Vizury's 1-1 Push Notifications drives 3X higher sales for ecommerce

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Case Study Personalized Push Notifications drive 3X higher sales

Transcript of Vizury's 1-1 Push Notifications drives 3X higher sales for ecommerce

Case StudyPersonalized Push Notifications drive 3X higher sales

Tailored Push notifications drive higher conversions

for a leading online fashion

retailer

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CASE STUDY:T H E C L I E N T

• Largest online fashion retailer in India• Close to 5,000,000 app installs• Fulfilling over 500,000 orders every month

O B J E C T I V E S

1. Retarget app drop offs2. Boost in-app conversions3. Optimize acquisition

spendingT H E V I Z U R Y S O L U T I O N• SDK-less integration for data collection• Banner deep linking to ensure user lands on the

product page• Android & iOS compatible to maximize reach• Personalize Push notifications to engage with

drop-offs and prompt a purchase• Dynamic product feed integration to embed relevant

product images within the Push notification

R E S U LT S

4X

3x

IMRPOVED CTR

IMPROVED IN-APP SALES

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CASE STUDY:1 : 1 P E R S O N A L I Z E D P U S H

Target audience: User who have dropped off from product views

Dynamic product feed: Live dynamic feed from the product views are fed into the platform

Personalization: Offers were customized for each user along with the specific product image and show Push notifications

Thank You

Website: www.vizury.comEmail: [email protected]© Copyright 2015 Vizury | All Rights Reserved