei, ciziny fUzovat; fUze silny, vlivny, mocny zmenit pusobiste, pi'esidlit, pi'estehovat nebezpeeny; nebezpeei by! pOv,Ysen, ziskat lepsi pracovni postaveni mit na starosti koho nepi'atelskY pohostinny pracovni sila volny pracovni prostor (bez prepazek) sdilet co, podilet se na eem; podil ueinit nadbyteenym (propustit z prace) dojem; udelat dojem Co podle vas . . . ? obchodni diim nabizet; nabidka zminit; zminka zahajit, uvest, predstavit; uvedeni protiutok vy-,pofudovat; pofudavek, narok, popuvka povzbuzujici

24

• IllCdcllcc , ll"" 'lc'ICCS ",h i hll'" � Ih . lc·lI l"4

, IIlI CC; choose I chose I chosen I ,, 0 111 1'1 (10 sth) 1 I " ( u f sth); death; dead ,'UnCt:nl

" 'llI il; rctailer

1'11111,' I man I woman I person I I " '1" ",'ch group I team hol lmll line II I I",il' I , ,· III trouble / was, were I been / f i ", .. rc out , ,'; .. vcnt sth I rnny help

h" .. scholds us . .. . us . . . I l Iscllunt store "'''unting " hmpetition; compete spcciality retailer ,l Iscllunter Slcady I"ss; lose I lost I lost I IIInrkct share pllrtly ,'"occpt Cl'a

combine; combination I rip entertainment; entertain what (is needed) recast fil for sth he rented vcndor ,'cfer to sthlsb showcase design CV + N) hooth encourage; encouragement CEO (Chief Exeeutive Officer) prototype failing fail excitement novelty

zazitek, zkusenost, zkusenosti zazitky zatimco eelit eemu zfetelny, jasny, prostY v,Yber, volba; vybrat, zvolit prizpusobit (se) eemu u-, zerni'it (na co); smrt; zesnuly, mrtvY zajem, vec, starost (malo )obchodni; (malo )obchodnik predsedaGici) v,Yzkumny tYm koneeny v,Ysledek (Pfi obchodovani) pi'ipustit mit potize vy-, roz-, resit, pfijit na co, spoeitat objevit to snad, moma pomiiZe domacnosti talc . . , jako . . ,

obchod se zlevnenym zboZim prudce stoupajici, rostouci konkurence; konkurovat specializovany obchodnik obchodnik se zlevnenym zboZim neochvejny, pevny, vytrvaly ztrata; ztratit podil na trhu easteene koncepce, pojeti, predstava doba, obdobi kombinovat; kombinace v,Ylet zabava; bavit to, co Ge tfeba) zmenit se, pretvorit se, jinak usporadat hodit se k eemu by! pronajato prodavae vztahovat se k eemu, odvolat se na vitrina navrhnout, projektovat; navrh stanek, kiosk, bouda povzbudit; povzbuzeni v,Ykonny reditel prototyp upadajici, chi'adnouci selhat, nemit uspech, slabnout vzruseni, rozCileni novinka, novota

25

seduce; seduction merchandise appear to be move in the right direction upgrade component enhance fitting room convenient price-check device lounge area shopping cart, trolley challenge department store face (N + V) develop in sth essentially grow I grew I grown I; growth adapt (to sth) observer survive live on sth at the university, school animal up-to-date (adj + V) recognise; recognition approach (changes) take place I took I taken I agent manufacturer, maker, producer shopper, buyer vendor wholesaler consider product range length; long frequency; frequent convenience store discount store warehousing, storage charge retail outlet investment people's attitude evidence so far focus on sth rent office downsize

current; currently economic climate

svadet; svadeni zboZi (ureene k prodeji) jevit se, zdat se pohybovat se spravnym smerem (z)modernizovat sloZka, komponenta, (sou)east zvYsit, zvetSit zkusebna vhodny, vyhovujici zafizeni na kontrolu (overeni) cen hala nakupni vozik problematick)r obchodni dUm tvar, vYraz; ee1it eemu vy-, rozvinout se v co hlavne, podstatne, nezby1ne nist (sloveso + podst. jm.) pi'izpusobit se (eemu) pozorovatel pi'ezit pi'ezit co, Zit z eeho na universite, skole Zivoeich, monstrurn moderni, a.ktUlilni; (z)modernizovat (roz)poznat; poznaru pnstup nastaly zmeny, doslo ke zmenarn zprosti'edkovatel, zastupce, agent vYrobce nakupujici, zakaznik prodavae velkoobchodnik zvilit, vzit v uvahu skaJa, i'ada, vYber, sortiment vYrobkU delka; dlouhy castotnost, frekvence; cast)r, frekventovany (maly) obchod se zboZirn denni poti'eby obchod se zlevnenym zboZirn skladne maloobchodni prodejna investice postoje lidi dUkaz dosud zarnent se na co, koncentrovat pronajmout kancelar sniZit (poeet pracovnikU s cilem zefektivneni vYroby) soucasny; v soucasne dobe ekonomicke prosti'edi

26

li' ('!' "P with sb/sth I ' l Ii I -limc staff I .'c'rn l ly

" I ' I ,,-dalc image '1,'I'i�I(IO-making process ,I", VCI'y (system) ,,,,,,Ivcd

I,,' ",'ulvcd in sth I" '"' ca rly stage ,I "'Ncd car

I h n'c-storcy office block I, "" '" 'chy; hierarchical l i t r ei party I \ll rllin; retraining �"'I; Ncllcr I dllllnch

"", ice (V + N) h" lId uffice, headquarters hrllnch manager n " "lvc; involvement

f inn lisc

" 11 r park site I "' ,,motion undcrline (nouns) ", ,,nl partnership wtII'kplace I nk (V + N) I',"·ticular he delighted "nnounce; announcement 11 the early years

fllcc sth ,'It rong competition cmnpetitor; competitive �o bankrupt I went I gone I Ituld (out) I held I held I t)' pecast, typecasting label (N + V)

changeable junior (market) improve; improvement considerably; considerable N ince expand; expansion carve out sizeable niche

niche of the market

stacit komu; drzet krok s k)rm zarnestnanci na casteeny uvazek nedavno, v posledni dobe moderni, soueasny, aktuaIni vzh1ed roihodovaci proces (system)dorueeni, dodavky komplikovany, sloZit)r b)rt zapaleny pro co v poeateenirn stadiu auto vyi'azene, nepouZivane, mimo provoz ti'ipatrove bloky kancelan hierarchie; hierarchick)r ti'eti strana (nepati'i ke stranarn pojistne srnlouvy) rekvalifIkovat; rekvalifIkace prodavat; prodavajici znovu uvest vsirnnout si; oznarneni usti'edi, centraJa i'editel poboeky, fIlialky zahrnout; zahrnuti dokoneit parkovaci misto pOvYseni podtrhnout (podst.jm.) slovni spojeni pracovni rnisto spojit; spojeni jednotlivY, diJci rad . . . , s potesenirn . . . oznarnit; oznarneni v poeateenich letech eelit eemu silna konkurence konkurent; konkureneni, (z)bankrotovat vytrvat pfii'azeni typu, zmena typu vineta, oznaceni, naJepka, stitek, visaeka; oznaeit vinetou . . . promenlivY rnladsi, mene vYznarnny trh zlepsit, zdokonalit; zlepseni podstatne, znacne; podstatny, znacny od (doby), protoze rozsii'it, rozvinout; rOzSii'eni dob)rt si, vybudovat, vyfezat pomerne velkY, znacny, rozmerny mezera na trhu, obchod s nejmensim podiJem o�emem

'

sektor trhu, specializovany trh

27

consecutive net profit gross deliver stock

include break into (a market) I broke I broken I negotiation; negotiate in conclusion prosper be down to sth I was, were I been I congratulation to sb (on sth) executive manager proposal; propose make proposal, suggestion deal with sth I dealt I dealt I mention hot-desking

interrupting ask for clarification reject increase in salary business use security guard insert identity card barrier

UNIT 4 - CASE STUDY ACQUIRING METROT

oil industry wide range of household goods head office workforce, labourforce turnover located net profit recent development expand acquisition base asset valuable land sell off l out sth I sold I sold I finance (V + N) introduced into (a company)

po sobe jdouci, llClsledny eisry zisk bruby (pred zdanenirn) dodat, doruCit, vyndit, dopravit akcie, akciory kapiUil,cenne papiry, zasoba, sklad, material na sklade, inventif zahmout vstoupit na trh, prosadit se na trhu jednaru (obch.), vyjednavaru; vyjednavat zaverem, na zaver prosperovat by! deprimovan blahopraru komu (k cemu) vedouci, ndici pracovnik navrh; navrhnout udelat navrh pojednavat 0 cem, zvladat co, jednat 0 zminit uradovaru u libovolneho stolu, ktery je v kancelili k dispozici preruseni Ziidat 0 vysvetleni, objasneni odmitnout nist platu pouiivat pro sluiebni ueely ochranka, hlidae zasunout, vlozit, vhodit pnikaz totoZnosti, legitimace, obCansk)l pnikaz zavora, prepazka, pult, bariera

ropny pnimysl sirok)l sortiment zboZi pro domacnost usrredi, centrala pracovni misto obrat mistem eisry zisk nedavny v)lvoj, rozvoj rozsmt nabyti, ziskana vec, pfinistek zaIdadna aktivum, jmeni hodnotny pozemek, puda vyprodat fmancovat; fmance zavest do (firmy)

28

I II I I I l Iy-owned company , h d Executive (Officer), CEO " . 1", NHI in I took I taken I ' I IIllloyecs' welfare " hh early 30s

1 1 " c I to be I", IIsed to being (+ - ing) I " t IIsed to being (+ - ing) , u'cutive Vice President " ' lllU in '"' the board hllviscr; advise; advice I' ve uu interview I gave I given I " "tc (V + N) Ii llIonth later "","crship hlllnagemeut style " llUse (V + N) lid"",

lIustrate , l i I liculty j o , . . . . . .

frmu .. ..

slIbject: . . .

stnff morale

I 'I'l,ductivity ful l (V + N) st llff turoover I Ispection

('heck up check up on sb tuke note I took I taken I ,'cdundancy ( he) redundant mnke redundant I made I made I rurtber I"ok for sth " clocate (a factory) complain about I of sth enclose (make) list of comment do sth fast I did I done I hring out stb I brought I brought I care about sb informal surely; sure t rust (V + N) " csolve (problem) scnior executive t akeover

rodinna frrma (rykonny) reditel brat ohled na co, vnimat, cMpat blaho, prospech, prosperita zamestnancu je mu neco malo pres 30 byvalo Giz ne) by! zvykly zvyknout si na co rykonny vicepresident zbyvat, zUstat ve vedeni poradce; (po )radit; rada poskytnout rozhovor po-,zaznamenat (si), vsirnnout; poznamka o mesic pozdeji vlastnictvi styl nzeni zpusobit; duvod dole, niu vysvetlit, objasnit potiz, obtiz, problem komu . . . . . . . (adresat) od . . . . (odesilatel) vec (v uredni korespondenci) moraIka zamestnancu produktivita (po )k1esnout, (s )padnout; pad obrat (rymena) zamestnancu dozor, dohled ovei'it, zkontrolovat mit dohled, dozor nad elm zapsat si, udelat si poznamky nadbytecnost (srnt se) nadbytecnym ueinit nadbyteenym dalsi, ten druhy hledat co premistit, presidlit (tovamu) steZovat si na co pi'iloZit (v dopise) (udelat)seznam pi'ipominek udelat co rychle uvest, ukazat co mit zajem 0 koho (starat se) neformaIni jiste; j istY duverovat; duvera vyjasnit, vyresit, vysvetlit (problem) vedouci pracoVTll'k prevzeti (frrmy)

29

separately; separate (V + adj) hold a meeting I held I held I agenda as follows resist sth improve; improvement experience (unc) manage change effectively; effectiveness

UNIT 4 - LISTENING

oddelene; oddelit; oddeleni svolat, pofadat sehUzi program (sehiIze . . . ) viz Gak nasleduje) odporovat, protivit se, odolat zlepsit, zdokonalit; zlepseni zkusenost, zkuSenosti zvladnout zmenu ueinne, vhodne, efektivne; efektivita

major hlavni, nejdiilezitejsi complacent; complacently; complacence I-cysamoliby, sebeuspokojeny; samolibe;

lead l Ied l Ied l over competitor supply chain depot upgrade store look tired (+ - ing) support capability replace review (N + V) depth; deep breadth; broad; broaden inject therefore third party it's fair to say drive out (benefit) attitude barrier eliminate stop doing sth feel released I felt I felt I embrace deliver; delivery measurable division; divide initiative (adj + N) proud of sb/sth; pride point-of-sale system

till hardware at the front

samolibost, sebeuspokojeni pi'evest, vest vpfed konkurent retezee dodavatelii skladiste zkvalitnit obehod vypadat unavene podporovat sehopnost, zpiisobilost nahradit, dat na piivodni misto posudek, kritika; posuzovat, reeenzovat hloubka; hlubokY sifka; sirokY; rozsmt dat injekei, vsti'iknout proto tfeti strana je sltiSne, poetive, ferove fiei vyhnany, pfehnany (pfispevek, liZitek, pfinos) postoj bariera, prekazka odstranit, eliminovat prestat deJat co citit se uvolneny obsahovat, obejrnout, zahrnout dorueit; dorueeni (z)rneritelny (roz)deleni; (roz)delit poeateeni, uvodni; inieiativa pysny na koho/eo; pyeha misto prodeje (kde spotfebitel zboZi skuteene kupuje - nernusi to b)'tjen prodejna) pokladna (v obehode) teehnieke vybaveni poeitaee, uleiliske zboZi vepredu

30

IIp II I N l h

! m hllrl( on sth " , 1 0'" (V)

II I I. rnlc of 22 stores per week ! . I" I,"iclIl cnvironment , . I r lIin; rctraining ""olllc IINl ll llation

l l Ili • ( 1 l I ipmcnt ' "p'llIy; rapid "v" rnight 1 1 1'llIy (V + N) " 1 "'l I ing

HlI Sunday . . . 1 0 1 S . . 'clock hll�c I' , . ,nmitment l ily t [" llIire f"I"IIS on sth .Ito with sb/sth I ('ward (V + N) IIIIIIIUot " ' f"rt nlll.llre

I I'IIcrt to sth iiH,IIC on to sth " pen-plan office "'lIm spirit prillacy lIIeeting room ""le r cport on sth NIII-vey on 5th i fem

,,�eoda proposal Iwt-desking

u pset

feci about sth I felt I felt I �et used to 5th I + - ing he in charge of sb/sth Ioe io charge at a hotel (Matrot) IIcqllire skilled workforce I'Xcclleot product compete opportunity

aZ pustit se do eeho telegrafovat, kabelovat zpravu ternpem, ryehlosti 22 obehodii za t)'den teehnieke (vnejsi) podminky rekvalifikovat; rekvalifikaee zahrnovat zanzeni, instalaee tuna vybaveni, zanzeni ryehle; ryehly pres noe zpozdit, zdrZet; zpozdeni, zdrZeni zahajeni, vernisaz v nedeli . . . (dny v t)'dnu) v 5 hodin (cas) obrovskY zavazek rnalink)', mniary pOZadovat zamei'it se na co poradit si, poeit si odmenit; odmena mnoZstvi, poeet snaha, usili povaha, eharakteristika, pruozenost nepfirnereny, nepornerny prejit k eernu volny praeovni prostor (bez kaneelan) dueh t)'mu soukromi zasedaci mistnost hlasovat psat zpravu, hlaseni 0 eern prozkoumat co, udelat prehled, posudek bod, poloZka program (sehiize . . . ) navrh uradovaru u jednoho libovolneho stolu, ktery je v kaneelili k dispozici rozeilit, zmast mit poeit z eeho zvyknout si na co I delat co mit na starost co mit na starost co v hotelu (Metrot) ziskat kvalifikovana praeovni sila skvely ryrobek konkurovat pfileZitost

3 1

efficient; efficiency loss worry about sth cutback expand think of sb/sth sell off / sold / sold / comment on sth (V + N) aim (at sth) (N + V) leading edge reliability best of luck

UNIT 5 - MONEY

lend (sth to sb) / Ient / Ient / borrow (sth from sb) prove; proof compare; comparison cash at the moment exactly; exact approximately; approximate not • . . at all

check change bank statement bill (restaurant, credit card) receipt beggar; beg charity give away / gave / given / used item suggest + -ing (dividing) divide into sth; division equal parts

whole expect; expectation try to do; try doing avoid + - ing; avoidance amount crime; criminal serious business practice forget / forgot / forgotten / excellent pay back / paid / paid / remind owe; be in debt; debtor

ueinny; ueinnost ztrata trapit se, znepokojovat se elm sniZeni, redukce

rozsii'it myslet na kobo/co, premyslet 0 vyprodat komentovat; komentaf 0 eem cil; zament se na co vedouci naskok, prevaba, vYboda spoleblivost

bodne 5testi

pujCit (co komu) vypujeit si co od kobo dokazat, ovent, potvrdit; dUkaz, doklad srovnat, porovnat; srovnani

botovost (ted') v tuto cbvili presne; presny pnblime; pnbliZny vtibec ne . . . kontrolovat drobne vYpis z uetu ueet (v restauracicb, na kreditni karte) uetenka, stvrzenka, paragon

zebrak; Zebrat cbarita dat pryc, vybodit pouZite zboZi (poloZka, jednotlive zbozi) navrhnout (rozdeleni)

rozdelit na co; rozdeleni stejne easti, dily cely oeekavat; oeekavani snaZit se, usilovat delat co; zkusit delat vyhnout se eemu; vybybani se eastka, mnozstvi, poeet zloein; zloeinec zavamy, seri6zni obcbodni praxe zapomenout skvely, vynikajici splatit (zpet) pi'ipomenout dluZit; dluiru.'k

32

1 1 ' tinge " 11 lie!

I l u rNC ,O / i llude to sth ,11 111 with sth / dealt / dealt / I I'III'C 1 11 I 1"cncy l il'dmal ' ' ' ' ''I-:/ot, zero IIIII"d, loudly I Nten to sth IIl"IIrrcct information (unc)

h l lcf; in brief i r cngthen; strength

I" csencc

1I«luisition II'I'cllc/o-based-on-line-shopping service 1 1' 1 nil market r l ll'ccast (V + N) 10" ( billion ) I ' I lmb while

. Ise / rose / risen / in sth N hare (N + V) I ocllcfit (V + N) IImp (V + N)

I;nin (V + N) .-IIIse at sth n full

g."OSS

Inllrgin recession debt ,�!ock market investment; invest in sth .Iecrease sclling price " ost (N + V) company share put into sth / put / put / make a profit / made / made / equal parts IIwnership; own; owner earnings (per share) divided by sth be likely to do happen bankruptcy he unable to do sth dividend

zai'idit, usporadat, urovnat, sjednat (p<inska) penezenka (damska) penezenka postoj k eemu vyporadat se s elm eislo, eislice, znaeka, symbol mena desetinne eislo nula nablas, blasite posloucbat co nespravnaJe informace strucny; strucne ze-,po-silit; sUa pritomnost, vYskyt koupe, ziskani, prinos, zisk, prirUstek internetovY prodejni servis se sidlem ve Francii maloobcbodni trb predpovedet; predpoved' miliarda stoupat, splbat zatimco rust eebo akcie, podil; sdilet mit uZitek; uZitek, prospecb skocit, prudce stoupnout (cena); skok zrysit se, ziskat, dosabnout; zisk, vYnos skoncit na eem v pIne podobe bruby (obcbodni) marZe recese dlub burza, trb cennycb papirU investice; investovat do eebo sniZit (se) prodejni cena naklad; stat (0 cene) akcie fumy vloZit do eebo, dat vydelat, mit zisk stej ne easti vlastnictvi; vlastni; vlastnik (rozdelitelny) zisk, vYnos (z 1 akcie) deleno elm pravdepodobne, asi udelat pi'ibodit se, dojit k eemu bankrot nebYt scbopen delat co dividenda

3 3

pre-tax profit payment revenue receive; receiver quarter equally; equal abroad, from abroad performance overall (adv + adj) please shareholder issue sth finance (V + N) plant equipment as a result of sth product line significantly; significant competitor however share price economic; economical; economically

zisk pred zelanenim platba (statni) pfijem prijmout; pfijemce etvrtleti stejne; stejny v cizine, zahraniCi, z ciziny rykonnost, rykon ceJkove; ceJkory potesit, udelat radost akcionar vydat co financovat; finance tovarna, zavod vybaveni v dusledku eeho, misledkem eeho ryrobkova skupina ryznamne; ryznamny konkurent avsak cena akcie ekonomickY, hospodarskY; tisporny;ekonomicky,

usporne

remain zUstat un/certain; un/certainty ne/urCit:Y; ne/ureitost reflect (nepfiznive) odrazet short I long term kratko- I dlouho- doby raise sth po- zvednout co raise money sehnat penize entrepreneur podnikatel complete the chart vyplnit tabuJku, graf set up (a company) I set I set I zalont frrmu up to 1 mil aZ 1 miJi6n venture capitalist spekulant risk I venture capital rizikory, spekulativni kapital select; selection; selective vybrat; volba, ryber; ryberory win against other companies I won I won I zvitezit nad jinymi frrmami chance sance weak slaby couple of years par let value hodnota relate to sth vztahovat se k eemu

note of optimism mark turnaround warn about sth strength; strong recovery consumer spending CEO (Chief Executive Officer)

projev, zn:irnka optimismu oznaeit, poznamenat, venovat pozornost obrat, navrat varovat pred eim sila; silny znovunabyti, uzdraveni, obnova, nahrada nakupy sporrebitelu, rydaje, utrata (rykonny) reditel

34

I Il ' l i mistic about sth I l'unomy; economics 1!1I1I�ing market 111I1'ourage I II X J'cfund , " I'nCually l I iprovement

