Viva la Evolution - The Digital UI 2015-09-02
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Viva la Evolución 2015-09-02
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Transcript of Viva la Evolution - The Digital UI 2015-09-02
Viva la Evolución2015-09-02
Hi!
Viva la Evolución
This is not a Banksy
SSUR Kids Rebel Ape T-shirt
X-Large FUCT A Bathing Ape
Remix
The Winstons - Amen, Brother1969
Aphex Twin - Come to Daddy1997
Evolution
1994
"Neonode N2 closeup" by Titanas is licensed under CC BY 2.0
13 years
1995
20 years
1995
20 years
“The long nose of innovation”- Bill Buxton
Invention Refinement Traction
Market
Time
You don’t want to be accused of being a copycat…
“I admit we are not the most creative company on the web, but look at your local bakery shop. The guy that is running that didn’t invent making bread.”
Koen Thijssen, Asia Pacific Internet Group, Rocket InternetBRW.com.au, 24 February 2015
breakit.se
4th biggest phone brand in the World
Largest phone brand in China
2nd smartest company - MIT Technology Review 2015
3rd most innovative company - Fast Company 2014
Competitors
“Think of them[your competitors] as free,
fully functional prototypes”
Google Ventures
Burbn
“Hipstamatic was cool and had great filters, but it was hard to share your photos. Facebook was the king of social networking, but its iPhone app didn’t have a great photo-sharing feature.”
Zig Zag: The Surprising Path to Creativity
Pivot
YouTube started as a dating site
Odeo Twitter
Game Neverending Flickr
AppleTwitter
Google Instagram
FlickrAphex Twin SSUR
A Bathing Ape
Rebel MC
NWA
YouTube
FUCTX-Large
Xiaomi
Shy FX
Salt-n-PepaSaltside
Don Norman
“Shouldn’t companies like Nest be coming out with something really innovative and different?”
“Well that’s overrated. The number of completely different innovative things that have changed over your life is remarkably low”
“That’s what every designer wants to do. When we teach design courses in the universities, every student wants to revolutionise life but how many revolutions have you lived through in your life?”
Don Norman, IDG Connect, August 10 2015
Revolution Evolution *
*) but in small steps
If you want to revolutionary you have to be evolutionary
Thanks!
