Visual id guide

The New School Identity Guidelines

The New School is a lively urban university, combining design and the performing arts withsocial policy and the humanities, educating peoplewho can make a difference in the world throughindependent, disciplined and creative expression.

ActivistThe New School has a unique history of socialactivism, progressive thinking and internationalism.The New School has always strived for positive andmeaningful change.

EclecticThe New School is unconventional and different, with a constant appetite for the new and experimental.

OpenThe New School is multifaceted, diverse, and inter-national, and it appreciates the range of ages, originsand cultures.

Street-smartThe New School is not an insulated institution. Itis part of New York City and of the larger world.The New School is urban, vibrant and dynamic.

ArticulateThe New School fosters personal expression and voice, challenging students to be in activedialogue with the world around them.

CreativeThe New School is made up of writers, thinkers andartists creating their own worlds and systems of ideas.

CourageousThe New School, since its founding, has been a placewhere people aren’t afraid to take a stand on whatthey think is right.

Promise and Personality II

Contents

Identity Guidelines

1 Introduction

University logo2 University logo construction3 University logo clearspace / bleed4 University logo minimum size5 University logo states6 University logo color

School logos11 School logo construction12 School logo clearspace13 School logo bleed and line break15 School logo minimum size16 School logo states17 School logo color

Identity22 Identity as texture24 Identity as text

Visual System Guidelines

25 Introduction

26 Color palette28 Typography29 Image style30 Graphic elements: Running dialogue31 Graphic elements: Running school logos

Applications

33 Introduction

University stationery34 Letterhead35 Business card36 Envelope and mailing label37 Fax sheet

School stationery38 Letterhead39 Business card40 Envelope and mailing label41 Fax sheet

Prototypes42 Newsletter43 Diploma44 Banners45 Environmental graphics46 View book

47 File naming structure48 File directory

III

Introduction

The New School Identity

The New School identity consists of the university logo and the eight schoollogos. The unifying component within allthe logos is The New School mark.

The New School mark showcases the university’s dynamism and unconventionalvoice by having three different “states.” By using all three states of the mark inter-changeably, the identity is always in activemotion. The New School Red, Orangeand Yellow is also to be used interchange-ably within all the schools. No one colorshould be used to identify any one school.Each school needs to use all of the colorswith equal balance.

This concept of movement and change should be embraced and reflected in allThe New School’s branding applications.

1

University descriptorThe New School mark

2

The New School university logo is made upof two components: The New School markand the university descriptor. These twocomponents are always placed in a fixedrelationship and should never be altered,modified or reproduced in any way.

When reproducing the logo, useonly the artwork supplied withthese guidelines. The logo mustappear clearly and in theapproved colors (see Universitylogo colors, pages 8–10).

To ensure the consistency nec-essary to build a recognizableidentity, it is critical thatThe New School logo appearonly in the colors approved inthese guidelines.

University logo

Construction

File Identifier tns_logo[The New School university logo]

Example:tns_logo_mid_O_pos.eps

*See pages 47–49 for a completeexplanation of the file naming structure.

3

To ensure its integrity and visibility, The New School logo should be kept clearof competing text, images and graphics. Itmust be surrounded on all sides by an ade-quate clearspace—a space equal in size tothe cap height of logo, as shown at left.

In cases where it is more visually appealingand advantageous to bleed the logo, bleedit only in the greyed areas of the “T” and“L” in The New School mark, as shown atbottom left.

University logo

Clearspace/Bleed

Clearspace

Bleed

4

The university logo has two size versions;an original version and a small version.The original logo version can be sizeddown to a minimum of 2". The small logoversion can be sized down to 1.25".

If a size smaller than 1.25" is necessary, use the mark without the descriptor line.The mark can be sized down to a mini-mum of 1".

When measuring the logo, locate the clear-est parts of the mark from the start of the“T” to the end of the “L” as shown on themeasurement area example to the left.

University logo

Minimum size

1” 1”

1.25” 1.25”

2” 2”

Minimum small logo size (Color) Minimum small logo size (Black and White)

Minimum mark size (Color) Minimum mark size (Black and White)

Minimum original logo size (Color) Minimum original logo size (Black and White)

Measurement area


To ensure the consistency nec-essary to build a recognizableidentity, it is critical that The New School logo appearonly in the colors approved inthese guidelines.

File Identifier tns_logo [orig. version]Example:tns_logo_left_R_pos.eps

tns_logo...small [small version]Example:tns_logo_R_pos_small.eps

tns_mark [mark]Example:tns_mark_left_R_pos.eps


5

The New School mark has three states.These states reflect the constant movementand dynamism of The New School. Allstates can be used interchangeably acrossall applications and schools.


University logo

States

File Identifier left [left state]mid [mid state]right [right state]

Example:tns_logo_left_R_pos.eps

Left state

Mid state

Right state


File Identifier R [red]O [orange]Y [yellow]

Example:tns_logo_right_R_pos.eps

6

The coloration of The New School university logo is an essential element insetting a recognizable tone and look for theidentity. Consistent use of color enhancesthe strength of the identity.

The primary colors for The New Schooluniversity logo are The New School Red,Orange, and Yellow. All three color variations are to be used interchangeably.Using color variation reinforces theactivist, creative and eclectic nature of the identity.

The New School RedPantone® 1795 CCMYK 0/94/100/0RGB 255/19/0

The New School OrangePantone® 158 CCMYK 0/61/97/0RGB 255/99/9

The New School YellowPantone® 143 CCMYK 0/35/85/0RGB 254/166/32

University logo

Color

The New School RedPositive

The New School OrangePositive

The New School YellowPositive

The colors shown throughout thismanual have not been evaluated byPantone, Inc. for accuracy and maynot match the PANTONE ColorStandards. PANTONE® is a registeredtrademark of Pantone, Inc.


7

When the primary colors cannot be used,The New School university logo can beblack or silver, or reversed to white. Theuse of silver is reserved for core institutionpieces only and not to be used in separateschool level materials.

BlackPantone® Black 4 C* CMYK 0/22/100/89RGB 28/22/1

WhiteCMYK 0/0/0/0RGB 255/255/255

SilverPantone® 8002 C

University logo

Color: alternate

File Identifier B [black]W [white]S [silver]

Example:tns_logo_right_B_pos.eps

BlackPositive

SilverPositive

WhiteReversed

WhiteReversed



*100% Process Black may be substi-tuted in restrictive printing instances.

8

The preferred background colors are TheNew School Red, Orange, and Yellow. TheNew School university logo should alwaysbe white when used on these backgrounds.

Black may also be used as a background color.When black is used, the university logos shouldbe used in their primary colors, as shown atlower left.

