VisualDesign1.pdf
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Visual Design: Day 1
Dr. Will Kurlinkus
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+Assignment 1 English3183b.wordpress.com/
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+Visual Rhetoric Basics
n Focal Point
n Vectors/Pathways
n Camera Angles
n Margins
n Negative Space
n Visual Hierarchy
n Tension
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+Example Infographic: Visualizing Info n What story does it tell?
n How are things grouped?
n How does it move the viewer through the plot?
n What jumps out first?
n Whats most memorable?
n What visual metaphors are used?
n Whats the most and least important info?
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+Example Movie Poster: Making Art
n Thinking back to BergerWhy is it remarkable?
n What story does it tell?
n What can we tell about the movie?
n What is the tone?
n Who are the characters?
n Different groupings?
n How is negative space used?
n How do text and image interact?
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+Interactivity
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+Homework o Readings o Have 3 topics o Come to class with a layout mock-up, and
some data that you can use in studio next period
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+Photoshop