VISIT2008 Overview Managed Data Center

Managed Data Center

Managed Data Center 11/2008 © Fujitsu Siemens Computers 2008 All rights reserved2

* Source: Gartner „What is in CIO‘s mind“?, 10/2008, http://www.gartner.com/it

Managed Data Center providesresponds to most of CIO‘s Top 10 agenda

Top 10 of the strategic technologies for 2009*:

1. Virtualization

2. Cloud Computing

3. Servers - Beyond Blades

4. Web-Oriented Architectures

5. EnterpriseMashups

6. Specialized Systems

7. Social Software and Social Networking

8. Unified Communications

9. Business Intelligence

10.Green IT


Economic situation accelerates the need to focus on cost efficiency and productivity enhancements

Crash and consolidation of financial sector

Lehman Brothers bankrupt Lloyds TSB buys HBOS Deutsche Bank buys Post Bank Commerzbank buys Dresdner Bank Bank of America buys Merill Lynch

Economical slow down in European Union

Entire European Union economy declining

European commission forecast business declining in many European countries

Crash in finance sector may lead to world wide recession and increase of interest rate

Source: various press releases financial times

Rationalization and Consolidation Reduction of complexity Virtualization Strategy Automation of processes Flexibility and Alignment to SOA Reduction of cost and energy consumption

Dynamic Infrastructures to support …


Managed Data Center provides Dynamic Infrastructures for servers, storage systems and networks

Managed Data Center encompasses a full suite of services and technology to support Dynamic Infrastructures for data centers

Increased flexibility by new innovative server management solution

State of the art virtualization technology Transparent Service Level Agreements Integration of bundled solutions reduces the complexity Dynamic Infrastructures fits to the demand of SOA Access to experienced and certified Consultants

Managed Data Center supports the evolution from an isolated server pool to Dynamic Infrastructures

Dynamic Resource Manager

Serverpool

Net

wo

rk

Storage pool

Applications

Operating System

Application Application Application


Managed Network addresses all activities of the network operation

Incident management and safeguarding against security threats

Performance management and continuous reporting Network Operation Center (NOC) with clear SLA’s Transfer of tasks up to complete operational

responsibility Managed Port-Offerings with individual SLA classes Partnering with industry leading companies

Managed Network provides end-to-end managed services and is a fundamental component for ensuring the performance, reliability and security of Dynamic Infrastructures

Managed Network optimize the performance and availability of the network


Building blocks for Dynamic InfrastructuresExamples for the data center

Cost and energy efficient Dynamic Infrastructures

PRIMERGY BX600 Blade Server embedded server and I/O virtualization system management for virtual machines

PRIMERGY BladeFrame dynamic server pool in a box one management for physical and virtual resources

FibreCAT, Storage from EMC and Netapp dynamically scaleable and centralized storage are key

building blocks for Dynamic Infrastructures


Integrated and predefined SolutionsDynamic Infrastructures for Business Applications

Application independent

Real / virtual serversare shared across applications

Application optimized

Solution stack is tuned for an application suite

FlexFramefor SAP

FlexFramefor Oracle

PRIMERGY BladeFrame


Supporting and Designing the Enterprise SOI Landscape

Analysis of IT strategy and environment

Evaluation of optimization potential for your current landscape

Identification of requirements for a future landscape

Detailed analysis of current landscape (load profile, bottle necks etc.)

Suggestion of various landscape designs

Report contains benefits and challenges of each design

Roadmap to your new landscape

Feasibility checks

Risk analysis

Final recommendation.

Assessing the Solution Portfolio

Developing the Roadmap

Designing the Landscape

Analyzing the Infrastructure

Integration and Migration services according to a proven phase model


Dynamic Infrastructures with virtual application management for optimized usage of resources

Uniform management of virtual and real server resources as well as variousvirtualization technologies and principles

New operating concept: The administration of resources, not technology


Serverpool

Net

wo

rkStorage pool

Applications

Operating System

Application Application Application Architecture Operating system / application images

on central storage Allocation to real servers as and when

required

Benefits No compatibility or support problems,

as there is no additional software layer Permits step-by-step server

consolidation Gradual scalability Flexible use of resources


Dynamic Infrastructures with FlexFrame for SAP / Oracle for an integrated virtual solution

server resources are assigned to applications on demand

FlexFrame for SAP / Oracle provides an integrated and virtualized infrastructure

SAP / Oracle services can be started from any server in a FlexFrame Server Pool

move of an application to a server with more / less performance

adding / reducing the amount of servers


Application Service Manager

Application Application Application

Serverpool

Storagepool

Network


Service 3

Service 6

Service 1 Service 2

Service 4 Service 5

Business Process


Application Service Manager

Serverpool

Storagepool

Network

Dynamic Infrastructures fitsto the future demand of a Service Oriented Architecture (SOA)