WhiteCMYK 0/0/0/0RGB 255/255/255




BlackPantone® Black 4 C* CMYK 0/22/100/89RGB 28/22/1

University logo

Color: on background

File Identifier W_rev [white, reversed]R_pos [red, positive]O_pos [orange, positive]Y_pos [yellow, positive]

Example: tns_logo_right_W_rev.eps

The New School RedReversed

The New School OrangeReversed

The New School YellowReversed







File Identifier R_pos [red, positive]O_pos [orange, positive]Y_pos [yellow, positive]B_pos [black, positive]W_rev [white, reverse]

Example: tns_logo_right_W_rev.eps

9

On photographic background, The NewSchool university logo can be used in color,black and white versions. The demonstra-tions at left show which colors look best ondark backgrounds and which work better onlight backgrounds. Because every image isdifferent, be sure to choose a color with astrong contrast to the background. Place thelogo in an area of the image that is not busyin order to enhance legibility. (See page 10for “don’ts”.)

WhiteCMYK 0/0/0/0RGB 255/255/255




BlackPantone® Black 4 C*CMYK 0/22/100/89RGB 28/22/1

University logo

Color: on photography

Whiteon dark background

The New School Redon dark background

The New School Orangeon dark background

The New School Yellowon dark background

Blackon light background

The New School Redon light background

The New School Orangeon light background




Color: don’ts

10

The New School university logo shouldalways be seen clearly and dramatically.When using the logo on imagery, alwaysmake sure that it is positioned away fromany competing imagery and stands outfrom the background color.

University logoDon’t place the logo over busy,high-contrast imagery

Don’t place a color logoover similarly colored

backgrounds

Don’t place a color logoover similarly colored

backgrounds

Don’t use a color logo that doesn’t stand out

from the background


from the background


from the background

Don’t use different colors for the mark and

the descriptor

11

The New School school logos are made upof the school name, The New School markand the school descriptor. In cases wherethere is no school name, only The NewSchool mark and school descriptor needbe used. These components are always heldin a fixed relationship and should never bealtered, modified or reproduced in any way.



School logos

Construction

File Identifier drama [drama]general [general studies]jazz [jazz]lang [eugene lang]mannes [mannes]milano [milano]parsons [parsons]social [social research]

Example:tns_parsons_right_R_pos.eps

School descriptorSchool name The New School mark

FOR DESIGNPARSONS

FOR JAZZ AND CONTEMPORARY MUSIC

FOR SOCIAL RESEARCH

FOR GENERAL STUDIES

FOR DRAMA

FOR LIBERAL ARTSEUGENE LANG COLLEGE

FOR DESIGNPARSONS

FOR MUSICMANNES COLLEGE

FOR MANAGEMENT AND URBAN POLICYMILANO


12

To ensure its integrity and visibility, The New School logo should always bekept clear of competing text, images and graphics, the only exception being when it bleeds off the page (see page 13). It mustbe surrounded on all sides by an adequate clearspace—a space equal in size to the capheight of logo, as shown at left.

* The logo at left is truncated to get alarger view of the measured clearspace.

School logos

Clearspace

FOR DESIGN X

X

X

13

In cases where it is more visually appealingand advantageous to bleed the logo, alwaysbe sure to bleed it in the specified areas ofthe “T” and “L” of The New School mark(as shown on the left). Never break a logoin the middle of a word (see page 14).

The correct spacing relationship must beapplied as specified at left.

When bleeding a school logo, the two linesmust overlap vertically at some point, asshown in examples at lower left.

* The only exception to the specifica-tions is when running school logostogether (see page 31).

School logos

Bleed and line break

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS X

X0.5 X

FOR SOCIAL RESEARCH

FOR JAZZ AND CONTEMPORARY MUSIC

Line break/bleed areas (shown in grey)

Spacing

Examples of vertical overlap

14

When bleeding a school logo, don’t:

• Break the logo in the middle of the word

• Separate the top and bottom lines outside the specifications

• Create a gap between the two parts of the logo; they must always overlap vertically

* Refer to page 13 for construction ofbleeding school logos.

* The only exception to the specificationsis using running school logos (seepage 31).

School logos

Bleed: don’ts

FOR DESIGNPARSONS

FOR DESIGNONSPARSO

FOR DESIGN

PARSONS

FOR DESIGNPARSONS

15

The minimum size for the school logo is acap height of 0.1 inch. When measuring theminimum size of the school logo, use thecap height of the school name.

School logos

Minimum size

FOR DESIGNPARSONS FOR DESIGNPARSONS

0.1”FOR DESIGN

Actual size (Color) Actual size (Black and White)

16

The New School mark has three states.These states reflect the constant movementand dynamism of The New School. Allstates can be used interchangeably acrossall applications and schools.


School logos

States

File Identifier left [left state]mid [mid state]right [right state]

Example:tns_parsons_left_O_pos.eps

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

Left state

Mid state

Right state


17

The primary coloration of The New Schoolschool logos is the two color positive version on a white background. The schoolname and its descriptor appear in grey, andThe New School mark appears in eitherThe New School Red, Orange, or Yellow(see color specifications below).

No one color variation will be proprietaryto any school. Each school must use allthree color variations of The New Schoolmark interchangeably.




GreyPantone® 404 CCMYK 0/8/22/56RGB 111/103/84

School logos

Color

File Identifier R_pos [red, positive]O_pos [orange, positive]Y_pos [yellow, positive]

Example:tns_parsons_mid_R_pos.eps

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS






18

When the primary colors cannot be used,The New School school logos can be eitherall black or reversed to white.


WhiteCMYK 0/0/0/0RGB 255/255/255

School logos

Color: black and white

File Identifier Btint_pos [70% black mark]B_pos [black, positive]W_rev [white, reverse]

Example:tns_parsons_mid_B_pos.epsFOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

100% Black

Black

WhiteReversed

70% Black 100% Black

*See pages 47–49 for a completeexplanation of the file naming structure.*100% Process Black may be substi-

tuted in restrictive printing instances.

19

When using school logos on primary colorbackgrounds—The New School Red,Orange, and Yellow—the school names anddescriptors appear in white and the markappears in black.

When using school logos on black, theschool names and descriptors appear inwhite and the mark appears in The NewSchool Red, Orange, Yellow, white or 70% black.






School logos

Color: on backgrounds

File Identifier B_rev [black, reversed]R_rev [red, reversed]O_rev [orange, reversed]Y_rev [yellow, reversed]W_rev [white, reversed]Btint_rev [70% black mark]

Example:tns_parsons_mid_R_rev.eps

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS


On The New School Redwith black mark and reversed

school name and descriptorfile name: B_rev

On The New School Orangewith black mark and reversed


On The New School Yellowwith black mark and reversed


On Blackwith The New School Red

mark and reversed schoolname and descriptor

file name: R_rev

On Blackwith The New School Orange

mark and reversed schoolname and descriptor

file name: O_rev

On Blackwith The New School Yellow mark and reversed school

name and descriptorfile name: Y_rev

On Greywith reversed mark, school

name and descriptorfile name: W_rev

On Blackwith reversed mark, school

name and descriptorfile name: W_rev

On Blackwith 30% black mark and

reversed school name and descriptor

file name: Btint_rev



20

On imagery, The New School school logocan be used in color, black and white ver-sions. The demonstrations at left show whichcolors look best on dark backgrounds andwhich colors look best on light backgrounds.Because every image is different, be sure tochoose a color with a strong contrast to thebackground. Place the logo in an area of theimage that is not busy in order to enhancelegibility. (See page 21 for don’ts.)





