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Visual Information: the Growing Role of Graphics in Government + Crisis Communications
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THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS DAVID WATSON MULTIMEDIA CONTENT STRATEGIST, VIRGINIA DEPT. OF EMERGENCY MANAGEMENT VISUAL INFORMATION
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Presentation for the 2014 National Capital Region Crisis Communications Summit on my experience producing graphic design, social media, and multimedia for emergency communications in the Virginia Department of Emergency Management. Hopefully this information will be helpful to other public service workers and content designers! Feel free to reach out on Twitter @davidjaywatson or email [email protected].
Transcript of Visual Information: the Growing Role of Graphics in Government + Crisis Communications
THE GROWING ROLE OF GRAPHICS
IN GOVERNMENT + CRISIS COMMUNICATIONS
DAVID WATSONMULTIMEDIA CONTENT STRATEGIST, VIRGINIA DEPT. OF EMERGENCY MANAGEMENT
VISUAL !INFORMATION !
About !
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
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David Watson Multimedia Content Strategist, VDEM
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engaging with creativity to help people
Basic Ideas !
Visual information is the fastest, most universal, most popular kind
Having a PIO with graphics skills will improve your public information efforts
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
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VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
5Whether in times of disaster or during preparedness efforts, visual information has almost always been VDEM’s most shared content on social media since October 2012.
The Visualization of Social Media !
On Instagram, #HannahGraham has 404 posts
#BringHannahHome has 1,428
#Ebola has 265,037
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
February 2014 | 313 shares5
“Visual information is the fastest, most universal, most popular kind”Top 5 Posts
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VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
February 14, 2014 | 1,032 shares4
“Visual information is the fastest, most universal, most popular kind”Top 5 Posts
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VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
May 2014 | 1,524 shares3
“Visual information is the fastest, most universal, most popular kind”Top 5 Posts
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VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
March 2, 2014 | 2,0224 shares
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“Visual information is the fastest, most universal, most popular kind”Top 5 Posts
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VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
October 1, 2014 | 2,290 shares
“Having a PIO with graphics skills will improve your public information efforts”Top 5 Posts
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Making Your Own Infographic !
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
1 >Square
2 Numbered steps
3 Symbolic icons, preferably suggesting action
Inspiration from Instructions !
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
Transcends language preferences & proficiency to provide actionable information, (even under stress)
Inspiration from Instructions !
FOLLOWING VDEM !
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
@VDEM
facebook.com/vaemergency
@vaemergency
VDEM
pinterest.com/vaemergency
VaEmergency.gov
STAYING IN TOUCH !
VISUAL INFORMATION: THE GROWING ROLE OF GRAPHICS IN GOVERNMENT + CRISIS COMMUNICATIONS
davidwatson202.com
linkedin.com/in/davidwatson202
@davidjaywatson