I ,'vcnues ' "I I C ribute to sth Il ccrnational division

Ilnin . . . bn I Iv crall sales llri�inally I h llnks to sth merchandise

IICention; intend to do sth hellt I beat I beaten ,Idiver a rise ' 1 'Iarterly; quarter Il� well as !ouCh . . . and uffset limp in sth

luc-tax profit ,Icpartment store chain l'Illtivate

l ip market Nlyle conscious Il iscount retailer continued pressure rival; rivalry Ilnalyst carn necording to sthlsb lit least soar nil fa ll I fell I fallen I ndd rise I growth I increase (in sth) J'cvenues d riven by sb/sth confident about sth fccl about sth I felt I felt I fashionable particularly overseas

optimistickY z eeho ekonomika, hospodarstvi; ekonomie (veda) trh s byty povzbudit danova refundace, vratka koneene, nakonec zlepseni (statni) pfijmy prispet k eemu mezinarodni divize, utvar, usek, oddeleni zisk . . . . miliard ceJkory prodej, odbyt puvodne diky eemu zboZi (zvlaste k prodeji ne osobnimu pouiiti vlastnika) zamer, Umysl; rnit v illnyslu, zarnyslet porazit ozn:irnit rust etvrtletne; etvrtletni jakoz i jak . . . tak . . . , i . . . i . . . vynahradit, vyvaZit pokles eeho zisk pred zdanenim retezee obchodnich domu venovat peei, (z)kultivovat drahy, nakladny, luxusni sledujici styl, m6du obchodnik se zlevnenym zboZim pokraeujici t1ak rival; rivaiita analytik vydelat (si) podle eeholkoho alespoii prudce stoupat trapit se padat, Id esat pridat rust (eeho) rynos, pfijem motivovan, pohanen duvei'iry, diiverujici eemu rnit pocit z eeho m6dni zvlaste, zejmena v zahraniCi, v zamofi

35

stock market (N + adD

due to sth variety quarterly earnings price pressure spend on sth I spent I spent I give sth back I gave I given I financial year freeze the price gain advantage over sb annual sales make a loss I made I made I fmancial difficulty movement; move double; doubling soar plummet (V + N)

go up I went I gone I grow I grew I grown I; growth (V + N) decrease (V + N)

gain (V + N) fall (V + N) fluctuate; fluctuation drop (V + N) halve; halving level off; levelling

peak (V + N) rocket (V + N)

triple; tripling plummet (V + N) plummet recover; recovery

jump (V + N) above appropriate stand at 7 mil

UNIT 5 - CASE STUDY ANGEL INVESTMENT

based in Warsaw run a company I ran I run I invest in sth be willing to do sth; willingness

burza cennych papini, trh s cennymi papiry; burzovni

zpusobeny eirn rozmanitost, mnohotvarnost, niznost etvrtletni zisk, rynos, pi'ijem

tlak cen utratit za co vnitit frnaneni rok stabilizovat, ustilit cenu ziskat ryhodu nad kYm roeni prodej, odbyt udelat ztratu frnaneni potit, problem pohyb; pohybovat zdvojnasobit, zdvojit; dvojnasobek vyletet nahoru, zavratne stoupat prudce klesnout (0 cenaeh); olovene zavaZi, oluvko stoupat, zvysovat se, jit nahoru nist zmensovat se; zmenseni, libytek zvysovat se, nist; zyYseni klesat, padat; pokles kolisat; kolisaru padat, klesat; pad rozpulit, sniZit na polovinu; rozpuleni vyrovnat, srovnat (do vodorovne polohy); vyrovnaru dostat se na maximum; nejvyssi bod prudce stoupnout, vyletet do ryse; prudkY vzestup

ztrojnasobit; trojnasobek prudce klesnout, spadnout; prudkY pokles olovnice, zavaZi vzpamatovat se, narovnat; (hospodarske) zotaveni

vyskoeit, stoupnout; skok nahofe vhodny, pfislusny, pfimereny (do )stat na 7 mil.

se sidlem ve Varsave fidit, vest firmu investovat do eeho by! oehoten delat co; ochota

36

' " l", .-isk I took I taken I N' lle � I !I I '-IIP company

1 ' , 1 1 money into a company 1 ' 1 ('� I'ect " uwth (N) �hll .. e, share price IUllkc I earn money I made I made I , Iu ,veil I badly I did I done I jili,clltial investment 1 l l IlIlUfacturer, maker, producer ul i 1ce cquipment 1 1'l inble; reliability ,'x ooced IIles target

II l I lIokct leader (un)popular with sb ' h e (trade, labour) union(s) i hreatcn; threat ' " rnover

I "oc-tax profit ,o,"ollings per share he (un)likely to do sth N lllcs target ,O(OClllomy Ni):lIificantly; significant "uubt ,"lvertising campaign UII the surface "' I)ressive

major problem ",eet demand I met I met I l'Hlllplain of sth warehouse ..tTicient; efficiency IlIck larget audience rnshion conscious keep up with sth I kept I kept I lIccessories search for sth, look for sth extract analyst heavy debt , Icbtor �arly this year reserve kad to sth l ied l ied I hill security

nest riziko kapitalova lieast, podil, cena, sazka zaeinajici firma vloZit penize do firmy vyhlidka, nadeje sance nist akcie, cena akcie vydelat penize rnit se dobfe I spatne moma investice ryrobce vybaveni kancelare spolehliry; spolehlivost pfevysovat, pfesahovat cil prodeje flI1Ila zaujirnajici prvni rnisto na trhu (ne)popularru u koho odbory ohrozovat, hrozit; hrozba obrat zisk pIed zdanenim zisk zjedne akcie asi, moma, pravdepodobne (ne)delat co cil prodeje ekonomika, hospodarstvi ryznanrne; ryznanrny pochyba, nejistota, obava reklanrni kampaii na povrchu pusobiry, impozantni hlavni, nejdUleZitejsi problem splnit, uspokojit pOZadavek stezovat si na co sklad (budova) lieinny; lieinnost chybet, postradat, nedostavat se cilova skupina sledujici m6du drZet krok s eirn (m6dni) dopliilcy hledat co ryiiatek, ukazka analytik veJkY dluh dluZnik na zaeatku roku zasoba, zaJoha, ryhrada vest k eemu lieet bezpeenost

3 7

costs sharply; sharp heavy rain predict; prediction plant higher ground environmental group (un)favo(u)rable appear note down proportion it is up to you recommendation

UNIT 5 - LISTENING

strengthen; strength; strong presence

acquisition the French-based-on-Iine-shopping service forecast (V + N)

grow / grew / grown / climb share (N + V) benefit (V + N) jump close at . . . . mil raise money key area entrepreneur bank debt private investor, business angel colloquial term venture capitalist start-up business (in)experienced lend sth to sb / lent / lent / trading history be (un)Jikely to do sth provide sb with sth put a house at risk wealthy

overdraft personal guarantee unless save up considerable; considerably stock market take up opportunity / took / taken /

naklady ostfe; os1:r)l silnl' dest' pi'edpovedet; pi'edpoved' tovama, zavod uplatneni, podpora, ziIklad skupina ekologU (ne )pfunivY, (ne )vYhodnl' jevit se, ukizat se zapsat pomer, proporce, podil to je na vas, weZi na vas doporuceni

pod-, ze-, silit; sila; silnl' pi'itomnost pi'inistek intemetovY servis se sidlem ve Francii pi'edpovedet, predpovidat; predpoved' rust

vysplbat akcie, podil; podilet se, sdilet pfinaset prospech, rillt uZitek; prospech vyskoCit, stoupnout

skoneit na . .. rill!. sehnat penize klieova oblast podnikatel dluh banky soukroml' investor hovorovY vYraz spekulant zaeinajici podnik, fuma (ne)zkusenl' pujeit co komu historie obchodovarn mozIlli, pravdepodobne (ne)delat co poskytovat komu co dat dUm do zastavy bohary preeerparn uetu osobni Zliruka, zaruceni jestlize ne uSetfit, naSeti'it si znaenl'; znaene vyjit s eim trh cennl'ch papini, burza vyuz.it prilez.itost, chopit se prileZitosti

3 8

' 1 ' l 't'upriate 1111111 lu do sth I II NI' sth (million pounds) ' " duwn I l I l I Ie (N + V) IIINI J.:,·owing I f' f l l l"''

1I1Il!' (V + N) I .;utpcte , , ' dlcctual property

I'j, 'cnt 1 " "Ieet 1 1 1I�t (N + V) " cw 1"" 'slmal commitment ,"'livcr on this plan he willing to do sth t\lIsurc l l t rn into . . . pounds

I " 'oposal I I'ccntly Nl'in-out " umpetitive advantage IIlllDgside IlI iss 11 particular

llick sb about sth IIdvertising, advertisement III iss out on sth lIIainly

I"'cdict publicly hubble l'ol.lapse lit a valuation of sth l u rn down spend time on Internet / spent / spent / increase (V + N) effort launch inkjet sales cartridge rcmain steady Ilominate unique fcature rcduce costs source (V + N) component

vhodnl', pati'ienl', spravnl', IllileZiry oeekavat (od koho co) ziskat (rillli6n liber) prijmout, pfijit vhod, sahat aZ cesta (predepsana), smer; stanovit smer rychle rostouci zisk, vYnos poznamenat (si); poznamka souteZit, zavodit, konkurovat dusevni vlastnictvi patent chranit, ochraiiovat duvera, vira; duverovat, verit nazor zavazek, povinnost, likol, dluh dodat podle planu bY. ochoten delat co zajistit, garantovat, zabezpeCit promenit co v co navrh nedavno, v posledni dobt: vydrZet s eim, dlouho seti'it (s eim), konkureneni vYhoda spolu s kYmleim litovat, promarnit, zmeskat, minout zvlaste, zejmena stezovat si na co reklama, inzerat nedosahnout ceho, neuspet zejmena, hlavne predpovedet verejne, obecne bublina zhroutit se, zplasknout, prasknout za cenu, hodnotu odmitnout travit cas u intemetu rust usili, namaha uvest na trh, predstavit, zahajit prodej tryskove tiskamy naplii do tiskamy zUstat pevnl', stall', rovnomeml' ovladnout, vladnout eemu jedineenl', unikatni (charakteristickY) rys, vlastnost sniZit naklady pramenit; zdroj, pramen, pfieina soucast, soueast, komponenta

39

low cost country be delighted to do sth user

promote range of sth jewel(le)ry accessories sales target cooperative site rich in sth turnover declare dividend issue share exploration

UNIT 6 - ADVERTISING

adlvertlisement advertise; advertiser advertising, publicity spend money on advertising clever

funny inspiring eye-catching powerful humorous informative nudity; nude promote comparing, comparison flashed onto a screen without (noticing) sublimal advertising exploiting

fear

worry (N + V)

raise prices, rise in prices

influence on children

directory persuade; persuasion publicise

mailshot

commercial public transport, municipal transport

free sample

levna zeme (kde jsou nizke nillady) s potesenim delat co, mit radost z eeho uZivatel propagovat sortiment, skfUa, rada sperky dopliiky cH prodeje spolupracujici, kooperujici poloha, misto, umisteni oplyvajici eiro, bohary na co obrat vy_, prohlasit, tvrdit, (verejne) oznamit dividenda (eastka, ktera se ma rozdelit) vydat akcie prUikurn, probadaru

reklama, inzerat inzerovat, propagovat v reklame; inzerent inzerce, inzerovaru, reklama utratit penize za reklamu cbytrY legraeni inspirujici poutavY, napadny, do oei bijici pusobivY, sugestivni, intenzivni, silny burnomy informativni, informujici nabota; naby propagovat porovnavaru,srovna(va)ni zazant na obrazovce aniZ by (zpozoroval . . . ) podprabova, neuvedomovana reklama vyuZivajici

stracb trapeni, souieni; trapit se, souZit, otravovat zvYsit ceny (+ predmet), rUst cen vliv na deti orientaeni tabule, prirueka, soupis predpisu presvedeit, presvedeovat; presvedeeni uvest v obecnou znamost tisteny propagaeni materia! zasHany sporrebitellim TV a rozblasova reklama verejna, mestska doprava bezplatny vzorek vYrobku

40

I . I Ihoard, hoarding IlIuuch (N + V) It IInct plllnl-of-sale

l !tINt er "'lIrd of mouth I II r �ct " " lclJrity endorsement

u I"ble � I !ccialise in sth uII'lIlorable III'!'CSS 1111'111 III thc moment lil llcc an advert in a newspaper I In tdoor advertising II Ilvertising campaign Ildvcrtising tick i "'l !'H-fcJUnder f"rlllcr

( 'h icf Executive prcfcr (to do sth) 11'1 sb do sth (active),

he allowed to do sth (passive) 1 11 1 1{ for sb ,""" ed "' la festival " lIl1lmitted strategy n'ill an award / won / won / !' lIdllrSe; endorsement " " lcbrity endorsement '" h rce-Iegged-stool" lie behind sth / lay / lain / phenomenal growth t h c early 1980s

l'X (lansion into sport after sport " lint 1 1 1 1 the back 1 1 1 1 the track ,,"ud sth into sth / led / led / rumously; famous , !'scue (V + N)

I�umble (V + N)

I lIke a gamble / took / taken / 'pring to mind / sprang / sprung lIt 1 itude

billboard, plakatovaci plocba uvedeni, predstaveni ryrobku; uvest prospekt, letak prodejni misto (kde sporrebitel skuteene kupuje, nemusi to bYt prodejna) plakat doporueeni ryrobku od blizke osoby cH zapojeni zname osobnosti do reklamy vbodny specializovat se na co zapamatovatelny pnstup mistni nyni, v soueasne dobe dat inzerat, reklamu do novin venkovni reklama reklarnni kampaii lieet za reklamu, dluh, liver

(hovor.) lieet, liver, dluh spoluzakladatel byvaly (vYkonny) reditel radeji (delat co), davat prednost eem dovolit, nechat kobo delat co

(pro )mluvit za koho jmenovite (uvedeny), zmineny na festivalu zavazna strategie, angaiovana vybrat, ziskat cenu zapojit; zapojeni zapojeni zname osoby do reklamy trojnoZka (pren. vyjailieni stability) lezet za eiro fenomenaJni rUst zaelitek 8 0. let proniknuti do jednoho sportu po druhem koren na zadech na draze (sportovni napr. lehkoatleticke) pfivest kam, do eeho povestne, skvele, slavne; prosluly, skvely zacbrarut, znovu se zmocnit, osvobodit; zacbrana, vysvobozeni spekulovat, riskovat, brat hazardni bry; riskantni podnik, hazardni bra zariskovat, hazardovat pfijit nekomu najazyk chovani, postoj

4 1

cxt'rllordinary trainer manufacturer cope with sth admit fail failure (un)successfully loose position to sb/sth bet sth on sth brand take off / took / taken / it brings us to sth / brought / brought/ "good v(s) evil" attention grabbing advcrfiscmcll t ad "tag" (N) keepy-uppy with l\ bull soccer at the airport tcrminul remarkable body of work daring originality consistent streamlined decision making process rely on sb market research impact, influence on sb/sth honesty; honest wake up / woke / woken / conclude; conclusion conviction; convince unique modern-day-chief executive formula save computer trick energy saving money saving mouth-watering brain-teasing light bulb smart clothing important about advertising stage objective research stage target audience get to know / got / got / brief (N + adj) idea generation

mimoi'adny, vyjimecny, pozoruhodny vyrobce tenisove obuvi vyrovnat se, vypoi'adat se s eim pi'ipustit selhat,neuspet, vyporiidat sc,smii'it se s Clm selharu, neuspech (ne)uspesne pohr<it 5 k-ym/ Im vsadit nn 0 (obchocln l ) �nll KII prllcl 'o v I I i , v 1I I I I I IOVI I l 10 nn' P v(H I I K 1' l I l t i d o h l O Vl' l ll l I Il / lo e l l ' I I ' V I rk l l l l l ll l ( /11( ' 1 '\11 l I i l t! pO/Ol l lost)

I ' k l l l l l l n l ( I H l d l ( I l l' ( 1 1 I, f in " 'iI'k .. pi I IK U I" , 10l lf I I I VII I 1 1 1 1 1 (' 1 1 1

l ' l l hll !

nn Itll 1 1 l 1 r " I ( 1 1 1 1 1 11',\ 1 1

pO�.\ l I I l I I ( ld l lY III Wl Ili lh, l 'I Id l l 1 " 1\"

Hll It 1 '1, ( .d VI\ l l l1 . I 1 I I l l I l l \ ' I I I f d l l h l I I I

dusl '' '" · . k l l l l l ' I ( 1 1 1 1 1 1 . I 'I I' I I V PI Od l lk l V I I I I roZI rOdO VIH I pl I II I �

spol 'hil i I ll ' k l l l l l l pn':tk l i l l 1 I c l l l l v l i v 1 1 1 1 k ( l l rl lli 1 1

" I I I V . pi li I l v '

I , f""1 I 1 ' 1 1 1 ' 1 1 \ , , 1 1 \ I l l " I I I I 1 ' 1

I ' 1 l 1 , 1 ' 1 1 I, I ' I I d l l l l / I . i l i ny I ' l l H i l i I r I ' " I I I I 1 1 11 1 I 1 1

1 \ 1 1 1 " 1 , 1 , , , " 1

4 .

track CV + N) countable noun uncountable noun information (unc) particular person general statement USP (Unique Selling Point)

code of practice vital film CV + N) make up / made / made / Volkswagen Beetle achieve; achievement aware; awareness of sth adult population smash luckily addition to sth in addition add blunder scissor-kick beneath, bellow hit ball / hit / hit / bad luck, good luck my fault on behalf of sthlsb come up with sth / came / come / outline CV + N) divide sth into sth background talk sb through storyboard

be clear about sth hesitate tell sb sth, say sth to sb tell a story / told / told / amazing; amaze quotation; quote state a problem aim at sth CV + N) target audience encourage save money torch feature trade fair

sledovat; stopa, draha, cesta, trasa poCitatelne jmeno nepocitatelne infonnace (sg + pI) jednotliva osoba obecne tvrzeni to, co defmuje vyrobek a pi'imeje zakaznika jej koupit, jedinecnost vyrobku seznam wad pro cinnost reklamni agentury podstatny, (Zivotne) dUleZitY (z)filmovat, natacet film; film tvont, sestavit, vymyslet Volkswagen "Brouk" dosahnout, doeilit; dosaieni, uspeeh bYt si vedom; (po )vedomi ceho dospela populace rozbit nastesti doplnek, dodatek navie dodat, zvetSit pi'ehmat, omyl, kiks "miiky" (kopnuti do mice) pod Clm trefit mic, kopnout do mice smiila, stesti moje vina, ehyba jmenem ceholkoho pi'ijit s Clm nacrtnout, navrhnout; nacrt, navrh rozdelit eo pi'edpoklady, pozadi prohovont s rym sehematicke nacrtnuti hlavnich prvkii reklamy, seenai' (pouZiva se jako test uCinnosti reklamy) mit jasno v cem vahat fiei komu eo vypravet pfibeh ohromujici, Uiasny; ohromit citace; citovat ohlasit, konstatovat problem zament se; cil cilova skupina povzbudit semt penize, spoi'it baterka, svitilna, lampa, poehodeii vlastnost, eharakteristicry rys veletrh

43

UNIT 6 - CASE STUDY FOCUS ADVERTISING

have reputation for sth compete for sth company concerned concept require; requirement chain prime location low fat vegetarian dish served simply furnished environment reasonably; reasonable target customer health-conscious improve sales fashion house celebrity, personality endorsement upmarket sophistication hand-fmished

originally soft-top vision (of a car) available high-income sense of sth (fun) assessment sheet key message special feature USP (Unique Selling Point)

storyboard

rough art work sound effects script indicate promotion at the start, beginning give score I gave I given I outstanding get sb's attention I got I got I capture imagination differentiate; difference loud; loudly vary in sth pitch

by! znamy, povestny eim uchazet se 0 co, souleZiI firma, ktere se 10 t)i ka koncepce pOZadovat; powdavek retezee nejlepsi lokal i la nizkotucny vegelariansk6 j fel l 0 podavane (0 j ld l ,), H ' ,I V I I l IVI I I I \

jednodusc Z�l 1/. ' 1 1 . prostfed l rozul11n ; rnZl I l l l 1 I cilovy :dlkl lz l l l k pecujl I \ I /,vr Il h flV I zlep�il o d b 1 , I ' I I ,d I 1116c1nl t h'l I l 1 zflpojl' 1 I 1 Z l l i l l I I I'O"V t iP I I'k l' l l l l drohy, l l I x lIlIl I l mho 11 ( ' 1 , 1 , , " 1 1 1 111 1 1 1 1 1 11<1, IIV I I l 1 1 1 1 ' 1 1, 'xkluzivnost nl nK tl"kl l l l l i ly puvodn , 01 H I l u'i l l I , 1 11 11' , 1 1 1 ' 1 1 1 t·I ' kubl i( . ic l ( l' l ' llli 1 1 1 1 1 1 I 1 1 ( 1 ,1 1 1 1 ) ciO�I I IP!l '

vyHOC I 'Y l I I I I I II'Y snl ill I'"' \ 11 ( 1 1 f i l ii • ' I I I I I l l ) hotinol l ( f t i l , 1 11 I 1 I 1 n 'jtili lr> 1 1 1 1 11 1 1 1 1 1 1 , 1' / 1 1 1 1 , / I 'I I'IV I

zvll. 1 1 11 1111, 1 1 " 1 1 1 . 1 \, ' I'N

j d l nl'� l li 'I,1 1' 1 1 1 1 , 1 1 1, 1 1 ' 1 1 I 'r l l I l 1,\ /I',kn7.nfkajej kupuv" 1

I ' ll! ('k , 1 ', " 1 1 . 1 ,11 I t 1 1 1 1 1 1 1 1' , I I IMI , 1(;Slovimi llc inno'll J ib l i" 1 1 1 1 1 ' h , I , 1 1 1 1 1" I" I ( 1 I 1 1 1 1 , "ho ) ZVl lkl lV < le I I V se n(, n<1-, 0- Z l Ilir I, '" I 'r l l l l l l t i l l ,d prop(llJ, ,( ', na ZIl I k l l hocin()l i l , l < i I 1 1 1 1 1 11 1 \

vynik < j l'" zisklll PU/( l I I '" I zaujJT Ioul , 1 1 1 '1 1 1 1 1 1 1 1 difcrcl lcov d . " " I 1 1 111 1 , ,, 1 1 1 1 1 , " , 1 I 1 1 1 1 , I ozdil hlasily; hl llll I menil se, I I ' ri lt l l ,I 1 1 1 1 1 III 11 I ,

prehnani'i 1 1 d l" , " \ I r, 1 " , , , 1 , 1 1 1 1 \ 1 1 '. 1" ( ' , I [Ulg)

44

monotonous; monotonously pace fluent accurate; accuracy appropriate impress; impression; impressive