School logos

Color: on imagery

File Identifier R_pos [red, positive]R_rev [red, reverse]O_pos [orange, positive]O_rev [orange, reverse]Y_pos [yellow, positive]Y_rev [yellow, reverse]B_pos [black, positive]B_rev [black, reverse]Btint_pos [70% black mark]Btint_rev [30% black mark]W_rev [white, reverse]

Example:tns_parsons_mid_R_rev.eps


On Light Backgroundwith The New School Red mark and

grey school name and descriptorfile name: R_pos

On Light Backgroundwith The New School Orange mark and

grey school name and descriptorfile name: O_pos

On Light Backgroundwith The New School Yellow mark and

grey school name and descriptorfile name: Y_pos

On Dark Backgroundwith The New School Red mark and

reversed school name and descriptorfile name: R_rev

On Dark Backgroundwith The New School Orange mark andreversed school name and descriptor

file name: O_rev

On Dark Backgroundwith The New School Yellow mark andreversed school name and descriptor

file name: Y_rev

On Light Backgroundwith black mark, school name

and descriptorfile name: B_pos

On Light Backgroundwith 70% black mark and black

school name and descriptorfile name: Btint_pos

On Dark Backgroundwith reversed mark, school name

and descriptorfile name: W_rev

On Dark Backgroundwith black mark and reversed


FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS



21

The New School school logo should alwaysbe seen clearly and dramatically. Whenusing the logo on imagery, always makesure that it is positioned away from anycompeting imagery and stands out fromthe background color.

School logos

Color: don’ts

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

FOR DESIGNPARSONS

Don’t place the logo over busy, colored imagery

Don’t use a color logo that doesn’t stand out from

the background


the background


the background

22

The New School mark can be used as a textural graphic element to add visualinterest and richness on communicationsmaterials.

When using the mark as a textural device,it must always be supported by a universityor school logo (see the following page foran example).

The New School identity

Identity as texture

File Identifier tns_mark [The New Schoolmark]

Example:tns_mark_left_R_pos.eps


File Identifier tns_logo[The New School university logo]

Example:tns_logo_mid_O_pos.eps

23

When using the mark as a textural device,it must always be supported by a universityor school logo. It can be tinted or layered on top of imagery. Refer to The New School color palette for appro-priate colors (see page 26).



The New School identity

Identity as texture

School logo

Mark as textural device


Naming

When refering to The New School at a university level, inthe text of a document, it should always be spelled “TheNew School.” The descriptor should never be part of thename in text.

For example:

The New School

not

The New School a University

When refering to a school within the university the firsttime in the text of a document, the entire name of theschool must be spelled out.

For example:“Milano The New School for Management and Urban Policy”

In subsequent mentions, a condensed form can be used.

For example:“Parsons”“Mannes” or “Mannes College”“Milano”“Lang” or “Eugene Lang College”

The schools that begin with “The New School” cannot beshortened to “The New School.” That name is onlyreserved for the university. If the name must be condensed, use “General Studies”, “Social Research”,“Drama”, or “Jazz.”

If the descriptor (“for Music” “for Design” “for LiberalArts”) is used, the whole name of the school must be used— including “The New School.” It is not acceptable torevert to “Parsons School of Design” for example, or“Mannes College of Music.”

Capitalization

When using the mixed case version of the universityname, the “T”, “N”, and “S” should be capitalized.

When using the mixed case version of the school names,the “f” in “for” and “a” in “and” should be lower case,however the “T” in “The New School” should be capital-ized. Commas are never used.

Style

If the name is broken into several lines, all text must bethe same size, weight and typeface.

For example:

The New Schoolfor General Studies

not


The New School

The New School for General Studies

The New School for Social Research

The New Schoolfor Jazz and Contemporary Music

The New Schoolfor Drama

MilanoThe New Schoolfor Management and Urban Policy

ParsonsThe New School for Design

Eugene Lang CollegeThe New Schoolfor Liberal Arts

Mannes CollegeThe New Schoolfor Music

24The New School identity

Identity as textConsistency in referring to The NewSchool and its schools in text is critical in maintaining a strong identity. Use ofcorrect capitalization, style and naming allimpact the identity for The New School.

[University name]

[School names]

Introduction

Visual System

The New School visual system is designedto be dynamic and flexible. This sectionwill explain the use of color, typography,image style and graphic elements.

The flexibility of the system requires careful treatment and attention for allgraphic elements. The use of these guide-lines will assure that the visual system willreinforce and strengthen our identity.

25

26

The New School color palette consists of a primary, secondary and supportive colorpalette. The secondary palette consists of theentire range of tints that originate from theprimary colors. The lighter tints were createdby screening the primary colors, and thedarker tints were created by adding black tothe primary colors. The tints specified in thesecondary palette are samples of this range of tints.

The consistent use of these colors will createrecognition and strengthen the identity.The New School university and schoollogos must always use the primary andsupportive color palette.

Color specifications are on thefollowing page.

Visual system

Color paletteR1 O1 Y1 G1

R2 O2 Y2 G2

R3 O3 Y3 G3

R4 O4 Y4 G4

R5 O5 Y5 G5

R O Y G

R6 O6 Y6 G6

R7 O7 Y7 G7

R8 O8 Y8 G8

R9 O9 Y9 G9

R10 O10 Y10 G10

B W S

Primary

Secondary

Secondary

Supportive


27Visual system: Color palette (cont’d)

