Visit St. Pete/Clearwater VISITOR PROFILE STUDY · Taxi or limo RV Train Public bus Rideshare...

Research prepared for Visit St. Pete/Clearwater by

Visit St. Pete/Clearwater

VISITOR PROFILE STUDY

Report of FindingsJuly 2019

TABLE OF CONTENTS

Overview & Methodology

Point of Origin & Demographic Profile

Top 10 Visitor Insights

Visitor Trip Details

Travel Planning and Satisfaction Metrics

3

6

9

10

22

401

This report presents interim monthly findings of a comprehensive visitor profile

development study conducted by Destination Analysts, Inc. on behalf of Visit St.

Pete/Clearwater. The data presented here comes from an in-person intercept survey of

St. Pete/Clearwater area visitors at locations throughout the destination. To be

considered a visitor respondents had to reside outside of Pinellas County. This

preliminary report presents the top-line survey data collected from these surveys in

Data presented within this report is weighted to accurately reflect the overall

population of St. Pete/Clearwater area visitors.

In total, completed surveys from Pinellas County visitors were collected.

OVERVIEW & METHODOLOGY

July 2019.

OVERVIEW & METHODOLOGY

Destination Analysts’ survey team worked at locations around the St. Pete/Clearwater area to randomly select and interview visitors. The questionnaire was

administered to persons residing outside Pinellas County at the following locations and events:

▪ Clearwater Beach

▪ Clearwater Marina

▪ Clearwater Marine Aquarium

▪ The Chihuly Collection

▪ The Dali Museum

▪ Hyatt

▪ James Museum

▪ John's Pass Village & Boardwalk

▪ Museum of Fine Arts

▪ Pier 60

▪ Sandpearl Resort

▪ Shephard’s Beach Resort

▪ St. Petersburg-Clearwater International Airport

▪ St. Pete Saturday Morning Market

▪ Sunken Gardens

▪ Wyndham Grand Clearwater Beach

RESEARCH OBJECTIVES

The overarching goal of this survey-based research is to create in-depth profiles of

Pinellas County visitors, including:

• Detailed trip characteristics (i.e. tripographic information like the reason for visiting

the area, length of stay, place of stay, etc.)

• Travel party composition

• Activities & attractions visited in the St. Pete/Clearwater area

• Evaluation of St. Pete/Clearwater brand attributes

• Detailed visitor spending estimates

• Travel planning resources used by St. Pete/Clearwater area visitors

• Visitor satisfaction

• Visitor demographics Destination Analysts’ research staff surveying in the field.

POINT OF ORIGIN

& DEMOGRAPHIC PROFILE

Chart: Country of Origin Chart: State of Origin

Question: In what country do you reside? Base: All Respondents.

Question: What is your zip/postal code? Base: Domestic respondents.

Point Of Origin

Question: What is your zip/postal code? Base: Domestic respondents.

Chart: MSA of Origin

2.7%

0.1%

3.9%

0.0%

0.5%

1.9%

90.9%

4.6%

0.0%

0.1%

0.2%

0.5%

4.2%

90.4%

0% 20% 40% 60% 80% 100%

Other

France

Canada

Mexico

Germany

United Kingdom

United States

July 2019 YTD

1.8%

1.8%

0.8%

2.0%

3.6%

1.6%

2.4%

2.7%

6.9%

7.7%

3.0%

5.6%

4.7%

27.6%

1.9%

1.9%

2.0%

2.2%

2.3%

2.5%

2.6%

4.0%

4.8%

5.2%

6.0%

6.2%

7.3%

37.6%

0% 10% 20% 30% 40%

Georgia

New Jersey

Colorado

Kentucky

Pennsylvania

Missouri

Virginia

North Carolina

New York

Ohio

Tennessee

Indiana

Illinois

Florida

July 2019 YTD

399 responses. 356 responses.

