VM presentation forVMA KSieczkowski 26092005thevma.com/archives/2005/A07 - Integrated Messaging...
Transcript of VM presentation forVMA KSieczkowski 26092005thevma.com/archives/2005/A07 - Integrated Messaging...
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approach to integrated messaging system in Orange Poland
VMA 30th Annual Meeting9-12 October, 2005
Krzysztof Sieczkowski – Product Development and Innovation Bureau Director
agenda
Messaging platform in Orange Poland
Multi Box– complete messaging solution
Messaging vs. revenue drivers
Messaging in numbers
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section oneMessaging platform in Orange Poland
messaging platform in Orange Poland
We changed our Voice Mail system over the years. Nowadays it is no longer simple message depository but messaging centre: easy to use, with different access methods, and wide range of services.
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friendly messaging in Orange Poland
Messaging platform in Orange Poland is no longer pure VM platform.
We deliver most reliable and comfortable to use Voice Mail features:
Password suppression
Direct replay of the messages
Automatic save of listened messages
Playing details of the messages only on demand
Access to the messages is fast, convenient and very easy.
straightforward communication
We also support communication by following Voice Mail features:
Easy call-back option
Replay to the messages by voice message
Address lists for heavy users
Listening to the emails from your account
We enable listening to the messages in the most convenient ways:
by calling short number from your mobile phone or …
by Log in on Orange portal www.orange.pl or …
by opening your email client (voice and fax messages are delivered as ordinary emails)
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messaging is fun
Form VM you can connect to Entertainment Zonecontaining voice services.
… and everyone can personalise their Orange Voice Mail by:
Recording personalized greeting or name
Usage of greetings schedule
Setup special greetings for special numbers
Usage of Unusual Greetings (fun greetings) in all options mentioned above
Voice Mail is listening to you
Voice Mail recognizes 25 Key words and synonyms (Listen, call-back, save, delete…)
System recognizes commands in two languages: Polish and English
Voice Mail is merged with Email Reader service (there is direct link to Email Reader from VM main menu) - EMR has also Speech Recognition capability.
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section twoMulti Box – completemessaging solution
Multi Box complete messaging solution
We understand the complexity of today's life.
We make it easier by our Multi Box which comprises all kind of messages like emails, SMS, MMS, voice and faxes in one place.
Multi Box is accessible via telephone, WAP and WEB …
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different messages in Multi Box
In Multi Box we have emails, voice and fax messages (from VM).
We can read, create, listen to and manage all messages.
listening to the message
In Multi Box we can listen to the voice messages using special plug-in
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addressing and sending voice messages
It is possible to prepare voice or fax message and send it to one or many recipients.
managing faxes
…printing and forwarding of received faxes
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receiving and sending MMS
…receiving and sending MMS
Multi Box as Personal Information Manager
Multi Box also offer calendar, address book, notes – all features of Personal Information Manager
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managing Voice Mail parameters
You can easily set up all parameters of your voice mail –setup greetings, Email Reader, password and many others.
managing platform architecture
For messaging we use Unisys platform. Unisys is our strategic and reliable partner which filled in our requirements. Project was realised witin the time and budget.
PLMN
CMM/TSP
VSE500/NX6830
CSS/AIM
DMS
QE1
QE1
QE1
QE1
MR
B
ASRTTS
V/FM OtherGNS EMR
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section threeMessaging vs. revenue drivers
messaging vs. revenue drivers – general overview
Indirect revenue
drivers
Direct revenue
Drivers
Monthly fee
Services
call-back, Entertainment zone, voice messaging, Special greetings
Access to enhanced VM profiles and services, easiest access to messages (WEB)
Easy contact to call party, Voice/Fax messaging, access to email via TTS, entertainment
According to product differentiation policy and targeting, different VM features offered in packages
termination of calls not answered bysubscribers.
VM saves unanswered calls, This is most mature VM feature
Function Customer’s benefitsRevenue drivers
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messaging vs. revenue drivers - details
STANDARD GOLD PLATINIUM
WEB interface for Voice/Fax/SMS/Email management
Email notification
Personal Attendant
Email Reader +
+
+
+
+
Option
+
+
Call-back and voice messaging(forward, reply, copy) + + +
Speech Recognition + +
Notification(New messages, Empty calls) + + +
Calls termination + + +
Free message retrieval*501 + + +
WEB, WAP interface for parametersconfiguration + + +
Tips, turtorialmessages from administrator + + +
EntertainmentZone (Acces to Content services from *501) + + +
CelebrityGreetingsvia SMS and IVR Premium + + +
Indi
rect
reve
nu
e
driv
ers
Dir
ectr
even
ue
driv
ers
Email reader +
Email notification + +
EnhancedVM Profile +
WEB interface for Voice/Fax/SMS/Email management +Mon
thly
fee
serv
ices +
+ +
messaging platform in numbers
Over 50 000 000 connections to the platform during every month
From 1,5 mln up to 6,0 mln deposits daily are stored on the platform
Every second Orange Poland customer has personalised his/her voice mail
Over 40% of Orange Poland customers listen to their messages at least once per month
Over 150.000 Orange customers use speech recognition (VCVM)
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section foursummary
summary
Orange Poland provides complete messaging solution addressing customers needs:
Multi Box for voice, fax, email, MMS and SMS
easy access to messages via telephone, www.orange.pl and Orange World
one place for messaging and infotainment content
full personalisation