Primary Color Palette





Secondary Color Palette

R1CMYK 0/6/10/0RGB 254/240/223

R2CMYK 0/19/20/0RGB 253/208/185

R3CMYK 0/38/40/0RGB 252/159/124

R4 CMYK 0/56/60/0RGB 252/113/73

R5CMYK 0/75/80/0RGB 253/65/32

R6CMYK 0/94/100/10RGB 230/17/0

R7CMYK 0/94/100/25RGB 191/14/0

R8CMYK 0/94/100/40RGB 153/11/0

R9CMYK 0/94/100/55RGB 115/8/1

R10CMYK 0/94/100/70RGB 77/6/0

O1CMYK 0/6/10/0RGB 254/240/228

O2CMYK 0/12/19/0RGB 254/224/194

O3CMYK 0/24/39/0RGB 253/195/137

O4 CMYK 0/37/58/0RGB 253/162/87

O5CMYK 0/49/78/0RGB 253/130/42

O6CMYK 0/61/97/10RGB 230/89/8

O7CMYK 0/61/97/25RGB 191/74/7

O8CMYK 0/61/97/40RGB 153/60/5

O9CMYK 0/61/97/55RGB 115/45/3

O10CMYK 0/61/97/70RGB 77/30/2

Y1CMYK 0/3.5/8.5/0RGB 255/246/229

Y2CMYK 0/7/17/0RGB 254/237/204

Y3CMYK 0/14/34/0RGB 254/219/156

Y4 CMYK 0/21/51/0RGB 254/201/112

Y5CMYK 0/26/68/0RGB 254/184/71

Y6CMYK 0/35/85/10RGB 229/150/29

Y7CMYK 0/35/85/25RGB 190/124/24

Y8CMYK 0/35/85/40RGB 153/100/19

Y9CMYK 0/35/85/55RGB 114/75/15

Y10CMYK 0/35/85/70RGB 77/50/10

G1CMYK 0/1/2/5.5RGB 241/238/235

G2CMYK 0/2/4/11RGB 227/223/216

G3CMYK 0/3/9/22RGB 199/193/178

G4 CMYK 0/5/13/37RGB 161/153/136

G5CMYK 0/6/18/45RGB 140/132/111

G6CMYK 0/8/22/60RGB 102/94/76

G7CMYK 0/8/22/67RGB 83/77/63

G8CMYK 0/8/22/74RGB 65/60/49

G9CMYK 0/8/22/81RGB 48/44/35

G10CMYK 0/8/22/88RGB 30/28/23

Supportive Color Palette

Black*Pantone® Black 4 CCMYK 0/22/100/89RGB 28/22/1

WhiteCMYK 0/0/0/0RGB 255/255/255




28

The New School typography consists oftwo typefaces: Adobe Garamond Pro(Adobe type foundary) and ITC FranklinGothic (ITC type foundary). Both typefacescome in a variety of weights and offer flexibility of use. Commitment to thesetypefaces will create a consistent and strong identity.

These typefaces should beused at all times. Contact thedirector of communications ifthere is a specific request notto use the specified typefaces.

Visual system

Typography

File Identifier [fonts folder]

Adobe Garamond Pro

Adobe Garamond Pro Regular

Adobe Garamond Pro Regular ItalicAdobe Garamond Pro SemiboldAdobe Garamond Pro Semibold ItalicAdobe Garamond Pro BoldAdobe Garamond Pro Bold Italic

ITC Franklin Gothic

ITC Franklin Gothic BookITC Franklin Gothic Book ItalicITC Franklin Gothic Book CondensedITC Franklin Gothic Book Condensed ItalicITC Franklin Gothic MediumITC Franklin Gothic Medium ItalicITC Franklin Gothic Medium CondensedITC Franklin Gothic Medium Condensed ItalicITC Franklin Gothic DemiITC Franklin Gothic Demi ItalicITC Franklin Gothic Demi CondensedITC Franklin Gothic Demi Condensed ItalicITC Franklin Gothic HeavyITC Franklin Gothic Heavy Italic

29

Image style plays a critical role in develop-ing a vivid and meaningful identity forThe New School.

The New School image style consists ofthree categories: textural, conceptual andjournalistic. All imagery should supportThe New School brand promise (see pageII).

The New School Personality

ActivistEclecticOpenStreet-smartArticulateCreativeCourageous

Visual system

Image style

Image drivers

Provoke dialogue and promote interdisciplinary thinking.

Reflect intellectual sophisticationand critical thinking.

Focus on that broader communityinteraction and involvement.

Leverage the cultural and intellectual richness of NewYork City.

TexturalRich, layered imagery, dynamic

cropping, diverse range of mediaand techniques

ConceptualDynamic cropping, natural lighting,

non-clichéd, not posed or con-trived, purposeful subject matter

JournalisticNatural lighting, dynamic cropping,

not staged or posed

30

The running dialogue is a key element of The New School visual system. It supports the concept of cross-disciplinarydialogue and thought—an important partof the identity.

The running dialogue can be used in twoways: as a graphic treatment or by runningschool logos together.

Running dialogue treatment

The running dialogue shouldalways use The New Schooltypefaces Adobe GaramondPro and ITC Franklin Gothic.Any size or weight combinationmay be used (see page 28).

The running dialogue shouldalways use The New Schoolcolor palette. Tints and overlaysare recommended when type isoverlapping (see page 26).

Visual system graphic elements

Running dialogue

31

The running school logos is a treatmentthat holds all eight of the school logostogether. Refer to the specifications at leftfor spacing. Where the running line bleedsoff on one side of a communications piece,it should resume where it ended on theotherside. This is the only instance wherethe school logos can be cropped at anypoint. The configuration of the stacking isdependent on the size and dimensions ofthe piece on which it is being applied.


Running school logos

File Identifier tns_running_logos[The New School running logos]

Example:tns_running_logos_4c_pos.eps

X72% of X

Sample

Construction


32

Use only the colors specified below whenrunning school logos.







Colors: running school logos4-color, positive

The New School Orange, positive

4-color, reverse on black

The New School Red, reverse on The New School RedThe New School Red, positive

The New School Orange, reverse on The New School Orange

The New School Yellow, reverse on The New School Yellow

The New School Silver, reverse on Silver


File Identifier 4C_pos [4-color, positive]4C_rev [4-color, reverse]B_pos [black, positive]B_rev [black, reverse]O_pos [orange, positive]O_rev [orange, reverse]R_pos [red, positive]R_rev [red, reverse]S_pos [silver, positive]S_rev [silver, reverse]Y_pos [yellow, positive]Y_rev [yellow, reverse]

Example:tns_running_logos_4c_pos.eps



Tint on Black

The New School Yellow, positive

Silver, positive

Black, positive

Introduction

Applications

The New School visual identity will cometo life on the materials we use to commu-nicate. These include stationery, signage,marketing materials and other media.Correct and consistent use of the visualsystem will be the determining factor for asuccessful identity.

This section provides sample layouts andmechanicals that illustrate how all of thevisual elements come together to create adistinct New School identity.

33

34

Letterhead

Application templates and demonstrations

University stationery

File Identifier tns_university_letterhead.eps[The New School university letterhead]


66 West 12th Street New York, NY 10011

t 212.229.5656 f 212.229.5937 [email protected]

www.newschool.edu

Bob Kerrey President

September 2, 2004

John SmithStreet City, State ZIP CodeCountry

Dear John,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum azril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nislut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

Sincerely,

Bob Kerrey

FOR GENERAL STUDIES FOR SOCIAL RESEARCH MILANO FOR MANAGEMENT AND URBAN POLICY PARSONS FOR DESIGN EUGENE LANG COLLEGE FOR LIBERAL ARTS MANNES COLLEGE FOR MUSIC FOR DRAMA FOR JAZZ AND CONTEMPORARY MUSIC

2.65” 0.5”1”

0.25”

1.25”1.25”

Format8.5" x 11"Shown at 65% of actual size.