UNIT 6 - LISTENING

gain, draw, attract attention cut through I cut I cut I competitive; competition clutter involve target andience, group clear point of view single-minded in sth entertain generally; general; in general get sth across I got I got I demand (V) consistency; consistent talk sb through launch stage

see, watch on TV hear on the radio I heard I heard I early stage objective depth; deep target andience observe feel about sth I felt I feIt I pull sth together go back I went I gone I brief (N + adj) importantly; important rare; rarely particularly track (V) in real sense feedback to be honest shortcut (V + N) on behalf of myself outline concept divide into sth

monot6nni; monot6nne rychlost, tempo plynuly presny, spnivny; presnost vhodny, primereny, pfislusny udelat dojem; dojem; pusobivY, impozantni

ziskat pozomost prosekat se pres co konkureneni, souteZivY; konkurence zmatek, chaos zahmout, obsabnout ciIova skupina jasne hledisko, stanovisko soustfedeny, ciIevedomy, zamereny na jeden cH bavit se obvykJe; vse- obecny; obecne vysvetlit, objasnit co vyZadovat, poZadovat duslednost; dusJedny prodiskutovat, prohovofit s kYm faze, etapa, obdobi uvedeni eeho na trh, predstaveni videt v TV slyset v radiu poeateeni faze, obdobi ciI hloubka; hlubokY ciIova skupina pozorovat rnit pocit z eeho dat (se) dohromady (organizaene) vnitit se kratka, struena zprava, vYtah, instrukce; strueny zavaine; zavainy, diileZit)i fidkY, vzacny; zndkakdy zejmena, zvlaste sledovat doopravdy zpetna vazba abych byl upfirony zkratit (pracovni postup); zkratka nadsazka mym jmenem naertnout, nastinit koncepce rowelit

45

storyboard

TV , radio commercial hesitate; hesitation background go ahead ' went ' gone '

ask questions wonder answer to a question talk to sb, speak to sb owner taverna say sth to sb , that . . .1 sthl, teU sb island possess think about sthlsb , thought ' thought ' consider + - ing face sth market share travel broadens the mind broaden one's mind convince be true ' was, were ' been '; truth

UNIT 7 - CULTURES

miss awareness (of sth) be aware of sth belief; believe (in sth) cuisine religion historical event custom ceremony exchange shake hand socialising with contact accept interruption punctuality be direct using first name

issue training course deal with sth , dealt ' dealt ,

schematicke zobrazeni inzenitu (pred uvedenirn= test ueinnosti), graficka podoba nejakeho scenare (reklamy, filmu . . . ) televiznilrozhIasova reklama vlihat, rozpakovat se; vahavost pozadi, minulost, prostfedi nevlihejte, dejte se do toho, udelejte, co chcete, poslutte si . . . klast otazky, ptM se chtit (rad) vedet, by-t zvedav odpoved' na otitzku mluvit s k-ym vlastnik krcma rici komu (co) ostrov vlastnit premy�lcl 0 l:1 I 1 zvazil, uv[,iil, vzlt v l,vllhu cel il Ccml.l podf l nfl t r i lu cestovll l 1 1 roz,� i I I j oh,my st{,l se tol " [ 1 1 , 1 1 1 j, I , " presvl!dcil

by1 pravci i vy, pi 11 vdll

pOSlrnclnl , 'h 1 \ 1 I, I I I I 1VII I (Po)vl!cio l l r r cl ' ( I

byt si Vl'clOI I ' 1' 1 1 1 ' vim; v i l Cv ( '0 ) (m1rod l l \ ) l 'r l t 1 1 ( 1 )' 1 ' I k , I Id l n ) n abo:1, ' l Ill l v l hislori 'kn I Idl 10 I zvyk, oh �rl ( 1 I I I , " i l l l ) obFnd, t' l l k l'lll, I 1'1 1 " 1( 1 ' 1 1

vy men i l , 1 1 1 1 1 1 I

pOci'\Vll( ' l I k l l ( I ' l l J lO/r I ' I , V I I ) zlsk{,V(I I , / , vy" Y l v, I I I pI I I [' t'II'lk ', -h slyku pl'ij mol l l prenl� , , , I pl'csno�i, ! l 1 .1 i t v l l l l ' " I byt p Im ' oslovov \( �r '1 1 1 1 1 1 1 , 1 1 11 1 1, " ' ( v If I l c formalni oslov -n l l l d ,l l l l , 1 1 ' 1 i t , . l v l '\ I I / )

problem, I I 'k ll, I '' ' ' ' ' Y I II ,d skoknl (po)jcdnnvII I I I rl " " 11 I, "" j l" 1 1 1 1, vypohidat se

s elm

46

overseas schooling security negotiate contact manage audience entertaining greeting gift-giving be thrown in deep end run , ran ' run ' office notice (N + V) eye to eye relocate the Far East remain get into hot water with sb wear ' wore ' worn ' casual clothes break the ice ' broke ' broken ' put foot in , put ' put ' get on like a house on fire sense of sth fish out of water sign eye-opener do without sth , did ' done ' feel (un)comfortable+adj ' felt ' felt ' (un)familiar (with sth)

embarrass; - ment; - ing willing to talk get into trouble ' got ' got ' (unc) in a lively way host, hostess praise (V + N) bad manners refuse, reject, turn down invitation to a meal be punctual ' was, were ' been ' appointment business dress common hospitality counterpart (hand)crafts choice fine pen framed print key ring

v cizine, v zamofi skolni vzdelani bezpeenost vy-, pro-jedmivat smlouvu fidit, zvladat publikum zibava pozdrav davat darky by! v nezividenihodne situaci fidit, vest mad oznameni; oznlirnit souhlasit prernistit, prestehovat Dalny Vychod zUstat rnit nepfijemnosti s kYm nosit, mit na sobe neforrnalni, lezernl obleeeni prolomit ledy (forrnalni atrnosferu) slapnout do eeho, vedle (hovorove) ryborne si rozurnet smysl pro co jako ryba na suchu znale, znakove pismo prelcvapeni obejit se bez eeho citit se v pohode, pohodlne (ne)dobfe znamy,(ne)vsedni, (ne)befuy, (ne)obeznamen s eim uvest do rozpakit, rozpaky, pocit trapnosti, trapny ochotny mluvit dostat se do problemu, potiZi zive, temperamentne hostitel, hostitelka (po) chvaJit, chvaJa, pochvala spatne (vy)chovani, rnravy odrnitnout pozvani na obed . . , Gidlo) by! pfesny, dochvilny schUzka forrnalni obleeeni do Ufadu befuy pohostinnost protejsek ruene vyrobene suvenyry volba, ryber dobre pero zaramovana reprodukce, graflka pfivesek na klie

47

regardless give offence / gave / given / rare exception major city set / set / set / polite enquiry contribute complex (N + adj) partly mixture nationality taste (N + V) purchase (V + N) expensive; expensively gesture examine in your presence afford to do sth share consider accept

obligation; be obliged to do sth prohibited, forbidden lack of sth necessity; necessary carry sth at all times on the aircraft, plane personnel, staff badge unless = if not authorized look + adj (ill) do business / did / done / (do )research on sth etiquette taboo host country public (holi)day arrive at (a place) arrive in (a town, country) on time delay; be delayed polite; politeness introduction make a talk / made / made / get down to sth marital status rude

nemajici ohled, nedbajici, nepozomy urazit vzacny, neobyeejny, ryjimeeny ryj imka velkomesto stanovit zdvofila informace pfispet souhm, celek; slozeny, komplexni easteene smes narodnost virus, chut'; ochutnat koupit; koupe drahy (0 cene); draze gesto zkouset v tve/vasi pfitomnosti dovolit si (u)delat co sdilet uVaZoval, brat v uvahu pfijmout zavazek, povinnost; by! zavazan, muset zakazan, -a,-o nedostatek eeho nezbytnost; nezbytny nosil, nest stale, vzdy, v kaZdou dobu v letadle personal, zamestnanci odznak, znak jestliZe ne­opravnen, poveren vypadat (nemocne) obchodovat provadet yYzkum echo etiketa tabu hostit.e1ska zern/:

vefejny, urcdnf, stMn! svatek prij it, pl'ijcl kllrn (rn!sto) prijil, pfijct kWll (rnL:sto, zeme) presne (nH cns) zpoZclenf; 7.po7.di t se

zdvofily; zdvo i lost predstavov(l Id , I'l v od(c nf) prornluvit. dat se do cho, v 1I0val pozomost eemu stay (vdum\ , ? ' 1 1/ 1 1 ' . . , )

hruby, sprosty, d r ; ' , I lcvychovany

48

public space cab, taxi no(n)-smoking policy thank you note appreciated make yourself at home / made / made / help yourself I (don't) mind + - ing / if . . . it sounds + adj (good) propose a toast make redundant / made / made / What's the food like? stay silent keep eye contact / kept / kept /

UNIT 7 - CASE STUDY VISITORS FROM CmNA

toy world profitable subsidiary supplier head be accompanied / was, were / been / purpose set up / set / set / joint venture confidence in sth consider sb to be suitable partner personnel manager chief accountant chief buyer public Relations, PR warehouse worker draft (V + N) schedule a meeting gain understanding arrange treat visitors TV coverage provide interpreter look forward to sth / -ing tone of sth (e- mail)

verejne misto taxi politika nekufactvi (Pisemne) podekovaru (o)ceneno udelat si pohodJi, cHit se jako doma poslliZ(te) si (ne) vadi mi co to zni (dobre) pronest pfipitek, pfipit stat se nadbyteenym (nasledne by! propusti!n) Jake je to jidlo? zUstat v klidu, potichu divat se do oei

svet hraeek rynosny, uiiteeny poboeka, pi'idruZena spoleenost dodavatel predstaveny, vedouci oddeleni, utvaru (bY!) doprovazen ueel zaloZit spoleeny podnik (se spoleenou majetkovou ueasti) diivera v koho povaZovat koho za co vhodny partner personaIni feditel hlavni ueetni hlavni odberatel styk s verejnosti skladory de1nik, skladnik koncipoval, naertnout; koncepl, naert stanovit termin schiize ziskat pochopeni, shodu uspofadal, upravil, zafidil, srovnal, sjednat hostit navstevniky TV pokryti poskytnoul, dodat tlurnoenik tesit se na co styl eeho (e-mailu)

49

1 1

UNIT 7 - LISTENING

do business I did I done I internationally; international depend on sth task

undertake I -took I -taken I on behalf of sth assignee; assign provide sb with sth cover issue deal with sth I dealt I dealt I awareness assignment I went I gone I schooling health care increasingly security actually learning tool general; generally; in general negotiate contract effect recipient converse with sb assume response; respond underpin ability to do sth host language whilst, while regard as sth make effort I made I made I attempt social environment demonstrate affinity with sth apply personality trait tend to be; tendency adaptability; adapt particularly requirement participate in sth ought to do sth I should do sth take approach I took I taken I attitude quoted facet of

obchodovat mezinarodne; mezinarodrU zalez.et, zaviset na eem Ukol, prace, problem

pustit se do eeho, vzit na sebe odpovednost jmenem koho/eeho, za koho/co zmocnenec; pfidelit, povefit poskytnout komu co poJayt

problem, otazka, spomy bod zvhidnout, vypofadat se s eirn, pojednavat vedomi, povedomost mise, pfideleni, jmenovani, povefeni (skolni) vzdelani zdravotni peee stale, vice a vice bezpecnost skutecne, opravdu nastroj vyuky, uceni

(vse)obecny, hlavni; obvykle, obyeejne; obecne vyjednat smlouvu ueinek pfijemce konverzovat, bavit se 5 kym pfedpokh\dat odpovecl', reakee; odpov�d�t, reagovat podepfit, podchy t i t schopnost delat co jazyk v zemi h s t i te l ' zatimeo povazova l 7.l1 0

(vyna)s nn1.i t se, I IS i loVl It pokusit se, l ISi lOVlIl spoJccclIskc p,( )� t r 'df ukazat, I rojcvi t spfizncnost H k " 1 1 '

apJikovlI1

sverazny povl Ihov ' , 11, .I,V Ir\§t l lost, vlastnost, mak mit sk loll, t ' 1 10 ' 1 Ir1 1 r ' I ; 1 ' l Iden e pfizPl1sobi vC lll t ; I 't i / l " " 'lol il se zejmena, zvh\�t pozadavek

ucastn i t Se (,1 , ( , mit pov innOl: t cl 1 1 1 1 1 0

pi'istoupil k CCI I I l ' postoj citovan aspeh, strol lk l! d,p

50

high-flying business come to mind I came I come I distinctively insult (N + V) equal status be thrown in at the deep end two day notice to prepare board remain get into hot water with sb wear I wore I worn I casual clothes I clothing break ice I broke I broken I put foot in sth I put I put I get on like a house on fire with sb fish out of a water signs eye-opener nothing special be keen on sth headquarters terrible, horrible topic trust (N + V) consider + -ing pay attention to sth I paid I paid I interpreter be careful about sth embarrass refuse at the level wrap lucky colour appreciate punctuality lack of respect sincerity; sincere; sincerely

REVISION A BRANDS

wear out I wore I worn I durable; durables stylish break down I broke I broken I reliable; reliability remain old-fashioned timeless desirable cool

ambici6zni podnik pfijit, pfichlizet na mysl pfimacne, typicky urilla; urazit stejne postaveni, status octnout se v nezavidenihodne situaci dva dny na pfipravu spravni rada, pfedstavenstvo zUstat mit nepfijemnosti s kYm nosit, rnit na sobe Iez.erni, neforrnaIni obleeeni prolornit ledy shipnout do eeho rybome si rozumet citit se jako "ryba na suchu" maky, makove pismo pfekvapeni, senzace nic zvlastniho (bY!) nadsen elm, rnit hodne nid co centnila, usrredi hromy, straSny tema, namet diivera; diivefovat zvaZovat, brat v uvahu venovat pozomost, dat pozor na co t1urnocnik dat pozor na co pfivest do rozpakU odrnitnout na stejne Drovni (za)balit st'astna barva ocenit pfesnost, dochvilnost nedostatek ucty upfironost; upfirony; upfirone

oporrebovat se trvanliry; zbozi dlouhodobe sporreby m6drU, vkusny, stylory porouchat se, rozbit, zlornit zkolabovat spolehIiry; spolehlivost zUstat starom6dni nadcasory vhodny, zadouci skvely

5 1

glamorous feature in relation to sth value for money assembled to high standard product range fashionable luxurious; luxury shorts currently acquire negotiation

TRAVEL

empty car park easily; easy economy class upgrade time table leave for sth I left I left I check-in take lift I took I taken I what a view freeway waterway runway pound pool port hand luggage, carry-on luggage subway underpass underground schedule downtown hometown city focus riser upper

lift (N + V) facilities, equipment out of order disabled facilities accessible wheelchair non-smoking area management games sales team sales target

kouzelne krasny, pfemidhemy charakteristickY rys ve vztahu k eemu za penize (cenu) obdrzet kvalitu spojen s vysokYm standardem sortiment, fada ryrobkU m6dni rozmafily; luxus sortky, knitke kalhoty soueasne ziskat (obchod.) jedmlni, vyjedmivani

prazdne parkoviste snadno; snadny levna tfida (v letadle) zkvalitnit jizdni fad, harmonogram odjiZdet, odjet (smerem) kam zaregistrovat se; registrace (na letiSti, v hotelu . . . ) jet rytahem jaka je to krasna vyhlidka cesta pro motorova vozidla vodni cesta, splavny tok vzletova a pfisrnvaci plocha rybnik bazen pfistav pfirueni zavazadlo podchod (UK), metro (US) podjezd, podchod podzemni dniha, metro harmonogram, rozvrh centrum mesta rodne mesto zaostfeno, zamereno na mesto stoupaci potrubi, ranni ptace horni, vrchni vYtah (UK); zvednout zafizeni, vybaveni nefungujici, v nepoi'fldku, pokaZeny vybaveni pro invalidy pfistupny, dostupny invalidni vozfk nekui'acki prostor podnikateiskc hry prodejni t)lm cil prodeje

52

labour relations labour-intensive company car trade union research result information flow computer crash computer screen PLC (public Limited Company) congratulate on sth promptly efficiently enclosed I inclosed polite; politeness findings (survey imdings) look forward to sth I -ing

CHANGE

founder worldwide take up I took I taken I argument downhill (adv + N) freely; free admit regret up-grade installation track (N + V) lack (V + N) retrain relocate division (un)competitive dissappointing (year) make a loss I made I made I revenue economy; economics economic; economical reflect stock market increasingly angry shareholder investment in sth plant

equipment effort

pracovni vztahy pracovne intenzivni sluZebni auto odbory rysledek ryzkumu tok informaci havane poeitaee obrazovka poeitaee vefejna akciova spoleenost blahopfat k eemu okarnZite, ihned ueinne, efektivne v pfiloze (dopisu), pfiloieno zdvofily; zdvofilost zavery (ryzkumu, pnizkumu), zjisteni tesit se na co

zakladatel (celo )svetory zaeit hadka, pfe, argument s kopce dohi, svah, sklon svobodne; svobodny, volny pfipustit litovat zkvalitnit instalace, zafizeni draha, stopa; stopovat chybet, postradat; nedostatek rekvalifikovat (se) pfemistit, pfestehovat se divize, sekce, usek (ne )konkurenceschopny spatny, zmafeny (rok) udelat ztratu (srntni) pfij em ekonomika, hospodafstvi; ekonomie (teorie, veda) hospodarskY, ekonomickY; hospodamy, uspomy odrazit burza vice a vice rozzlobeny akcionar investice do ceho (ryrobni) zavod, tovama, podnik, strojni zafizeni, vybaveni potfebne k provozu vybaveni, zafizeni snaha

53

profitability unable borrow from sb/sth debt make repayment I made I made I lender; lend (to sb/sth) I lent I lent I face sth bankruptcy before long make a profit I made I made I rise to sth I rose I risen I level off slight drop plummet (V + N)

ADVERTISING

exhibit; exhibition; exhibitor persuade; persuasion promote; promotion publicise; publicity

target (V + N) fit put a tick I put I put I put ad into magazine I put I put I nostalgic for sth closely; close review meeting restaurant chain initial failure

CULTURES

register with sthlsb register at (a consulate) assist; assistance get into trouble I got I got I at all times carry out check spot military installation carry sth (a camera) warship military aircraft street crime rare; rarely be aware of sth

rynosnost neschopen vypujcit si od koho/ceho dluh sphicet poskytovatel, propujcovatel; pujcit(komu) celit cemu bankrot zanedlouho vydelat, vyziskat vyrovnat s cim ustalit, vyrovnat (liroveii) mirny, nepatrny pokles prudce padnout, sletet dolu; oluvko, olovnice

vystavit (exponat); rystava; vystavovatel pi'esvedCit; pi'esvedceni propagovat; propagace uvest v obecnou znamost; obecna znamost, pozornost vei'ejnosti cil, zamer; bY. zamei'en hodit se zaskrtnout ciat inzerat, reklamu do casopisu nostalgickY po cem bliie; blizkY, tesny zhodnotit schiizi i'etezec hotelii poc<l.tecni neuspech

registrovat se u koho/ceho registrovat se na (konsulatu) pomahat; pomoc, podpora dostat se do potlzi stale, vzdy, v kaZdou dobu provest, uskuteeni t, realizovat kontrola misto, bod vojenske zafizeni nest co (kameru, fotoaparat) valecna lod' vojenske letadlo poulicni kriminalita i'idk)f, vzacny; zi'idka(kdy) bY. si vedom echo, pamatovat na co

54

UNlT 8 - UNEMWLOYMENT

employ; employment appearance intelligence reference blood group marital status personality sickness record astrological sign family background sex handwriting performance retire; retirement train; training �hortlist (V + N)

advertise; advertisement vacancy; vacanj -assemble make a job offer I made I made I check reference curriculum vitae (CV), resume probationary period interview aJlp_lication for sth

applicant, candidate covering letter submit attend take a �ychometric test SPeCiilatively in other words apply for sth

advertised job employer; employee reply (to sth) (V + N)

"fill in sth 'assess mental ability reasoning

permanent post confident loyal honest; honesty adaptable; adapt reliable; rely

zamestnat; zamestnanost vzhled, zevnejsek, podoba, tvar inteligence, vzdelanost posudek, osvedceni krevni skupina stay (vdana, ienatY . . . ) osobnost chorobopis astrologicke znameni rodinne zazemi pohlavi rukopis rykonlnost jit do duchodu; penze skolit; skoleni z:atadit do uiSiho ryberu kandiciatti; nejuisi seznam kandidatti inzerovat, uvest v reklame; reklama ·"olne pracovni misto; volny, neobsazeny sestavit nabidnout praci, udelat pracovni nabidku kontrolovat posudky, hodnoceni Zivotopis zkusebni !huta pohovor tidost 0 co uchazec 0 misto prtivodni dopis pi'edloZit navstivit, navstevovat udelat psychometrickY test spekulativne, pi'emyslive jinymi slovy tidat 0 co inzerovat praci (pracovni nabidku) zamestnavatel; zamestnanec odpovidat na co; odpoved' na co vyplnit co zhodnotit, ocenit dusevni zpusobilost schopnost logicke mysleni, uvaha, dedukce, argumentace, usuzovam stale zamestnam sebejistY, drzY loajaJni cestny, poctiry; cest, poctivost pi'izpiisobiry; pi'izpiisobit se spolehliry; spolehnout se

55

determined resourceful; resourcefulness

proud; pride meticulous performer; performance high-calibre start identify attract; attractive; attraction retain decisive; decision ensure competitive advantage apparently limitless enthusiasm shine through / shone / shone / inspire; inspiration pep talk sheer force push sth to sth height; high rival (adj + N); rivalry

headhunt; headhunting impact lost productivity steal / stole / stolen / keep sb/sth / kept / kept / blind indifferent consider + -ing, take into consideration agenda regard remain matter (V + N) in practice tend to do sth take for granted / took / taken /

seek / sought / sought / source .empower; empowerment particularly force (N + V) wise; wisdom; challenge easily; easy sense (V + N) of sth keen to do sth / on sth

odhodlany, rozhodny vynalezary, mipadiry, diunysIny; vynalezavost, napaditost, dumysInost pysny; pycha pedantsicy, puntickarsicy rykonny pracovnik, vykonavatel; rykon (nost) zamestnanci velkeho formatu identifikovat, roz-, poznat, zjistit totoZnost

_pfitahovat, lakat; pi'itaZlivost; pi'itaZlivost podriet, zadriet rozhodny, rozhodujici; rozhodnuti zajistit, zabezpeCit konkurencni ryhoda zfejme neomezeny, neohraniceny, bezmezny nadseni vyzafovat, prosvitat inspirovat; inspirace povzbuzujiei proslov kolosaIni, absolutni sila posunout co, prosadit smerem k cemu ryska; vysoicy o·

konkurencni; konkurent, soupef, sok; soupefeni, rivalita "lovit mozky"; nabor talenru dopad, vliv, ucinek ztracena rykonnost (u)krast udrzet, udriovat slepy netecny, Ihostejny vzit v uvahu program (scMze . . . ) povaZovat za co zUstat z<i.lezet na cem; z<i.leZitost v praxi mit skJon, tendenci delat co pfedpokJadat, povaZovat za samozfejme, nevaZit si doslatecne ceho hledat zdroj zplnomocnit; z (pIno)mocneni Zvlaste, zejmena sila; nutit moudry; moudrost ryzva, slozily problem snadno, lehce; snadny tusit, citit; smy sI pro co vel ice rad delal co, nadsen eim

