3rd Edition

Intermediate

MARKET LEADER Business English Course Book

David Cotton David Falvey Simon Kent

VOCABULARY DVD-ROM TRAINER

Contents

DISCUSSION TEXTS LANGUAGE W O R K SKILLS CASE S T U D Y

I Talk about your I favourite brands

Listening: An interview with a brand manager

Reading: Building luxury brands - Financial Times

Words that go with brand, product and market

Present simple and present continuous

Taking part in meetings

Hudson Corporation: Decide how a luggage manufacturer can protect its brand Writing: e-mail

UNIT 1 BRANDS

page 6

UNIT 2 TRAVEL

C S page 1 4

Talk about your travel experiences

Listening: An interview with a sales director of a hotel chain Reading: What business travellers w a n t -Financial Times

British and American travel words Talking about the future

Telephoning: making arrangements

BTS: Retain a travel agent's key client Writing: e-mail

UNIT 3 CHANGE

page 22

Discuss attitudes to change in general and at work

Reading: Mercedes, shining s t a r -Financial Times Listening: An interview with a management consultant

Words for describing change

Past simple and present perfect

Managing meetings Acquiring Asia Entertainment: Solve the problems arising from a recent merger Writing: action minutes

WORKING ACROSS CULTURES: 1 SOCIALIS ING E page 30

REVISION UNIT A Q page 32

DISCUSSION TEXTS LANGUAGE W O R K SKILLS CASE S T U D Y

Talk about Reading: A successful Words and expressions Socialising: InStep's relocation: status within an organisation- to describe company introductions Decide on the organisation Financial Times structure and networking relocation site of a

Listening: An interview Noun combinations shoe manufacturer

with a management Writing: e-mail consultant

UNIT 4 ORGANISATION

page 36

UNIT 5 ADVERTISING

ffl page 44

Discuss authentic Reading: A new kind of Words and expressions Starting and advertisements campaign - Financial

Times

Listening: An interview with a marketing communications executive

for talking about advertising

Articles

structuring a presentation

Alpha Advertising: Develop an advertising campaign

Writing: summary

UNIT 6 MONEY

Do a quiz and discuss attitudes to money

Listening: An interview Words and expressions Dealing with figures with an investment for talking about finance d i r e c t o r Describing trends

Make your pitch: Present a new idea to investors

C S page 5 2 Reading: An inspiratioj i fy G e d i m i n o t e c h n i k o s ] story-Sunday Times

u n i v e r s i t e t o b i b l i o t e k a i Į

1 " T T O I n

Writing: e-mail

WORKING ACROSS CULTURES: \

2 INTERNATIONAL MEETINGS B page 60

REVISION UNIT B H page 62

WRITING FILE SOCIAL-CULTURAL GAME A C T I V I T Y FILE Q page 126 Q Page 132 S 3 Page 134

CONTENT! •ßV-

D I S C U S S I O N TEXTS LANGUAGE W O R K SKILLS CASE STUDY

UNIT 7 CULTURES

K page 66

Discuss the importance of cultural awareness in business

Listening: An interview with the manager of a cultural training centre Reading: Culture shock -Finance Week

Idioms for talking about business relationships Advice, obligation and necessity

Social English Business culture briefing: Prepare a talk on business culture

Writing: report

UNIT 8 HUMAN RESOURCES

page 74

Talk about job interviews

Reading: Women at w o r k -Thanh Nien News

Listening: An interview with an international recruitment specialist

Expressions for talking Getting information Fast Fitness: Find about job applications on the telephone

•ing forms and infinitives

a new manager for a health club chain Writing: letter

UNIT 9 INTERNATIONAL MARKETS

page 82

Discuss the development of international markets

Reading: Trade between China and the US - China Daily, Reuters

Listening: An interview with an expert on negotiating

Words and expressions for talking about free trade

Conditions

Negotiating Pampas Leather Company: Negotiate a deal on leather goods

Writing: e-mail

WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY H page 90

REVIS ION UNIT C Q page 92

D I S C U S S I O N TEXTS LANGUAGE W O R K SKILLS CASE STUDY

UNIT 10 ETHICS

page 96

Discuss questions Reading: The ethics Words to describe illegal Considering options Principles or profit?: of ethics at work of résumé wr i t ing -