Running school logosSee page 31 for specifications.Colors: Pantone® 1795 C,Pantone® 158 C, Pantone®143 C, and Pantone® 404 C.

University logoColor: Pantone® 404 C at 45%.

Return addressTypeface: Adobe Garamond Pro RegularSize: 8.5/10.5 ptColor: Pantone® 404 C

Template

Body CopyTimes 11/13 pt

35

Business card


Front

University logoColor: Pantone® 158 C

Contact informationTypeface: Adobe Garamond Pro RegularSize: 8.5/10.5 ptColor: Pantone® 404 C

Back

Running school logosSee pages 31-32 for specifications.Color: gradation of Pantone®158 C to Pantone® 143 C toPantone® 1795 C



File Identifier tns_university_businesscard.eps[The New School university business card]

0.25”

0.25”

2.65”

0.75”

55 West 13th Street, Rm 703 New York, NY 10011

t 212.229.5667 x3738 f 212.229.5568 [email protected]

www.newschool.edu

Nancy Donner Vice President for Communications and External Affairs

x

0.75”


36

Envelope and mailing label

Envelope

FormatNumber 10Shown at 100% of actual size.

University logoColor: Pantone® 404 C at 45%

Return addressTypeface: Adobe Garamond Pro Regular Size: 8.5/10.5 ptColor: Pantone® 404 C

Mailing Label

Format5" x 4"Shown at 100% of actual size.

University logoColor: Pantone® 143 C




File Identifier tns_university_envelope[The New School universityenvelope]

tns_university_label[The New School universitymailing label]

Office of Admissions and Student Services66 West 12th Street New York, NY 10011




2.65”

0.20” 1”

0.25”0.075”

0.75”

0.25”

0.75”


37

Fax sheet


Running school logosSee pages 31-32 for specifications.Color: Black

University logoColor: Black

Return addressTypeface: Adobe Garamond Pro RegularSize: 8.5/10.5 ptColor: Black

Form fieldsTypeface: ITC Franklin GothicBook CondensedStroke: 0.375 ptSize: 9/13 ptColor: Black

FaxTypeface: ITC Franklin GothicBook CondensedSize: 18/13 ptColor: Black



File Identifier tns_university_fax.eps[The New School university faxsheet]

2.65”1” 0.35”

0.35”

0.35”0.075”

0.35”

0.35”

0.8”

1.25”

1.25”

1.35”


t 212.229.5656 f 212.229.5937 www.newschool.edu

To

Company

From

Subject

FOR GENERAL STUDIES FOR SOCIAL RESEARCH MILANO FOR MANAGEMENT AAND URBAN POLICY PARSONS FOR DESIGN EUGENE LANG COLLEGE FOR LIBERAL ARTS MANNES COLLEGE FOR MUSIC FOR DRAMA FOR JAZZ AND CONTEMPORARY MUSIC

Date

Number of pages

Project

Fax number

Fax


38

Letterhead


School logoColors: Pantone 1795 Cand Pantone® 404 C


Running school logosSee pages 31-32 for specifications.Color: Pantone® 404 C (markat 45%, school and descriptornames at 30%).

Template

Body copyTimes 11/13 pt


School stationery

File Identifier tns_drama_letterhead.epstns_general_letterhead.epstns_jazz_letterhead.epstns_lang_letterhead.epstns_mannes_letterhead.epstns_milano_letterhead.epstns_parsons_letterhead.epstns_social_letterhead.eps

1”

0.25”

0.25”

1.15”

0.1”

0.2”

September 2, 2004

John SmithStreetCity, State ZIP CodeCountry

Dear John,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum azril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nislut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

Sincerely,

Bob Kerrey

FOR GENERAL STUDIES FOR SOCIAL RESEARCH MILANO FOR MANAAGEMENT AND URBAN POLICY PARSONS FOR DESIGN EUGENE LANG COLLEGE FOR LIBERAL ARTS MANNES COLLEGE FOR MUSIC FOR DRAMA FOR JAZZ AND CONTEMPORARY MUSIC


t 212.123.4567 f 212.123.4567

www.newschool.edu



39

Business card


Front

School logoColor: Pantone® 158 C andPantone® 404

Contact informationTypeface: Adobe Garamond Pro Regular Size: 8.5/10.5 ptColor: Pantone® 404 C

Back

Running school logosSee pages 31-32 for specifications.Color: Pantone® 158 C


School stationery

File Identifier tns_drama_businesscard.epstns_general_businesscard.epstns_jazz_businesscard.epstns_lang_businesscard.epstns_mannes_businesscard.epstns_milano_businesscard.epstns_parsons_businesscard.epstns_social_businesscard.eps

0.25”

0.25”

0.14”

0.14”0.07”

0.75”

Julian Casanova Professor of Sociology & Historical Studies

Committee on Historical Studies

80 Fifth Ave. Rm 513 New York, NY 10011

t 212.229.5901 x4911 f 212.123.4567 [email protected]

www.newschool.edu

ORORFOFOORORFOFO GENERALGENERALGENERAGENERA STUDIESSTUDIESSS

ORORFOFO SOCIALSOCIAL RREESSEEAAAARRRRCHCHCH MICH MILLANAN OROR MANAGEMANAGEEMENTEMENT ANDANDDD UURRBBANAN PPOLIOLIOLIOLICCCCYYYY PPPPAAPPAAPPPP RRRRSSSSONON OROR DESIGNDESIGNNN UGENEUGENEEUGENE EUGENE LLLLANANANANNGNG COLLEGCOLLEG OROROROR LLLIBELIBERRALALAA AARRTTSS MANNMANNEESS COLLEGCOLLEG

OROR MUSICMUSIC OROR DDRRAMA AMA FORFOR JJAAZZZZ ANANNDND CONTEMCONTEMPPOORRARYARY MUSICMUSIC

0.75”

x


40Application templates and demonstrations

Envelope and mailing label

Envelope

FormatNumber 10Shown at 100% of actual size.

School logoColor: Pantone® 1795 andPantone® 404 C


Mailing Label

Format5" x 4" Shown at 100% of actual size.

