A THROWAWAY WORLD - ipsos.com€¦ · 4 ‒© Ipsos | A Throwaway World | An Ipsos Survey KEY...

16
The Challenge of Plastic Packaging and Waste A THROWAWAY WORLD An Ipsos Survey

Transcript of A THROWAWAY WORLD - ipsos.com€¦ · 4 ‒© Ipsos | A Throwaway World | An Ipsos Survey KEY...

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The Challenge of Plastic Packaging and Waste

A THROWAWAY WORLD

An Ipsos Survey

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AGENDA

2 ‒

KEY FINDINGS

DETAILED RESULTS

SURVEY OVERVIEW

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KEY FINDINGS

3 ‒

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KEY FINDINGS

4 ‒ © Ipsos | A Throwaway World | An Ipsos Survey

TIME FOR CHANGE

People around the world say they are ready for

change. Three in four global consumers (75%) now

say they want to buy products with as little

packaging as possible.

A CALL FOR ACTION

80% of people around the world say that

manufacturers should be obliged to help with the

recycling and reuse of the packaging that they

produce. 71% believe that single use plastic

products should be banned as soon as possible.

TWO LIMITS TO CHANGE

We find big variations in assessments of the local

household recycling service around the world. And,

although 63% say they would be willing to change

where they shop if it meant they would use less

packaging, this sentiment varies considerably by country.

BRANDS CAN EXPECT PAYOFF

75% of global consumers say they feel better

about brands which make changes to achieve

better environmental outcomes.

1

3

2

4

Majority believe manufacturers should be obliged to reduce packaging waste

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DETAILED RESULTS

5 ‒

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SUPPORT FOR MANUFACTURERS’ RESPONSIBILITY

20%34%

33%54%

48%43%

55%49%50%

53%56%

48%56%

54%49%

55%48%

57%67%

66%44%

53%51%

54%59%

69%61%

74%52%

37%26%

40%21%

29%34%

22%28%28%

26%23%

32%24%

26%32%

27%34%

24%16%

17%39%

32%34%

31%26%

19%27%

19%28%

12%17%

18%8%

9%8%

7%8%9%7%5%6%

4%6%5%

6%8%

4%4%6%

9%4%

7%4%5%

4%3%

3%7%

3%8%

6%11%

8%4%4%5%

5%3%

6%3%

3%1%

7%2%

6%4%

6%6%

2%2%

2%3%

6%6%

2%3%

5%

28%15%

3%6%

7%12%11%10%

9%12%

9%11%

13%13%

7%10%

4%10%

6%5%

6%10%

7%8%

4%2%

7%1%

9%

Japan

Saudi Arabia

China

Turkey

Poland

US

Brazil

Italy

Sweden

Germany

Argentina

Australia

France

Hungary

India

Belgium

Malaysia

Spain

Chile

Mexico

South Korea

Great Britain

Netherlands

Canada

South Africa

Peru

Russia

Serbia

Global Average

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

80%

93%

88%

88%

86%

85%

84%

84%

83%

83%

83%

82%

82%

82%

81%

80%

80%

80%

80%

78%

77%

77%

77%

76%

76%

75%

73%

60%

57%

Q. Do you agree or

disagree with the

following statement?

Manufacturers should be

obliged to help with the

recycling and reuse of

packaging that they

produce

Support for manufacturers’

responsibility in helping with

the recycling and ruse of

packaging which they produce

is particularly strong in

countries like Serbia (93%),

Russia (88%), Peru (88%), and

South Africa (86%) where our

survey also records

particularly low level of

satisfaction with the quality of

the local recycling service for

household waste.

