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Panhe l l en i c Brand “A visual identity is the cornerstone of all communication efforts and

represents the image and aspirations of an organization. The focus of a visual identity is usually a

symbol or logo. A comprehensive visual identity system is the framework for communicating and

presenting information logically, clearly, and with distinction. It must be applied consistently to

convey a single, clear message.

A visual identity, consistently applied, serves as an external visual representation of an

organization. It gives the public an indication of the organization’s standards of quality and also

provides an internal source of pride and morale. It is important that a consistency of presentation

be maintained and that standards be set to ensure the highest quality possible.

Visual identity is the sum of all the visual impressions associated with the Panhellenic

Association's name. It is important that all parts of Panhellenic present one clear image through a

coordinated identification program. A clear message and visual image highlight the fact that the

Panhellenic Association at the University of South Florida is a complex, but unified organization.

The standards and guidelines presented in this manual have firm organizational support.

Embracing and following these standards and guidelines is advantageous to the entire Panhellenic

community. Adherences to the visual identity standards will support Panhellenic’s vision and

mission, and strengthen its image and marketing strategy for communication with our community

as a whole.

Individuals and groups responsible for overseeing execution of publications and other visual

representation of the Panhellenic Association at the University of South Florida will want to be

familiar with the Visual Identity and Graphic Standards Manual and make it available to the

individual members of our community.”

*AdaptedfromtheUniversityofSouthFlorida’sVisualIdentityandGraphicsStandardsmanualJuly2008

The issuing of inappropriate themes and advertising on publicity items such as trinkets, posters, flyers, T-shirts and other clothing items are not prohibited. The VP External Affairs has the final say in all publications and print work.

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Logo Guide l in e s

Panhellenic Crest

The Panhellenic Crest is the primary emblem of our community as it represents the USF Panhellenic Association and its core values. To maximize its impact, it must appear consistently, legibly, and (as called for) prominently on all publications. The crest must always be presented in proper Panhellenic colors (as addressed later in the guide), and must not be altered, stretched, or skewed in any way. The crest should always be placed in the upper left hand corner of all applications, stationary, etc.

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Logo Guide l in e s

Sorority Life Font Logo

The USF Panhellenic Sorority Life Font Logo is unique to our Association, and

presents a clear definition of what and who our Association represents. When

possible, the .JPEG image should be used instead of three separate text boxes. This

ensures consistency, and avoids any skewing that may occur when the publication is

opened in different software programs.

The USF Panhellenic Sorority Life Font Logo consists of the word

Panhellenic (written in Panhellenic Green Edwardian Script ITC Bold, with a drop

shadow), with the words USF and Sorority Life (written in Panhellenic Pink Goudy

Old Style), above and below respectively. The USF should be aligned above the ‘n’

in Panhellenic, while the Sorority Life should align with the right edge of the ‘c’ in

Panhellenic.

When used in combination with the USF Panhellenic Crest, the USF

Sorority Life Font Logo should be placed to the right of the Crest (as shown below).

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Logo Guide l in e s Unacceptable Uses

In order to build a consistently favorable perception of our brand, it is essential that the logos be used correctly. This page defines some of the incorrect uses of the logos:

1.Logos are printed in Panhellenic colors if not Black & White.

2.Logos should not be printed in an incorrect font, with the exception of Georgia font to

replace Goudy Old Style if better suited for printing.

3.They should never be positioned at an angle.

4.They should never have a key line around them.

5.Other words should never be substituted for “USF Panhellenic Sorority Life”.

6.They should not appear with any other text (such as chapter names) with the exception

of approval from the VP External Affairs.

7.They should not be stretched, skewed, or distorted in any way.

8. If logos are used be on a colored background, the chosen color should complement the

logo colors and be a significantly lighter tone than the lightest color on the logo.

9. They should never appear on a patterned background.

10. They should not be embedded in text.

11. The colors should never be reversed.

12. All logo elements must stay within standard proportion.

13. The words “USF Panhellenic Sorority Life” should not be stacked incorrectly.

14. Graphic should never be integrated into the logos.

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Panhe l l en i c Co lor s

All USF Panhellenic marketing materials should be made in the approved USF

Panhellenic colors whenever possible. Use the approved Pantone colors or their

CMYK process equivalents, which are provided below. For use on-screen, in

PowerPoint, or on the Web, the RGB color breakdown should be used. When

producing marketing materials in print, you should always match the color printed

by your vendor to the color breaks below. This will ensure that the logos are

reproduced consistently across all USF Panhellenic materials.