School logoColor: Pantone® 143 andPantone® 404 C


School stationery

File Identifier tns_drama_envelope.epstns_general_envelope.epstns_jazz_envelope.epstns_lang_envelope.epstns_mannes_envelope.epstns_milano_envelope.epstns_parsons_envelope.epstns_social_envelope.eps

tns_drama_label.epstns_general_label.epstns_jazz_label.epstns_lang_label.epstns_mannes_label.epstns_milano_label.epstns_parsons_label.epstns_social_label.eps

0.20” 1”

0.25”

0.65”

0.15”



JohnStreet NameCity, State ZIP CodeCountry



Office of the Registrar65 Fifth Avenue New York, NY 10003

0.075”


41

Fax sheet


School logosColor: Black

Return addressTypeface: Adobe Garamond Pro RegularSize: 8.5/10.5 ptColor: Black

Form fieldsTypeface: ITC Franklin GothicBook CondensedStroke: 0.375 ptSize: 9/13 ptColor: Black

FaxTypeface: ITC Franklin GothicBook CondensedSize: 18/13 ptColor: Black


School stationery

File Identifier tns_school_fax.eps[school fax template,substitute the school logo asappropriate.]

1” 0.35”

0.35”

0.35”0.075”

0.35”

0.35”

0.8”

2.5”


t 212.229.5656 f 212.229.5937 www.newschool.edu

To

Company

From

Subject

Date

Number of pages

Project

Fax number

Fax

1.15”

0.15”FOR LIBERAL ARTSEUGENE LANG COLLEGE


42

This prototype is an example of how The New School visual system comestogether when creating communicationsmaterials.

Photography, typography and color all playa part in creating a unified look and feelfor The New School.

NewsletterFormat: 11" x 17"Shown at 55% of actual size.

This prototype is for demon-stration only and should notbe used as final work.


Newsletter

Na faccum eu feuip euis estis dolenit.Quat aut lor si ex ex esequat nummy niamet ipit utat praesed modio con ullam volortionsed enit ad te tat ad delit la feuis erat. Ure modit lutpat. Duipit nos accum vullamet, consequat, quamet iure min endreetum accummy nostio dolore con eu feu feugait, vel utpatum estis dui te molore min euguer si. Feugait velis aliquisi.

Cilisci te vel doluptat. Landio do conullan eu faccum ipisi. Nos num volenim nonsed tat. Ecte mincin eugiamet ip eumsandrem iure dunt vent er senisis senibh et num vel esequam consenim zzrilis dolorperos nis del dolute dolobor peraess equipisim quatio et adigna feugue magna faccum digniat.

San utatue commy numsan ut in et nostie venibh ea feu faccummy nisismod mincilla alismod olumsan veros nim amet, ver si. Del dolute dolobor peraess equipisim quatio et adigna feugue magna faccum digniat. San utatue commy numsan ut in et nostie venibh ea feu faccummy nisismod mincilla alismod olumsan veros nim amet, ver si. San utatue commy numsan ut in et nostie venibh ea feu faccummy nisismod mincilla alismod olumsan veros nim amet, ver si.

Hendre dignim volum dolenim nim inci te min ute dit lamet, commy numsan ullamcon eugait lan hent iuscin hendigna feu faci blamet iriliqu issequat ip erit diam, commy nullaor inim zzriureet, velissecte delisi.

It in exerat volut dio od tem quatiniam, quate magnim acilit prat. Ut veliquisis dolore commodolorem eugait aciduip suscipi scillam vendrerosto ea commolummod tie velis num quis niam. Feu faccummy nisismod mincilla alismod olumsan veros nim amet, ver si.

Women & Th e Vote With polls showing more women than men undecided in this year’spresidential race, both parties are wooing female voters - especially young women, single women, and those who have never voted.

OurVoiceFall 2004 | Volume 7 | Lang College Th e New School for Liberal Arts

Inside

Women& Th e VoteCilisci te vel doluptat.Landio do conullan eu faccum ipisi.

Front page

ExchangeProgramin IndiaCilisci te vel doluptat.Landio do conullan eu faccum ipisi.

Front page

Alumni NewsCilisci te vel doluptat.Landio do conullan eu faccum ipisi. Page 2

Student VoiceCilisci te vel doluptat.Landio do conullan eu faccum ipisi. Page 3

Oborero et eum ex etue ma-nis nit wis acil ilit praesequi bla am del ulputet ationsed dolore dolor sumsandre volendrem ea feum zzrilit lamcor il doloboreros adit lum alit inibh et ipsumsan hendre dio od mod.

Tet, corem velenim veniam, sequisl do ent lore er am adit at. Ed dolorperit la faciliq uiscil dignim vulput.

Elis aute tem il eugait utatum-mod ea feum diamcore min vulla facinit et inissequam alit ex ea augue commod eugiat dolorerostie et, vel et nos-tisi. Raessi. Vullan hendiam, quipsustrud magnim quis ad ero dolorti onsequat wis ad dolorperit esse del ulput acin etue eugait lut lor init volup-tat. Ut nos nis alis nismolore vel in volenim iusto ex et ulla

Exchange Program in India

Photography by John Smith

1 Quat aut lor si ex ex esequat

nummy niamet ipit utat praesed

modio con ullam volortionsed enit

ad te tat ad delit la feuis erat.


43


In cases like the diploma where it’s importantto show a premium look and feel, specialprinting techniques and metallic silver can be used.

Typography, graphic elements, typographyand color all play a part in creating a uni-fied look and feel for The New School.

This prototype is for demon-stration only and should notbe used as final work.


Diploma

44

Flags and blades are an important and veryvisible part of The New School identity andsignage system.

These prototypes show how the system canwork in both university and school signage.The use of the mark as a textural elementcreates depth and interest in the universitybanner. The use of bleeding also creates tension and movement in the school banner.

These prototypes are fordemonstration only and shouldnot be used as final work.


Flags & blades

University Flag School Blade

45

The environment is a perfect medium forThe New School identity. Its basis in “graffiti” allows The New School identityto literally become part of New York City.

Demonstrations at left show how the identity can be applied to key pointsaround the university for greatest impact.



Environmental graphics

46


Photography, typography and color all playa part in creating a unified look and feelfor The New School.

These examples, in particular, demonstratethe layering of running dialogue texturecombined with very strong conceptualimagery.



View book

47

Use this naming convention guide to selectthe appropriate logo for reproduction.

The EPS logos include both The NewSchool mark (as an embedded bitmap TIFfile) and accompanying school anddescriptor names in vector artwork. EPSfiles can be imported into or openedthrough page layout and illustration soft-ware such as QuarkXPress, Illustrator orPhotoshop. The EPS logos should be usedfor high-resolution print applications.