0.4%

1.8%

2.1%

0.7%

1.6%

1.1%

0.9%

2.0%

0.8%

2.4%

0.9%

2.6%

3.0%

2.3%

5.4%

16.0%

1.4%

1.5%

1.6%

1.7%

1.7%

1.7%

1.8%

1.8%

2.1%

2.6%

3.1%

4.8%

5.6%

5.7%

6.1%

17.0%

0% 10% 20%

Denver-Boulder, CO

Columbus, OH

Washington, DC-MD-VA

Knoxville, TN

Cleveland, OH

St. Louis, MO-IL

Louisville, KY-IN

Cincinnati, OH-KY-IN

Nashville, TN

Indianapolis, IN

Buffalo-Niagara Falls, NY

Chicago, IL

Orlando, FL

Lakeland-Winter Haven, FL

Sarasota-Bradenton, FL

Tampa, FL

July 2019 YTD

311 responses.

The following presents the demographic profile for all respondents surveyed in

Female –Male –

Married/partnered –

Has children under 18 –

Demographic Profile

Heterosexual –LGBTQ –

July 2019.

45.8Mean age –

$93,229Mean household income –

84.3%

6.1%

3.8%

0.9%

EthnicityCaucasian – _____

Latino/Hispanic – ____Black/African-American – ____

Asian/Pacific Islander – ____

81.2%

18.3%

64.9%28.5%

89.8%1.8%

TOP 10 VISITOR INSIGHTS

JULY 2019

1. In July 2019, the top domestic visitor markets represented were Tampa, FL (17.0%), Sarasota-Bradenton, FL (6.1%), Lakeland-Winter Haven, FL (5.7%), and Orlando (5.6%).

2. In total, 9.6 percent of survey respondents were international residents, with United Kingdom (4.2%) being the top international market.

3. Nearly two-thirds of domestic survey residents were out-of-state residents (62.4%), with Illinois (7.3%) being the top out-of-state market.

4. Over one-in-four visitors (27.6%) were in the St. Petersburg/Clearwater area for the first time (vs 21.5% in July 2018). Returning visitors averaged 6.5 past trips to the St. Pete/Clearwater area.

5. The typical travel party included 3.0 people. In total, more than one-third of travel groups surveyed included children under 18 (36.9%).

6. On average, July 2019 visitors stayed 3.2 days, and 2.4 nights in the St. Pete/Clearwater area (vs. 4.2 days and 3.4 nights in July 2018), spending an average of $90.15 per person, per day (vs. $89.63 in July 2018).

7. A majority of visitors arrived in the area by an airline (52.9%), or a personal vehicle (44.3%). Of the visitors who arrived into the area by airplane, 42.4 percent flew into the St. Pete-Clearwater International Airport, and 53.2 percent used Allegiant airline.

8. Nearly all visitors surveyed (99.8%) said they were “satisfied” (6.2%) or “very satisfied” (93.6%) with their experience in the St. Pete/Clearwater area. Respondents rated their likelihood to recommend the area to other travelers an average of 9.8 out of 10.

9. Visitors rated their likelihood to return to St. Pete/Clearwater an average of 9.6 out of 10.

10. In total, 36.3 percent of July 2019 visitors surveyed recalled reading, seeing or hearing paid or earned media for the St. Pete/Clearwater area in the past six months.

VISITOR TRIP DETAILS

Chart: Type of Lodging

Lodging Type / Daily Spending In-Market

Question: Where are you staying overnight on this trip to the St. Pete/Clearwater area? (Select one) Base: All Respondents.

Chart: Per Day Travel Party Spending

Question: Approximately how much will you spend on each of the following while in the St. Pete/Clearwater area? Base: All Respondents.

21.5%

0.5%

0.6%

0.2%

0.0%

17.7%

13.1%

2.5%

9.2%

2.1%

1.7%

10.5%

20.4%

29.9%

0.6%

0.0%

0.0%

0.0%

13.3%

9.2%

0.6%

12.2%

1.7%

0.0%

10.4%

22.1%

0% 20% 40%

Regional Resident on a Day Trip

Just passing through

Other lodging outside SPC

RV/Trailer park in SPC

Campground in SPC

Private residence outside SPC

Private residence in SPC

Condo/vacation home outside SPC

Condo/vacation home in SPC

Home share rental outside SPC

Home share rental in SPC

Hotel, resort or motel outside of SPC

Hotel, resort or motel in SPC

July 2019 YTD

405 responses.

