visual identity standards · 2017. 10. 9. · the logo Use of the Maccabi Australia logo The above...

maccabi australiavisual identity standards

Dedicated in loving memory of Helen Synman, past Maccabi Australia Inc. Board Member,

for her vision and contribution to the completion of this branding guide

the logo 2

logo size & clearspace 3

logo applications & variations 4

type & font usage 5

state logos - vertical format 6

state logos - horizontal format 7

maccabi australia stationery 8

maccabi state stationery 9

maccabi state stationery

& major sponsors 10

maccabi state & club stationery

with listed sponsors 11

maccabi australia state & club

stationery 12

maccabiah games stationery 13

maccabi australia international games 14

maccabi australia international games

stationery 15

junior sports carnival 16

junior sports carnival stationery 17

junior sports carnival stationery

with major sponsors & listed sponsors 18

powerpoint presentations 19

advertising 20

contacts 24

maccabi australia

contents

1

Maccabi Australia has two preferred colour logo formats

Vertical logo Horizontal logo

Maccabi Australia corporate colours

PMS: Light green PMS 376c The logo comprises of two colours: CMYK: C50 M0 Y100 K0 Light green and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value. PMS: 30% stippled PMS 376c CMYK: C50 M0 Y100 K0 30% tint RGB: R140 G198 B63 30% tint

PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G83 B155

maccabi australia

the logo

Use of the Maccabi Australia logo The above logos should be used in all colour reproduction. The logos should be used on all internal and external communications and advertising.

The logo text must always appear with the byline and ‘star’.

2

Minimum usage

vertical logo horizontal logo

maccabi australia

logo size & clearspace

Clearspace around the logo

text 22mm text 25mm logo 19mm

The logo size must not be reproduced any smaller than shown. This ensures that the main text and byline are always legible.

The logo at any size must have clearspace around it. The minimum space is the height of the ‘m’ letter surrounding all sides of the logo.

x height of m = clearspace



x heig

ht o

f m =

clearspace

3

Mono colour reproduction (black and white reproduction)

maccabi australia

logo applications & variations

Use of the Maccabi Australia logo on tinted or dark coloured backgrounds

The logo must be reproduced with a white clear space around it and not reversed out.

If reproduced in black and white the logo must be as shown:

Background star 30% stipple of blackFront star 70% stipple of blackFigure 100% blackText and byline 100% black

The logo can be reproduced on a colour no darker than shown here. The text ‘Australia’ can reversed out white from the background.

4

Frutiger Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFrutiger Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFrutiger Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

maccabi australia

type & font usage

Frutiger Roman

maccabi: Frutiger Roman, lowercaseAUSTRALIA: Frutiger Roman, uppercase.Both lines to be ranged right

Byline: Frutiger Roman italic, lowercaseranged right as shown.

Where possible the Frutiger font family should be used for any text and correspondence.If the Frutiger font is not availabe then the Verdana font family should used as a substitute.

Verdana Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzVerdana Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

5

maccabi australia

state logos - vertical format

6

maccabi australia

state logos - horizontal format

7

maccabi australia

maccabi australia stationery

PO BOX 1693BONDI JUNCTION

NSW 1355

P: 1300maccabiE: [email protected]

W: www.maccabi.com.au

sponsorship/club/affiliate logo area 2

(box area not to be printed)





PO BOX 1693BONDI JUNCTION

NSW 1355



With compliments

PO BOX 1693BONDI JUNCTION NSW AUSTRALIA 1355

M: +61 418 548 241E: [email protected]: www.maccabi.com.au

Harry ProcelPresident

Letterhead and with compliments slip

Business card front Email signaturesand reverse

8

Envelope stickers

Name Surname TITLEPO BOX 1111 SUBURB STATE AUSTRALIA 0000T: +61 3 0000 0000 M: +61 000 000 000 E: [email protected] W: www.maccabi.com.au

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects.

Please consider the environment before printing this email.

State letterhead sample

NamesPosition and title

1 NAME STREETNAME SUBURB

NSW 1355









maccabi australia

maccabi state stationery

9

When the state template is used ensure that yousave the template as a word document (.doc) onto your hard drive.

To ensure that the document prints in full, please do the following:- select ‘print ‘- select ‘properties’- select ‘advanced’- under ‘printer features’ MINIMISE MARGINS to ON

There is no need to adjust anything else for the document to print in full.



NSW 1355



JCAtodaytomorrowforever

State letterhead with major sponsors

maccabi australia

maccabi state stationery & major sponsors

10

State letterhead & major sponsor logos

All sponsor logos to be centred under the Maccabistate logo.