Introduction of Service-oriented Architecture (SOA) for applications

A business process is built on small application service modules

Real or virtualized servers are assigned dynamically to the application service modules

Policy based, automated assignment of resources


Managed Data Center is the framework for our Managed Server,Managed Network and Managed Storage

Managed Data Center is an integrated and modular Dynamic Infrastructures offering

Managed Data Center is the framework for our Managed Server, Managed Network and Managed Storage

Managed Server

Managed Network

Managed Storage


Managed Data Center provides Services from Consult to Maintainof Dynamic Infrastructures

Standardization

Virtualization

Automation

Integration ServicesDesigning and Implementing Service Oriented Infrastructures

Managed Services7x24 Proactive Management and Maintenance of Dynamic Infrastructures

Consult Design Build Operate/Maintain System Management & Monitoring

Performance Management

Proactive Problem Management

Configuration Management

Security Management

System Management

Technical Support

Software Distribution

Transformation BusinessProject Management

Operation BusinessSLA Management

Business Case Analysis

IT Assessment

High Level Architecture Consulting

Detailed Solution Concept

Integration & Migration Concept

Proof of Concept

SolutionStaging

Integration

Migration

Managed Data Center

Remote Services

Modules for a

Dynamic Infra-

structures


Managed Server provides high availability and secure operation of server infrastructure with cost efficiency and transparency

Access to the newest virtual server technology and delivery of central system management services

Analysis of existing server infrastructure Outline rationalization potential Conceptual design and Implementation services Develop a road map for Dynamic Infrastructures Flexible provisioning of automated server operations

management, incl. Monitoring and of incidents, System Autocall handling Standardized/predefined system administration System configuration and Software patches

Managed Server optimizes the resource management of the physical and virtual server infrastructure


Managed Network addresses all activities of the network operation

Incident management and safeguarding against security threats

Performance management and continuous reporting Network Operation Center (NOC) with clear SLA’s Transfer of tasks up to complete operational

responsibility Managed Port-Offerings with individual SLA classes Partnering with industry leading companies

Managed Network provides end-to-end managed services and is a fundamental component for ensuring the performance, reliability and security of Dynamic Infrastructures

Managed Network optimize the performance and availability of the network


MaintainOperateBuildDesignConsult

Network Consulting

Specific proposal of future network architecture (scenarios, benchmarks) based on network management and network integration options

Network Consulting

Specific proposal of future network architecture (scenarios, benchmarks) based on network management and network integration options

Due Diligence Verifying and making

sure that all assumptions done in

the bid and negotiation phases

Due Diligence Verifying and making

sure that all assumptions done in

the bid and negotiation phases

Network Design

Development of detailed product

solution, incl. site-by-site implementation level design and a

detailed documentation

Network Design

Development of detailed product

solution, incl. site-by-site implementation level design and a

detailed documentation

Network Build & Rollout

Pre-configuration, distribution and onsite installation of network equipments including functionality test.

Network Build & Rollout

Pre-configuration, distribution and onsite installation of network equipments including functionality test.

Network Monitoring

Permanent (24x7) and systematic observation of network devices and their

services on stability

Network Monitoring

Permanent (24x7) and systematic observation of network devices and their

services on stability

Network AdministrationRemote or onsite planned

activities on Firewall, Router and Switches to operate

customers network on agreed SLA

Network AdministrationRemote or onsite planned

activities on Firewall, Router and Switches to operate

customers network on agreed SLA

Capacity Management

Ensuring that the network capacity matches the inevitable business requirements in the most acceptable cost and timely manner

Capacity Management

Ensuring that the network capacity matches the inevitable business requirements in the most acceptable cost and timely manner

Network Maintenance

Troubleshooting, repair, patch, updates, upgrades of equipment and corresponding software from leading vendors (Cisco) by 7x24

Network Maintenance

Troubleshooting, repair, patch, updates, upgrades of equipment and corresponding software from leading vendors (Cisco) by 7x24