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URGENCY OF THE BAN ON SINGLE-USE PLASTICS

9%31%

25%32%

42%34%

37%38%38%

29%42%42%

45%38%

41%38%

46%41%

46%49%

52%48%

56%53%

61%59%

39%63%

42%

29%26%

31%34%

24%33%

31%31%31%

42%29%29%

26%34%

31%35%

27%33%

29%26%

25%29%

21%25%

18%20%

40%24%

29%

24%15%17%

12%11%

19%15%

12%14%

21%11%

10%10%

12%11%

12%13%

9%11%

9%7%8%8%

9%8%

7%13%

7%12%

6%12%10%

11%14%

7%7%

6%8%

4%7%

5%7%

6%6%

5%3%

4%7%

6%3%2%

7%6%

8%8%

3%3%

6%

31%16%16%

11%9%

6%10%

13%9%

4%11%

14%11%10%

12%9%

10%13%

7%10%

13%13%

8%7%

5%7%6%

3%11%

Japan

Saudi Arabia

US

Sweden

Turkey

Malaysia

Poland

Australia

Russia

China

Brazil

Germany

Argentina

Canada

Spain

Netherlands

Belgium

Great Britain

South Africa

Italy

France

Hungary

Mexico

India

Peru

Chile

South Korea

Serbia

Global Average

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

71%

87%

79%

79%

78%

78%

77%

77%

77%

76%

75%

75%

74%

73%

72%

72%

72%

71%

71%

70%

69%

69%

68%

67%

66%

66%

57%

57%

38%

Q. Do you agree or

disagree with the

following statement?

Single use plastics

should be banned as

soon as possible

71% of global consumers

believe that single use plastic

products should be banned as

soon as possible, with support

for such a move breaking the 7

in 10 barrier in 19 of the

countries surveyed. People in

the US show lower levels of

approval, with 57% favouring

such a move.

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ATTITUDES TOWARDS ENVIRONMENTALLY VIRTUOUS BRANDS

41%60%

64%47%

56%60%

37%46%

41%40%

34%45%47%

39%46%

49%47%

35%30%

34%51%

32%31%31%

30%35%

33%35%

15%

34%26%21%

37%29%20%

41%33%

39%39%

42%33%30%

37%30%

26%27%

39%44%

39%21%

39%39%40%

40%36%

36%24%

38%

10%4%

4%8%

6%8%

7%8%7%11%

7%5%

6%13%

9%8%

10%9%11%

19%9%12%

12%9%

14%11%

10%19%

13%

5%6%

5%3%

5%6%

3%5%

4%3%

3%3%

3%6%

3%5%

5%3%

4%5%

9%4%6%

5%5%

8%4%

8%4%

11%3%

7%4%5%

6%12%

7%9%

7%13%14%15%

5%12%12%11%

13%11%

2%9%

12%11%

14%10%11%

17%14%

31%

Global Average

Peru

Mexico

Serbia

South Africa

Chile

Canada

India

Russia

South Korea

Great Britain

Hungary

Germany

Malaysia

Spain

Brazil

Argentina

Australia

Italy

China

Turkey

Belgium

Poland

US

Netherlands

Sweden

France

Saudi Arabia

Japan

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

75%

86%

85%

84%

84%

80%

79%

79%

79%

79%

77%

77%

76%

76%

76%

75%

74%

74%

74%

73%

73%

72%

71%

71%

70%

70%

69%

59%

52%

Q. Do you agree or

disagree with the

following statement?

I feel better about brands which

make changes to achieve better

environmental outcomes

A strongly positive attitude

towards brands which make

changes to achieve better

environmental outcomes is

more evident in emerging

economies like Peru (60%

strongly agree), Mexico (64%),

Chile (60%), and also Turkey

(51%), than in the most affluent

countries like Japan (15%), the

US (31%), the Netherlands

(30%), France (33%), Sweden

(35%), but also Saudi Arabia

(35%) (a country with a GDP

per capita higher than

Germany).

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WILLINGNESS TO USE LESS PLASTICS