File naming structure

tns_lang_left_R_pos.epspositivereversed

posrev

Adobe Illustrator®8.0 eps file.eps

left statemid stateright state

leftmidright

redorangeyellowblackwhitesilver

ROYBWS

dramageneraljazzlangmannesmilanoparsonssociallogorunning_logos

school logos

university logorunning logos

the new schooltns

48File directory


tns_general_left_R_pos.epstns_general_mid_R_pos.epstns_general_right_R_pos.epstns_general_left_R_rev.epstns_general_mid_R_rev.epstns_general_right_R_rev.eps

tns_general_left_O_pos.epstns_general_mid_O_pos.epstns_general_right_O_pos.epstns_general_left_O_rev.epstns_general_mid_O_rev.epstns_general_right_O_rev.eps

tns_general_left_Y_pos.epstns_general_mid_Y_pos.epstns_general_right_Y_pos.epstns_general_left_Y_rev.epstns_general_mid_Y_rev.epstns_general_right_Y_rev.eps

tns_general_left_B_pos.epstns_general_mid_B_pos.epstns_general_right_B_pos.epstns_general_left_B_rev.epstns_general_mid_B_rev.epstns_general_right_B_rev.eps

tns_general_left_Btint_pos.epstns_general_mid_Btint_pos.epstns_general_right_Btint_pos.epstns_general_left_Btint_rev.epstns_general_mid_Btint_rev.epstns_general_right_Btint_rev.eps

tns_general_left_W_rev.epstns_general_mid_W_rev.epstns_general_right_W_rev.eps

University Logos

The New Schoolfor Social Research

tns_social_left_R_pos.epstns_social_mid_R_pos.epstns_social_right_R_pos.epstns_social_left_R_rev.epstns_social_mid_R_rev.epstns_social_right_R_rev.eps

tns_social_left_O_pos.epstns_social_mid_O_pos.epstns_social_right_O_pos.epstns_social_left_O_rev.epstns_social_mid_O_rev.epstns_social_right_O_rev.eps

tns_social_left_Y_pos.epstns_social_mid_Y_pos.epstns_social_right_Y_pos.epstns_social_left_Y_rev.epstns_social_mid_Y_rev.epstns_social_right_Y_rev.eps

tns_social_left_B_pos.epstns_social_mid_B_pos.epstns_social_right_B_pos.epstns_social_left_B_rev.epstns_social_mid_B_rev.epstns_social_right_B_rev.eps

tns_social_left_Btint_pos.epstns_social_mid_Btint_pos.epstns_social_right_Btint_pos.epstns_social_left_Btint_rev.epstns_social_mid_Btint_rev.epstns_social_right_Btint_rev.eps

tns_social_left_W_rev.epstns_social_mid_W_rev.epstns_social_right_W_rev.eps

Milano The New School for Management and Urban Policy

tns_milano_left_R_pos.epstns_milano_mid_R_pos.epstns_milano_right_R_pos.epstns_milano_left_R_rev.epstns_milano_mid_R_rev.epstns_milano_right_R_rev.eps

tns_milano_left_O_pos.epstns_milano_mid_O_pos.epstns_milano_right_O_pos.epstns_milano_left_O_rev.epstns_milano_mid_O_rev.epstns_milano_right_O_rev.eps

tns_milano_left_Y_pos.epstns_milano_mid_Y_pos.epstns_milano_right_Y_pos.epstns_milano_left_Y_rev.epstns_milano_mid_Y_rev.epstns_milano_right_Y_rev.eps

tns_milano_left_B_pos.epstns_milano_mid_B_pos.epstns_milano_right_B_pos.epstns_milano_left_B_rev.epstns_milano_mid_B_rev.epstns_milano_right_B_rev.eps

tns_milano_left_Btint_pos.epstns_milano_mid_Btint_pos.epstns_milano_right_Btint_pos.epstns_milano_left_Btint_rev.epstns_milano_mid_Btint_rev.epstns_milano_right_Btint_rev.eps

tns_milano_left_W_rev.epstns_milano_mid_W_rev.epstns_milano_right_W_rev.eps

Parsons The New Schoolfor Design

tns_parsons_left_R_pos.epstns_parsons_mid_R_pos.epstns_parsons_right_R_pos.epstns_parsons_left_R_rev.epstns_parsons_mid_R_rev.epstns_parsons_right_R_rev.eps

tns_parsons_left_O_pos.epstns_parsons_mid_O_pos.epstns_parsons_right_O_pos.epstns_parsons_left_O_rev.epstns_parsons_mid_O_rev.epstns_parsons_right_O_rev.eps

tns_parsons_left_Y_pos.epstns_parsons_mid_Y_pos.epstns_parsons_right_Y_pos.epstns_parsons_left_Y_rev.epstns_parsons_mid_Y_rev.epstns_parsons_right_Y_rev.eps

tns_parsons_left_B_pos.epstns_parsons_mid_B_pos.epstns_parsons_right_B_pos.epstns_parsons_left_B_rev.epstns_parsons_mid_B_rev.epstns_parsons_right_B_rev.eps

tns_parsons_left_Btint_pos.epstns_parsons_mid_Btint_pos.epstns_parsons_right_Btint_pos.epstns_parsons_left_Btint_rev.epstns_parsons_mid_Btint_rev.epstns_parsons_right_Btint_rev.eps

tns_parsons_left_W_rev.epstns_parsons_mid_W_rev.epstns_parsons_right_W_rev.eps

The New School mark

tns_mark_left_R_pos.epstns_mark_mid_R_pos.epstns_mark_right_R_pos.eps

tns_mark_left_O_pos.epstns_mark_mid_O_pos.epstns_mark_right_O_pos.eps

tns_mark_left_Y_pos.epstns_mark_mid_Y_pos.epstns_mark_right_Y_pos.eps

tns_mark_left_B_pos.epstns_mark_mid_B_pos.epstns_mark_right_B_pos.eps

tns_mark_left_W_rev.epstns_mark_mid_W_rev.epstns_mark_right_W_rev.eps

tns_mark_left_S_pos.epstns_mark_mid_S_pos.epstns_mark_right_S_pos.eps

School Logos

The New School university logo

tns_logo_left_R_pos.epstns_logo_mid_R_pos.epstns_logo_right_R_pos.epstns_logo_R_pos.eps

tns_logo_left_O_pos.epstns_logo_mid_O_pos.epstns_logo_right_O_pos.epstns_logo_O_pos_small.eps

tns_logo_left_Y_pos.epstns_logo_mid_Y_pos.epstns_logo_right_Y_pos.epstns_logo_Y_pos_small.eps

tns_logo_left_B_pos.epstns_logo_mid_B_pos.epstns_logo_right_B_pos.epstns_logo_B_pos_small.eps

tns_logo_left_W_rev.epstns_logo_mid_W_rev.epstns_logo_right_W_rev.epstns_logo_W_pos_small.eps

tns_logo_left_S_pos.epstns_logo_mid_S_pos.epstns_logo_right_S_pos.epstns_logo_S_pos_small.eps

