Visual methods in UCD 2nd class
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Visual Methods By Mariana Salgado Visual Methods course Laurea University of Applied Sciences
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This presentation was shown in Laurea University of Applied Sciences in the course Visual Methods in User Centered Design. February, 2013
Transcript of Visual methods in UCD 2nd class
Visual Methods
By Mariana Salgado
Visual Methods courseLaurea University of Applied Sciences
Day Program16.02
8.30hs: Gestalt theory (Sini Granström/ extra task)
8.50hs: Visualization methods in Service Design (Mariana)
9.00hs: Clinic (presenting problems to H&M) + Group work
9.45hs: Break
10.00- Typography and color (Minna Ristolainen)
11.00: Clinic (presenting problems Hanna) + Group work (Mariana)
Group work (4 persons in each group)- comment on each others' work.Review composition/ typography and color in each work.
12.00hs- Lunch
Day Program16.02
12.00hs- Lunch
13hs- 14.15hs- Each group present two works (the more problematic and the successful one)
14.15: Break
14.30: Introduction to drawing in Power Point (Hanna)
16.00: Next course day homework and tutorials
Some Visual Methods
Blueprint
The service blueprint is a technique used for service innovation. The technique was first described by Lynn Shostack, a bank executive, in the Harvard Business Review in 1984.
The blueprint shows processes within the company, divided into different components which are separated by lines. Wikipedia definition.
More examples in: http://www.servicedesigntools.org/tools/35
Blueprint
License- Some rights reserved by bschmove
Extracted from the article Service Blueprinting: A practical technique for Service Innovation by Mary o Bitnet
Actors Map
It can be called Actor Map or Net-map toolbox or Service Ecology Map is a social network analysis
tool that uses interviews and mapping to help people understand, visualize, discuss, and improve
situations in which many different actors influence outcomes.
Focus on people or organizations involved in a service.
http://servicedesign.wikispaces.com/Actor+network+mapping
http://gsadesignglossary.com/ecology-map.html
Customer Journey
The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.
You can see this video about it: http://www.youtube.com/watch?v=96gxo-AH638
Customer Journey Mapping Game by Paul Kahn (Mad Pow) & Christophe Tallec (Uinfoshare)
FINDING & RECOMMENDATIONS FOR ALIGNING OGT SERVICE TOUCHPOINTSRadarstation
License Some rights reserved by Jen Beever
License: Frog Design
License: Minna Ristolainen
Concept Map
A concept map is a diagram showing the relationships among concepts. It is a graphical tool for organizing and representing knowledge.Concepts, usually represented as boxes or circles, are connected with labeled arrows in a downward-branching hierarchical structure. The relationship between concepts can be articulated in linking phrases such as "gives rise to", "results in", "is required by," or "contributes to".[1]The technique for visualizing these relationships among different concepts is called "concept mapping". From Wikipedia
License Some rights reserved by rkdg portfolio
License Some rights reserved by Andrea Hughes
License Some rights reserved by madartsfactory
Concept Map
License Some rights reserved by activeside
They are tools that could be used with clients, end-users and other stakeholders.
They are used during the design process to negotiate and understand the challenges of a service.
They are used in workshops together to co-design possible future solutions.
They are used to visualize the end results.
A combination of these visualizations tools could be used in the same project.The key is to understand which of them could be key to unwrap a service.
- open new ways of thinking on a problem
- sparkle ideas from the team
- help you realize where the problem is
-support your critical thoughts on a certain project/service
- bring new aspects in the discussion
- allow complex issues to be discussed.
Why?
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But in this class we will only concentrate in their visual aspect.
What are the visual elements that make them look nice?
- Rhythm -Composition
-Colors-Typography
-etc
Questions?
For next class:
A- Finalize the 2 drafts for your project/thesis/CV(check the tasks 1&2 for a better description)
B- Do 5 tutorials (choose the ones that are suitable for you from the list in Optima)
C- Read 3 articles
D- Watch 2 or 3 of videos from the folder“Visualization”
Readings for next class
New Representation Techniques for Designing in a Systemic PerspectiveBy Nicola Morelli and Christian Tollestrup
Communicating though Visualizations: Service Designers on Visualizing User Research.By Fabian Segelström
VisualitiesCommunication tools for (service) designBy Chiara Diana, Elena Pacentti and Roberta Tassi.
Thanks! [email protected]