28%20%

39%40%

34%48%

30%42%

38%40%

37%31%30%

51%34%

43%32%

37%53%

44%44%

39%41%

56%41%

47%53%

50%40%

27%36%

32%32%

38%23%

42%31%

36%34%

37%44%

47%27%

43%34%

45%41%

25%34%33%

40%39%

24%40%

33%29%36%

35%

19%13%

12%11%11%

18%10%

11%11%

10%11%

12%18%

7%12%

10%15%

9%9%9%

7%8%

7%6%

6%5%

7%8%

10%

12%4%

7%6%

5%6%

5%5%3%

3%5%

5%2%

3%6%

7%2%

4%6%

5%4%

6%3%

7%3%

3%7%

3%5%

14%27%

10%11%

12%5%

13%11%

12%13%

10%8%

2%13%

5%6%5%

9%7%

8%11%

8%10%

7%10%

11%4%4%

10%

Saudi Arabia

Japan

Sweden

Argentina

Russia

Turkey

US

Brazil

Australia

France

Italy

Netherlands

China

Germany

Malaysia

South Africa

South Korea

Belgium

Chile

India

Spain

Poland

Canada

Mexico

Great Britain

Hungary

Peru

Serbia

Global Average

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

75%

86%

81%

81%

81%

80%

80%

79%

78%

78%

78%

78%

77%

77%

77%

77%

77%

75%

74%

74%

74%

73%

72%

72%

72%

72%

71%

56%

55%

Q. Do you agree or

disagree with the

following statement?

I want to buy products

which use as little

packaging as possible

People around the world say

they are ready for change.

Three in four global

consumers (75%) say they

want to buy products with as

little packaging as possible, a

figure which rises to 81% in

Great Britain, Hungary and

Peru and 86% in Serbia.

Saudi and Japanese

consumers (with respectively

56% and 55%) are the least

determined, but nowhere does

the proportion of consumers

actively disagreeing surpass a

third of the total.

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READINESS TO CHANGE SHOPPING HABITS

12%20%

16%20%

23%24%

21%27%

24%27%

23%29%

24%31%

28%24%

29%29%

35%23%

28%29%

43%39%

44%39%

36%45%

28%

36%29%

34%33%

33%32%

35%30%36%

34%38%

32%38%

31%35%

40%38%37%

32%44%

41%41%

28%33%

30%35%

40%33%

35%

16%21%

29%17%

20%24%

18%16%

17%16%16%

15%14%

16%17%

16%10%

18%14%

19%18%

20%10%11%

10%12%

13%10%

16%

4%12%

9%13%

7%8%

6%13%

9%6%7%

5%8%

6%6%6%

6%7%

7%4%

7%6%

8%10%7%

4%6%

6%7%

31%18%

12%16%17%

13%19%

13%14%

17%16%

19%16%16%

14%13%

17%8%

12%10%

7%4%

10%7%

9%9%

4%5%

13%

Japan

US

Netherlands

Sweden

Australia

Belgium

Great Britain

Saudi Arabia

Poland

Argentina

Canada

France

Russia

Germany

Spain

Italy

Hungary

South Africa

Brazil

South Korea

Malaysia

China

Mexico

Turkey

Chile

India

Serbia

Peru

Global Average

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

63%

78%

76%

75%

73%

72%

71%

71%

69%

68%

68%

67%

67%

64%

63%

63%

62%

61%

61%

61%

60%

57%

57%

56%

56%

53%

50%

49%

48%

Q. Do you agree or

disagree with the

following statement?

I'd be willing to change

where I shop if it meant I

would use less packaging

We know there can be a gap

between what people say and

what they actually do, as there

are limits to what people may

be willing (or able) to do

personally to decrease the

amount of plastic they use.

Across the 28 countries in the

survey, 64% say they would be

willing to change where they

shop if it meant they would

use less packaging.

But this figure falls to under

60% in many of the world’s

wealthiest markets, and in the

US the proportion ready to

change their regular shopping

routine stands at 49%, with a

third unwilling to change.

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QUALITY OF LOCAL RECYCLING SERVICE

10%5%

16%17%

16%10%

18%21%

13%20%

23%22%

19%21%

18%20%

29%26%

23%22%21%22%

28%27%

23%23%

25%35%

20%

12%19%

20%20%22%

32%24%

23%32%

27%23%26%33%

32%39%

38%31%

34%37%40%42%

42%36%37%

43%42%

45%35%

32%

17%28%

27%24%

26%21%

19%25%

30%18%

20%22%

18%21%

19%18%

18%22%

13%27%

17%15%

15%16%14%

17%13%14%

20%

56%39%

25%32%

29%5%

33%22%10%

24%18%

24%12%

12%7%

13%14%

13%14%

8%9%

7%6%

11%8%

6%7%6%

17%

4%9%

12%7%7%

32%6%

9%15%

12%15%

6%18%

15%18%

12%9%

6%14%

4%11%

14%16%

9%13%12%

10%10%

12%

Serbia

Russia

Argentina

Mexico

Chile

Japan

South Africa

Peru

South Korea

Brazil

Saudi Arabia

Turkey

Hungary

Spain

France

Poland

India

Malaysia

US

China

Great Britain

Belgium

Germany

Italy

Australia

Netherlands

Canada

Sweden

Global Average

Base: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

52%

70%

70%

65%

65%

64%

64%

64%

63%

62%

59%

59%

59%

57%

57%

53%

52%

48%

47%

47%

45%

44%

42%

42%

38%

37%

36%

24%

22%

Q. Do you agree or

disagree with the

following statement?

