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Vitamin World Brand Assessment Study in US

A. Research Recap 1. Research Design ✓ Methodology

• Online Survey（ Random sampling in IPSOS panel） • QNR length about 15-20 mins

✓ City Coverage • Covering key cities in United States

✓ Sample Size • Total Sample Size : N= 2000

• Quota：Soft quota control according to target respondents’ age group, race, category usage, usage amount/frequency

✓ Respondent Criteria • 25-64 y.o. American Resident

• Gender（Male : Female = 40% : 60%） • Healthcare product users

2. Research Objective ✓ Recommendation Rate: Obtain customer recommendation rate through quantitative research

✓ NPS: Obtain Vitamin World and its competitive brands’ NPS score and make comparison

B. Research Findings ✓ Recommendation Rate

• The recommendation rate of Vitamin World was around 90%, and was much higher than other competitive brands among those who ever purchased the brand.

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✓ NPS • The NPS score of Vitamin World reached 53, which was higher than other competitors.

✓ Recommendation Rate & NPS —— By Female • The recommendation rate of Vitamin World was around 92% and its NPS score reached 55, which was higher

than other competitive brands among those female respondents who ever purchased the brand.

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✓ Respondent Profile • 40% of the respondents were male, and 60% were female; They were mainly aged 35-64 y.o., and majority

were Caucasian; The average annual household income was more than USD 50,ooo.

C. IPSOS Credential ✓ About IPSOS

• At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.

• We believe that our work is important. Security, Simplicity, Speed and Substance applies to everything we do.Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.

• By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.

Our uniqueness: a multi specialist organisation

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✓ Our history 1975 – 1982 Creation of a new vision and a unique tandem

Ipsos is founded by Didier Truchot in Paris, France. One goal: to work closely with its clients. In 1982, Jean-Marc Lech joins Ipsos and becomes Co-President alongside Didier Truchot.

1983 – 1089 Ipsos becomes n° 5 in France

1990 – 1998 Expansion in Europe and in America

First acquisitions outside France; Ipsos becomes a European research company. Ipsos expands to North America and Latin America.

1999 – 2010 A multi specialist organization

1999 Listing on the Paris Stock Exchange

2011 – 2013 Synovate a major acquisition

The acquisition reinforces the position of Ipsos with the Big Four

2014 The « New Way »

To assist its client with their changes, Ipsos launches its New Way programme. Creation of Ipsos Foundation

2015 1975-2015 40 years of existence

Ipsos adopts a new tagline “Game Changers”

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✓ Key figures

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✓ Valus and Conduct The ESOMAR Code

Ipsos is a member of ESOMAR and complies with the ICC/ESOMAR Code. We take high care in protecting Personal Data of our respondents, panelists, employees, interviewers and clients.

5 values uniting the 16,660 employees

Observing these values on a daily basis means conveying a sense of our culture to our clients and more broadly to the rest of society. They testify to our convictions and commitment, and differentiate us. ◆ Integrity ◆ Curiosity ◆ Collaboration ◆ Client first ◆ Entrepreneurial spirit These five values should inspire all employees as we explore the world. We are “Proud to be Ipsos” because we respect our heritage.

The Ipsos Professional Code of Conduct

Ipsos also has the Ipsos Green Book, its own code of conduct which is regularly updated.

IPSOS is member of MR organizations and certified on key ISO standards Ipsos also has the Ipsos Green Book, its own code of conduct which is regularly updated.

ISO 20252 – Market, opinion and social research service requirements ISO 9001 – Quality management system requirements ISO 27001 – Information security management

IPSOS Endorsement

IPSOS allow the client (Vitamin World) to use its name and related claims in the advertisement, and bear the corresponding legal responsibility for the authenticity of the report.

Name (Block Letters) George Wang

Title: _ Executive Research Director_

Signature:

Date:

Aug 10, 2018