Vizury's 1-1 Push Notifications drives 3X higher sales for ecommerce
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Transcript of Vizury's 1-1 Push Notifications drives 3X higher sales for ecommerce
05/01/2023 © 2015 3
CASE STUDY:T H E C L I E N T
• Largest online fashion retailer in India• Close to 5,000,000 app installs• Fulfilling over 500,000 orders every month
O B J E C T I V E S
1. Retarget app drop offs2. Boost in-app conversions3. Optimize acquisition
spendingT H E V I Z U R Y S O L U T I O N• SDK-less integration for data collection• Banner deep linking to ensure user lands on the
product page• Android & iOS compatible to maximize reach• Personalize Push notifications to engage with
drop-offs and prompt a purchase• Dynamic product feed integration to embed relevant
product images within the Push notification
R E S U LT S
4X
3x
IMRPOVED CTR
IMPROVED IN-APP SALES
05/01/2023 © 2015 4
CASE STUDY:1 : 1 P E R S O N A L I Z E D P U S H
Target audience: User who have dropped off from product views
Dynamic product feed: Live dynamic feed from the product views are fed into the platform
Personalization: Offers were customized for each user along with the specific product image and show Push notifications
Thank You
Website: www.vizury.comEmail: [email protected]© Copyright 2015 Vizury | All Rights Reserved