56

crucial retain vary available master sth provision; provide coach mentor signal (V + N) commitment fast-tracking sth

do well / did / done / environment depend on sth support (N + V) win success / won / won / inefficiency weakness above all be interested in sth commodity hardly win loyalty from sb / won / won / on the other hand invest in sth worry sb competitor pep talk mentor tracking financial package refer to sth; referring promotion nomination authoritative source map (V + N) cross-referencing common theme honest understanding strengths and weaknesses rapidly; rapid appropriately it sounds polite (+ adj) would you mind + - ing (telling) post current salary start on a salary cover (an area, units, topics . . . ) be in charge of sth / was, were / been /

rozhodujiei, kriticicy po-, za-driet (z)menit (se), kolisat, sti'idat, lisit dostupny zvladnout co poskytnuti; poskytnout trener radce dat znameni; znameni zavazek, dluh rychle sledujiei co (vetSinou vedouei k poryseru'), rychle postupujiei by! u.spesny, delat dobfe, dopadnout dobfe prostfedi zaviset na cem podpora; podporovat ziskat uspech nerykonnost, neucinnost, neefektivita sIaM strlinka, slabost pfedevsim �at se o co druh zboZi, komodita sotva, steZi ziskat cl loajalitu na druhe strane investovat do ceho trapit koho konkurent povzbuzujiei instruktor, trener, radce, ucitel sledovaru cile fmaneni balicek, soubor fmanei vztahovat se k eemu poryseni (v praci), Propagace nominace smerodatny zdroj mapovat; mapa vzajemne ovefovaru, odkazovaru spoleene tema (tika) skuteene pochopeni siIne a slabe strlinky rychle; rychly vhodne, pi'imefene, nalezite to zni zdvoi'ile vadilo by ti i'ici pozice, postaveni v praci stlivajiei, soucasny plat zacinat s platem zahrnovat mit na starosti co

57

chairperson, chair (man / woman) at a meeting participant attend; attendance agenda item propose to do sth; proposal suggest + - ing / that sb should do sth make suggestion / made / made / AOB (Any Other Business) second (V) official record minutes send an apology / sent / sent / action points it needs to be done = it needs doing get down to sth / got / got / .hang on a moment / held / held / move on (to sth) slow down hold a meeting / held / held / complaint; complain about sth dress code guidelines personal appearance cigarette break make up for sth / made / made / commission quarterly sales voucher end-of-year bonus propose major issue staff turnover tend to do sth training costs

UNIT 8 - CASE STUDY SLIM GYMS

operate a club appeal to sb mainly gym(nasium) equipment sun deck recent fall / fell / fallen /

predseda na schUzi ueastnik navsrevovat; dochazka program schiize . . . . bod (na programu . . . ), poloZka navrhnout delat co; mivrh -navrhnout delat co udelat mivrh "riizne" (na konci programu schUzi) podporit, prizvukovat, pi'idelit, delegovat Ufedni zapis zapis schiize poslat omluvu likoly vyply-vajici ze schiize, usneseni je tfeba, aby to bylo udelano venovat pozornost eemu, dat se do eeho poekejte, vydrZte (u telefonu) pohnout se, prejit k eemu zpomaJit poradat, konat schUzi stiZnost; steZovat (si) na co predpis jak se oblekat v zamestnlini pravidlo (-a), pokyn (-y), smernice (fyzicJcY) zevnejsek prestlivka na koufeni nahradit co elm provize etvrtletni, kvartlilni prodejni poukazka, kupon, stvrzenka bonus na konci roku navrhnout, planovat, zamyslet, chystat se veJkY, nejduleZirejsi, hlavni vydat obmena personliJu, obrat pohybu pracovnikU mit ski on, tendenci delat co nliklady, vYdaje na skoleni

spravovat, ridit obrlitit se na koho

·zvlliSte, zejrnena telocvicna vybaveni, zai'izeni terasa, rovna stfecha na sluneni nedavny pokJesnout, klesnout

58

sharply renew unable to do sth SUfficient boost revenue exploit an opportunity 'contribute to sth -track record

negotiable background outstanding flair for s.!!I final decision stunts hesitant tanned designer (jacket) subscription (fee) forcefully; forceful

'heatedly degree in sth 'numerate (knowledge) determined marital status shy cut costs by 10% / cut / cut / honesty is the best asset

diploma in sth �deal promote over-confident raise money share wealthy hire consultant; consultancy review dietician break down / broke / broken / s n-care product be proud of sth -;'aise a family full-time, part-time (job) ambitious achieve a goal discount run a class / ran / run /

ostfe, prudce obnovit, oZivit nebYt schopen delat co postaeujici, dostateeny prosadit, potlaeit (stlitni) prijem, vYnos, duchod vyuZit prileZitost prispet k eemu vYkon v oboru, zaznam by-valych uspechU, rekordni listina resitelny, dosaZitelny (vyjednavanim) predpoklady, zazemi, pozadi vynikajici nos (na co - prenesene) koneene rozhodnuti kaskader vlihavY, nerozhodny opliJeny znaekovY, "originliJ" (sako, bunda) predplatne pusobive; pusobivY, nuceny 'vliSnive, prudce titul z eeho matematicke, poetlifske (znaJosti) rozhodny, odhodlany stay (vdana, zenatY . . . ) nesmely, placby sniZit nliklady 0 10% poctivost je ta nejlepsi hodnota, majetek, jmeni, zisk, vYboda, pfednost diplom z eebo dohoda, obchod, ,,kseft" pOvYsit prilis sebejistY, sebevedomi sehnat, dlit dohromady penize akcie bohatY najmout konsultant, poradce; poradenstvi prezkoumat dietetik zkolabovat, zhroutit se, porouchat, rozbit telova kosrnetika bYt pysny, hrdy na co aat dohrorrlady, pozvednout rodinu (prace na) ploy, eastecny uvazek ambici6zni doslihnout cile sleva vest vYuku

59

UNIT 8 - LISTENING

vacancy post both . . . and . . . application shortlist (V + N)

meet criteria I met I met I assemble check reference at this stage avoid + -ing delay provided make a job offer I made I made I

• induction session identify attract particular job briefmg range seek I sought I sought I fill obvious appropriate nomination labour intensive derive from sth map (V + N) be likely to ( do) cross-reference ideaUy source (V + N) fortunate refer from sth approach (N + V) search (N + V) commentator (N + adD academic (N + adj) span broad cross-section occasion access to sth rising star independence view of sth furthermore

volne misto postaveni (v zamestmini) jak . . . tak . . . zadost udelat nejuiSi vjber kandidatu; nejuisi vjber kandidatu spJnit kriteria sestavit, svolat (z) kontrolovat posudek, hodnoceni, reference v teto fazi vyhnout se odklad, zpoZdeni, prutah za pfedpokladu ueinit pracovni nabidku uvodni obdobi (pololeti) poznat, zjistit, ztotoZnit pfitahovat, pi'ivabit, ziskat, lakat speciaJni, mimofadna, zvlastni prace kratka informace skaJa, paJeta, rozsah snaiit se, usilovat, hledat vypJnit, napliiovat zi'ejmy, jasny, patrny, evidentni vhodny navrh kandidata pracovne naroeny odvozovat od eeho (z)mapovat, vyznaCit, zakreslit; mapa pravdepodobne, moZna, snad (udelat) (vzajemny) odkaz iderune pochazet z eeho, pramenit; pramen st'astny odvodit z eeho pfistup, pojeti; pi'istoupit hledaru, patraru; hledat, patrat reporter, k�mentator; reporterskY, komentatorskY elovek s VS vzdellinim; akademickY zahrnout, pfekryt, pfeklenout sirokY typickY vzorek, prUfez elm, profil pfileZitost pfistup k eemu, pi'ispevek vzchazejici hvezda nezavislost nazor, pohled na co mimoto, dale, jeste

60

likely availability approach pattern apparent; apparently common honest succeed importantly allow rapidly appropriately; appropriate I do think distinguish from sb/sth average among(st) curiosity dilute destroy lifetime with a company be engaged in sth sort of sth 'Open-mindedness ought to do I should do sth consider + -ing essence remain core (adj + N) lesser mortal easily spot sustain momentum strength probationary period fuU-time contract go off I went I gone I actual by . . . o'clock contribute to sth provide

_type up beyond call of duty feedback · leave a job I left I left I stunt responsible; responsibility injured

'

killed

pravdepodobny, vhodny, slibny dostupnost, pnstupnost pnstup, pi'ibliieni vzor, model, typ ?!ejmy, patrny, zdanIivj; zi'ejme spoleeny eestny, poctivj, upfimny uspet co (i) je duleZite dovolit, povolit rychle yhodne, pfimefene, pnslusne; vhodny ja si opravdu myslim odlisovat se od koho/ceho prilmer mezi (vice nei 2)

zvlastnost, zvedavost (roz) fedit znieit (cely) iivot u fmny zamestnavat se, zabyvat se elm diUh eeho nezaujatost mit povinnost delat co u-, z- vaZit, vzit v uvahu podstata zlistat hlavni; jadro mene duleZiry, mensi smrtelnik snadno odkrYt, vypatrat, vystopovat udrZet, iivit, pom<ihat podnet, impuJs, pohybova energie siina stranka zkusebni !huta trvala smlouva

_odejit skutecny, opravdovj nejpozdeji do . . . . . hodin pfispivat, pfispet k eemu ·poskytnout

- -

zapsat (na pocitaci, psacim stroji) (vnitfni) smysl pro povinnost odezva, zpetna vazba odejit z, opustit zamestnaru kaskader, akrobacie �z)odpovedny; (z)odpovednost zranen (Y) zabit (Y)

61

to be honest lack (V + N) put right / put / put / (im)patient properly nobody' s perfect in excellent shape spend a month, time + - ing get back / got / got / on your feet perform challenging advance any further fulfil potential match sth funny (question)

_be aware of weakness get on with sb / got / got / dietitian benefit sth be on a diet

heaithy lifestyle ensure

_build up / built / built / encourage profitable achieve helpful

� l!ll times forceful

_ be in charge of sb/sth frankly

_be tired of sth balance competitive upset accept definitely

UNIT 9 - TRADE

merchant damage (V + N) raise sth living standard im rove; in;tprovement understanding come into / came / come /

mam-li by! upfunny chybet, postradat; nedostatek .uspofadat, uvest do pofadku, napravit (ne )trpeliry (po)fadne nikdo neni dokonaly ve skvele forme (fyzieke) travit mesie, cas tim, ze . . . . postavit se, vratit se zpet na vlastni nohy zastavat praci, mad, funkei narocny posunout vpfed, postupovat, prosadit jeste dale plnit (fyziekY) poteneial hodit se k cemu zvlastni (otazka), komiekY, legracni by! si vedom slabosti vychazet s kYm dietni sestra, dietetik prospivat mit dietu zdrary Zivotni styl zajistit, zabezpecit vybudovat 'povzbudit ziskory doslihnout, doeilit uZitecny, napomoeny stale, vzdyeky, v kaZdou dobu

-moeny, pusobiry rnit na starost koho/eo upfimne by! unaven cim rovnovaha souteZiry, konkurencni rozCiJeny, zmatcny pnjmout rozhodne, urcile, jasne

kupee, stankaf poskodit, pon .icil, Ilarusil; poskozeni zvYsit, (po)zvedllolll co Zivotni Drovei'! zlepsit; zJepsenf poehopeni, porozumenf pnjit kam

62

come out of / came / come / control (N + V) tax truly believe in sth; belief barrier open border

"(at) customs

olic)' of sth regulation regulations unfair competition protect important to sb/sth economy it needs + - ing / to be (developed) to an extent free port

-

restriction laisser-faire liberalize subsidise; subsidy break into market / broke / broken / carry out sth market survey major investment place an order press meet delivery date / met / met / quote a price consignment want sb to do st.!!. arrange insurance cover shipment comply with sth go through sth / went / gone / supplier buyer face problem loyal producer fair trade for the benefits of sth survival .phasecout dominate prohibit ban promote

odejit odkud fizeni, ovladani, kontrola; fidit, kontrolovat daii opravdu, skuteene vent v co; vira pfekazka, bariera otevfena hraniee (na) eelnici, eelni mad, clo metoda ceho regulaee, fizeni pfedpisy, ustanoveni, stanovy, pfedpisy nekala konkurence, soutez ehrarut dtileZitY pro koho/co , ekonomika, hospodarstvi to potfebuje rozvoj (aby to bylo rozvinuto) do jiste miry, ponekud svobodny pfistav (s bezeelnim dovozem zboZi) omezeni liberaJni styl fizeni uvolnit, zmirnit, liberalizovat subveneovat; subvenee dostat se, vstoupit, proniknout na trh pro vest, uskutecnit, realizovat J)rtizkum trhu zavainejsi, duleZitY, vetSinory, hlavni investiee udelat objednavku nalehat na koho splnit dodaci !hutu udat, uvest eenu zasilka, zaslani (zboZi) ehtit, aby kdo delal co (4. pad + inf) Zafidit pokryti pojiStenim (ochrana proti riziku nebo mate) lodni pfeprava, lodni nakladka vyhovet cemu pokracovat dale dodavatel kupujici celit problemu 10ajaJni ryrobee dobry, ferory obehod v Wceho prospeeh pfeZiti, po�stafek postupne zastavit praei vevodit zakazat, zabrarut zakazat propagovat

63

grow / grew / grown / niche boom (-in g) decline (-in g) (N) falling poverty wealth taste for sth guilt-free food

along with grower force sb/sth to do sth, make sb/sth do sth access giant sugar cane heavy subsidy produce (N + V) protect sb from sth -depress multinational supporter tackle (poverty) small scale observe added premium share out

)n a way price difference save sb from sth -bankruptcy; go bankrupt / went / gone / mean chain teaspoon Dutch (N+adj) grow into sth / grew / grown / worth (N) meanwhile (un)labelled non-food goods handicrafts remarkable success story decade promoted quietly attract injustice victim

pestovat jeden sektor vzestup, konjunktura pokles, upadek klesajici chudoba bohatstvi mit nid co, mit smysl pro co to, co muzeme jist bez ryeitek svedoroi (napr. nizkokaloricke potraviny) soueasne, spolu pestitel nutit koho delat co - -pnstup gigant cukrova thina velka dotace zemedelskY ryrobek; vyrabet chranit koho pred elm sniZit, zeslabit nadnarodni spoleenost stoupenec, fanousek vyporadat se s (chudobou) v malem mentku, rozsahu plnit, sledovat, pozorovat, komentovat pi'idany odmena, premie, nlihrada rozdelit, rozdat pndely Zpusobem cenory rozdil useti'it eeho bankrot; bankrotovat liCit, mamenat retez, retezec eajova lZieka Holand'an; holandstina; holandskY rOzrUst se do (velikosti) hodnota, cena mezitim, zatim, prozatim (ne)omaeen (vinetou, visaekou) nepotravinove zbozi (rueni) femeslna ryroba pozoruhodny, napadity pfibeh 0 uspechu desetileti propagovan tise pfillikat, pfivflbit, ziskat nespravedlnost, kfivda obet'

64

WTO (World Trade Organisation) differentiation means of production in the meantime charity lift sb out of sth put into sth / put / put / benefit from sth growth inefficient outcome of (a situation) likely certain; certainty imaginary transport costs at least by air delivery time improve join dispatch immediately guarantee (V + N) within peak time include insurance actually responsible for sth ii'egotiable payment cash regular customer intend negotiating tip decision maker make sure / made / made / establish a need shut up / shut / shut I reinforce state purpose delay (N + V) cause (V + N) please with sth outcome achieve the objective initial letter tie up �onfirm

Svetova obchodni organizace od-, roz- lisovani, delba, specializace ryrobni prostfedky mc::zitim, zatim charity vytrhnout koho z eeho u-, zavest do eeho �roit prospech, uZitek z eeho rust neefektivni, neueinny rysledek situace pravdepodobny, vhodny, slibny ureiry; urCitost domnely, pomyslny naklady na dopravu prinejmenSlm, alespoii letecky dodaci lhuta zlepsit, zdokonalit pripojit se k eemu, spojit se s elm odbavit (zbozi) okarnZite zarueit; zliruka behem, v ramci "spieka" (easove) zahrnout, veetne pojiSteni skuteene, vlastne (z)odpovedny za co pfevoditelny, obchodovatelny, prodejny platba, placeni hotovost staly zcikaznik roit v limyslu, zamyslet tip na obchodni jednaru, vyjednavaru ten, kdo rozboduje ujistit se vytvofit potfebu uzavfit, urnlknout, zamknout posilit, zesilit konstatovat zamer, limysl, ueel zpoZdeni; zpozdit zapfieinit, zpusobit; pneina (po )te� eim-vysledek dosabnout cile poeateeni pismeno navazat, pi'ipevnit potvrdit

65

explore rapport concession gather probe with sth proposal make suggestion ' made ' made ' agreement close the deal bring negotiation to the end satisfactory respond to sth in return for sth

,probe with proposal

close the deal based in . . .. tie up loose ends list price delivery time afford increase (in sth) (N + V) 10% off; by 10% length of contract supplier salary increase refuse have in mind ' had ' had '

'as long as -agree on sth

UNIT 9 - CASE STUDY ASHBURY GUITARS

brand name up-market dealing with sb shape put on the market ' put ' put ' advanced features even though busy time initial face-to-face meeting purpose make a deal ' made ' made ' acceptable to sb long-term relationship work out

prozkoumat, probadat vztah, spojeni uleva, Ustupek, v;'hoda shromazdit prosetfit, vy-, pro-zkoumat, zjisfovat co mivrh navrhnout, udelat mivrh shoda, souhJas, dohoda, smlouva, ujednani uzavi'it obchod dovestjednani do konce uspokojiv;', dostacujici !eagovat, odpovidat na co za co (pro) zkoumat, sondovat za ucelem, s cilem uzavi'it obchod (transakci) se sidlem kde dofesit posledni problemy cenik dodaci lhuta dovolit si (=roit na co) rust (ceho) 1 0% pryc, dolu; 0 1 0%

delka smlouvy dodavatel zvYseni platu odrnitnout roit na mysli pokud, jakmile dohodnout se, shodnout se na cem

(obchodni) znacka drahy, mikladni, luxusni jednani, transakce s kYm tvar d:it na trh moderni rysy, vlastnosti ackoliv rusne obdobi (zanepnizdnene) pocatecni, zacatecni osobni setkani ucel, zamer udelat s him dohodu, "obchod" pfijatelne pro koho dlouhodoby vztah vypracovat, vypocitat

66

either . . . or . . . require indicate clarification

UNIT 9 - LISTENING

perhaps listener so far goods come into sth , came ' come '

-come ou(of sth truly (adv + adj) liberalise take away ' took ' taken ' barrier to trade remove trade (V + N) freely open borders customs, at customs subsidy compete domestic production more cheaply give a choice ' gave ' given ' quantity

-

restrictions on trade slow down in principle -beneficial (to sthlsb) policy of deregulation offer, sell, buy at a price productive part of the economy wage(s) salary (un)fairly fairly common heavily subsidized government be protected against sth need to be protected = need protecting steel industry important to the economy argue infant industry remove stand on ones own feet ' stood ' stood ' tend to do sth

---

bud' ... nebo . . . vy-, po- Zlidovat oznacit, ukazovat objasneni

snad posluchac dosud zboZi pi'ichizi kam odch:izet odkud opravdu, skutecne; opravdov;', skuteeny uvolnit, zmirnit odstranit, dat pryc pfekilla, bariera pro obchodovani odstranit obchodovat; obchod volne, svobodne otevi'ene hranice celnice, clo, na celnici subvence konkurovat, souteZit domaci v;Troba levneji d:it (na) v;'ber kvantita, mnoZstvi omezeni obchodu zpomalit v podstate prospesny, uiitecny (pro colkoho) politika deregulace nabizet, prodavat, kupovat za cenu. produktivni oblast ekonomiky" rnzda (-y) plat (ne )poctive, (ne )ferove docela bemy silne dotovano vlada by! chraneno pfed clm je nutne, tieba by! chranen ocelarskY priimysl dulezitY pro ekonorniku ·argumentovat, hadat se, pi'it se zacinajici (priimyslove) odvetvi odstranit stat na vlastnich nohou roit skIon, tendenci delat co

67

offer place an order dispatch peak time it includes insurance ,deliver goods; delivery ,responsible for sth negotiable payment regular customer negotiation expectation achieve share (V + N) mnemonic competent outfit meet needs I met I met I guess ensure deliver the objective avoid + -ing classic error count of sth occasion at a level first-line salesman board director superb across the table

,enthusiastic about sth social occasion on occasion rather than go straight to the point I went I gone I basicaDy establish a need grocery store world's number one brand supply (N + V) encourage ,come in I came I come I purchase (V + N) baD bearing company discounted refreshment union employees keep happy I kept I kept I tend to do sth mean workplace

nabidnout udelat objednavku odbavit (zbozi) rusne obdobi to zahmuje pojisteni dorueit zboZi; dodavka, dorueeni (z)odpovedny za co schiidny platba, placeni stily zlikaznik (obchodni) jednam, vyjednavam oeekavam dosahnout, docilit sdilet; podil mnemotechnicka pomucka kompetentni, skvely tYm, parta uspokojit poti'eby myslim, jsem si jist ujistit sdelit cil, oznlimit, prednest vyhnout se klasicka chyba .pfehled 0 eem, pojem 0 eem phleZitost na Urovni prodejce prvni linie se[ predstavenstva, kolegia .... luxusni, skvely, pfekrasny pfes stUl, naproti nadsen (y) eim spoleeenska pfileZitost v pfipade nutnosti radeji, spiSe nei prejit rovnou k veci v zasade, v podstate zjistit potfebu obchod se smisenym zbozim svetove prosluJa obchodni znaeka zasoba; zasobovat, dodavat povzbudit vstoupit koupit; koupe firma na ryronu kuliekorych 10Zisek se slevou, pod cenou obeerstveni odborari, sdruzeni, federace zamestnancu by! st'astny mit ski on, tendenei Zamyslet, znamenat, myslet to jak pracovni misto