Panhellenic Pink Spot Color—Pantone 218CP

Panhellenic Yellow Spot Color—Pantone 100CP

Panhellenic Green Spot Color—Pantone 367CP

Process/CMYK - Cyan 2 Magenta 63 Yellow 0 Black 0

Process/CMYK - Cyan 0 Magenta 0 Yellow 56 Black 0

Process/CMYK - Cyan 41 Magenta 0 Yellow 68 Black 0

On Screen/RGB - Red 236 Green 128 Blue 179 HTML: EC80B3

On Screen/RGB - Red 255 Green 246 Blue 141 HTML: FFF68D

On Screen/RGB - Red 158 Green 207 Blue 124 HTML: 9ECF7C

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Panhe l l en i c Fon t s Edward ian Scr i p t

All headings and headlines should be cast in Edwardian Script ITC. In

most cases, the font should be in Panhellenic Green. Font size and weight

may vary depending on the publication, yet should always be the largest

font on the page. In addition, headings should be shadowed.

Goudy Old Style

Goudy Old Style should be used for most general body text. However, it

may occasionally be used for subheadings, and in that case, should be cast

in Panhellenic Pink. Font size and weight will vary.

Georgia

Georgia may be substituted for Goudy Old Style when used for printed giveaways, t-shirts and other printed materials that work better with this font.

Times New Roman Times New Roman may be substituted for Goudy Old Style when used for

general body text. Font should be black. Font size and weight may vary.

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Photography

Photography

Photography for USF Panhellenic marketing should display

women in a manner that is reflective of the ideals established by

the Panhellenic Creed. All measures should be taken to provide equal exposure to all Panhellenic chapters, and to display a feeling

of friendship and unity within the community. All chapter photos must be submitted to the Vice President of External Affairs and

Director of Social Media through the Panhellenic photo email account, usfpanpictures@gmail.com, and may only be submitted

by the chapter’s president, or appointed officer.

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Soc ia l Med ia

Social Media

Social Media updates should be in line with the marketing plan

established by the USF Panhellenic Association. We, as an Association,

shall strive to present ourselves in a professional manner at all times. This

includes, but is not limited to, the proper use of grammar, capitalization,

and punctuation. The purpose of our social media accounts is to promote

the best interests of our Association, member chapters, and individual

sisters. We will strive to update our social media accounts at least twice

weekly, in accordance to the monthly plan established by the Director of

Social Media.

Unacceptable uses for ALL social mediums.

a. Publicizing Greek ranking sites/ resources that influence stereotype.

b. Favoring any chapter over another.

c. Publicizing personal interests unrelated to the Association.

d. Friending/commenting/posting entities that do not match our values

(i.e) nightclub promotions.

e. Not responding to PNMs who message the social media accounts with

questions about recruitment and/or the Association.

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Soc ia l Med ia Cont .

Facebook

Pan Love serves as a “friend” not a page and is only accessible to the

Panhellenic Executive Board and the Director of Social Media. During

disaffiliation in formal recruitment, it is only accessible to the Executive

Board. Updates should be posted to both Pan Love and the Sorority Life

page. This page is used for photos, community news and purposeful

updates. Friending PNMs should not occur regularly. The VP

Recruitment may friend PNMs who register for formal recruitment only.

All PNMs friend requests should be accepted unless for reasons that could

harm the Association.

www.facebook.com/usfpanhellenic

The Facebook Page for USF Panhellenic Sorority Life is administered

through Pan Love. This page is more informative than personal but

should also be updated with community news and purposeful updates.

The USF Panhellenic Circle of Sisterhood Page is administered by the

VP External Affairs and the Director of Philanthropy. Information on the

foundation and efforts made by USF Panhellenic are broadcasted here.

www.facebook.com/usfcircleofsisterhood

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Soc ia l Med ia Cont .

Twitter

The USF Panhellenic Association Twitter is under the name

@USFPanhellenic. Updates are only made by the Director of Social Media and the Vice President of External Affairs.

The hashtag #growuniteinspire should be used in all tweets,

unless characters are needed to finish a purposeful message.

The Association should consistently Re-Tweet and converse with

USF department accounts, other Greek councils and/or chapters and other student organizations to strengthen Panhellenic bonds.

The twitter account should be updated at least once a day.

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Panhe l l en i c Blog

USF Pan Love Blog

The USF Pan Love blog is to be used as a news source for the

Association.

The mission of the blog is to highlight the accomplishments and

inspirations via Panhellenic Sorority Women at the University. It should showcase values and illustrate how we grow, unite and

inspire.

Submissions are submitted to the Director of Communications. The Vice President of External Affairs has the authority to edit any submission. Posts must be broadcasted to the Pan Love

Facebook, USF Sorority Life Page and Twitter account.

Blog entry themes are suggested to the community, as per a plan by the Director of Communications and Vice President of

External Affairs.

The URL for the Blog is www.usfpanlove.blogspot.com

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Cred i t

The USF Panhellenic Visual Standards Guide was modeled after

Alpha Chi Omega’s Visual Standards Guide and the University of South Florida Visual Identity and Graphic Standards Guide.

Much of the information in the guide may be attributed to these

organizations.