Business Week Listening: An interview with the director of an environmental organisation

activity or unethical behaviour Narrative tenses

Debate some ethical dilemmas facing a drugs company Writing: report

UNIT 11 LEADERSHIP

page 104

Discuss the qualities of good leadership

Listening: An interview with the managing director of an executive recruitment company Reading: Leading L'Oréal - Financial Times

Words to describe character Relative clauses

Presenting Lina Sports: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail

UNIT 12 COMPETIT ION

page 112

Do a quiz on how competitive you are

Reading: Head to head competit ion-Financial Times

Listening: An interview with a manager from the Competition Commission

Idioms from sport to describe competition Passives

Negotiating Fashion House: Negotiate new contracts with suppliers Writing: e-mail

WORKING ACROSS CULTURES: 4 COMMUNICAT ION STYLES 5 3 page 120

REVISION UNIT D B Pa§e 1 2 2

GRAMMAR REFERENCE 5 3 Pa§e

A U D I O SCRIPTS Q page 152

GLOSSARY C D page 167

3rd Edition

Intermediate

MARKET LEADER Business English Teacher's Resource Book

Bill Mascull

Contents

Notes on units (including At a glance, Business brief and Lesson notes)

Unit 1 Brands 8

Z Unit 2 Travel 17 C/Î Unit 3 Change 24

Working across cultures: 1 Socialising 32 Revision unit A 34 Unit 4 Organisation 35 Unit 5 Advertising 44 Unit 6 Money 53 Working across cultures: 2 International meetings 60 Revision unit B 61

Unit 7 Cultures 63 Unit 8 Human resources 70

Unit 9 International markets 77 Working across cultures: 3 Doing business internationally 84 Revision unit C 86 Unit 10 Ethics 87 Unit 11 Leadership 94 Unit 12 Competition 101 Working across cultures: 4 Communication styles 108 Revision unit D 110

Text bank Teacher's notes 113

Unit 1 Brands Store brands 114 Brand loyalty in China 116

Unit 2 Travel Building hotels fast 118 Videoconferencing 120

Unit 3 Change The inevitability of change 122 Managing change successfully 124

Unit 4 Organisation Collective intelligence 126 Insiders and outsiders 128

Unit 5 Advertising Internet advertising 130 Shock advertisements 132

Unit 6 Money Financial reporting 134 Short selling 136

Unit 7 Cultures The place of English 138 Living and working abroad 140

Unit 8 Human resources Therapeutic consultancy 142 Human capital planning 144

Unit 9 International markets Getting into new markets 146 Business-to-business e-commerce 148

Unit 10 Ethics Ethical CVs 150 Whistleblowers 152

Unit 11 Leadership The Nordic leadership style 154 Leadership in difficult times 156

Unit 12 Competition Taking on competitors 158 Breaking up monopolies 160

Text bank key 162

Resource bank Unit 9 International markets

Teacher's notes 168 Andy Simmons, a partner at The Gap Partnership and an expert on negotiating 196

Speaking Unit 10 Ethics David Hillyard, Director of Programmes

Unit 1 Brands at EarthWatch 197

Unit 2

Taking part in meetings 174 Unit 11 Leadership

Unit 2 Travel Telephoning: making arrangements 175

Elizabeth Jackson, Managing Director of DirectorBank, an executive

Unit 3 Change recruitment company 198 Managing meetings 177 Unit 12 Competition

Unit 4 Organisation Rory Taylor, Media Relations Manager Socialising: introductions and networking 178 for The Competition Commission 199

Unit 5 Advertising Resource bank listening key 200 Starting and structuring presentations 180

Unit 6 Money Writing

Dealing with figures 181 (Case study model answers and writing tasks)