68

vending machine royalty soft drink supplier switch (money) whereas be interested in sth Iwas, were I been I hassle free tailor sth in danger 'make a sale I made I made I shut up I shut I shut close the sale reinforce feel I felt I felt I get out of (the meeting) dea on price 'a b"Ctter deal keep doing sth I kept I kept I -capacity be keen (on sth) I was, were I been I lower (V) play cards 10% off price list buying habit popular (with sb) sales outlet order accept delivery date peak seUing months consigument on time as long as oy the date charge (V + N) agree on sth Confirm let me know I let I let I cover a lot of ground

for dinner

UNIT 10 - QUALITY

high-quality product reliable; reliability � money

prodejni automat (napf, napoje) lieeneni poplatek, (autorskY) honorar nealkoholickY napoj dodavatel pfevedeni penezjinam kdeito, ponevadZ zajimat se 0 co bez hadelc, potiZi upravit, pi'izpusobit v nebezpeCi 'udelat obehod zavfit, umlknout uzavfit (obehodni) transakci posilit, zesilit mit poeit odejit ze sehUze dohoda 0 cenaeh, zvlastni nabidka mnohem vie porad delat co (neprestlivat) kapacita by! nadsen (eim) sniZit (se), redukovat brat karty 1 0% dolu, prye eenik nakupovaei zvyk popularru u koho odbytiste, prodejna objednavka pfijmout datum dorueeni, dodam, dodavky nejlepsi sez6na pro prodej zasilka na eas (presne) pokud nejpozdeji do tohoto data iletovat; eena, reZie, poplatek shodnout se, dohodnout se potvrdit dejte mi vedet p(r)ojednavat, prinest zpravu, obsahovat spoustu zak!adllleh problemu na veeefi, na obed

vysoee kvalitni ryrobek spolehliry; spolehlivost kvalita podle eeny

69

long-lasting hand-made genuine made in (a country) �ign mass-produced judge (a book) cover fail (re)launched durability recall defective product policy zero defect receive complaint market feedback fault; faulty investigate, look into sth at the same time withdraw from (sale) /drew / drawn / as a result (of) correct (a fault) modify (a product) control (conditions) due to (the lack) confidence publicity consumer satisfaction questionnaire monitor (V) check for (faults) find / found / found / routine check measure flaw annual ensure well-maintained after-sales service provide sb with sth gnarantee (N + V) solve; solution domestic appliances fridge cooker detailed testing high costs admiration

dlouhotrvaj ici, trvanlivy rueni vyroba pravy, ryzi vyroben kde dobfe navrien, zkonstruovan masove vynibeny, vyrobeny posuzovat (knihu), soudit oblilka neuspet, selhat (znovu)uveden, pfedstaven trvanlivost vzit zpet, odvolat, zrusit vadny vyrobek, kazovy politika (zpiisob, metoda) nulova chyba (vyrobku), kaz, defekt obdrZet stimost zpetna informace, odezva 0 trhu, zpetna vazba kaz; kazovy pro-, zkoumat, vysetfovat woven stilinout zpet (z prodeje) nasledkem, dilsledkem ceho napravit chybu upravit, pozmenit (vyrobek) upravit, kontrolovat (podminky) zpiisobeny elm (nedostatkem) diivera, spolehnuti obecna znamost, pozomost vefejnosti anketa spokojenosti spotfebitele kontrolovat, monitorovat zkontrolovat, podivat se, zda tarn nejsou vady, kazy najit bema praxe, rutina kontrola ment trhlina, vada, kaz (kaido) roeni ujistit, ubezpeeit dobfe udrrovany poprodejni servis poskytnout komu co zliruka; (za)rueit, ochrlinit fesit; feseni domaci spotfebiee lednieka sporlik, vane detailni testovlini vysoke nliklady, cena obdiv, pfedmet obdivu

70

working practice look to the future � loyalty for product last (V) summary compete with sb/sth confidence in sth contribute to sth demand competitive price supplier spend sth on sth / spent / spent / focus on sth component judge maintain; maintenance in-house remain rarely tough manufacturer, producer, maker developed world survival; survive break the rule / broke / broken / renowned for sth refusal down-market com ete on (prices) nearly

-

self-sufficient high degree low-cost supplier plant manufacturing base approach industry peers white goods

regard icon range from dishwasher coffee machine price premium revenue norm product development attention to sth legendary

pracovni postup smei'ovat do budoucna, spolehnout se na co zajistit, garantovat kvalitu loajalita, vemost vyrobku trvat, vyd.rZet souhm, resume souteiit s kYmleim, konkurovat komuleemu diivera v co pfispet k eemu poptlivka, Zlidost konkurencni cena dodavatel utratit za co zament se na co soueastka, sloZka posuzovat, soudit udrZet, - ovat; udrZba rnistni, vlastni zdroj zUstat zi'idkalkdy/ obtiZny, odoJny, tuhy vyrobce vyspely svet pfeZiti; pfeZit porusit fad, pfedpisy, nafizeni prosluly kviili eemu odrnitnuti levny, podi'adny souteZit na zliklade temei', skoro sobestaeny vysokY stupen, akadernicka hodnost levny dodavatel tovama, zavod, zafizeni vyrobni zlikladna pi'istup priimyslova "slechta", stejne obory priimyslu velke elektricke spotfebiee, bile zboZi (Iednieky, praeky . . . ) povaiovat ikona pohybovat se v mezich od . . . do . . . myeka kavovar vysoka cena pfijem (stlitni) norma, standard vyvoj vyrobku pozomost eemu legendlimi

71

oven shut the door / shut / shut / simulate co-owner make sb/sth compete contractor make sure / made / made / charge price bidder improvement competitor justify ability despite sth ( + N) roughly compared with sth comparable link to sth pa off / paid / aid / overall ( adj + adv ) be in c�e of sth lieWi1Iin!!: to do / was, were / been / build up / built / built / tremendous stand for sth tough year strive (for sth) keep ahead of sb / kept / kept / increasingly cost-conscious consumer in terms of sth semor ice President expectation meet expectation / met / met / exceed consistently inspect operational standard compare check out time unexpected visit review (V + N) quality procedure refuse put off / put / put / fail consider mistake with sth order Research and Development Department

(Peeki) trouba zavi'it dvefe napodobit, pfedstirat, simulovat spoluvlastnik nutit koho/co konkurovat, souteZit dodavatel, podnikatel, srnluvni strana ujistit (se) uetovat cenu draZitel, nabizejiei zlepseni, zdokonaleni konkurent ospravedlnit, ornluvit, opravnit schopnost navzdory eem pfiblime v porovnani s elm, ve srovnani s eim srovnatelny, porovnatelny spojit s elm vyplatit, splatit, doplatit celkovY, souhrnny, pausalni; celkove rnit na starost co b0 ochoten delat co vybudovat straSny, obrovskY, bajeeny symbolizovat, zastupovat, nahrazovat obtiZny, nepfijernny rok usilovat, snaiit se bojovat (0 co) drZet se (koho) stale vice, zyYsene, stoupajiei merou spotfebitel sleduj iei cenu pokud jde 0, kvUli, na zaklade eeho prvni rnistopfedseda oeekavani splnit oeekavani pfekonat, pfedeit, pfekroeit, pfevYsit diisledne, ve shode s elm dohliZet na co, kontrolovat, vysemt operativni norma porovnat doba kontroly neeekana navsteva recenzovat, zhodnotit; recenze, revize protokol kvality, iizeni kvality odrnitnout odloZit, odsunout selhat uvaZit, vzit v uvahu chyba u eeho objednavka oddeleni vYzl'Umu a vYvoje

72

policy on sth aroun

reputation faulty product apology for sth appropriate for sth bracket ill-health in a hul.:-I'Y... remember + - ing remember + inf (to do)

solution it seems to be look into a matter power tools complain about sth deal / dealt / dealt / tactfully action replace deny + -ing get back / got / got /

�T I0 - CASE STUDY BROOKFIELDS AIRPORT

mid-1960s operated by sb handle sb base (N + V) budget airlines flight rail link award-winning modernist design listed protected status alter in an wa cope with sth schedule flight at an e rapid growth in sth recent survey complaint at the airport therefore take action / took / taken / peak time

politika eeho, k eemu obratit se, zlepsit se povest vadny vYrobek ornluva za co vhodny k eemu zavorka spatny zdravotni stay, nemoc ve spechu vzporninat na co (na rninulost) pamatovat na, nezapomenout (udelat co - v budoucnu) feseni zda se to b0 pro-,vy- semt, prozkoumat zaleZitost, vec nastroje s elektrickYm pohonem stezovat si na co jednat taktne ein-, -nost, postup, jednani, chod stroje vymenit, nahradit popfit vratit se, hnout se, dostat zpet

uprostfed 60. let ovladan kYm jednat s kYm, pracovat s kYm zaklad-, -na, vYchodisko; zakladat levne lety let zeleznieni spojeni modernistickY navrh, ktery vyhral cenu vyjmenovany chranene postaveni, stav zmenit (se), pozmenit, upravit jak)frnkoli zpiisobem vypofadat se s elm (na)planovany let kdykoli (v) rust eeho nedavny prUzkum stimost na letisti proto pfijmout opatfeni, podniknout akci (easova) "spieka"

73

reveal questionnaire rank (N + V + adj)

facility refer to sth fund available coming year rising costs cost (V + N) invest in sth equipment action plan

UNIT 10 - LISTENING

deliver quality fundamentally closely meet expectation I met I met I place trust address requirement, need soap powder clearly at every stage smoothly efficiently improvement general guide consistently accurately report figure circulate performance area operational standard take a minute . . . I took I taken I queue (N + V) check in(to) a hotel. . . mystery satisfaction investment in high quality pay dividends I paid I paid I (for sth) profitability efficient practice heart deliver sth

odhalit dotaznik pozice, poradi, hodnost; radit, tfidit; bujny, prebujely vybaveni vztahovat se k cemu fond dostupny, pfistupny nadchazejici rok rostouci niliady sUit (0 cene); niliad, cena investovat do ceho vybaveni, zafizeni akcni plan

odevzdat kvalitu podstatne, zasadne dUkladne, podrobne, pozome, tesne, zblizka splnit ocekavani dat diiveru zamefit se na pOZadavky, potfeby mydlovY pnisek jasne v kaide fan, etape hladce ucinne, efektivne zlepseni (vse)obecny, souhmny, ramcovY priivodce diisledne presne, spravne zprava, hlaseni cisla (v tabulkach) periodicky se opakovat vYkon(nost) oblast operativni norma zabrat chvilku (cas) fronta; sUit ve fronte zapsat se, registrovat v hotelu . . . zahadny, tajuplny uspokojeni investice do kvality "pfinest ovoce" ziskovost ucinna praxe, zkusenost srdce sdelit, dorucit, zachranit

74

as a result 'follow healthy revenues affordable essential it doesn't work eject (mechanism)

reliable bring sth in I brought I brought I look into a matter � item send back I sent I sent I repair (N + V) make (N) mind + - ing I N check-in desk disorganised miss a flight line at passport control huge queue criminal keen promotion hassle sb dispenser candy bar

beverage (N + adj) delayed flight public announcement update (N + V) vague; vaguely

engine trouble emergencies

guard official belongings briefcase get sth out of I got I got I cash machine insured talk to sb stolen on an occasion pick up come off a plane I came I come I

nasledkem, v diisledku ceho nasledovat zdrave pfijmy (cenove) dostupny podstatny, hlavni vec, nutny, zaIdadni nefunguje to, je to rozbite vyhnat, vyhodit, vypudit, sesadit (konkretne i prenesene) spolehlivY pfijit s cim, predstavit, vynest (zisk, rozsudek) prozkoumat, prosetfit zaleZitost vymenit jednotliva poloZlca, bod (programu) vratit, poslat zpet oprava; opravit struktura, tvar, znacka auta vadit co misto registrace (na letisti, v hotelu . . . ) zmateny zmeskat let, letadlo fronta u pasove kontroly obrovska fronta zlocinec horlivY, nadseny, poblazneny propagace nadavat komu automat kus, tabulka cukrovi, sladkosti, cukrkandlu, bonbonu napoj; napojovY zpozdeny let verejne prohlaseni aktualizace; aktualizovat nejasny, neurCitJ, mlhavY; nejasne, neurcite, mlhave potize s motorem nalehavY, nepredvidany pfipad, nehoda, mimoradna okolnost ochrana, straz, hlidac, dozorce Ufednik, Ufedni osoba, vedouci pracovnik osobni veci, naleZitosti, svrsky, majetek aktovka, kufr, diplomatka dostat se z, zbavit se, vyvleknout se bankomat pojisten, pojistenec mluvit s kJm ukraden (y) pfi pfileZitosti (vy)zvednout opustit, odejit z letadla

75

huge room conveyor belt break down I broke I broken I all the time appear pass through customs trolley facility for disabled people wheelchair outrageous whose responsibility nowhere spend time ( hours, years ... . ) + - ing traffic

UNIT 1 1 - ETHICS

purpose make, earn money code of practice mission statement accountant civil servant estate agent lawyer nurse dentist ethics; ethical avoid + - ing tax claim expense work facility private purpose accept praise (N + V) defective product second-hand car relative ring in lunch break get rid of sb/sth I got I got I paperwork honesty; honest; dishonesty trustworthy trustful law-abiding corrupt; corruption slush fund

velJeY, obrovsJeY prostor dopravnik porouchat se, rozbit stale, pofad objevit se projit celni kontrolou vozik zai'izeni pro invalidy invalidni vozik odpomy, unillivY, hruby, ostudny Cl, jehoz, jejii . . . (z)odpovednost nikde travit cas cim, tim, re . . . doprava, dopravni provoz

ucel, smysl vydelavat penize sbirka zakomi, wad strucna formulace hlavnich cihi (fumy) ucetni stitni Ufednik, statni zamestnanec realitni agent pravnik zdravotni sestra, osetfovatelka stomatolog etika, rnoralka; eticJeY, moralni vyhybat se daD. uplatnit vYdaje pracovni vybaveni, zai'izeni, vYhoda soukrorny ucel pfijrnout chvala, pochvala; chvalit vadny vYrobek ojetY viiz pfibuzny zatelefonovat poledni pfestivka zbavit se koho/ceho administrativa, papirovaru cest, poctivost; poctivY; nepoctivost duveryhodny duvefivY dodrZovaru, respektovaru prava podplatit, korumpovat fond na uplatky

76

sweetener insider trading industrial espionage disclosure whistleblower fraudster con artist bribe commission bonus fraud secrecy integrity confidentially; confidentiality agreement cover up whitewash

illegal suspect (N + V) fire (V) under-age worker deny + - ing expensive supplier litigation problem sales manager female however appoint stress honesty fairness at present local market rate recently serious illness keep in a secret I kept I kept I consequence accessing sth musician downloading record company oil and mining group footwear brand social matters environmental matters take step I took I taken I hiding place irresponsible blamed for sth

uplatek nedovolene obchodovaru prUmyslova spionaz zvefejneni, odhaleni, prohlaseni, pfiznaru udavac, praskac defraudant podfukar uplatek provize premie defraudace utajeni, m1cenlivost bezUhonnost, mravni integrita duveme, diskretne; utajeni, duvemost dohoda, smlouva, domluva, ujednaru po-, pfi-, za- krYt krYt koho, pfikraslovat, lakovat naniiovo, kamuflovat, "stavet Potemkinovy vesnice" nelegalni podezi'ela osoba; podezirat, nediivefovat vyhodit z prace nezletily delnik popnt vYhradni dodavatel sporny problem, problem sporu vedouci prodeje rena (zenskeho rodu, pohlavi) avsak jrnenovat do funkce zdliraznit poctivost, cestnost ferovost v soucasnosti rnistni trZni sazba, mira nedavno vaina nemoc drZet v tajnosti nasledek pnstup, zpnstupneni, vYber hudebnik stahovaru dat . . . na lokalni pocitac nahravaci, gramofonova spolecnost petrolejarske, naftai'ske a tezebni skupiny obuvnicka obchodni znacka socialni ota.zJcy, zaJeZitosti ekologicke otazky, problemy pfijmout, ucinit opatfeni, podniknout kroky skrys, Ukryt, schovavacka nezodpovedny, nespolehlivY (ob)vinen z ceho

77

challenge (V + N) sue protect sb/sth from sb/sth share (V + N) illegal fIle approach to sth (N + V) social concern face sth assistance (N + adj) Chief Executive of sth social responsibility non-profit advisory (adj + N) whose annual membership multinational as well as obvious pressure group litigation parent company avoid sth / + - ing

spotlight

attention (N + V) focus on sth questionable campaigner working condition developing world lend to sb / lent / lent / loan equipment make public / made / made / payment effort fight sth voluntary transparency supply chain along with labour standard take step / took / taken / take action / took / taken / potential threat to sb/sth cut fat / cut / cut /

vybizet, odmitnout; ryzva Zalovat, soudne stihat chranit pred Clm po-, s- dilet; podil, akcie nelegaJni soubor pnstup, pribliZovani k cemu; pnstoupit, pnbliZit spolecensk)/, soeiaJni zitleZitost celit cemu pomoe, podpora, pnspeni; pomoeny predseda, president, reditel ceho sociaIni odpovednost neziskory poradni, poradenskY; informacni zprava jehoz, jejiz . . . ci (ry-)rocni clenstvi nadnarodni spolecnost stejne jako, prave tak jako (samo)ziejmy, zjevny, jasny, poehopiteIny natlakova skupina spor, vedeni sporu zitkIadni, materska spolecnost vyhnout se, vyvarovat, zruSit, uniknout, stranit se, zabranit soustfedemi, zamerena pozomost, svetlo reflektoru, reflektor pozor/nost, pece; vyvolat pozomost zamerit se na co diskutabiIni, problematiek)/ propagator, agitator, bojovnik praeovni podminky rozvojory svet piijeit komu piijcka vybaveni, zafizeni u-, z- verejnit, rozhIasit platba, plaeeni, poplatek, ryplata, splatka usili, snaha bojovat s Clm dobrovoIny, nezitvisly, zitmemy prUhIednost, pruzracnost, prolinani zitsobovaei retezec spolu s eim praeovni norma ueinit opatfeni pnjmout opatfeni, podniknout kroley momy, potencialni hrozba pro koho, co sniZit tuk, sadlo, mastnotu

78

limit (V + N) portion size lawsuit against fatty acid withdraw / - drew / - drawn / take a lead / took / taken / competitive edge / advantage search for sb/sth (N) competitive advantage corporate responsibility reflect sharp rise in sth reporting consultancy remain (V + N) secretive leisure form (V + N) minority peer pressure combine force (V + N) come out / came / come / environmental issue on one's own refuse ethical issues, unethical bribery; bribe (N + V) result in sth aviation industry regarding sth

secure (adj + V) shareholder ethical policy be in touch with sb/sth customer's view necessarily affect (V + N) involve, be involved landmine removal human rights fair trade truly achieve; achievement balance (N + V)

enable sb to do sth build trust / built / built /

ohranicit, vymezit; (krajni) hraniee, mez velikost porce soudni proees, pre s kYm mastna leyselina vyzvednout, stilinout, ustoupit, odvolat prevzit iniciativu konkurencni ryhoda hIedani koho, patrani po eem konkurencni ryhoda spolecna (z)odpovednost fumy, podniku . . . odrazet, vyjadfovat, uVaZovat, zobrazovat prudk)/ rust ceho oznamujici, hIasici, referujici poradenstvi zUstat, zbyt, trvat; zbytek, zUstatek rnIcenIiry, tajniistkarskY, uzavfeny, rezervovany voIny cas, pohodli tvorit, vznikat, ustavit; forma/lita, podoba mensina tlak vrstevnikii, partneru, konkurentii, spojit (se) pn-,vy- do- nutit; sila, moe, nasili vystoupit, vyjit, vyehazet (hIavni) ekologickY problem o sve ujme odmitnout etieke, moralni problemy, nelegaIni uplatkarstvi; uplatek; uplaeet koncit Clm, rnit za misledek co letecka spolecnost tYkajici se ceho, pokud jde 0 co, vzhIedem k cemu bezpecny, zajisteny; zabezpecit, pojistit akeionar etieka, moraJni politika, zpiisob stYkat se, by! ve spojeni, styku s k)/rnlcim nazor, predstava zitkaznika nezbytne ovIivnit, piisobit na co; dojem, afekt zahrnout, by! zahrnut naslapna mina odstraneni, vypnuti, presun, premisteni Iidska prava poetiry, vzajemne ryhodny obehod opravdu, skutecne, pravdive dosabnout; dosaZeni, uspeeh rovnovaha, vyvazenost, balance; vyvilit, bilancovat umoinit, opravnit, zpInomoenit koho elm vytvorit, vybudovat diiveru

79

impact (N + V) bottom line be likely to do sth / was, were / been / forgive / forgave / forgiven / logical, illogical (order) recall double (V + adj + N) complain; complaint reaction to sth recall keep sth away from set the scene background information event background to sth feedback month by month go wrong / went / gone / persuade endorse expensive gift feel under pressure / felt / felt / promote (a product) particular appear unethical sales methods as a result of sth recently issue (V + N) guideline(s) appropriate gift significant memorable unusual sick leave solution; solve proposed absenteism option consequence be worth + - ing (considering) deal with sth / dealt / dealt /

pros and cons on the other hand approach (N + V) from another angel less obvious option

effect

vliv, ucinek; mit vliv rozhodovaci faktor, konecny soucet asi, moma, pravdepodobne delat co odpustit logicry, nelogicry (poradek, poradi) zrusit, odvolat, pnpomenout zdvojnasobit; dvojiiY; zaskok, kaskader stezovat si, reklarnovat; stimost, reklarnace reakce na co pnpomenout, odvolat, vzporninat si, zavolat zpet vyhybat se cemu pnpravit situaci dosavadni, rninula informace, v pozadi udaJost, rysledek, pnpad, jev podklad, pozadi, puvod, rninulost odezva, vliv na co, zpetna vazba kaidy mesic, mesic za mesicem (z) mylit se, zkazit se presvedcit zaregistrovat, schvaJit, zapsat drahy darek bY. (citit se) pod tlakem propagovat ryrobek jednotliry, zvlastni, speciaJni objevit nemoraIni, neeticke prodejni metody jako dusledek ceho nedavno vydat; problem, spomy bod smernice vhodny darek ryznarnny vynikajici, nezapomenutelny, pamatny neobvykly nemocenska, pracovni neschopnost reseni; (vy)resit navrzen absentismus momost volby, volba ceho, pram nasledek stoji za co, uvazit vyporadat se s clm, resit co, (pro) jednat co, zabYvat se clm pro a proti na druhe strane pfistup, priblizeni; pnstoupit, pnbliZit se zjine strany, jineho UhIu pohledu mene (sarno) zi'ejma, jasna momost volby, mene jasna varianta ucinek

80

way forward state action activity market share strongly suspect rival hold a meeting / held / held /

UNIT 11 - CASE STUDY PROFIT OR PRINCIPLE?

