logos. The logo is the one piece of visual Logo The...
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Logo Usage Logo Usage Carquest Brand Visual Standards Quick Reference Guide 12.15 The following examples show the proper usage of the Carquest ® logos. The logo is the one piece of visual branding that is seen most often and should NOT be changed or altered in any way. The following examples show the improper usage of the Carquest ® logo. The logo should NEVER be altered in any way. PMS 186 and PMS 286 logo on white PMS 186 and PMS 286 logo on white Black logo on white Black logo on white PMS 186, PMS 286 and black logo on a background - The background shadow should multiply in the background Unacceptable usage Note: Please contact Ann Clayton, Senior Creative Manager, at 919.573.3643 or [email protected] OR Shawn Murray, Director of Visual Branding, at 919.573.3097 or [email protected] with any brand related questions. Primary - Horizontal Stacked Carquest 2D Approved Logos - Carquest 3D Approved Logo - Free and Clear Secondary 1-color only when dictated by production process Typography Usage ITC Franklin Gothic Std Heavy ITC Franklin Gothic Std Demi ITC Franklin Gothic Std Book ITC Franklin Gothic Std Demi Condensed ITC Franklin Gothic Std Book Condensed Display Subhead Body Note: The ITC Std version of Franklin Gothic is preferred, but if not available, an alternate version that is included on most PC systems is acceptable. Secondary The typography becomes synonymous with Carquest and makes our brand more recognizable. ITC Franklin Gothic Std Heavy is designated for display headlines with the ITC Franklin Gothic Std family of typefaces for use in body copy. To promote a powerful retail and commercial image and establish the brand, our promotional and printed materials should always use approved colors for the Carquest logos. Graphic elements for print are available from the Advance Visual Branding Team. Insist on high-quality standards from your suppliers and print vendors. Note: The logos cannot be used without the ®. Placement of the ®must be at the lower right corner below the right shield element. The ®should always be reversed to white on dark backgrounds. The logo must always be used with the white trap (outline) in place. Palette Usage Primary Secondary PMS 186 PMS Warm Gray 2 PMS Warm Gray 10 PMS 286 Black PMS 295 Our Carquest brand colors remain the same and are closely associated with Advance corporate colors. These colors create a sense of depth and emotion in our visual identity and enable opportunities for design across all forms of communication. CMYK: 0/100/81/4 RGB: 210/32/47 HTML: d2202f CMYK: 100/64/0/6 RGB: 23/70/143 HTML: 17468f CMYK: 0/0/0/100 RGB: 35/31/32 HTML: 231f20 CMYK: 100/65/0/55 RGB: 0/47/95 HTML: 002f5f CMYK: 20/29/28/56 RGB: 122/110/103 HTML: 7a6e67 CMYK: 4/5/7/10 RGB: 204/196/188 HTML: ccc4bc The free and clear area is the space around the logo. No graphics or type should appear within this area. It is unacceptable for any part of the Carquest logo to be covered up, crowded or obstructed. Twice the space from fold/ gutter Twice the space from fold/ gutter Twice the space from fold/ gutter • DO NOT distort or stretch any part of the logo • DO NOT replace any color in the logo • DO NOT place the logo with any unapproved assets Unacceptable Text References • The word Carquest is always one word, Carquest, and appears in sentence case capitalization with the first letter capitalized and the rest of the letters in lowercase · It should never appear as: CARQUEST, Car Quest, CarQuest, or carquest Note: The logos cannot be used without the ®. Placement must follow usage guidelines. HURRY NOW! Prices Good for 4 Days Only! CSP-8668 Text Reference Guide • First Reference: Carquest® (must include the registered trademark symbol [®]) • Additional References: Carquest • “Carquest” is always one word spelled cap lower case • “Auto Parts” is cap lower case PMS 186, PMS 286 and black logo on white Unacceptable logo usage — Distortion Unacceptable logo usage — Free and clear Unacceptable logo usage — Color Unacceptable Logo Usage Premium Plug Wires Only to be used in the context of, or reference to a Carquest Auto Parts Store. The 2D Carquest logo should not appear on any Carquest branded products. Only to be used in the context of, or reference to Carquest branded products. See the Carquest Brand Packaging Guidelines for specific approved packaging usage.
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Transcript of logos. The logo is the one piece of visual Logo The...