Unit 7 Cultures Unit 1 Brands 204 Social English 182

Unit 2 Travel 205 Unit 8 Human resources

Unit 3 Change 206 Unit 8 Getting information on the telephone 183

Unit 3 Change 206

Unit 9 International markets Unit 4 Organisation 207

Negotiating 184 Unit 5 Advertising 208

Unit 10 Ethics Unit 6 Money 209

Considering options 185 Unit 7 Cultures 210

Unit 11 Leadership Unit 8 Human resources 211 Presenting 186 Unit 9 International markets 212

Unit 12 Competition Unit 10 Ethics 213 Negotiating 187 Unit 11 Leadership 214

Listening Unit 12 Competition 215

Unit 1 Brands Chris Cleaver, Managing Director, Business Brands at Dragon Brands 188

Unit 2 Travel Sholto Smith, Area Sales Director for Hyatt Hotels 189

Unit 3 Change Anne Deering, Head of Transformation Practice at international management consultants AT Kearney 190

Unit 4 Organisation Richard Rawlinson, Vice-President of the management consultants Booz & Co. 191

Unit 5 Advertising Marco Rimini, Head of Communications Planning at Mindshare 192

Unit 6 Money Darrell Mercer, Investment Director at PSigma Investment Management 193

Unit 7 Cultures Jeff Toms, Marketing Director at Farnham Castle, an international cultural training centre 194

Unit 8 Human resources Carys Owen, a director at Hays, the international recruitment specialist 195

3rd Edition

Intermediate

MARKET LEADER Business English Practice File

John Rogers

y ill

P E A R S O N

FINANCIAL TIMES

Contents _ B E E u III

03( INI 00285566

111 3

LANGUAGE W O R K TALK B U S I N E S S

V O C A B U L A R Y LANGUAGE REVIEW

W R I T I N G S O U N D W O R K S U R V I V A L BUSINESS ENGLISH

page 24 /page 64

f v i l n i — Ä Uli

Stress and intonation: Dates

UNIT 1 BRANDS

Review and extension: brands and marketing words and collocations

Present simple and present continuous

Editing

Replying to an e-mail

Individual sounds: Contrasting III and /i:/ The third person singular ending Connected speech: Contracted forms

Making suggestions

page 4 /page 54

Review and extension: brands and marketing words and collocations

Present simple and present continuous

Editing

Replying to an e-mail

Individual sounds: Contrasting III and /i:/ The third person singular ending Connected speech: Contracted forms

Getting the message right

UNIT 2 TRAVEL

Review and extension: business travel words and phrases in context

Future forms Completing a fax

Individual sounds: Consonant groups Connected speech: Contracted forms: 'II Stress and intonation: wh- questions

Asking for agreement or confirmation

Getting the message right

page 8/page 56

Review and extension: business travel words and phrases in context

Writing an e-mail

Individual sounds: Consonant groups Connected speech: Contracted forms: 'II Stress and intonation: wh- questions

Asking for agreement or confirmation

Getting the message right

UNIT 3 CHANGE

Review: word-building

Past simple and present perfect

Identifying function

Individual sounds: The schwa sound Connected speech: Contracted forms: 's / Ve and hasn't / haven't

Getting the message right

page 12 /page 58 . Extension: focus on introducing change

An introduction to report writing

Editing

Individual sounds: The schwa sound Connected speech: Contracted forms: 's / Ve and hasn't / haven't

Asking for repetition

UNIT 4 ORGANISATION

Review: focus on company organisation

i

Noun combinations

Completing an e-mail

Individual sounds: The letter u Connected speech:

Networking

Listening

page 16/page 6C

Review: focus on company organisation

i Replying to an e-mail

Editing

Consonant-vowel links Stress and intonation: Three-syllable words

practice

UNIT 5 ADVERTISING

Review: advertising words and

Using the articles

Completing a letter

Individual sounds: Contrasting laul and / au/

Giving presentations

page 20/page 62 collocations Replying to a letter

Generalising

Editing

Connected speech: Linking r Stress and intonation: Lists

UNIT 6 MONEY

Review: finance words and collocations

Describing trends

Linking words

Editing

Connected speech: Weak forms: prepositions

Using stress to correct information

Listening practice

THE SOUNDS OF ENGLISH: USING A DICTIONARY: SOUNDS AND SPELLING: page 52 page 53 page 53

L A N G U A G E W O R K TALK B U S I N E S S

V O C A B U L A R Y L A N G U A G E REVIEW

W R I T I N G S O U N D W O R K SURVIVAL BUSINESS ENGLISH

UNIT 7 CULTURES

Review and extension: focus on idioms

Modals Unscrambling texts

Individual sounds: Silent letters Connected speech: Weak forms: have to Stress and intonation: Highlighting

Social situations

page 28/page 66

Review and extension: focus on idioms

Completing a letter

Editing

Individual sounds: Silent letters Connected speech: Weak forms: have to Stress and intonation: Highlighting

UNIT8 HUMAN

RESOURCES

Review and extension: employment words and collocations

Gerunds and infinitives

Completing a job advertisement

Sequencing a letter of application

Editing

Individual sounds: Sound / spelling relationships Connected speech: Consonant-vowel links Stress and intonation: Words ending in -tion, -ssion, or -sion

Telephoning

Dictating and taking down strange words

Using stress to correct information

page 32/page 68

Review and extension: employment words and collocations

Completing a job advertisement

Sequencing a letter of application

Editing

Individual sounds: Sound / spelling relationships Connected speech: Consonant-vowel links Stress and intonation: Words ending in -tion, -ssion, or -sion

Telephoning

Dictating and taking down strange words

Using stress to correct information

UNIT9 INTERNATIONAL

MARKETS

Review and extension: trade words and collocations

Conditional sentences

Completing a letter

Correcting a letter

Individual sounds: Consonant groups Connected speech: Contracted forms: conditionals Stress and intonation: Conditional sentences

Negotiating

page 36/page 70 Editing

Individual sounds: Consonant groups Connected speech: Contracted forms: conditionals Stress and intonation: Conditional sentences

UNIT 10 ETHICS

Review: ethics words and collocations

Tense review Linking words

Sequencing an

Individual sounds: The sound /A/ Connected speech:

Listening practice

page 40/page 72 e-mail

Editing Weak and strong forms of was and were Stress and intonation: Question tags

Giving advice and making suggestions

UNIT 11 LEADERSHIP

Words to describe character

Relative pronouns

Completing an e-mail

Individual sounds: The sound/3:/ Connected speech:

Presentations

Listening page 44 /page 74 Defining and

non-defining relative clauses

Formal vs informal language

Editing

Consonant-vowel links Stress and intonation: Identifying stressed syllables

practice

UNIT 12 COMPETIT ION

Review and extension: competition

; words, collocations and idioms

Passive sentences

Rewriting an e-mail

Individual sounds: Contrasting /o:/ and /au/

Tactful responses

page 48/page 76

Review and extension: competition

; words, collocations and idioms

Matching and sequencing

Editing

Connected speech: Contracted forms Stress and intonation: Identifying word stress

SHADOWING: page 53

ANSWER KEY: page 78

AUDIO SCRIPTS: page 89

3rd Edition

Intermediate

MARKET LEADER

4 y Business English Test File

Lewis Lansford

Contents

Entry test

Progress test 1 (Units 1-3)

Progress test 2 (Units 4-6) 14

Progress test 3 (Units 7-9) 19

Answer key I—IV

Progress test 4 (Units 10-12) 25

Exit test (General review) 31

Audio scripts 36

Guidelines for the examiner 43

The recordings for the listening sections of these tests are on a separate Test Master CD-ROM, which is free with the Market Leader Third Edition Intermediate Teacher's Resource Book. They are also on the Market Leader website at www.market-leader.net.