principle electrical appliances turn round from sth loss-making company highly profitable exciting range want sb to do sth arise involving staff restaurant worrying by chance share annual results price rocketed make a quick profit / made / made / can opener be about to do sth put on the market operated electronically take a look / took / taken / local store similar to sth modification make sth look different / made / made / affect sales leaking information be unlucky / was, were / been / take an action / took / taken / personal assistant personnel department join in the beginning at the beginning she seems / seemed to be

(cesta) vpred, doporuceny zpusob konstatovat cin (nost), jednaru, postup aktivita, pusobeni, tvorba, zamestnanost podil na trhu diirazne, silne, ostfe, ryborne neduverovat, pochybovat, podezirat konkurent, sok, rival svolat, poradat schiizi

podstata, zilklad, princip, zilsada elektricke spotfebice zmenit se z ceho, otocit se ztratova frrrna vysoce ziskory UZasny rada, skaJa, paleta, rozsah chtit, aby kdo delal co nastat zabrnujici, vcetne jidelna pro zamestnance znepokojujici nabodou akcie (ry) rocni rysledky cena (prudce) vyletela nahoru rychle vydelat otvirak na konzervy chystat se, hodlat delat co nabizet k prodeji, dat na trh (zboZi) ovladan elektronicky podivat se na co mistni obchod podobny cemu uprava, pozmeneni, modiflkace zafidit, aby co vypadalo jinak ovlivnit prodej Unik informaci mit smulu, bY. nest'astny, neuspesny pfijmout opatfeni osobni asistent ososbni oddeleni pnpojit se uplne na zacatku na zacatku (neutraJne) zda se, zdaJa se bY. (ve stejm!m case)

81

she seems I seemed to have been outstanding employee have difficulty + - ing I had I had I make complain about I of sth become sb I became I become I business relationships as well lonely divorce (N + V) arrangement attitude to (wards) sb/sth give order I gave I given I polite instruction praise for sth (V + N) do hours unpaid overtime enjoy the work apply for sth; application vacancy even though, although in this area be short - listed unfavourable report on sth (N + V) integrity improve the situation board of directors rival company leak of information (unc) make notes I made I made I

UNIT 1 1 - LISTENING

ethical policy set though view of customers to be worth + -ing it is worth explaining development regular; regularly ensure guideline(s) reflect sth implement publish concern want sb/sth to do sth provide service invest in sth

zda se, zdaIa se (Ze pfed tim byla) sJevely, vynikajici zamestnanee, praeovnik mit potize s eim (po )steZovat si na co stat se JeYm praeovni vztaby rovnez, take sam (osamoeen) rozvod; rozvest se uspofadaru, uprava, opatfeni, dohoda, fad postoj, stanovisko ke komuleemu davat pfikazy zdvofila instrukee ehvaIit, velebit; ehvaIa, poehvala za co praeovat hodiny pfeseas zdarma mit rad svou praci zadat 0 co; zadost volne (praeovni) misto aekoli v teto oblasti bYt na nejuZSim semamu (Zadatelu 0 misto) nepfizniry zprava, blaseni 0 eem; omamit, bllisit uplnost, eeloistvost, bezUhonnost, eestnost zlepsit situaei spravni rada, rada feditelu . . . konkureneni fmna Unik informaci (u)delat pomamky

moraIni postup, taktika, politika sada, soubor pfeee, niemene, tfeba, siee, aekoli nazor, pobled (na co) zakamilai ma smysl, stoji to za to delat co ma smysl, stoji za to vysvetlovat ryvoj, rozvoj pravidelny; pravidelne zajistit, zabezpeeit smerniee, pokyny odrazet, obrazovat, vyjadfovat provest, splnit, realizovat, uskutecnit publikovat zajem, mepokojeni, zrueZitost, stanovisko ehtit, aby kdo/eo delal co poskytnout servis investovat do eeho

82

involve; involved armament (N + adj) oppressive regime contain; content(s) statement commit environmentally beneficial such as . . .. renewable efficiency keep promise I kept I kept I selection procedure independently audited annual report lead (N + V) ethical standards operate in isolation wide, wider, the widest community through sb supplier inevitably; inevitable social effect huge obvious environment society whilst apparent; apparently base (V + N) on sth (money) is being used have a say in sth I had I had I campaign for sth (V) change on issue strongly feel about I felt I felt I call for sth ban on sth landmine since then debt fair trade youth poverty their view is more likely to be heard behave ethically years to come truly

zahmout; zahmut, obsaZen vyzbrojovaru; zbrojni, zbrojafsJeY tvrdy reZim obsabovat; obsah, objem sdeleni, pffkaz, problaseni, tvrzeni dopustit (se), pfedlont, odevzdat ekologicky prospesny, tiZiteeny, ryhodny jako (napf.) obnovitelny, vymenitelny ueinnost, efektivita (do )drZet slib ryberove, konkurzni fueni nezavisle provefeny, revidovany ryroeni zprava vedouei, vedeni; vest mravni, moralni normy fungovat, praeovat v izolaei, osamoeeni siroJeY, sirsi, nejsirsi vefejnost, spoleenost, komunita prostfednim koho dodavatel nevyhnutelne; nevyhnutelny sociaIni dopad, vliv obrovsJeY zfetelny, (samo)zfejmy (Zivotni) prostfedi spo\eenost zatimeo, kdeZto, mezitim (co) zjevny, zfejmy, jasny; zjevne, zfejme zalont na eem; zliklad (na) (penize) se ted' zrovna pouZivaji mit do toho co mluvit vest kampaii za co zmena pfedmetu, otazky, problemu silne citit, prozkoumavat co volat po eem zakaz, odsouzeni eeho naslapna mina od (te) doby co dluh vzajemne ryhodny obehod ehudoba, nouze mladyeh jejieh nazor je moma vie slyset ehovat se moraIne, etieky budouei leta opravdu

83

achieve lasting balance therefore self-interest social role enable sb to do sth build trust I built I built I brand positive impact bottom line the issue of trust decline (V + N) for a number of years general public feel take sth seriously I took I taken I loyalty in the first place forgive I forgave I forgiven I face cream launch winner burn the skin aUergy mark (N + V) do sth about sth exactly reaction to sth advertising costs double space of a week or so incredible keep it quiet I kept I kept I worry harm recaU keep away I kept I kept I skin-care product days-off work take days-off sick sick leave figure on average far too much I many damage affect cost (V + N) go on I went I gone I get tough I got I got I

dosabout, docilit trvajici rovnovaba proto vlastni, soukromy zajem, sobeckost spoleeenska role opravnit koho, umoZnit komu delat co budovat duveru (obchodni) znaeka kladny vliv rozhodujici faktor otizka duvery klesat; pokles po leta obecny obecna atmosfera, OVZdUSI, pocit brat co vaine loajalita v proi fade, pfedevslm, pfedne odpustit krem na oblieej predstavit, uvest na trh vitez spaJit pokoZku, kUii, plet' alergie skvrna, znamenko; oznaCit, urcit delat co s elm presne (tak), zcela spravne, prave reakce na co vYdaje na reklamu dvojitY, dvojnasobny v rozmezi tYdne asi tak neuveritelny uchovat co v tajnosti znepokojovat skodit zruSit, pfipomenout, odvolat drzet (se) stranou, zadriet, vyhybat se vYrobek pecujici 0 plet' den volna (ze zamestnani) vzit si volno pfi nemoci nemocenska, pracovni neschopnost udaj, elslo (v tabuIkach) v prumeru pfilis, straSne mnoho (z)nicit ovlivnit, pusobit, postihnout stat (0 cene); naklad pokracovat stat se drsnym, pfinosnym, obtiZnym

84

paid leave do sth another way I did I done I offer bonus option bring in sb I brought I brought I health test counselling check up (V + N) pros and cons on the one hand on the other hand unfair to people amount pay (N + V) be off work genuinely (sick) suffer from sth cold (N + adj) flu popular with sth unions from another angel it might be worth using

approach (N + V) try sending try to send questionnaire because of sth present policy buy into a company I bought I bought sound out sb (staff) survey draft (N + V) by (Monday) ought to know, should know have lunch I had I had I main competitor since (you ask) get divorced I got I got I

�T 12 - LEADERSHIP

leadership management admire the least (adv + adj) write down I wrote I written I

placena dovolena udelat jinym zpusobem nabizet prernie momost pfivest koho, pfijit s ml.vrhem na co test zdravotniho stavu poradenstvi, poradenska slliZba prohlednout; (lekafska) prohlidka pro a proti najedne strane na druM strane neferove, nepoctive vtiCi Jidem mnoistvi, pocet plat, mzda, duchod; platit nebYt v praci opravdu, vaine (nemocny) trpet elm nachlazeni, ryma; studeny chfipka popularni u koho odbory zjineho Uhlu (pohledu), zjine strany moma by to staJo za to vy-,po-uZit, moma to stoji za to vyuZit pristup, pojeti; pnbliZit se, pfistoupit zkusit poslat snaiit se poslat dotazm1c kvUli cemu soucasna politika (za)koupit cast fmny vyslechnout koho (zamestnance) vYzkum, prUzkum koncept, nacrt; zkoncipovat, nacrtnout nejpozdeji do (pondeli) mit povinnost vedet obedvat hlavni konkurent protoze (se ptaS) rozvest se

vtidcovstvi vedeni, fizeni, sprava, reditelstvi obdivovat nejmene; nejmensi zapsat

85

compare man (sg), men (pI) be likely to be draw up / drew / drawn / decisive cautious magnetic informal passionate adventurous energetic ruthless persuasive impulsive opportunistic open glib tongue make friends / made / made / flattery lift vision raise sth performance personality limitation barely obey acclaim (N + V) despise aim fulfilled make people feel (inf without "to") at the heart of things at the periphery centred trait seize an opportunity take risk / took / taken / matter of sth smartly short-term decision bolt empire ordinary multi-billionaire founder economy class from time to time cravat, tie post-war

srovmivat, porovnat mui, muii asi, pravdepodobne, moma by! naertnout, zkoncipovat, sestavit rozhoclny, energicry, razny, pi'esvedCiry opatrny, obezietny pi'itai1iry, atraktivni nefomuilni prudkY, vmetliry odvatny, podnikary, dobrodruZny energicry bezobleclny, nelitostny, nemilosrclny pi'esvedeiry

vmetliry oportunisticry otevi'eny nenucemi, obratna, pohotova i'ee Gazyk) pi'atelit se lichotka, lichoceni, pocblebovaru povmest, povzbudit pi'edstava, vize po- zveclnout, vybudovat, podnitit co rykon (nost) osobnost vy-, 0- mezeni, ohranieeni, nedostatek sotva, steZi, jenom, tak tak by! poslusny, poslouchat, podrobit se jasot, potlesk, chvala; vychvalovat, pozdravovat pohrdat, opovrhovat, stitit se, ignorovat

cH splnen nutit lidi pocit'ovat v jadru veci na okraji, periferii sousrredeny, orientovany ke srredu zvlastnost, vlastnost, male, povahory rys chytit, chopit se pi'ileZitosti

brat (na sebe) riziko vec, zaleZitosti eeho elegantne kratkodobe rozhoclnuti zavora, zapadka imperium obyeejny multimiliardar zakladatel levnejsi rrida (v letadle) obCas kravata, damsry satek na krk povaleeny

86

entrepreneur mail-order business grow into sth / grew / grown / annual print-run incredible extraordinarily; extraordinary

worth (V + N) amazing unbelievably; unbelievable available to the masses humble (adj + V) core modest (lifestyle) plastic cup recycle long-standing barber (N + V) charge reasonable chuckle (V + N)

be aware of sth cost-consciousness discourage sb from sth set exam pIe / set / set / accept tourist class walk around stores feeling of togetherness clasp (N + V) hug (N + V) (un)characteristic of sth lack of hierarchy emphasise open-necked shirt have battle / had / had / fight / fought / fought / against illness obsessive attention talk to sb floor staff (at the airport)

reckon with sth; for sth; on sth strength; strengthen run business / ran / run / be determined go public short-term

podnikatel zasilkory obchod roznlst do eeho roeni niliad, tirai neuvei'itelny mimoi'aclne, neobyeejne, ryjimeene, jedineene; mimoi'aclny, . . . mit cenu; cena, hoclnota, zasluha uz.asnY, ohromujici, udivujici neuvei'itelne; neuvei'itelny dostupny, pi'istupny masam pokorny, skronmy, poniZeny; poniZit, zahanbit jadro, podstata skronmy, obyeejny, slusny (Zivotni styl) plastikory salek recyklovat dlouhodoby, dlouhotrvajici, nmohalet)l holie; osti'ihat, oholit uetovat, pocitat si (cenu) rozunmy bublat, smat se (pro sebe);(spokojeny) usmev, chechtot by! si vedom eeho uvedomujici si rymam ceny odrazovat od eeho uvest pi'iklad pi'ijmout nejlevnejsi rrida (v letadle) chodit po obchodech, obchazet obchody pocit spoleeenstvi stisk, sevi'eni, objeti; stisknout, semt objeti; obejmout (ne )charakteristicry pro co by! bez, nedostavat se hierarchie zdiiraziiovat rozhalena kosile vest boj, bojovat, zapolit bojovat proti nemoc posedly, utkvely, fanaticry zaujeti, pozornost, pi'izeD. rnIuvit s rym (pozemni) personal, zamestnanci letiste (sluiby v letecke hale) poeitat s cim, povaiovat za co, spolehat na co sUa; zesilit, posilit vest, i'idit podnik by! odhodlan nabizet akcie na burze kratkodoby

87

demand (for sth) conflict (V) long-lasting stock exchange lose / lost / lost / withdraw from business

step down group president he maintains that . • .

admit to sth distinct reluctance withdraw / withdrew / withdrawn / altogether as gradually winning formula heading awareness of sth cost-consciousness people who have a close togetherness lack of sth focus on sth (N + V) a piece of information strengths and weaknesses essential information (unc) make sense / made / made / meaning managing director expatriate (N + V) expatriate package provider enable to do sth content solution meet challenge / met / met / growth (in sth) seek be fluent in languages rise to sth / rose / risen / (the challenge) achieve record sales in the first instance in complete confidence environment reach the dreams obey; be obedient commander shape (V + N)

poz.adavek ceho, popUivka po cem stretnout se s cim, utkat se, b)rt v rozporu dloubotrvajici burza (cennych papirU) ztratit odstoupit od ceho, vzdat se clenstvi, vystoupit z podnik3ni sestoupit, sejit, omezit, sniZit i'editel, president frakce, sdruieni, skupiny tvrdi, ze . . . , zasUiva nazor, ze . . . , haji, prosazuje pi'iznat, doznat, pi'ipustit zi'etelny, odlisny, rozdilny, vyrazny odpor, neochota, nechut', v<ihani ustoupit, odvolat, couvnout, vzdalit se naprosto, uplne, docela, dohromady ackoliv, zatimco, jakkoliv, protoze, jako postupne, pozvolne piisobiva, poutava, zajimava znacka, formule zcih.lavi, tituIek, rubrika uvedomeni, povedomi ceho, pi'ipravenost na co uvedomeni si ceny, nakladii, vydaju lide majici k sobe blizko jednotnost, soudrinost, kamaradstvi nedostatek ceho zamereni se na co; zamei'it se na co jedna informace silne a sIaM stranky zakladni informace (sg a pI) davat smysl vyznam genenilni i'editel emigrant; vystehovat se odluene dodavatel, poskytovatel, darce, spravce umoZnit delat co uspokojive i'eseni reagovat na vyzvu rust (ceho) pro-, vy-, hledat, poz.adovat, usilovat umet dobi'e mluvit cizimi jazyky umet se vyrovnat s (obtiinym Ukolem) dosabnout rekordni prodej uplne nejdi'iv, nejprve zcela duverne prosti'edi splnit sny poslouchat; b)rt posltiSny velitel; velitelskY u-, tvoi'it, formovat; tvar, podoba

88

share a vision give point to sth / gave / given / humble (adj + V) walk out in front of sth get far out / got / got / in front footsteps turn around head of a company organic farming win award / won / won / leadership skill pull (a firm) through be admired for sth put up a fight / put / put / expel quarterly report recall capital issue sell out / sold / sold / underwrite a deal home-grown potatoes harvest (V + N) bright red 1960 vintage tractor wedding present be credited with / was, were / been / save from sth bankrnptcy; go bankrupt in the early 1990s turn sth into sth coveted brand profitable car maker, producer, manufacturer be advisable to do sth pros and cons have a sleep / rest consult a horoscope choice stick to sth / stuck / stuck / rely on sth reduce sth to sth up to date stand with / stood / stood / on balance review product range youth market hire

sdilet pi'edstavu, vizi dat smer cemu pokorny, skromny; pokoi'it, poniZit vyjit (ven) pi'ed cim (mistne) dostat se daIeko (od lidi) vpi'ed, napi'ed kroky, stopy obratit, zlepsit vedouci podniku, fmny organicke hospodai'eni ziskat cenu, oceneni schopnost, dovednost vest, i'idit dostat (firmu) z ceho, vyvaznout b)rt obdivovan pro co, kvUli cemu nedat svou kUZi lacino vyhnat, vyloueit, vypovedet ctvrtletni hlaseni, zprava zruSit, odvolat kapitalova emise rozprodat, odprodat, vyprodat podepsat, uzavi'it, potvrdit (obchodru) dohodu doma vypestovane, domaci brambory sklizet UrodU; Uroda jasne cervena traktor roku vyroby 1 960

svatebni dar b)rt obdai'en duverou v co zachr3nit, ubr3nit pi'ed eim bankrot; bankrotovat na zacatku 90. let pro-, z- menit v co vyhledavana (obchodni) znaeka vynosny, ziskovy, lukrativni vyrobce aut je radno, zabodno, sltiSi se pro a proti pospat si, odpoeinout si vzit na radu, v potaz horoskop volba, vyver drZet se ceho spolehnout se na co zredukovat na co aktualni, moderni, soucasny sUit s kYrnleim, odpovidat cemu kdyz se vsechno peclive uvili posoudit, pi'ezkoumat, opet se podivat sortiment, stanoveni sortimentu popUivka mladeZe, trh pro mladez premie najmout, zjednat

89

happy with sth stationery department have doubts / had / had /

cut out / cut / cut / loss maker end-of-year bonus redundant; redundancy salary

�T 12 - CASE STUDY ORBIT RECORDS

founded in London store offer (V + N) wide range sell at (a price) / sold / sold / reasonable (price) record store

carry over sth competitor diversify into sth adventure holiday profitable as a result fall sharply / fell / fallen / take over / took I taken / fail; failure confidence in sth worry about morale suffer (from sth) resign place was taken by sb outside the company task of the new CEO raise morale productive HR department questionnaire below sth senior management level, at a level summarize chart staff attitude do you feel?

st'astny eim, kviili eemu papirnictvi mit pochybnost, podezfeni, obavu, pochybovat, neduverovat odsti'ihnout ztnitory podnik premie na konci roku nadbyteeny; nadbyteeno� plat

zaloZen v Londyne obchod nabidnout; nabidka sirory sortiment, skala, paIeta prodavat za (cenu) rozumna (cena) prodejna s nahravkami (gramofonove desky, CD ... ) pokryvat co konkurent rozdelit (do eeho), rozlisit, obmenit zazitkova dovolena ziskory nasledkem toho, v dusledku prudce, osti'e klesnout pfevzit (fumu) neuspet; neuspech duvera v co obavat se eeho moraIka, mravni uvedomeni trpet, utrpet (eim) odstoupit (pracovni) misto pfevzal kdo mimo fumu Ukol pro noveho feditele pozvednout, zlepsit monilku produktivni personaIni oddeleni dotaznik pod eim vedeni Uroven, na Urovni shmout tabulka, diagram, schema mizor, �ovisko persomilu, zame�ancu mate pocit, myslite?