49File directory

Mannes CollegeThe New School for Music

tns_mannes_left_R_pos.epstns_mannes_mid_R_pos.epstns_mannes_right_R_pos.epstns_mannes_left_R_rev.epstns_mannes_mid_R_rev.epstns_mannes_right_R_rev.eps

tns_mannes_left_O_pos.epstns_mannes_mid_O_pos.epstns_mannes_right_O_pos.epstns_mannes_left_O_rev.epstns_mannes_mid_O_rev.epstns_mannes_right_O_rev.eps

tns_mannes_left_Y_pos.epstns_mannes_mid_Y_pos.epstns_mannes_right_Y_pos.epstns_mannes_left_Y_rev.epstns_mannes_mid_Y_rev.epstns_mannes_right_Y_rev.eps

tns_mannes_left_B_pos.epstns_mannes_mid_B_pos.epstns_mannes_right_B_pos.epstns_mannes_left_B_rev.epstns_mannes_mid_B_rev.epstns_mannes_right_B_rev.eps

tns_mannes_left_Btint_pos.epstns_mannes_mid_Btint_pos.epstns_mannes_right_Btint_pos.epstns_mannes_left_Btint_rev.epstns_mannes_mid_Btint_rev.epstns_mannes_right_Btint_rev.eps

tns_mannes_left_W_rev.epstns_mannes_mid_W_rev.epstns_mannes_right_W_rev.eps

The New School for Drama

tns_drama_left_R_pos.epstns_drama_mid_R_pos.epstns_drama_right_R_pos.epstns_drama_left_R_rev.epstns_drama_mid_R_rev.epstns_drama_right_R_rev.eps

tns_drama_left_O_pos.epstns_drama_mid_O_pos.epstns_drama_right_O_pos.epstns_drama_left_O_rev.epstns_drama_mid_O_rev.epstns_drama_right_O_rev.eps

tns_drama_left_Y_pos.epstns_drama_mid_Y_pos.epstns_drama_right_Y_pos.epstns_drama_left_Y_rev.epstns_drama_mid_Y_rev.epstns_drama_right_Y_rev.eps

tns_drama_left_B_pos.epstns_drama_mid_B_pos.epstns_drama_right_B_pos.epstns_drama_left_B_rev.epstns_drama_mid_B_rev.epstns_drama_right_B_rev.eps

tns_drama_left_Btint_pos.epstns_drama_mid_Btint_pos.epstns_drama_right_Btint_pos.epstns_drama_left_Btint_rev.epstns_drama_mid_Btint_rev.epstns_drama_right_Btint_rev.eps

tns_drama_left_W_rev.epstns_drama_mid_W_rev.epstns_drama_right_W_rev.eps

The New School for Jazz and Contemporary Music

tns_jazz_left_R_pos.epstns_jazz_mid_R_pos.epstns_jazz_right_R_pos.epstns_jazz_left_R_rev.epstns_jazz_mid_R_rev.epstns_jazz_right_R_rev.eps

tns_jazz_left_O_pos.epstns_jazz_mid_O_pos.epstns_jazz_right_O_pos.epstns_jazz_left_O_rev.epstns_jazz_mid_O_rev.epstns_jazz_right_O_rev.eps

tns_jazz_left_Y_pos.epstns_jazz_mid_Y_pos.epstns_jazz_right_Y_pos.epstns_jazz_left_Y_rev.epstns_jazz_mid_Y_rev.epstns_jazz_right_Y_rev.eps

tns_jazz_left_B_pos.epstns_jazz_mid_B_pos.epstns_jazz_right_B_pos.epstns_jazz_left_B_rev.epstns_jazz_mid_B_rev.epstns_jazz_right_B_rev.eps

tns_jazz_left_Btint_pos.epstns_jazz_mid_Btint_pos.epstns_jazz_right_Btint_pos.epstns_jazz_left_Btint_rev.epstns_jazz_mid_Btint_rev.epstns_jazz_right_Btint_rev.eps

tns_jazz_left_W_rev.epstns_jazz_mid_W_rev.epstns_jazz_right_W_rev.eps

University Stationery

tns_university_businesscard.epstns_university_envelope.epstns_university_label.epstns_university_letterhead.epstns_university_fax.eps

School Stationery

tns_drama_businesscard.epstns_drama_envelope.epstns_drama_label.epstns_drama_letterhead.eps

tns_general_businesscard.epstns_general_envelope.epstns_general_label.epstns_general_letterhead.eps

tns_running_logos_4c_pos.epstns_running_logos_4c_rev.epstns_running_logos_B_pos.epstns_running_logos_B_rev.epstns_running_logos_O_pos.epstns_running_logos_O_rev.epstns_running_logos_R_pos.epstns_running_logos_R_rev.epstns_running_logos_S_pos.epstns_running_logos_S_rev.epstns_running_logos_Y_pos.epstns_running_logos_Y_rev.eps

Eugene Lang CollegeThe New School for Liberal Arts

tns_lang_left_R_pos.epstns_lang_mid_R_pos.epstns_lang_right_R_pos.epstns_lang_left_R_rev.epstns_lang_mid_R_rev.epstns_lang_right_R_rev.eps

tns_lang_left_O_pos.epstns_lang_mid_O_pos.epstns_lang_right_O_pos.epstns_lang_left_O_rev.epstns_lang_mid_O_rev.epstns_lang_right_O_rev.eps

tns_lang_left_Y_pos.epstns_lang_mid_Y_pos.epstns_lang_right_Y_pos.epstns_lang_left_Y_rev.epstns_lang_mid_Y_rev.epstns_lang_right_Y_rev.eps

tns_lang_left_B_pos.epstns_lang_mid_B_pos.epstns_lang_right_B_pos.epstns_lang_left_B_rev.epstns_lang_mid_B_rev.epstns_lang_right_B_rev.eps

tns_lang_left_Btint_pos.epstns_lang_mid_Btint_pos.epstns_lang_right_Btint_pos.epstns_lang_left_Btint_rev.epstns_lang_mid_Btint_rev.epstns_lang_right_Btint_rev.eps

tns_lang_left_W_rev.epstns_lang_mid_W_rev.epstns_lang_right_W_rev.eps

Running School Logos

Stationery

tns_jazz_businesscard.epstns_jazz_envelope.epstns_jazz_label.epstns_jazz_letterhead.eps

tns_lang_businesscard.epstns_lang_envelope.epstns_lang_label.epstns_lang_letterhead.eps

tns_mannes_businesscard.epstns_mannes_envelope.epstns_mannes_label.epstns_mannes_letterhead.eps

tns_milano_businesscard.epstns_milano_envelope.epstns_milano_label.epstns_milano_letterhead.eps

tns_parsons_businesscard.epstns_parsons_envelope.epstns_parsons_label.epstns_parsons_letterhead.eps

tns_social_businesscard.epstns_social_envelope.epstns_social_label.epstns_social_letterhead.eps

tns_school_fax.eps

Visual id guide

Education

Transcript of Visual id guide