The recycling service

for household waste

is good in the area

where I live

We observe big variations

around the world in

assessments of the local

household recycling service in

the area they live. In Russia and

Serbia, less than a quarter are

positive (24% and 22%

respectively), while in Sweden

and Canada 70% agree that the

facilities in place are in good

shape.

In most of the emerging

countries surveyed, satisfaction

levels are under 50%.

Strongly agree Tend to disagreeTend to agree Strongly disagree Don’t Know

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CLARITY OF LOCAL RECYCLING RULES

5%9%

15%15%

19%19%

21%17%

23%19%

21%12%

20%30%

23%26%26%

23%21%

23%25%

31%29%

31%28%

35%34%34%

23%

16%13%

20%22%

19%20%

22%26%

21%27%

28%37%

36%27%

34%31%31%37%40%

38%39%

33%38%

37%41%

33%36%

38%30%

27%18%

29%24%

27%21%

20%22%

27%17%

19%26%15%

19%21%22%

18%21%

25%16%

16%19%

15%19%15%

13%12%

11%20%

44%55%

25%30%

28%35%

19%26%

23%25%

13%8%

3%14%

15%11%

12%11%

11%11%

7%8%

8%4%

7%7%

4%5%

17%

8%4%

12%9%

7%6%

18%9%

7%12%

19%16%

27%10%

7%10%

13%9%

3%12%

13%9%

10%9%8%

11%15%

11%11%

Russia

Serbia

Argentina

Mexico

Chile

South Africa

Saudi Arabia

Turkey

Peru

Brazil

Hungary

South Korea

Japan

India

Malaysia

Poland

US

Great Britain

China

Spain

France

Italy

Australia

Netherlands

Canada

Sweden

Germany

Belgium

Global Average

Strongly agree Tend to disagreeTend to agreeBase: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

Strongly disagree Don’t Know

53%

72%

70%

69%

69%

68%

67%

64%

64%

61%

61%

60%

57%

57%

57%

57%

56%

50%

50%

46%

44%

43%

43%

38%

38%

37%

35%

22%

21%

Q. Do you agree or

disagree with the

following statement?

The recycling rules for

household waste are

clear in the area where

I live

A similar variation can be seen

when it comes to the clarity of

the rules for household

recycling locally; they are

rated particularly highly by

people living in Belgium and

Germany (72% and 70%

respectively) and rather less

so in Serbia and Russia (22%

and 21%).

Once again, people in

emerging countries are

generally less likely to find

these rules clear.

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AWARENESS OF PLASTICS’ RECYCLABILITY

10%10%

17%18%

12%19%

22%17%

23%21%

15%31%

25%31%

25%23%

29%35%

41%27%

34%37%

34%41%

37%33%

44%51%

27%

14%26%

22%23%

30%25%

25%30%

25%30%

38%22%

30%26%

31%36%

29%24%

19%32%

27%26%

30%22%

28%34%

25%23%

28%

29%20%

23%23%

29%24%

22%15%

21%25%

27%22%

15%20%

13%29%

14%20%

13%20%

12%10%

18%17%

12%14%10%

9%19%

34%8%

16%20%

19%18%

14%22%

16%9%

14%8%

10%13%

14%8%

9%13%

15%9%

7%12%

13%13%

9%5%9%

9%13%

14%35%

22%16%

10%15%

18%16%16%15%

6%17%

20%10%

16%4%

19%8%

12%12%

20%15%

6%7%

14%14%

12%7%

14%

Great Britain

Japan

France

Australia

South Korea

Canada

US

Hungary

Belgium

Netherlands

Germany

Saudi Arabia

Sweden

India

Russia

China

Spain

South Africa

Chile

Italy

Argentina

Mexico

Malaysia

Turkey

Brazil

Poland

Serbia

Peru

Global Average

Base: 19515 online adults under the age of 75 across 28 countries. Fieldwork dates: July 26th – Aug. 9th 2019

Agree

55%

74%

69%

67%

65%

63%

63%

62%

62%

60%

60%

59%

58%

58%

57%

57%

55%

53%

53%

51%

48%

47%

46%

44%

42%

41%

39%

36%

24%

Q. Do you agree or

disagree with the

following statement?