Logo Usage Logo Usage
Carquest BrandVisual StandardsQuick Reference Guide 12.15
The following examples show the proper usage of the Carquest® logos. The logo is the one piece of visual branding that is seen most often and should NOT be changed or altered in any way.
The following examples show the improper usage of the Carquest® logo. The logo should NEVER be altered in any way.
PMS 186 and PMS 286 logo on white PMS 186 and PMS 286 logo on white
Black logo on white Black logo on white
PMS 186, PMS 286 and black logo on a background - The background shadow should multiply in the background
Unacceptable usage
Note: Please contact Ann Clayton, Senior Creative Manager, at 919.573.3643 or [email protected] OR Shawn Murray, Director of Visual Branding, at 919.573.3097 or [email protected] with any brand related questions.
Primary - Horizontal Stacked
Carquest 2D Approved Logos -
Carquest 3D Approved Logo -
Free and Clear
Secondary 1-color only when dictated by production process
Typography Usage
ITC Franklin Gothic Std HeavyITC Franklin Gothic Std Demi
ITC Franklin Gothic Std Book
ITC Franklin Gothic Std Demi CondensedITC Franklin Gothic Std Book Condensed
Display
Subhead
Body
Note: The ITC Std version of Franklin Gothic is preferred, but if not available, an alternate version that is included on most PC systems is acceptable.
Secondary
The typography becomes synonymous with Carquest and makes our brand more recognizable. ITC Franklin Gothic Std Heavy is designated for display headlines with the ITC Franklin Gothic Std family of typefaces for use in body copy.
To promote a powerful retail and commercial image and establish the brand, our promotional and printed materials should always use approved colors for the Carquest logos. Graphic elements for print are available from the Advance Visual Branding Team. Insist on high-quality standards from your suppliers and print vendors.
Note: The logos cannot be used without the ® . Placement of the ® must be at the lower right corner below the right shield element. The ®should always be reversed to white on dark backgrounds. The logo must always be used with the white trap (outline) in place.
Palette Usage
Primary Secondary
PMS186
PMSWarm Gray 2
PMSWarm Gray 10
PMS286
Black PMS295
Our Carquest brand colors remain the same and are closely associated with Advance corporate colors. These colors create a sense of depth and emotion in our visual identity and enable opportunities for design across all forms of communication.
CMYK: 0/100/81/4RGB: 210/32/47HTML: d2202f
CMYK: 100/64/0/6RGB: 23/70/143HTML: 17468f
CMYK: 0/0/0/100RGB: 35/31/32HTML: 231f20
CMYK: 100/65/0/55RGB: 0/47/95HTML: 002f5f
CMYK: 20/29/28/56RGB: 122/110/103HTML: 7a6e67
CMYK: 4/5/7/10RGB: 204/196/188HTML: ccc4bc
The free and clear area is the space around the logo. No graphics or type should appear within this area. It is unacceptable for any part of the Carquest logo to be covered up, crowded or obstructed.
Twice the spacefrom fold/gutter
Twice the spacefrom fold/gutter
Twice the spacefrom fold/gutter
• DO NOT distort or stretch any part of the logo
• DO NOT replace any color in the logo
• DO NOT place the logo with any unapproved assets
Unacceptable Text References• The word Carquest is always one word, Carquest, and appears in sentence case capitalization with the first letter capitalized and the rest of the letters in lowercase
· It should never appear as: CARQUEST, Car Quest, CarQuest, or carquest
Note: The logos cannot be used without the ®. Placement must follow usage guidelines.
HURRY NOW!Prices Good for 4 Days Only!
CSP-8668
Text Reference Guide• First Reference: Carquest® (must
include the registered trademark symbol [®])
• Additional References: Carquest
• “Carquest” is always one word spelled cap lower case
• “Auto Parts” is cap lower case
PMS 186, PMS 286 and black logo on white
Unacceptable logo usage — Distortion
Unacceptable logo usage — Free and clear
Unacceptable logo usage — Color
Unacceptable Logo Usage
Premium Plug Wires
Only to be used in the context of, or reference to a Carquest Auto Parts Store. The 2D Carquest logo should not appear on any Carquest branded products.
Only to be used in the context of, or reference to Carquest branded products.See the Carquest Brand Packaging Guidelines for specific approved packaging usage.