Sponsor logos to be slightly smaller than the state logo.

State letterhead with listed sponsors

maccabi australia

maccabi state stationery & listed sponsors

11



NSW 1355



JCAtodaytomorrowforever

Company 1 Business 2 Group 3 Company 5Business name Business name Business name Business name

Proudly sponsored by

Company logoHeight and area

Box area not to be printed







State letterhead & major sponsor logos

All sponsor logos to be centred under the Maccabistate logo.

Sponsor logos to be slightly smaller than the state logo.

Additional sponsors logos to be placed at the foot below by-line in the areas provided.

Second tier sponsors to be written as shown and spaced evenly across the base area. Lining up with the web address on the right.







NORTHERN MACCABI NETBALL CLUB

Lauren SavitzPresident

PO BOX 3330TAMARAMA NSW 2026

ABN 00 000 000 000

P: 02 9300 0783F: 02 9130 8707

E: [email protected]: www.maccabi.com.au

State letterhead samples - Club with logo & text

maccabi australia

maccabi australia state & club stationery

State letterhead samples - Club logo only

All text and logos to drop from a 55mm margin from the head of the letterhead.

Text to range right, logos to measure slightly smaller and centred under the Maccabi logo.

State letterhead samples - Club text

Joe BloggsHon Position

1 NAME STREETTOWN SUBURB NSW 2030

ABN 55 555 555 555

P: 03 9000 0000F: 03 9000 0000














MACCABI LAWN BOWLS GUILD INC.A constituent of Maccabi NSW Inc.

Harold BlackHon Secretary

5 LYONS STREETDOVER HEIGHTS NSW 2030

ABN 55 555 555 555

P: 02 9000 0000F: 02 9000 0000


55mm

Club names/titles: 9pt uppercase

ranged right, PMS blue 287

Subhead information:7pt upper and lowercase

ranged right, PMS blue 287

12

Email signatures

Name Surname TITLEPO BOX 1111 SUBURB STATE AUSTRALIA 0000T: +61 1 0000 000 M: +61 000 000 000 E:[email protected] W: www.maccabi.com.au



Maccabiah letterhead and with compliments - Club with logo & text

maccabi australia

maccabiah games stationery

HEAD OF DELEGATION Tom Goldman OAM

CHEF DE MISSION Harry Procel

GENERAL MANAGER Lisa Borowick

OPEN TEAM MANAGER John Bineth

MASTERS TEAM MANAGER Phil Filler

JUNIOR TEAM MANAGER Jeff Houseman

EXECUTIVE ADMINISTRATOR Anne Vanden Hogen

PO BOX A354, SYDNEY SOUTH

NSW 1235 AUSTRALIA

E: [email protected]







HEAD OF DELEGATION Tom Goldman OAM CHEF DE MISSION Harry Procel GENERAL MANAGER Lisa Borowick OPEN TEAM MANAGER John Bineth MASTERS TEAM MANAGER Phil Filler JUNIOR TEAM MANAGER Jeff Houseman EXECUTIVE ADMINISTRATOR Anne Vanden Hogen

PO BOX A354 SYDNEY SOUTH NSW 1235 AUSTRALIA E: [email protected]

With compliments

Email signatures

Name Surname TITLEMACCABIAH TITLEc/o BUSINESS NAMELEVEL 1, 000 NAME ST CITY NSW 000 AUSTRALIAT: +61 2 0000 0000 F: +61 2 0000 0000 E: [email protected] This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects.


13

maccabi australia

maccabi australia international games logo

Maccabi Australia Interntional Games corporate colours

PMS: Light green PMS 376c The logo comprises of three colours: CMYK: C50 M0 Y100 K0 Light green, yellow and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value. PMS: Yellow PMS 1235c CMYK: C0 M29 Y91 K0 RGB: R253 G187 B48

PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G83 B155

Maccabi Australia International Games fonts

maccabi australia: Frutiger Roman, lowercase, centredInternational Games, Sydney: Frutiger Roman, uppercase, centred

Where possible the Frutiger font family should be used for any text and correspondence.If the Frutiger font is not availabe then the Verdana font family should used as a substitute.Refer to Maccabi Australia font and type standards on page 5 of this manual

14

maccabi australia

maccabi australia - international games stationery

15

PO BOX 1111SUBURB

STATE 0000










Email signatures

Name Surname TITLEMACCABI AUSTRALIA INTERNATIONAL GAMESc/o BUSINESS NAMELEVEL 1, 000 NAME ST CITY NSW 000 AUSTRALIAT: +61 2 0000 0000 F: +61 2 0000 0000 E: [email protected] This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects.


