VISUAL AIDS IN COMMUNICATION

NIRMAL C.S. Roll No.: 02

JAISAL SHAJI Roll No.: 38

SHIHAS A.S. Roll No.: 21

By

Memory retention

Attention span

Comprehension

Create a focal point

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Need for Visual Aids in communication effectiveness

Reference material for later use

To enable better understanding

Helps in relating and transferring learning to the real

situation

A consolidation of learning

A more vivid and lasting impression

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Need for Visual Aids in communication effectiveness [Contd….]

Visual

Something (as a graphic) that appeals to the sight and is used for

effect or illustration —usually used in plural.

Visual Aids

Any material used as an aid in teaching.

Come in a variety of forms from physical objects, photographs &

maps to slides, overheads & computer generated presentations.

Convey what words alone cannot.

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Visual vs Visual Aids vs Visual Aids Equipments

Visual aid equipments Any equipment which is used do produce visual aid is called an Visual

Aid equipment.

Slide projectors

Over head projectors

Specimens

Graphs, maps

Models

Video/ DVD player ,etc.

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Visual vs Visual Aids vs Visual Aids Equipments [contd….]

Traditional visual aids

Models

Illustrations

Graphs

Charts

Video

Transparencies

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Types of Visual Aids

Chalkboard

Flip chart

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Traditional Visual Aids

Models Objects, usually built to scale, that represent other objects

in detail

Kinds of Models

Full-scale model

Small-scale model of a large object

Large-scale model of a small object

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ILLUSTRATIONS

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Photographs

Must be large enough to be seen easily by

all listeners.

Convert photographs to transparencies

and show them with an overhead

projector.

Show photographs with PowerPoint or

another multimedia program.

• Commonly used to show realistic aspects of events or processes

Drawings

Allow you to control what aspects are emphasized, as well as the amount of detail you present.

Diagram

Diagrams highlight how steps or parts of a process relate to the overall objective.

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ILLUSTRATIONS [contd….]

GRAPHS

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Line Graph Uses one or more

lines to show changes in statistics over time or space.

0

2

4

6

8

10

12

14

Q1 Q2 Q3 Q4

Visual aids used to show statistical trends and patterns

Bar Graph

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Uses vertical or horizontal bars

to show comparisons among

two or more items.

0

1

2

3

4

5

200

0

200

2

200

4

200

6

year

Annual Return Of A & B

Company A

Company B

Pie Graph

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A graph that highlightssegments of a circle toshow simple distributionpatterns.

3%3% 6%

13%

75%

Smell

Taste

Touch

Hearing

Sight

Visual aid that summarizes a large block of information, usually in list form.

Organization charts are used to show hierarchies in an organization.

Flow charts describes a process.

Gantt chart allow you to show a schedule.

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CHARTS

Visual aids drawn, written, or printed on sheets of clear acetate and shown with an overhead projector.

VIDEO Use video only when it is essential to communicate

your message.

Make sure you can run the video equipment properly.

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TRANSPARENCIES

Requires a lot of technology (computer, s/w, electricity, projectors etc).

Not good for low resource training.

Audience may give more concentration to the visual rather than listening to what you speak.

Improper planning, timing and delivery.

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BARRIERS TO EFFECTIVE VISUAL COMMUNICATION

Points to remember in this context are:

Insufficient thought to the planning and use of the visual aids.

Do not obstruct the view of the audience.

The visual must be well placed.

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BARRIERS TO EFFECTIVE VISUAL COMMUNICATION [contd….]

Use only if necessary.

Make it simple.

Show only when ready.

Speak to audience, not to visual.

Don’t let visuals dominate the speech.

Use colors only if it increases clarity, visibility, quality etc.

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GUIDELINES

Prepare visual aids in advance.

Keep visual aids simple.

Make sure visual aids are large enough.

Use fonts that are easy to read.

Use a limited number of fonts.

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GUIDELINES [contd….]

Avoid using the chalkboard for visual aids.

Visual aid should be balanced and legible.

Display visual aids where listeners can see them.

Avoid passing visual aids among the audience.

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GUIDELINES [contd….]

Visual aids can guide your audience through your presentation and reinforce the main points.

Visual aids are important in facilitating thought, but they are just meant to supplement a text, not take its place. Hence, you should use the text to present your argument, mentioning important figures to back up your claims.

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CONCLUSION

Business Communication

Raymond V. Lesikar, John D. Pettit

Basic Business Communication

Lesikar Flatley

Effectively Communicating With Visuals

Gates Matthew Stoner

Public Communication

Michael L. Kent

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References

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