Visual communication and Visual cues part one
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“All colors will agree in the dark.” Francis Bacon, 1561–1626, Philosopher, Scientist, Educator
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Visual cues part one
Transcript of Visual communication and Visual cues part one
“All colors will agree in the dark.” Francis Bacon, 1561–1626, Philosopher, Scientist, Educator
Prepared by Danielle Oser, APR
1981 Nobel Prize Winners
Mapping the cells of the visual cortex
https://www.youtube.com/watch?v=IOHayh06LJ4
Some cells responded to a spot of light Other cells noted
Edges of objects Line angles Specific movements Specific Colors Space between lines
Each cortex cell reacts in a one-to-one relationship with the stimuli and with this information the brain “maps” an image
These cells known as the visual cortex quickly and easily respond to 4 major attributes of objects Color Form Depth Movement
Light can intrigue, educate and entertain and creates the phenomenon known as color
Nowhere is light so exquisitely expressed as through color
White Black Red Yellow Green Blue
By mixing these paints
all the colors capable of being seen can be created
Thomas Young First to link color to the
human eye 1801 Suggested nerve
fibers in the retina respond to red, green, violet
1851 Invents the Ophthalmoscope
Now Dr’s can see inside a person’s eye
Tri-Chromatic Theory How the eye physically
sees color
Additive Color=Light Red, Green, Blue Combined=White Light
Subtractive Color=Pigment Magenta, Yellow, Cyan (Blue) Combined=Black
Color is the result of light wavelengths stimulating the cones in the retina
Measures a color’s unique temperature Red=1,500 degrees F Blue=2,700 degrees F
Red Longer
wavelength Quick
recognition Noticed from
farther away Stays “inside”
your eye longer than any other color
Less accurate, but more useful
Often conceptions of color differ
Color another is compared with must be accepted universally as standard – uses swatches
Symbolic Emotional response to
color Your mental state or
association affects the emotional response Warm colors vs. Cool
colors Experience and color
Symbolic Method: Green (Nature, Wealth, Irish)
“The Arnolfini Wedding,”1434 by Jan van Eyck Green= Hope, Fertility, Youth, Life
http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html
http://www.colorcode.com/free_personality_test/
http://thelandofcolor.com/store/products/color-secrets-unlocked-%E2%80%A2-color-psychology-and-meaning/
Simplest form that can be written with a stylus
Hundreds of dots together create half-tone printing (newspapers)
• Pointillism, Georges Seurat
Cans Seurat 106,000 soda cans, the amount consumed in the US every 30 seconds
• Pointillism, Georges Seurat
• Pointillism, Georges Seurat
• Pointillism, Georges Seurat
Straight lines convey: Stiffness Rigidity
Room to grow, expand (When low in the frame)
Confining, heavy (When high in the frame)
Bring the eye to a halt in a layout
Strong, Stimulating Always attract attention
Most restful when diagonal goes from corner to opposite corner
Moves your eye in the line’s direction
Create nervous dynamic energy
Playfulness Suppleness Movement Gracefulness that softens
the content of the active message
Thick and Dark = Strong & Confident
Thin and Light = Delicate & Timid
https://www.youtube.com/watch?v=HoxpudVML cs
https://www.youtube.com/watch?v=ydT0hAkKrR8