maccabi australia

junior carnival

Maccabi Australia Interntional Games corporate colours

PMS: Process Cyan The logo comprises of two colours: CMYK: C100 process cyan and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value. PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G174 B239

PMS: Process Cyan 30% tint CMYK: C100 30% tint RGB: R140 G198 B63 30% tint

Junior Sports Carnival fonts

27th maccabi australia: Frutiger Roman, lowercase, ranged from the middle point of starjunior sports carnival: Frutiger Roman, lowercase, ranged left, middle line rightSydney and dates: Frutiger Roman, upper and lowercase, ranging from bottom right point of star

Where possible the Frutiger font family should be used for any text and correspondence.If the Frutiger font is not availabe then the Verdana font family should used as a substitute.Refer to Maccabi Australia font and type standards on page 5 of this manual

16

maccabi australia

junior carnival stationery








Carnival Patron: Jeff Houseman

Carnival Organiser: Jackie Vilensky

Assistant Carnival Organiser: Peter Grunfeld

Sports Director: Sharon Philipsohn

Social Director: Darren Chait

TITLE OF JUNIOR CARNIVALSUBTITLE IF REQUIRED

STREET NAME AND NUMBERSUBURB STATE POSTCODE

P: 000 0000F: 000 0000


Carnival Organiser: Jackie Vilensky Assistant Carnival Organiser: Peter GrunfeldCarnival Patron: Jeff Houseman Social Director: Darren Chait Sports Director: Sharon Philipsohn

JUNIOR CARNIVAL C/O MACCABI NSW 61-67 HALL ST BONDI BEACH NSW 2026P: 000 0000 F: 000 0000 E: [email protected] W: www.maccabi.com.au

With compliments

Email signatures

17

Name Surname TITLEC/O MACCABI STATE 61-67 STREET NAME SUBURB STATE AUSTRALIA 0000T: +61 000 000 000 E: [email protected]



Company 1 Business 2 Group 3 Company 5Business name Business name Business name Business name

Proudly sponsored by









maccabi australia

junior carnival stationery - major sponsors& listed sponsors

Letterhead with major sponsors and listed sponsors

If there are more than three sponsors to be placed on the letterhead, then logos should not exceed the boxed areas indicated at the foot of the letterhead.Other businesses should be listed in order of sponsorship underneath.Major sponsors: 10pt uppercase PMS 287cMinor sponsors: 8pt lowercase, with double spacing between each written listing in PMS 287cThe last line to align with the ‘web’ listing on the right at the base.

18

Carnival Patron: Jeff Houseman

Carnival Organiser: Jackie Vilensky

Assistant Carnival Organiser: Peter Grunfeld

Sports Director: Sharon Philipsohn

Social Director: Darren Chait

TITLE OF JUNIOR CARNIVALSUBTITLE IF REQUIRED

STREET NAME AND NUMBERSUBURB STATE POSTCODE

P: 000 0000F: 000 0000


Powerpoint presentation samples

Templates are provided for the powerpoint presentation samples seen below.All presentations must maintain a consistent blue patterned background as shown, with the Maccabi Australia logo positioned in the upper right corner.Font used must be Verdana roman and bold, ranged left. All headings should be in Verdana bold, black or reversed out white.

maccabi australia

powerpoint presentations

19

maccabi australia

advertising

Single column colour advertisements

Registrations must be received no later than 14 August 2008 Late registrations will not be accepted.

Email queries: [email protected]

Summer 08-09 Basketball SeasonOn-line RegistrationFrom 28 July

For information and registration go to www.macvic.com.au (basketball)

For those unable to register online, please attend the Registration Day on Sunday 10 August from 10am - 12noon at the Maccabi Victoria office, 1st floor, Beth WeizzmannCommunity Centre,123 Hawthorn Road Caulfield South


Registrations must be received no later than 14 August 2008

Late registrations will not be accepted

Email queries:[email protected]


For those unable to register online, please attend the Registration Day onSunday 10 August from 10am - 12noonat the Maccabi Victoria office, 1st floor, Beth WeizzmannCommunity Centre,123 Hawthorn Road Caulfield South


Registrations must be received no later than 14 August 2008Late registrations will not be acceptedEmail queries:[email protected]



Font used: Verdana bold and romanByline: Verdana bold italicColours used: PMS 287c bluePMS 376c greenBlack

The Maccabi Australia logo is used without the byline in advertising at this size. The logo is always positioned in the bottom righthand corner.

The byline is used in either PMS blue or green running vertically down the advertisement to fill the entire length of the ad - so that it is read at the larger size.

