The eCommerce Guide to using

On-site

Push

Notifications

A typical internet user’s attention span is less than even 10 seconds. While you’re doing your

best to drive in traffic to your site with various marketing campaigns, it just takes a small dis-

traction for you to lose a customer.

With engagement becoming the driving force for more conversions and sales, eCommerce businesses need to implement multiple strategies to consistently remain in touch with their existing customers and the visitors to their online store.

In this ebook, we’re discussing the one website element that will keep your visitor actively engaged and at the same time, nudge him towards making a purchase - on-site push notifica-

tions.

What’s in the ebook?

INTRODUCTION

What are on-site push notifications?

Why should you use on-site push notifications?

How to use on-site push notifications?

1

2

3

2 | Introduction

On-site notifications are a form of browser push notifications that are used to inform a visitor about the other activities taking place on the site during his visit. Simply put, they are a powerful tool to keep your website visitors engaged.

Pretty similar to how Facebook notifies you of a friend’s activity while you’re scrolling through your feed. If you are an avid online shopper yourself, you must have seen these little notifications pop up at the lower corner of your screen frequently. That’s what on-site notifications are and they instantly pull your attention to them!

WHAT ARE ON-SITE PUSH NOTIFICATIONS? 1

Now you maybe wondering why you need to use on-site push notifications, when you’re using social media and email marketing already to reach your customers and keep them engaged.

The answer is pretty simple: You don’t want them getting distracted by a deal that your competitor has to offer!

4 | What are on-site push notifications

1. No need for opting in

Because, timely customer engagement leads to greater number of sales!

The biggest challenge of online marketers is to get people to optin to the business’s email or for receiving their push notifications. But when it comes to on-site notifications, these are a communication channel that every visitor to your store can see - while he is on it.

2 WHY SHOULD YOU USE ON-SITE PUSH NOTIFICATIONS?

2. Timely engagement

On-site notifications target visitors while they’re browsing in a unintrusive manner. Since the notification never takes much of the window space and constantly keeps changing as per the visitor’s actions, it guarantees timely engagement.

3. Increases cart value

Since on-site push notifications let the visitor know what other customers are buying, it boosts the discoverability of your other products and in turn, increases the average cart value for your store purchases.

5

4. Timely reminders On-site notifications are a great way to remind visitors of things they have left behind or had shown interest in previously. They act as a great way to instantly re-engage a returning visitors by letting them pick up from where they left off.

5. Personalized recommendations When you walk into a store, the number one thing that makes you look at more products is the salesperson who keeps recommending things. The same holds true for on-site notifications - they can be used to make recommendations as soon as you understand the products a visitor is looking at.

6. Higher click throughs A typical online shopper always wants to bag what’s trending. Since on-site notifications give them a real-time run down of activities happening on the store, they receive much higher click throughs than emails and social media posts.

https://www.wigzo.com/onsite-notifications/6

On-site notifications can be used to promote anything and everything you want a visitor to see before he leaves the site.

It could be an ongoing sale, a popular product range or you could simply use the channel to recommend more products

as per a visitor’s activity.

3 HOW CAN YOUR STORE USE ON-SITE NOTIFICATIONS?

7 | How can your store use on-site notifications

1. Promote hot-selling products and salesIs there a specific product you see most of your visitors purchasing? Then go ahead and promote it to those who have landed on the site as well - chances are that they could be interested in buying it too. Who minds the product going out of stock, right?

5. Create a sense of scarcity

8 | Promote hot-selling products and sales

2. Broadcast deal of the day

If there’s an offer or a discount you need your visitors to see, don’t be afraid to notify them of it with an on-site notification. No one wants to miss out on a great discount and you certainly don’t want to be blamed for not letting them know on time.

9 | Broadcast deal of the day

3. Send cart reminders Nudge returning visitors to pick up where they left from, by sending them cart reminders. Let them know that the products still await them and encourage them to complete the purchase by using a bit of urgency in your notification message.

10 | Send Cart Reminders

4. Display product popularity

Is a visitor showing interest in a particular product? Go ahead and use a notification to tell them just how many people have liked the product or have purchased it previously from your store. This will also help you create a sense of urgency around it, nudging a purchase at that very visit.

11 | Display product popularity

5. Create a sense of scarcity Let your visitors know of the products and deals that are fast going out of stock or are only limited in numbers. This creates a sense of scarcity and exclusivity around them, encouraging the visitor to check them out and increasing the chances of them purchasing it.

12 | Create a sense of scarcity

6. Free shipping eligibility Encourage visitors to add more items to their cart to avail free shipping from your store. Use on-site notifications to let them know how far they are from availing the deal - great way to increase your average purchase value as well!

13 | Free shipping eligibility

7. Make personalized recommendations Using Wigzo, track what your visitors are showing interest in and target them with personalized on-site notifications. These could be product recommendations based on their activity, a cross sell or upsell campaign - just remember to stay contextual.

14 | Make personalised recommendations

8. Promote content Reduce your store’s bounce rates by promoting the latest news on your blog or the press you’ve been covered in. Keep your visitors engaged for longer and earn their trust at the same time for shopping at a reliable store.

https://www.wigzo.com/onsite-notifications/15

GETTING STARTED WITH WIGZO

ON-SITE NOTIFICATIONS

On-site notifications are one of the most effective channels for engaging your website visitors and nudging them towards making a purchase - only when done right!

Wigzo uses machine learning to understand what your visitors are doing right from the time they land on your store. It then enables you to set up on-site

notification campaigns targeting them with 1:1 personalized messages that are targeted at converting them before they leave.

16 | Getting Started

Sign up on Wigzo Sign up for a FREE trial on Wigzo or simply login to your existing account to set up your on-site notifications campaign.

1

Choose a templateTake your pick from the various smart template options based on your on-site notification campaign goal.

2

17 | Getting Started

Edit your designChoose between visual settings and HTML/ CSS code to edit your template design to suit your online store’s theme. The editor enables easy customization for high converting on-site notifications.

Move on to targeting your on-site campaign for maximum conversions once you have the template and messaging ready.

3

Device targeting Enable/disable your on-site notifications for desktop, mobile or tablet users. Select one or more options to get maximum conversions from every visitor.

4

URL targeting Choose the pages you want your on-site notifications to get triggered on. Enable for all pages or target specific pages based on your end goal.

5

18 | Getting Started

Preview, send and optimize Preview your on-site notification to see how it looks to a visitor. Save the template for future use and automating other notification campaigns, edit and optimize based on the results your campaign generates.

6

Timely Engagement. Faster Conversions.

20 | Faster Conversions

GET YOUR VISITORS FROM BROWSING TO BUYING

WITH WIGZO ON-SITE NOTIFICATIONS

*All results are based on in-house case studies and world wide usage

Need to understand how Wigzo can help personalize your business growth strategy?

Request a demo on info@wigzo.com and we’ll be happy to guide you!

https://app.wigzo.com/auth/register