All plastics can be

recycled

The British are, by far, the

most aware of the limits of

recycling, with only a quarter

(24%) believing that all plastics

can be recycled.

This compares to a global

average of 55% and more than

two-thirds in Poland (67%),

Serbia (69%) and Peru (74%),

the latter two being countries

where only a minority consider

local recycling rules to be

clear.

Strongly agree Tend to disagreeTend to agree Strongly disagree Don’t Know

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© Ipsos | A Throwaway World | An Ipsos Survey

SURVEY OVERVIEW

14 ‒

• These are the findings of a 28-country Ipsos survey conducted via Ipsos’s Global Advisor online survey platform between July 26 and August 9, 2019.

• For this survey, Ipsos interviewed a total of 19,515 adults aged 18-74 in Canada, Malaysia, South Africa, Turkey, and the United States; and 16-74 in all other markets.

• The sample consists of 1000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Spain, and the United States, and 500+ in each of Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, The Netherlands, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden and Turkey.

• The survey data have been weighted so that each market’s sample

composition best reflects the demographic profile of the adult population

according to the market’s most recent census data. Data collected each

month are also weighted to give each market an equal weight in the total

“global” sample.

• Online surveys can be taken as representative of the general adult

population under the age of 75 in Argentina, Australia, Belgium, Canada,

France, Germany, Great Britain, Hungary, Italy, Japan, The Netherlands,

Poland, South Korea, Spain, Sweden, and the United States. Online

samples in Brazil, Chile, China (mainland), India, Malaysia, Mexico, Peru,

Romania, Russia, Saudi Arabia, Serbia, South Africa and Turkey are more

urban, more educated and/or more affluent than the general population

and the results should be viewed as reflecting the views of a more

“connected” population

• Sample surveys and polls may be subject to other sources of error,

including, but not limited to coverage error, and measurement error. The

precision of the Ipsos online polls is measured using a Bayesian Credibility

Interval. The credibility interval around percentages based on single-

month data is of +/- 3.5 percentage points for markets where the

monthly sample is 1,000+ and +/-4.8 points for markets where the

monthly sample is 500+. Click here for more information on the Ipsos use

of credibility intervals.

• Where results do not sum to 100 or the “difference” appears to be+/-1

more/less than the actual value, this may be due to rounding, multiple

responses, or the exclusion of don't knows or not stated responses.

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© Ipsos | A Throwaway World | An Ipsos Survey© Ipsos | A Throwaway World | An Ipsos Survey15 ‒

ABOUT IPSOS

Ipsos is the world’s third largest market research company

present in 90 markets and employing more than 18000 people.

Our passionately curious research professionals analysts and

scientists have built unique multi-specialist capabilities that

provide true understanding and powerful insights into the

actions opinions and motivations of citizens consumers patients

customers or employees. We serve more than 5000 clients

across the world with 75 business solutions.

Founded in France in 1975 Ipsos is listed on the Euronext Paris

since July 1st 1999. The company is part of the SBF 120 and

the Mid-60 index and is eligible for the Deferred Settlement

Service (SRD).

ISIN code FR0000073298 Reuters ISOS.PA Bloomberg IPS:FP

www.ipsos.com

GAME CHANGERS

In our world of rapid change the need of reliable information

to make confident decisions has never been greater.

At Ipsos we believe our clients need more than a data supplier

they need a partner who can produce accurate and relevant

information and turn it into actionable truth.

This is why our passionately curious experts not only provide

the most precise measurement but shape it to provide True

Understanding of Society Markets and People.

To do this we use the best of science technology

and know-how and apply the principles of security simplicity

speed and substance to everything we do.

So that our clients can act faster smarter and bolder.

Ultimately success comes down to a simple truth:

You act better when you are sure.

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