90

participate in sth fully (be) valued by a company company's objective overall strategy express an idea make suggestion I made / made / adequately in ilVe year's time meet socially / met / met / survey imdings idea on this issue choice agree on sth further action

�T 12 - LISTENlNG

create a picture way forward particularly manage to inspire momentum be under control which means coaching; coach (V + N) training vast majority on-the-job training experience (V + N) build up / built / built / range of experience skill in leading people impress hear of sth / heard / heard / unfortunately magical via TV screen move people to action at a different era rowing boat; row except; exception down to earth main item on the agenda background base make loss / made / made

ueastnit se eeho pIne bYt (0 )cenen fmnou cile fmny obecmi, celkova strategie vyjadi'it myslenku, napad udelat navrh pfirnefene, adekvatne touto dobou za pet let setkavat se spoleeensky prUzkum, pfehled zavery, zjisreni nazor na tento problem ryber, volba dohodnout se na eem, shodnout se dalSi po�p

vytvofit obraz, obrazek ce� vpfed, kupfedu zvlaste, zejmena umi inspirovat impuls, podnet, moment hybnosti bYt pod kontrolou, v pofadku coz znamena trenovam; trenovat; trener instrukt.ai, ryuka, rycvik, skola velka vetsina zaskoleni na pracovisti, skoleni v praci zkusit, zkusit, vyzkouset; zkusenost vybudovat, vy�vet fada zkusenosti dovedno� fidit lidi udelat dojem sly set 0 eem bohliZel kouzeIny pfes TV obrazovku pfimet lidi jednat v jine epose elun s vesly; veslovat, hadat se krome (s ryjimkou koho/eeho); ryjimka prakticry, sti'izliry, reaIisticry, prozaicry hlavni bod na programu (schUze . . . ) zazemi, pozadi, pfedpolclady zakladna, zaklad utrpet ztratu

91

returu on (the investment)

make a profit / made / made / appeal to sb

seD out / sold / sold / obvious let down / let / let / adapt to sth (conditions) close a business / deal bring in sth / brought / brought / review (N + V)

go wrong / went / gone / close down a store worry about location up-market down-market price range make change / made / made / revise on balance for a while appoint (a firm) find out / found / found / be convinced / was, were / been / improve store's performance item youth market target sth / at sth run business / ran / run / track record take up (a space) / took / taken / to be honest / was, were / been / have doubts / had / had / stationery department be worth keeping range of product cut out sb / cut / cut / close down particular (order) a bit crazy hear out / heard / heard / signature personal message month scheme nominate do weD / did / done /

(roeni) vYnos z investic, vYnosnost vlozenych prosti'edJai

vydelat obnitit se na koho, odvolat se na koho, udat koho vyprodat, rozprodat ziejmy zklamat prizpiisobit se (podminkam) uzavi'it obchod pfijit s elm, navrhnout, pouZitjako co prezkoumimi, recenze, revize; zhodnotit, movu pfehlednout zkazit se, zmylit se (u)zavi'it obchod delat si starosti, strachovat se umisteni zamefeni na kvalitni, luxusni zboZi zamereni na levnejsi zboZi cenove rozpeti, cenova kategorie provest zmenu U-,o- pravit, pfepracovat, (z)korigovat pfi blmi uvaze

na chvili jmenovat (fumu) zjistit bYt pfesvedeen zlepsit, zdokonalit vYkon/nost podniku poloZka trh (zboZi) pro mlade zamefit ( se) na co fidit, vest podnik vYkon v oboru zabirat (misto) abych byl upfimny mit pochyby, pochybovat papirnictvi stoji za to ponechat sortiment odstfihnout, oddelit uzavi'it specifickY, zvlastni (pofadek) ponekud zvlastni, blaznivY, sHeny vyslechnout podpis osobni vzkaz mesieni plan jmenovat, nominovat, ustanovit bYt iispesny, delat, dopadnout dobfe

92

gift (N + V) get out of the office / got / got / drop in on (staft)

open-door policy company uniform team spirit cancel reward (V + N) achievers appraisal scheme generous; generously

UNIT 13 - INNOVATION

classic(s) daily life, everyday life home entertainment drawing board discovery breakthrough (N + adj) prototype setback pioneer brainwave research and development concept lone lonely inventor; invent; invention sudden; suddenly these days, nowadays out of date up to date constantly; constant innovate; innovator; innovation perfect (V + adj) fault; my fault solution retest hopefully; hopeful apply for sth copy (V + N) steal an idea / stole / stolen / pointless beneficial ridiculous life-changing space-saving

darek; (ob)darovat odejit z iifadu zaskoCit ke komu, pfijit se podivat na (zamestnance) politika otevfenych dvefi firemni stejnokroj, uniforma nalada, duch pracovni skupiny, tYmu zrusit odmenit; odmena, namada prospech iispesni lide hodnoceni planu, projektu, akce, systemu stedry; stedfe

klasika, klasicke dHo, vzor, klasik katdodenni livot domaci zabava rysovaci prkno objev, nalez, zjisteni priilom, zasadni objev; objevny, priikopnickY model, prototype zhorseni situace, nezdar, pfekilla priikopnik nilla inspirace, nilly napad vYzkum a vYvoj koncepce jediny, osamoceny, osamely sam, samotarskY vynalezce; vynalemout; vynalez nilly, okarnZitY; nille, okarnZite nyni, tyto dny zastaraly, nemoderni, neplatny moderni, soucasny, aktwilni neu - , stale, pofad, nepretrZite; staly zlepsovat; zlepsovatel; zlepseni dodelat, zlepsit, dokoneit; dokonaly,pfesny chyba, vada, kaz; rooje vina feseni movu testovat doufejme, nadejne; slibny, nadejny (po )udat 0 co napodobit, opsat, kopirovat; kopie, opis, duplikat ukrast napad, myslenku nesetrny, nicivY uspesny smesny, legracni, komickY, absurdni livot menici skladny, iisporoy

93

silly (adj + N) time-saving ground-breaking life-saving annoying money-saving controversial unpopular with sb/sth escalator vacuum cleaner heart-pacemaker TV remote control post-it-(note) disposable contact lenses mammal c10ner cell anti-ageing cream in terms of sth benefit from sth (N + V) organic growth senior executive be pleased with sth return on sth reach for sth rigor raise product rate entry terrific fail core business exclude; exclusion gain (N + V) acquisition at the root strengthen; strength ability to do sth a few of sth giant strnggle (V + N) brand survey (N + V) dissatisfy; dissatisfaction reliance on sth focus group

conventional method insightful contend rival meet need I met I met I

hloupy, posetily; blupacek, trdlo casove uspomy prUkopnicJeY zacbrana Zivota, zacbranny nepfijemny, otravny, protivny, obtefujici uspomy (setfici penize) spomy, polemicJeY, diskutabilni, oZehary nepopularni u koho I ceho pohybJive schodiste vysavac srdecni stimulator (TV) dill:ory ovladac (samo) lepici papirky na poznamky kontaktni cocky klonovany samec buiika krem proti stamuti na zaklade ceho, v ramci ceho prospech; mit prospech z ceho organicJeY rust (bez akvizice jinych spolecnosti) vedouci pracovnik by! potesen cirn navratnost ceho, rynos z ceho sahat po cem, dosahnout ceho pfisnost, zmrazeni zrysit pocet ryrobkU pfichod, nastup, udaj straSny, brozny, desny neuspet hlavni (druh) podnilcini vyloucit; vylouceni zisk, rynos; ziskat, vydelat pi'inos, zisk, koupe podstata, jadro veci za- , po- silit; sila schopnost nekolik z ceho (+ pi) gigant zapasit, bojovat, namabat se; zapas, boj (obchodni) znacka pnizkum, pi'ebled; provest pi'ebled neuspokojit, znepokojit; zklamani duvera v co, spolehnuti na co neformaJni diskusni skupina pro marketingory pnizkum tradicni, bema metoda umomujici hluboJeY pohled zapasit, zavodit, pfit se, soupei'it konkurent, rival, sok uspokojit poti'ebu

94

obvious articulate need urge (N + V + adj) marketer

frustration feedback vast area encourage post (V) evaluate share between sb findings review (N + V) evenly put out I put I put I it takes time increasingly cross (V + N) dot {V + N) trend-based intuitive cut down on sth I cut I cut I mind you roll-out company-wide market (V) used to labour deeply; deep; depth fragrance attempt; in an attempt fat bonus revamp pay scheme note (V + N) get promoted I got I got I file (N) give out I gave I given I modest reward stock option recruitment (N + adj) (in )experienced additional payment for sth customer habits win an award I won I won I prestigious be named as winner

ziejmy, jasny formulovat, vyjadi'it nutkani; nutit, primet, nalehat; nutkary marketr (osoba nebo organizace, ktera kupuje nebo prodava zboZi nebo sluiby na trhu, ten, jehoz profesi je odbyt ryrobkU) zklamani, pocit marnosti, nemomost plneni odezva, zpetna vazba obrovska, rozsahla oblast povzbudit za- , po- slat (z)hodnotit delit (se) mezi koho zavery posudek, pi'ezkoumani; posoudit, prohlednout rovnomeme, stejnomeme uvei'ejnit, vyndat, vytahnout to trva stale vice, zrysene tiiZit se, ki'izovat; ki'iz, kfizeni (vy) teckovat, roztrousit; tecka zaloZeny na cem neuvedomely, intuitivni omezit co zlobirn se na tebe rozbalit, pronaset dilrazne (slova nahJas) celopodnikory

dat na trh zvykly na praci hluboce, intenzivne; hluboJeY; hloubka vi'me pokus; pokusit se; v usili "tucna" premie renovovat, rekonstruovat, opravit, obnovit plan, navrh, schema placeni vsirnnout si, poznamenat; poznamka, pozomost by! porysen soubor, archiv, rejsti'ik, kartoteka rozdat, oznamit mala (skromna) odmena akciova opce; pravo koupit (prodat) urcite akcie najirnani, pi'ijirnani zamestnancu; naborory (ne)zkuseny dalsi, dodatecny, pomocny, dopJiikory platba za co zvyky zakaznikU ziskat (vybrat) cenu prestiZni by! pojmenovan jako kdo vitez

95

be knighted (for sth) pioneering work enhance

obtain central be nominated for sth prize set up / set / set / award foundation based at (an institute) based in (poland, Warsaw) approve carry out trial ethics committee apply for sth engine costly deal with problems / dealt / dealt / test-drive model attract attention memorize opening keep eye contact audience equipment rapport gesture useful emphasize; emphasis avoid jargon in case tell a joke / told / told / involve keep to the plan / kept / kept / move around sth read out / read / read / stand up / stood / stood / give, have, make presentation address to sb/sth speech, talk divide into sth background hesitate be aware / was, were / been / move on to sth draw attention to sb/sth

by! pOvYsen do slechtickeho stavu (za co) prUkopnicka prace zvetSit (cena, moc), pozvednout, vystupiiovat, prehnat ziskat, 0 bdrZet Usti'edna, centnila, ustfedi by! jmenovan, navrZen, norninovan na co cena (odmena) zaloZit ocenit, odmenit nadace zaIoZen, sidlici v (institutu) sidlici, se sidlem v (Polsku, VarSave) schvalit, (od)souhlasit, uznat, osvedcit uskutecnit, provest, realizovat pokus, zkouilka, soud eticka komise zadat o co stroj, motor, nastroj mikJadny, drahy, vziicny vyporadat se s problemy testovaci vUz pi'ilakat pozomost naucit nazpamet' zahajeni divat se na publikurn, posluchace publikum vybaveni, zafizeni vztah, spojeni, styk gestikulace, gesto uZitecny zdliraznit; dliraz vyhnout se Zargon, slang, hantYrka, (detske) ivatlani v pi'ipade, Ze vypravet vtip zahmout drzet se planu pohybovat se kolem ceho cist nahlas zpameti smt (vstoje) prezentovat, mit prezentaci oslovit, smerovat na, urcit komu ree, promluva rozdelit na co pozadi, prostfedi, predpokJady vahat by! si vedom prejit k cemu pi'ilakat pozornost ke komu / cemu.

96

sum up, summarize do business / did / done / board of directors standard of living, living standard customs cntertainment identify the competition strengths and weaknesses powerful responsibilities task perks impact conclusion

UNIT 13 - CASE STUDY STYLE IS EVERYTHING

award prize outstanding description select panel of judges televise (V) event broadcast (N + V + adj) guideline purpose (N + V) innovative feature sales potential award extra points for sth unusual material originality imagination valued consumer benefit target market competing product branding packaging pricing strategy sales outlet promotion TV and radio commercial extract carry sth besides smart get away with sth / got / got /

shmout obchodovat spravni rada, rada reditelu . . . Zivotni Uroveii zvyky (narodni tradice) ziibava poznat, zjistit, identifikovat konkurenci silne a slahe stranky vYkonny, silny, vlivny, schopny, nadany povinnosti, ziivazky

Ukol vYhody, pi'idavky na vedlejsi vYdaje dopadat, upevnit; dopad, ucinek, vliv ziiver

udelit cenu vynikajici, vYjimecny, nevyi'eseny popis

vybrat sbor rozhodcich vysilat, pi'enaset televizi, videt v TV udalost, bod (programu), pi'iboda, jev vysilani, relace; vysilat; vysilany smernice, direktiva, pravidlo, voditko ucel, smysl, ziimer, tendence; rnit v timyslu netradicni, inovacni, pokrokovY rys, vlastnost prodejni potencial udelit, pi'iznat body navic za co nezvykJy, neobvykJy material puvodnost, originalita fantazie, pi'edstavivost, imaginace oceneny, vziicny, cenny, hodnotny vYhoda, prospech, uZitek pro spotfebitele cilovY trh

konkurencni vYrobek (0 )znackovani baleni cenova strategie prodejni rnisto propagace TV a rozhlasova rekJama vYtah (z knihy), vYiiatek nest, met krome (navic), mimoto elegantni provest s uspechem co, vyjit dobi'e z ceho

97

smallish look out for sth textured leather mock crocodile tailored classics adventurous designer canvas slick space-age plastics printed fabric embroidery floral excitement runner-up of the competition cheers applause greet win a prize I won I won I in tears eagerly thread fibre reflect (the light) hit I hit I hit I military uniform equipped with sth tiny battery pack suit (V + N) flick a switch incredibly revolutionary accessory hat scarf compete for a prize press release

UNIT 13 - LISTENING

lone inventor make a discovery I made I made I brainwave out of date R & D department constantly perfect (V + adj) concept build a prototype I built I built I working model

malinkY, pomenSi divat se po cem, davat pozor na co, vyhliZet dekorativne upravena rue imitace krokodyJi kiiie delany na zakazku, zakizkory klasika odvazny, podnikary navrhaf platno, kanafas, celtovina hladkY, leskly, skvely plasticka hmota kosmickeho veku (budoucnosti) nadherne hebka, mekka latka rysivka s kvetinami, kvetinory rozruch, vzruseni finaIista souteZe poki'ik (povzbuzujici) potlesk, aplaus pi'i-, u- vitat, zdravit vyhrat cenu v slzach horlive, dychtive nit vlakno odraZet (svetlo) zasabnout vojenska uniforma vybaven CY) elm malinkY blok baterii sluset; oblek (panskY), damskY kosiYm prepnout, "precvaknout" neuvei'itelne revolucni doplnek (m6dni), pi'isltiSenstvi klobouk slitek (na krk), srua souteZit 0 cenu tiskova zprava, prohlaseni pro tisk

osamely vynruezce objevit, zjistit, odhalit nahly napad, nahla inspirace zastaraIy, nemoderni oddeleni ryzkumu a ryvoje neu-, strue, pfetrzite, trvaIe zlepsit, dodelat, dokoncit; dokonaIy, bezvadny pojeti, koncepce, navrh

'

zkonstruovat, sestavit prototyp pracovni model

98

setback fnult :It this point it is time to start it is time we started (+ past) drawing board breakthrough re test llPply for a patent (for sth) steal an idea I stole I stolen I make presentation I made I made I audience expect attitude to sth cooperative approach give a talk, speech I gave I given I equipment voice carry voice to sb the back of the room seating arrangement make sure I made I made I feel comfortable I felt I felt I stage one opening grab the attention get sb's interest I got I got I "hook" (N + V) quotation striking visual image appeal to sb/sth map of a talk signpost along the route cover sth brief main body conclusion summarise, sum up recommendation question and answer session session

UNIT 14 - COMPETITION

bring out I brought I brought I competitive be not at all competitive

neuspech, zhorseni situace, nezdar kaz, za-, vada v tomto bode je cas zacit je nejvyssi cas, abychom (my) zacaIi rysovaci, kreslici prkno pnilom, necekany objev opet, ZllOVU testovat, vyzkouset (po) zadat 0 patent (za co) ukrast napad, myslenku prezentovat, mit prezentaci publikum ocekavat postoj, stanovisko k cemu, nazor na co spolupracujici pi'ibliZit co cemu promluvit vybaveni hlas "donest hlas aZ ke komu", by! slysen aZ kde zadni cast mistnosti zasedaci pofadek ujistit se citit se dobfe prvni hod, cast, stupeii, faze zahajeni zmocnit se, uchopit, ziskat pozornost zainteresovat koho, ziskat zajem koho hale, udice; zachytit, "zahaknout" citat, citace pfekvapujici, zvlastni, neobycejny nazorny, viZUJilni dojem, pfedstava, obraz apelovat na koho/co osnova, plan promluvy ukazatel smeru pokrYt co strucny hlavni cast zaver shrnout rada, doporuceni misto, prostor pro otizky a odpovedi sekce, obdobi

vysvetlit, ukazat souteZiry, konkurencni neby! vtibec souteZiry

99

that counts take part I took I taken I help each other satisfy; satisfaction spend sth on sth I spent I spent I reliable car middle-range car entire; entirely flashy top-of the range car feel pleased for sb/sth I felt I felt I be sorry for sb/sth jealous lose at sth I lost I lost I for a while boast about sth keep sth to oneself I kept I kept I achieve; achievement at the traffic light move away be aware of sth check in (N + V) crowded counter queuing push the way to the front insist loudly adopt the most I the least competitive find out about sth I found I found I particularly level playing field be in the driving seat neck and neck flogging a dead horse move the goalposts keep one's eye on the baIl ahead of the game one horse race fair competition be in front of the competition at a level the only competitor waste time on sth hopeless situation stay focused not . . . any more compete so far ahead of sb/sth in terms of sth

co se poeim Z-, ueastnit se pormlliat si uspokojit, vyhovet; uspokojeni, spokojenost utratit co za co spolehlive auto automobil stiedni tiidy cely, upIny, naprosry; upIne, zcela efektni, rystiedni, frajerskJ, okazaIy automobil nejvyssi tiidy, kategorie citit se spokojen s kJmleim mrzet, by! lito koho/eeho wliry, zavistiry prohnit co na chviIi chlubit se eim, vychloubat se nechat si co pro sebe dosannout; dosaieni, Uspech na, u semaforu odjet, vzdaIit se by! si vedom eeho, uvedomovat si co registrace (v hotelu, na letiSti); zaregistrovat se prepIneny prepazka smt ve fronte prokIestit si cestu dopredu tvrdit hlasite pfijmout, schvaIit nejvice/nejmene souteZiry zjistit co 0 kom zejmena, zvlaste souteZit za stejnych podminek by! u vesla, mit v rukou, tiimat oteze telo na telo, bok po boku, woven zbyteene se namabat nedodrZovat pravidla hry davit si pozor, "bacha" vyhnit bez konkurence sluSna, ferova soutez, konkurence by! pred konkurenci na Urovni jediny konkurent ztrace! cas eim beznadejna situace i nadaIe se zamefit, soustiedit, koncentrovat jiZ ne souteZit, konkurovat dosud, za!im pred kJmleim co se ryee eeho, z hlediska eeho

100

face sth Icave sth behind I left I left I mic rethink sth dominance

market share rival; rivalry concentrate on sth ringing of competition insist on sth; insistence on sth

enjoy sth crush (a competition) tiny knock sb/sth sideways momentum have momentum / had I had / twisting flip-up screen take photo I took I taken I display photo easily; easy; easiness

be hot / was, were I been I market capitalization exceed evident; evidently; evidence first-quarter results annoying transfer of sth intangible yet valuable highly; high; hight market leadership retail for sth company seems to realise potentiaIly serious; sersiously; seriousness

obstacle stand in a way I stood I stood / regain solvable; solve; solution heritage tackle sth (V) be likely to find strength since originally; original (adj + N)

eelit eemu, postavit se eemu predehnat, nechat za sebou, nevzit si predpis, smemice, pravidlo, nafizeni znovu promyslet co prevaha, dominance, vedouci UIoha, vedouci postaveni podil na trhu . . souper, protivnik, konkurent, sok; nvabta soustiedit se na co znieit konkurenci trvat na eem, domabat se eeho; nalehlini, trvaru na eem tesit se z eeho zniCit, rozdrtit (konkurenci) maIinkY ohromit, ornraeit, konstemovat (hybna) sila, spad nabira na sHe, rychlosti, dosmva rychly spad otoeny rykIopny display fotografovat zobrazit, ukazat fotografii snadno, lehce; snadny, jednoduchy; snadnost, lehkost by! skvely, senzaeni, UZasny, vynikajici kapitaIizace, aktivace trhu prekonat, presannout zi'ejmy, evidentni; zi'ejme; dUkaz rysledky prvniho etvrtJeti rnrzury, nemily pfenos, prevod, pfemisteni, pfelozeni nehmotny, neureiry, nedefinovateIny (ale) presto hodnotny, a pfece hodnotny vysoce; vysokJ; ryska vedouci postaveni na trhu prodlivat za co zda se, ze si finna uvedomuje potenciaIne vazny, solidni, opravdory; vazne, seriozne; vaznost, serioznost prekazka, potiz, problem smt v ceste znovu nabyt, ziskat resiteIny; resit; reseni dedictvi vyporadat se s eim pravdepodobne, mozmi, snad najit sila, silmi strlinka protoZe, od (ureite doby) puvodne, originaIne; original, puvod; puvodni, originaIni

101

overtake I overtook I overtaken I turn into sth desirable bland technological object yet in recent models it appears to have forgotten rule form follows function instead place I put emphasis, emphasize zappy snap-on cover snap approach (N + V) substance neat way camera is folded outwards appear obvious lead (N + V) l Ied l Ied I counter (V) willingness; be willing electronic device in terms of sth access to sth broadband it happens to be sit in a market I sat I sat I wired I wireless in the 1990s exploit establish, set up, found presence round the world trail sb/sth subscriber apply sth sliding lid sheer size unacceptable point to sth (V) broad challenge remain innovative premium-priced shoes economy domestic market blending design unmatched by sth

pi'edbehnout promenit co v co zadouci, porrebny, vhodny nijak)', neslany nemastny, mdly technickY predmet jeste u poslednich modehi asi, zda se (=ted'), ze zapomnel (pi'edtim) pravidlo, zAsada forma nasleduje funkci rnisto, namisto, za zd1irazn.it, klast dliraz s mOZnosti pi'epinat kanaIy, dynamickY zaklapeci kryt, vicko, uzaver momentka (ve fotografii) pfibliZeni, pfistup; pobliZit, postoupit duleZitost, vaha, substance senzaeni, bezvadny, uspoi'adany (foto )kamera se vysouva yen objevit se patmy, (samo)zJ'ejmy, evidentni,jasny celna pozice, vedeni; vest, bYt ve vedeni postavit se proti, celit cemo, odpovedet na ochota; bYt ochotny elektronicke zai'izeni pokud jde 0 co pfistup k cemu sirokopasmove popojeni k siti asi, moZn!l, pravdepodobne je zUstavat na trhu pevne zapojeny; bezdratory v 90. letech vyuZit zaloZit pi'itomnost, ucast po celem svete zaostavat, bYt pozadu za kYm predplatitel, odberatel, abonent aplikovat posuvny, pohybliry kryt, vicko velmi tenkeho rozmeru nepojatelny ukazovat na co, naznacovat, nasvedcovat cemu jasny likol zUstat inovacni, netradicni, pnikopnickY draM boty ekonomika, hospodai'stvi domaci trh harmonickY, srniseny styl, navrh (ne)odpovidajici cemo, (ne)pfupusobeny

1 02

uclvllDtage over sb/sth plentiful NUllply (N + V) lucreasingly valuable change has taken place I took I taken I regarding prevent sb/sth (from sth) unsuitable according to sb/sth equality; equal

move in front of sth recovery exceed expectations

hankruptcy; go bankrupt I went I gone I match sb on sth

launch provider provide sth; provide sb with sth price strategy

affect is to be competiveness borrowing; borrow from sb/sth widely; wide; width

be recognized cashback

generally speaking major item consolidate debt put sth in one place I put I put monthly payment every day purchases simply spread costs spending manageable way choice increased certainty; certainly; certain probability

possibility deduction flight; fly I flew I flown I financial difficulty outsource

reduce costs book a flight

ryhoda pi'ed kYmlcim hojny, bohatY, vydatny zasoba, zasobovani; opati'it, dodat, zasobovat