All information is ranged left.There is no capitalisation of headings.

20

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maccabi australia

advertising

Single column mono advertisements

Font used: Verdana bold and romanByline: Verdana bold italic

The Maccabi Australia logo is used without the byline in advertising at this size. The logo is always positioned in the bottom righthand corner.

The byline is used vertically down the advertisement to fill the entire length of the ad. Either reversed out of a black band or positive.

All information is ranged left.There is no capitalisation of headings.

Maccabi AjaxJunior Cricket ClubRegistration forSeason 2008-09

Enquiries:Sam Gamsu0416 063 322

Mark Shapiro0402 221 869

Please log ontowww.majcc.com.au and register online.

Registration closes 7 September 2008


Registrations must be received no later than 14 August 2008Late registrations will not be acceptedEmail queries:[email protected]



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maccabi australia

advertising

Larger colour and mono advertisements

Annual G

enera

l Meetin

gNotice is hereby given that the

ANNUAL GENERAL MEETING of Maccabi New South Wales Inc.will be held on

Wednesday 17 September 2008, 7pmHakoah Club, 61 - 67 Hall Street, Bondi

For all relevant documents go to www.maccabi.com.auClick on the NSW section of the map, then the AGM link.The constitution of Maccabi NSW Inc. is also available on the website

Maccabi NSW is sponsored by The Hakoah ClubMaccabi NSW is a member of the JCA family of Organisations

22

Adm

inistra

tive A

ssistant

Maccabi Victoria seeks an Administrative Assistant on a permanent part time basis20 hours per week over 4 days

The successful applicant will be the key frontline person of Maccabi, with a range of administrative and secretarial tasks. The job will involve considerable interaction and liaison with key Maccabi and communal stakeholders (incl. parents, clubs and communal organisations), working collaboratively with other staff and volunteers. Some evening work will be required.

Essential skills for this position include:l highly computer literatel experience with data basesl proven organizational abilityl excellent verbal and writing skillsl attention to detaill initiative and a ‘can do’ approachl the ability to liaise with people in a friendly professional manner

Applicants and requests for further information should be directed to:Jacquie Lerner, Executive Officer, Maccabi Victoria306 Hawthorn Rd, Caulfield South 3162Ph: 9272 5660 admin @macvic.com.auApplications close Friday 15 August 2008

Font used: Verdana bold and romanSide heading: Verdana boldColours used: PMS 287c bluePMS 376c greenPMS 390c limeBlack

The Maccabi Australia logo is always positioned in the bottom righthand corner with the byline.

The heading running vertically indicate the advertisement title.

All information is ranged left.

Space below a rule is provided for sponsor logos and contact information.

maccabi australia

advertising

23

Maccabi Round the LakeCommunal walk l Games l Sports l Fun for all ages

Open to all members of the community, this FREE event is an ideal opportunity to get together with family and friends for some healthy activities and lots of fun.

Enjoy a walk or run around the lake, learn new skills in your favourite sports and try your hand at games. Whatever your age or fitness, there’s an activity to suit you.

l 2km or 4.5km communal walkl sports clinics in basketball, tennis and more...l games & activitiesl lucky dips & rafflesl kosher food (for purchase)

Sunday 14 September 2008

11am - 2pmAlbert Park Lake and

Melbourne Sports & Aquatic Centre(meet at Pams Lawn adjacent to Bob Jane Stadium &

main car park, Melways ref 2K E6)Walk /run registration from 11am - 11.30am,

MSAC acitivities from 12.30pm -2pm

Get active. Have fun. Ages 1 - 100

Larger colour advertisements

Font used: Verdana bold and roman

Colours used: PMS 287c bluePMS 376c greenPMS 390c limePMS 284c light blue Black

The Maccabi Australia logo is always positioned in the bottom righthand corner with the byline.

Main information is ranged left.

Secondary information such as dates and locationsranged right to match logo.

maccabi australia

contacts

24

For further information concerning the

visual identity standards for the following

organisations:

l Maccabi Australia

l Maccabi States

l Maccabiah Games

l Maccabi Australia International Games

l Junior Sports Carnival

Please contact:

Joanne Marchese

Marchese Design

7 Carinda Road

Canterbury Vic 3126

Ph/fax: 03 9836 2694

Email: [email protected]

or

Tom Goldman

Suite 1803

Level 18, Westfield Tower One

520 Oxford Street

Bondi Junction NSW 2022

T: 02 8333 7700

M: 0417 099 998

E: [email protected]

visual identity standards · 2017. 10. 9. · the logo Use of the Maccabi Australia logo The above...

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