IMAC/D

Installation, Move, Add, Change and

Disposal

IMAC/D

Installation, Move, Add, Change and

Disposal

Optimize

Managed Network providesdedicated services through the entire lifecycle


Managed Storage provides high availability, storage capacity on demand and secure data management by a cost efficient and Dynamic Infrastructures

Managed Storage combines the newest virtual Storage technology with innovative IT Services

Managed Storage offers Dynamic Infrastructures for storage

Detailed assessment and analysis of current storage infrastructure

Design & implementation of “Storage on Demand” infrastructure

Enhanced Service Levels and improved processes increase the access to storage capacity

Agile and effective data management compliant with regulations and internal policies

Transparent cost accounting by billing “On Demand” for real capacity usage (pay-as-you-use)

Access to certified professionals and industry leading partners


… reduces costs Increased transparency by usage-

based billing

Increased efficiency by remote services of Systems Management Center

Deployment of new virtual technology reduces energy consumption

Optimized use of server resources and workforce by operational services managing physical and virtual servers

… increases availability Optimized service quality using

dedicated service levels and key performance indicators

Secure 7x24 operation support worldwide with access to high-skilled professionals

Trusted advisor consulting services to set up modern grid structures ease the transition to high available infrastructure

Proactive monitoring and proactive Service Delivery

Managed Data Center provides benefits by standardized management of physical and virtual resources


… secures flexibility Dynamic allocation of system

resources optimizes the system and capacity usage

Usage-based provision and billing of infrastructure personnel and services

Module based service concepts that meet changing business requirements

Standardized, consistent SLA management with real-time performance reporting

… reduces risks Optimize the control of IT

processes and infrastructure

Proactive services to minimize downtimes and faults

Managing and optimizing security measures and safeguarding security threats

Real-time proactive service-oriented monitoring of the infrastructure

Managed Data Center provides benefits by combining standardized and tailor-made processes


Customer Daimler AG

Scope Operation of 5,000 servers and 1,500 databases

Operational integration of new hardware, databases and applications

Project Guaranteed system performance with defined service level agreements

Significant cost optimization by combining on-site services with off-shoring services

Key customerbenefits

Assured quality based on measurable SLAs

High processes quality through standardization

Proof Point: Managed Data Center at Daimler AG


Proof Point: Managed Server at HypoVereinsbank

HyopVereinsbank

Consolidation of 650 servers Reduction of facilities and energy cost Optimized usage of resources and

increased flexibility

Implementation of 1,400 virtual systems with 55 PRIMERGY Blade Servers running with VMware ESX

Savings of 2 Mio kW/h p.a. (~ €200k)

Dynamic allocation of resources

»The consolidation by Fujitsu Siemens Computers server virtualization led to significant optimization in terms of energy, economy and quality. We have saved 2,0 Mio kWh energy p.a.«

Stefan Schmidt, Senior System Architect, HypoVereinsbank Information Services

Customer

Scope

Project



Proof Point: Managed Network at Fujitsu Siemens Computers

Fujitsu Siemens Computers

Consolidation of Corporate IP network services at 180 locations in 40 countries including data and voice

Centralized administration of all network devices

Reduction of network operation cost VoIP upgrade of existing data network 7x24 high availability of entire

corporate LAN/WAN

Reduction of network operation cost more than 30%

Redundant and cross-regional NOCs (Munich, Oslo)

Establishment of a Network Operation Center to manage entire LAN / WLAN / WAN services including monitoring and management systems

Rollout of Managed Network Services to the 180 location world wide, including voice & data convergence

Real-time monitoring, remote administration, capacity management and managed security from one hand

Customer

Scope

Project



Proof Point: Managed Storage at SAP Hosting

SAP Hosting GmbH & Co. KG

Provisioning of „On Demand“ Online Storage based ondefined SLA‘s

Pay-as-you-use billing Model (EUR/GB/Month)

4 years contract with 450 TB (SAN) and 440 TB (NAS) in nine different storage classes

Significant growth rates per year 30 % (SAN) + ca. 50 % (NAS)

Flexibility to cover growth and changing demands

High performance and high availability

„We have entered into a long-term partnership with Fujitsu Siemens Computers. This not only covers online and backup storage on the basis of exacting service level agreements, but also contributes to a steady enhancement in the quality of service for our customers thanks to innovation and continuous process improvements.“

Benno WeidmannVice President Hosting Infrastructure Management, SAP Hosting

Customer

Scope

Project


VISIT2008 Overview Managed Data Center

Business

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