(stale) vice a vice cenny, hodnotny nastal 0 brat pokud jde 0 co, S ohledem na co zabrarut, pi'edejit komulcemu (v cem) nevhodny podle koho/ceho rovnost, rovnopravnost; stejny, stejne, veikY,

rovny pi'edhonit, predstihnout ozdraveni, zotaveni, oZiveni (ekon.) predcit ocekavani bankrot; bankrotovat vyrovnat se komu v cem uvest (na trh), pi'edstavit poskytovatel poskytnout co; poskytnout komu co cenova strategie ovlivnit, za- , pusobit na co ma bYt konkurenceschopnost rypujcka, dluh; vypujCit si co od koho siroce; sirokY; sir1ka bYt znarn, poznan l .(v obchodech) inkasovani hotovosti po placeni 2. sleva po placeni hotove obecne receno dUleZita poloZka ustalit, konsolidovat dluh dat najedno rnisto mesicni platba kaidodenni nakupy jednoduSe, proste zvetSit niliady rydaje, utrata zvladnutelny zpusob ryber, volba zryseny urcitost; urcite, jiste, spolehlive; urcitY pravdepodobnost

mOZnost odpocet, srazka, sleva let; letet flllancni potiZe najmout externi pracovniky snint niliady rezervovat let

1 03

lower; low fuel fall in sth (N + V) short run definitely revenue should be, ought to be obtain landing be lucky be delayed disappointed sales rep(resentative) be available agree on sth negotiation; negotiate; negotiator set price I set I set I commission discount alter far better suggest + - ing I that ... ; suggestion at least to be honest

order sth at a price discount delivery; deliver give a discount I gave I given I

�T 14 - CASE STUDY BEVERLEY WATCHES

located in LA own; owner chain of stores jewellery imitation, costume jewellery fashion watches best-selling product ladies' watches innovative variety face increasingly source (V) margin buying department purchase (V + N) arrive in Los Angeles

snilit; nizkY palivo pokles, sniieni ceho; klesnout, padat lmitkit perspektiva urcite, jiste, rozhodne pHjem (statni) mit povinnost bYt obdrZet, dostat, ziskat vykladka, vylozeni, vylodeni, pi'istani mit stesti mit zporoeni zklamany obchodni zastupce bYt k dispozici, mit voIno dohodnout se, shodnout se na cem vyjednavaru; vyjednavat; vyjednavac stanovit cenu provize sleva upravit, zmenit daleko, mnohem menSi navrhovat; navrh alespoii, pi'inejmenSim abych byl upnmny objednat za cenu sleva doruceni; dorueit dat slevu

se sidlem v LA (mesto, zeme) vlastnit; vlastnik (misto) fetezec obchodu sperky, klenoty biZliterie modni hodinky nejlepe prodejny ryrobek damske hodinky inovaeni, netradieni, pokrokory rUznorodost, rozmanitost, mnohotvarnost cifernik stile vice, stoupajici merou, zvYsene zapHcinit vznik, pramenit, pochazet made nakupni oddeleni koupit; koupe pfijet, pfijit do LA (mesto, zeme)

1 04

IIITive at a store Ity November "uying season ilcfinitely

. . cmain dCI)Cnd on sth dcmand for sth uncertain ,,:ty for sth I paid I paid I Illrgct consumer price-conscious reliable supplier; supply Icmg-Iasting relationship I"ok + adj (e.g. attractive) at this stage if any huyer missing information cl/nceming delivery discount " ctumed goods I-:uarantee negotiate; negotiation I-:ood terms fccl about sth I felt I felt I he happy about sth differently; different; difference announce; announcement reject, refuse in stock available product feature slim and light mechanism unit cost payment deposit place order remainder payable lie shipped multiple functions confirm; confrrmation (Outstanding points decide on sth

pfijet, pi'ijit do obchodu (misto) nejpozdeji do listopadu nakupni sezona samozfejme, ureite, rozhodne, s koneenou pIatnosti

zUstat zaviset, zaIeZet na eem poptavka po cem, zadost 0 co nejistY platit za co ciIory spotfebitel sIedujici, zamefeny na ceny spoIehliry dodavateI; dodat, dodavat, zasobovat dIouhotrvajici vztah, pomer, souvislost vypadat + adv (napf. atraktivne) v teto fan jestli vUbec, jestIi nejakY kupujici, z<ikaznik chybejici informace tYkajici se dodavka, doruceni sIeva vracene zboZi z<iruka vyjednavat; jednaru, vyjednavaru dobre podrninky mit pocit z eeho bYt sfastny z ceho odIisne, rozdiIne; odIisny, rozdilny; rozdil ozmimit, sdeIit, rozhlasit; oznameni odmitnout na skIade, v zasobe k dispozici, dostupny vlastnost vYrobku tenkY a IehkY zafizeni cena za kus pIaceni, pIatba zasoba udeIat objednavku, objednat pi'ipominka, pi'ipomenuti, upomenuti splatny prepravovan Iodi mnoha funkcni potvrdit; potvrzeni, schvaIeni vynikajici vIastnosti usnest se na cem

105

UNIT 14 - LISTENlNG

highly competitive stay ahead of competition hugely; huge apply for sth provider maintain; maintenance fairly unique invest in a brand recognition; recognise recognizable; recognizably stature (N) obviously; obvious compete on price make sure I made I made I necessarily; necessary

provide sb with sth extra value feature succeed; success ultimately hold of our cuastomers I held I held I reasonable sum, price annoy sb look after sb broadly question of choice increasingly borrow on credit card look to sth straightforward loan equity draw down equity against a house borrow at cheaper rate in terms of sth in particular rapidly, fast nought percent zero interest available release free money incredibly; incredible deal feature

cashback reward

veLrrll, vysoce (konkurence)schopny zUstavat pred konkurenci obrovsky; obrovskY zadat o co poskytovatel udrZovat; udriba docela unilGitni, jedineeny investovat do znaCky uzn:ini, roz- po- zn:ini; poznat, rozpoznat roz- poznateIny; :ziejme, zjevne, oeividne format, prestiZ :ziejme; :ziejmy konkurovat, souteZit, zavodit v cenach ujistit nutne, nezbytne, nevyhnuteIne; nutny, nezbytny, nevyhnuteIny poskytnout komu co mimoradne ryznamny, skvely rys, vlastnost mit USpf!ch, podai'it se na konec, konec koncu, v podstate uchovavat si, drZet Zlikazniky rozumna castka, cena otravovat, zIobit, stvat starat se 0 koho, peeovat vseobecne, v pod state otazka ryooru stale vice (vy)pujeit si kreditni kartou zj istit, re " " zajistit, aby '" pravdiry, nekomplikovany pujcka hodnota majetku, kmenova akcie, vlastni kapital ruCit domem pujCit si za nizsi sazbu, tarif z hIediska, co se ryee zvlaste zejmena rychIe nula procent nulory Urok dostupny, k dispozici zverejnit, prijit na trh, uvest voIne penize neuventeIne; neuventeIny transakce, obchod rys, charakteristicka vlastnost; charakterizovat, zdtiraznit sleva pn placeni hotove odmenit

1 06

_1"'lId on a card I spent I spent I " ll�h rebate ultimately ""Ntly; vast lIIore cheaply; cheaper I, . red "'iIIing Iwrrow on a credit eard ...... adly speaking f .. r a reason major item •· .. nsolidate debts put sth in one place I put I put I manageable lIlonthly payment illcreased nexibility lending business .I istributor cxclusive IIgreement product line list ()verseas market "dvise on sth set price I set I set I maximise profit IIrgue with sb commission suggest (+ - ing I that , .. ) rate of sth

obtain directly, indirectly udvertising, advertisement promotion

up to a limit agreed length of contract exact figures to be honest either side terminate 60 days notice profitable break (V + N) for a lunch exclusive contract

vydat, utratit za kartu sleva, refundace, vraceni zaplacene castky nakonec obrovsky, rozsahIe; obrovskY levneji; levnejsi

ovlivnit ochotny (vy)pujCit si kreditni kartou ceIkem vzato, zluuba receno z nejakeho duvodu vetSi, veIka, zasadni poloZka ustalit, konsolidovat dluhy dat na jedno misto zvladnuteIny mesieni platba zvYseny, naryseny pfupusobivost, prumost, flexibilita pujeov:ini distributor, veIkoobchodnik, generaIni zastupce ryhradni

dohoda, smIouva ryrobni linka, pas seznam zahranieni, zamorskY trh radit s elm stanovit cenu maximalizovat zisk diskutovat s kYm, hadat se, pHt se provize

navrhnout sazba, tarif, mira eeho obdrZet prlmo, nepfimo rekIama, inzerat propagace aZ na hranici, aZ do limitu dohodnury deIka smIouvy presna eisla, udaje abych byl upiimny druM strana s-,u- konCit, vypovedet 60 denni !huta, rypovedni !huta ziskory udelat prestavku na obed; prestlivka na obed ryhradni, jedina smIouva

107

REVISION B

dedicated; dedication

honest; honesty

charismatic proud; pride confident; confidence

loyal; loyalty

adaptable; adaptability reliable; reliability determined succeed; success; successful despite (= preposition) obstacle support (V + N) act (V + N) in the interest of sb/sth lie, tell the like; lie; lier cheat; cheater steal I stole I stolen I ability; be able (to do sth) approach (V + N) rather than natural

attract; attractive; attraction force to do sth, be forced to do sth put effort into work I put I put I care about sb/sth believe in sth admire; admiration respect for sth Ms Lemaire pleasure check references therefore be delighted at sth offer a position chain of clubs salary benefit (N + V) commence training helpful; helpfully attend; attendance

oddan)T, horlivy, nadseny, zaniceny; obetavost, odevzdaru poctivy, eestny, upi'imny; poctivost, eestnost, upi'imnost charismatick)/ pysny, pycha

(sebe)jisry, troufaly, spolehlivy; duvera, jistota, smelost vemy, oddany, Ioajitlni; oddannost, vemost, spolehIivost pfizpusobivy; pi'izpusobivost spolehIivy; spolehlivost odhodlany, rozhodny, rozhodnury uspet, mit tispech; tispech; uspesny navzdory, pfes, nehIedic na co pfekazIca podporovat; podpora jednat, pusobit, pracovat v zajmu koho/eeho IMt; lez; IMf podvadet; podvodnik knist schopnost; by! schopen (delat co) pi'istupovat k eemU; pi'istup spiSe nez, radsi nez pfirozeny, pfirodril upoutat, pi'ihikat; pi'itaZlivy; pi'itaZlivost nutit delat co, by! nucen delat co vynaloZit snahu, tisili do eeho (pnice) zajimat se 0 koho/co vei'it v co obdivovat; obdiv obdivovat koho, mit uctu ke komu pani nebo sleena L. poteseni, radost kontrolovat, provefovat posudek, doporueeni, osvedeeni proto pokochat se eim nabidnout pracovni misto, postaveni fetezec klubU plat

vyhoda, uZitek, prospech; prospet zahajit, zaeit, otevfit vycvik, skoleni

uZiteeny, napomocny, prospesny; uZiteene navstevovat, chodit do, na .. , pi'ijit; dochazka, navslevnost

1 08

" "nfirm; confirmation jllke up I took I taken I post ,;j, for a course I went I gone I look forward to sth I -ing IIJlJllicant, candidate regret (V + N) skill experience (unc) on file job opening interest in a job; be interested in sth replace IIlIderlined part hllrrier (1 lIotas "pen borders laisser-faire

free port liberalise slIbsidy; subsidise developing industry restriction; restrict customs impose tax on sth steel boast of sth (N + V) independence; independent complain about sth; complaint obstacle face sth be allowed I was, were I been I sell, buy, offer at a price cost (V + N) I cost I cost I prevent; prevention; preventive attempt take over I took I taken I merge (V + N) responsible for sth I to sb collect; collection import tax income tax govern; governance go bankrupt I went I gone I order (N + V) a I per year payment terms consider sth I + -ing shorten

potvrdit, ovei'it, upevnit; potvrzeni pfe- vzit, zabrat, zaCit zabYvat se eim zamestnaru, pozice

jet, jit na kurs tesit se na co fadatel 0 misto litovat; litost, fal, smutek dovednost zkusenost, zkusenosti v souborech, ve spisech, v evidenci pracovni pi'ileZitost zajem 0 co; zajimat se 0 co nahradit, vysti'idat, vymenit, zamenit podtrZena cast

bariera, pfekazka kv6ty otevfene hranice liberitlni styl i'izeni (poIitika minimitlnich z<isahii statu do hospodarsk)/ch ZliIeZitosti) svobodny, franco pfistav =irnit, uvoInit, rozliifit, liberalizovat dotace; dotovat rozvijejici se prfunyslove odvetvi omezeni; omezit

clo uvalit daii na co ocel stat (0 cene); cena, miklad nezavislost; nezavisly stezovat si na co; stiZnost pfekliZka eelit eemu by! povolen, dovolen prodavat, kupovat, nabizet za cenu stat (0 cene); cena, miklad pfedejit eemu; prevence; preventivni pokus

pi'evzit fUzovat; fUze z-,odpovedny za co/komu sbirat, shromazdit, hromadit; sbirka dovozni daii daii z pfijmu vladnout, vest, ureovat, regulovat; vhidnuti bankrotovat objednavka; objednat roene, za rok terminy sphitek zvaZovat, brat v uvahu zknitit, sniZit, omezit, zmensit

1 09

delivery time offer (N + V) good terms do business I did I done I deny sth 1 + -ing make phone call i made I made I involve; involvement potential (N + adj) threat; threaten put off sth I put I put I practise + -ing salary increase risk sth I -ing fail; failure notice (V + N)

in the range fit fit with baggage reclaim facility get off I got I got I badly damaged handler reply (N + V) apologise for sth I to sb; apology inconvenience (N + V) end suitably high-level politician investigate; investigation murder mistress reveal cover-up talk to sb; speak to sb lack of sth trust (N + V) customs official let sth through sea port hand (V) envelope bribe sweetener win sth on a lottery I won I won I hear of sth I about sth I heard I heard I release fee fee fraud governing political party donation

dodaci lhuta nabidka; nabizet, poskytnout, pi'edloZit dobre podminky obchodovat, uzavirat obchody popiit co zatelefonovat zahrnout, obsahovat, zapojit; zahrnuti potenci lil, kapacita; mofuy, silny, teoretickY hrozba; hrozit, vyhrozovat pi'e-, od-loZit co (na pozdejsi dobu) pro- cvieit,provozovat, rnit ve zvyku zvYseni platu riskovat co selhat, neuspet; neu.spech zpozorovat, vsimnout si, uvest, nninit; oznarneni, zpniva v rozmezi, v rozpeti, v rozsahu hodit se, v kondici, padnout 0 odevu opamt elm (zaiizeni na) vYdej zavazadel vystoupit z (dopravnibo prosti'edku) hodne, silne poskozen, zle, intenzivne obsluha, manipulant odpoved', reakce; odpovidat, reagovat omluvit se za colkomu; omluva potii, nesmiz, obtiZ; delat potiZe, obtefuvat vhodne zakoneit vrcholny politik vyseti'ovat; vyseti'ovani vraZda rnilenka, majitelka, uCitelka, rnistrova, odhalit, objevit, vyjevit, vyzradit za-, po-, pi'i- krYt mluvit s kYm nedostatek eeho duvera; duvei'ovat celnik nechat projit, odsouhlasit, schvalit narnoi'ni piistav podat obalka uplatek baksis, diskrece, uplatek vyhrat co v loterii slyset 0 eem osvobodit od poplatkti poplatek, vstupne, honorar, odmena podvod, svindl, defraudace vladnouci politicka strana dar, darovam, darovaci

1 1 0

II'I:islation I1 Nclosure .. lIice hours IIdustrial espionage

II Iut ure (N + adj + V)

hust (N + adj + V)

11 clTect hook reviewer I'Incrge ,,,·dinary (reader) publisher r"lse check control (V + N) confident about sth decisive; decisively worry about sth hurt I hurt I hurt I display (V) ruthlessness sulTer from sth loneliness socialise with sb consequence obsessive (adj + N); obsession make sb do sth I made I made I magnetic accessible; access opportunist; opportunistic

act gain advantage particular situation persuasive; persuade; persuasion fit (V + adj)

put a tick I put I put I key player (jazz) event musician participate in sth, take part in sth extract

recording be willing to do sth; willingness suitable fee deckline (N+V) invitation; invite give a reason I gave I given I end suitably invent; inventor; invention

legislativa pi'iznam, prohlaseni, odhaleni, prozrazeni illedni hodiny prlimyslova spionaz splatnost, zralost; splatny, zraly, dospely; uzrat, dospet krach, prsa, bysta; zkrachovany, na rnizine; zruinovat, zlikvidovat, odrovnat ve skuteenosti, vskutku, vlastne literarru kritik objevit se, ukazat se, vyplynout, vyjit najevo obyeejny etenar vydavatel, nakladatel, rOzSii'ovatel falesny, nepravdivY, klarnny, chybny kontrolovat, ovei'ovat dohliZet na co, ovladat; dozor, ovladam pi'esvedeeny 0 eem, jistY, spolehlivY rozhodujici, pi'esvedCivY, rozhodny; rozhodne trapit se elm

ranit ukazat, odhalit, pi'edvest bezohlednost, krutost, necitelnost trpet, stradat elm, doplatit na co samota, osamelost, pocit osamelosti spoleeensky se stYkat s kYm nasledek posedly, utkvely, fanatik; posedlost nutit koho k eemu

pi'itaZlivY piistupny, dostupny, dosaiitelny; pristup oportunista; oportunistickY chovat se, jednat ziskat vYhodu zvlastni situace pi'esvedeivY; pi'esvedCit; presvedeeni hodit se; vhodny zaSkrtnout ("odfajfkovat") klicovY hnie bod programu, udaIost, zavod (sport.) hudebnik (z)ueastnit se eeho uklizka, vYiiatek, cast nahravka by! ochotny delat co; ochota pi'imereny poplatek pokles, upadek; klesat, upadat, odepfit pozvam, pozvanka; pozvat

zduvodnit zakoneit vhodnym zpusobem, vhodne vynalezt, vymyslet si; vynaIezce; vynalez

1 1 1

brainwave setback at some point drawing board breakthrough (N + adj)

iron out sth hail (V + N) ground-breaking revolutionary pioneer (N + V) patent (V + N + adj) overtake commercialise straightforward steam engine contribution; contribute to sth make improvement / made / made / initially; initial pump water out of (coal mines) adopt intend in the 1980s proper subscriber recruit; recruitment severely; severe

base station run out of sth (money ... ) solar power rising prices oil

energy source miracle (adj + N) appear magically; magic; magical further (adj + adv) payment place order remainder

credit (V + N)

extend acceptable confirmation

milily mipad, inspirace

zhorseni situace, zastaveni, piekilla, neuspech nekde rysovaci prkno pnilom, zasadni objev, prudkY vzestup, pokrok; pnikopnicry do-, vy-Iadit, vyiehlit co vitat, pozdravit; pozdrav zahajeni vYkopovYch praci, pnikopnicry revolucni, pievratny, odborny pnikopnik; razit cestu, propagovat patentovat; patent, dekret; vYsadni, patentovany do-, pied-honit, piedbehnout, piedstihnout zpeneZit, zkomercionalizovat jasny, zietelny, otevieny, cestny, upiirony parni stroj, lokomotiva, motor pnspevek; pi'ispivat k cemu zdokonalit, vy-, z- lepsit zpocatku, nejprve, puvodne; pocatecni cerpat, pumpovat vodu z (uhelnych dolu) piijmout, pievzit, osvojit si hodlat, zamyslet v 80. letech

po- iadny, vhodny, hodici se, naleZiry smluvni odberatel, piedplatritel, podepsany najmout, posilit, osvedCit; najimani brozne, vaine, pi'isne; hrozny, zly, krury, narocny zaIdadni stanoviSte, stanice vycerpat, vypotiebovat, dojit (0 penezich) slunecni, solami energie rostouci ceny ropa, nafta zdroj energie zlizracny; zlizrak zdit se, vypadat, objevit se kouzelne; kouzio, magie; kouzelny dalSi, vzdalenejsi; dale platba, placeni objednat, udelat objednavku zbytek, ziistatek, rozdil, zbyly, ostatni, neprodane zboZi pi'ipocitat, kreditovat, roit diiveru; zasluha, postaveni, diivera, uver prodlouZit, rOzSifit, zvetSit, proklizat piijatelny potvrzeni

1 1 2

UNIT 1-14 ALPHABETICAL ORDER

(air) rage (at) customs (.t) least (be) redundant (be) valued by a company (bc) willing; willingness (do) research on sth (French) cuisine (hand)crafts (cbanges) take place I took I taken I (im)patient (in)experienced Gazz) event (make) list of comment (money) is being used (price) conscious; consciousness (rc)launched (trade/labour) union (un)competitive (un)fairly (uo)familiar (with sth) (un)favo(u)rable (uo)bappy about sth (un)characteristic of sth (uo)labeUed (un)popular with sb (u n )successfuUy "tbree-Iegged-stool" " good v( s) evil" "book" (N + V) 1 0% off; by 10% 1960 vintage tractor 60 days notice • day B I per year B better deal • bit crazy B few of sth a month later a piece of information ability; be able (to do 5th) abolish above above aU abroad, from abroad absenteism academic (N + adj) accept acceptable to sb "ccess to sth; accessible accessing sth accessory accident on tbe freeway acclaim (N + V) "ccording to sth/sb Account Manager accountability

zufivost, vztek, bnev (v letadle) (na) ce!nici, ce!ni Ufad, clo nejmene ( stat se) nadbyteen)'m byt (0 )cenen frrmou (byt) ochotny; ochota provadet ryzkum eeho (francouzsU) kuchyne ruene vyrobene suvenyry nasta1y zmeny, doslo ke zmenam (ne)trpeliry (ne)zkuseny bod programu, udalost, zavod (sport.) (udelat)seznam pripominek (penize) se (ted' zrovna) pouZivaji vedom (Y) si; (po )vedomi (znovu)uveden, predstaven odbory (ne )konkurenceschopny (ne )poctive, (ne )ferove

. (ne)dobre znamy,(ne)vsedni, (ne)beZny, (ne)obeznamen s (ne)pfunjry, (ne)ryhodny neSt'astny z eeho (ne )charakteristickY pro co (ne)oznaeen (vinetou, visaekou) (ne )populami u koho (ne )tispesne trojnoZka (pren. vyjadi'eni stability) dobro versus zlo hak, udice; zachytit, "zahaknout" 10% prye, dolu; 0 10"10 traktor roku ryroby 1960 60 denni !huta, vYpovedni Ihuta za den, kaZdy den roene, za rok mnohem vic ponekud zvlastni, blazniry, sileny nekolik z eeho (+ pi) o mesic pozdeji jedna inform ace schopnost; byt schopen (delat co) zruSit nahore predevsim v cizine, zahranici, z ciziny absentismus clovek 5 VS vzdelanim; akademickY pnjmout pnjatelne pro koho

. pnstup k cemu, pfispevek; pristupny, dostupny pnstup, zpi'istupneni, ryber doplnek (modni), pi'isluSenstvi nehoda na dalnici jasot, potJesk, chvala; vychvalovat, pozdravovat podle eeholkoho h1avni ueetnl zodpovednost

1 1 3