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Visual CommunicationVisual Communication

by Filiz Efeby Filiz Efe

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Visual communication Visual communication is the conveyance of is the conveyance of

ideas through the ideas through the visual display of visual display of

information. information.

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old media vs. new mediaold media vs. new media

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visual communication sectorvisual communication sector

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verb

al v

s. v

isua

lve

rbal

vs.

vis

ual

why this sector?why this sector?

2- How do they manage their

conversation on a text-based

platform? (tools, links)

3- What is their tone of voice on

Twitter? (tweet analysis)

1- How do visual communicators represent their brands or

organizations on Twitter? (profile pages)

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methodologymethodology

keywords: keywords: visualvisual, communication, , communication, imageimage, , photographyphotography, imagery, , imagery,

video, video, graphic graphic design, design, creativecreative, illustration, digital, , illustration, digital, mediamedia, ,

TV, channel, TV, channel, animationanimation……

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best practicesbest practices

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case study 1 : case study 1 : @CreativeReview

Following: 6,367 Follower: 13,324 Tweets: 818 since 23 Feb 2009

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case study 2 : case study 2 : @KodakCB

Following: 9,840 Follower: 10,013 Tweets: 3004 since 29 Apr 2008

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Case study 3 : Case study 3 : @Lilipip

Following: 3,169 Follower: 2,892 Tweets: 2,665 since 13 May 2008

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common factors common factors (interview analysis)(interview analysis)

@CreativeReview @KodakCB @Lilipip

WHY started Twitter?

To promote blog To build 1:1 communication

To promote blog

Other Social Media

facebook, Flickr, YouTube, MySpace,

NotCot

facebook, Flickr, YouTube

Facebook, Vimeo, YouTube, Biznik,

LinkedIn

WHY to follow?

-good source for sector news

-Interesting RTs-Customer Service &

Subscriptions

-good source for sector news-Promotional

surprises-Customer Service

-good source for sector news

WHO do they follow?

Anyone relevant to the sector (unless

it’s a robot)

Anyone who follows them (unless it’s inappropriate)

Anyone who has something worth

while to say(unless it’s a robot)

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common factors common factors (Interview Analysis)(Interview Analysis)

@CreativeReview @KodakCB @Lilipip

Identity Representation

More brand, less personal tweets

Personal tone in corporate

communication

Less brand, more personal tweets

Auto-Tweets NO NO NO

Success Measure

qualitative qualitative qualitative

Favorite @zappos @zappos

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conversational tone conversational tone (tweet analysis)(tweet analysis)

* 100 Tweets/profile

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common success factorscommon success factors

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creditscreditso Filiz Efe Filiz Efe @filizefe – filizefe@uw.edu@filizefe – filizefe@uw.eduo Image Credit: Slide Image Credit: Slide Visual Communication : Images With Messages by lwtclearningcommons, ,

http://www.flickr.com/photos/26323050@N02/3443305164/sizes/o/ o Image Credit: Slide Drink. by Image Credit: Slide Drink. by Jason Permenter

http://www.flickr.com/photos/volcanologist/2859115624/in/photostream/ o Image Credit: Slide See No Evil.Hear No Evil.Speak No Evil by Image Credit: Slide See No Evil.Hear No Evil.Speak No Evil by amy-wong.com

http://www.flickr.com/photos/siutou_amy/2605416146/ o Image Credit: Slide Benetton ads by Image Credit: Slide Benetton ads by iladymarley

http://i727.photobucket.com/albums/ww274/iladymarley/charity%20inspiration/benetton.jpg o Image Credit: Slide Benetton ads by Image Credit: Slide Benetton ads by Oliviero Toscani http://www.olivierotoscanistudio.com/ o Image Credit: Slide Benetton Soldier Ads by Image Credit: Slide Benetton Soldier Ads by Oliviero Toscani Oliviero Toscani http://www.olivierotoscanistudio.comhttp://www.olivierotoscanistudio.comReferencesReferenceso The History of Visual Communication http://www.citrinitas.com/history_of_viscom/ The History of Visual Communication http://www.citrinitas.com/history_of_viscom/ o Wikipedia http://en.wikipedia.org/wiki/Visual_communication Wikipedia http://en.wikipedia.org/wiki/Visual_communication o Visual communication: images with messages By Paul Martin Lester http://books.google.com/books?Visual communication: images with messages By Paul Martin Lester http://books.google.com/books?

id=6oibH9roTmkC&dq=images+with+messages&printsec=frontcover&source=bn&hl=en&ei=nWiLSqq8N4KIsid=6oibH9roTmkC&dq=images+with+messages&printsec=frontcover&source=bn&hl=en&ei=nWiLSqq8N4KIswOHz4TVDQ&sa=X&oi=book_result&ct=result&resnum=8# wOHz4TVDQ&sa=X&oi=book_result&ct=result&resnum=8#

o Creative Commons License:Creative Commons License:share-and-share alike; non-commercialshare-and-share alike; non-commercial

o http://uwtwitterbook.com/about/2009-presentationshttp://uwtwitterbook.com/about/2009-presentations