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Transcript of visual communication
![Page 1: visual communication](https://reader030.fdocuments.in/reader030/viewer/2022020110/55c46059bb61eb714e8b459d/html5/thumbnails/1.jpg)
DIFFERENT KINDS OF COMUNICATION
• Using words• Music or sound• Touch• Visual
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VISUAL COMUNICATION
• A visual language is a system of communication using visual elements
• But, what is a visual element?• There are different kinds of visual elements:
maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
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PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects. Maps or a graphComunicative images to tell people about a product. Expressive images comunicate feelings, emotions and personals beliefsAesthetic images more priority to the beauty
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VISUAL PERCEPTION• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses with our eyes which are transformed into images in our brain.
• Thanks to visual images, we can understand a variety of messages and information
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PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology school in Germany created a series of principles on how human perception is organised to help us to understand forms in a global way:
1-Relationship between figure and background.2-Law of good form
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1-Relationship between figure and background
The principle says that we can visualise the figure and background at the same time.In the process . In the process of perception, we usually focus on the figure before looking at the background
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2-Law of good form
• The process of perception always looks for the simplest or most consistent form of organisation, and reduce possible ambiguities or distorsions
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Imágenes de distorsion y efectos opticos
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IMAGES• An image is the
visible appearance of a person, object or thing, represented by an expressive form of art
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ICONICITY AND ABSTRACTION• The iconicity of an image means how similar
the image is to the object represented.• Abstraction represents something in a
different way to reality.
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DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…• Moving images. Television, film, digital
animation, multimedia• Artistic (Realistic, abstact, surrealitistic,
symbolic,…• Graphic desing. Logos, signals,….• Digital images. Creates on a computer• Publicity and advertising
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Still images:comics
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Photograph
Photography
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Moving images
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Artistcic images: surrealistic images
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Realistic painting
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Abstract painting
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Fantastic images
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Visual trick
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Graphic desing: signals
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signs or symbols
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peace symbol
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Digital images
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Publicity and Advertising
• Advertising seeks to comunicate a message to a large number of people using the mass media (press, tv,….)
• Advertising is a message to persuade consumers and users to demand a particular product or service
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MASS MEDIA
• Advanced industrial societies have develop means of comunication. Internet, TV, radio, magazines,..
• Many advertisements are made for sound (audio) and image (visual).Spots
• Others only with images and text (graphic or photography)
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Advertisments
• Are messages used to inform, influence or convince.
• The information is manipulated to provoke to call the atention of the consumer
• Not all information is true
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Diference between an artistic image and a publicity image
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PREVENTION CAMPAIGN
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AGAINTS VIOLENCE OR ABUSE