$6.15

$3.49

$7.52

$30.31

$26.21

$78.28

$72.52

$5.20

$2.79

$8.75

$27.33

$33.17

$79.20

$80.52

$0 $50 $100 $150

Other

Car rental (in area only)

Gas, parking and local transportation

Retail store purchases

Other Entertainment & sightseeing

Restaurants (including in your hotel)

Hotel/motel/inn/lodging (per night,before tax)

July 2019 YTD

Mean Travel Party Spending =_________

Avg # of People Covered by Spending = ____

Mean Spending per Person = _______

$236.96

2.63

$90.15

401 responses.

July ‘18 Mean Spending per Person = $83.41

44.7%

6.4%

6.5%

7.1%

6.9%

4.4%

9.4%

4.1%

0.6%

9.7%

49.6%

8.9%

4.9%

6.8%

5.0%

5.0%

8.4%

6.5%

0.4%

4.5%

0% 20% 40% 60%

1

2

3

4

5

6

7

8

9

10 or more

July 2019 YTD

Chart: Days in Market Chart: Nights in Market

Question: How many total days and nights did you, or will you, stay in the St. Pete/Clearwater area on this trip?Base: All Respondents.

Question: How many total days and nights did you, or will you, stay in the St. Pete/Clearwater area on this trip? Base: All Respondents.

Days & Nights in St. Pete/Clearwater

Mean Days(< 30) = ___

Mean Days (> 30) = ___

3.2

3.2


49.7%

2.1%

4.7%

6.2%

6.9%

5.7%

6.2%

7.7%

0.9%

1.3%

8.6%

54.4%

2.4%

5.7%

6.1%

5.6%

5.5%

5.8%

9.2%

0.4%

1.2%

3.6%

0% 20% 40% 60%

0

1

2

3

4

5

6

7

8

9

10 or more

July 2019 YTD

Mean Nights (< 30) = ___

Mean Nights (> 30) = ___

2.4

2.4

July ‘18 MeanDays = 4.0

Chart: Other Destinations Visited on St. Pete/Clearwater Trip

Question: Which of these other destinations did you visit while on this trip? (Show list. Select all that apply) Base: All Respondents.

Primary Reason for Visit / Other Destinations Visited

Chart: Primary Reason for Visit

Question: What is your primary reason for visiting the St. Pete/Clearwater Area? (Select one)Base: All Respondents. 367 responses.

7.9%

1.2%

1.2%

1.3%

1.7%

3.2%

8.5%

20.1%

53.9%

0.6%

1.0%

1.8%

1.9%

2.8%

3.4%

12.5%

19.9%

56.2%

0% 20% 40% 60%

Attend special event

On or pre/post a cruise

Wedding

Conference/tradeshow

Weekend getaway

Business

Other personal reasons

Visit friends or family in the area

Vacation

July 2019 YTD

33.7%

0.4%

0.1%

0.3%

0.9%

0.7%

1.1%

0.7%

0.8%

0.8%

1.4%

1.9%

1.7%

2.9%

3.6%

12.4%

17.7%

35.8%

32.8%

0.1%

0.2%

0.3%

0.6%

0.7%

0.7%

0.8%

1.0%

1.2%

1.5%

1.7%

2.4%

2.6%

3.7%

12.4%

15.6%

38.8%

0% 20% 40% 60%

NONE—SPC was my only destination

Everglades

Tallahassee

Panhandle

Kennedy/Space Coast/Cocoa/Melbourne

Florida Keys

Ocala/Gainesville

Sebring

Daytona

Jax/St. Augustine

Ft. Lauderdale/Palm Beach

Miami

Crystal River

Lakeland/Winter Haven

Ft. Myers/SW Florida

Orlando/Disney

Sarasota Area

Tampa

July 2019 YTD

405 responses.

0.3%

0.1%

0.1%

0.2%

0.2%

0.4%

2.3%

6.2%

43.7%

54.3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4.3%

4.4%

44.3%

52.9%

0% 20% 40% 60%

Other

Taxi or limo

RV

Train

Public bus

Rideshare (Uber, Lyft, etc.)

Tour bus

Rental vehicle

Personal vehicle

Airline

July 2019 YTD

Chart: Method of Arrival Charts: Airport of Arrival and Airline Used

Question: How did you arrive into the St. Pete/Clearwater area and how will you leave? (Select all that apply) Base: All Respondents.

Question: At which airport did you arrive into the area? Which airline did you use?Base: Respondents who arrived by Airline.

Method of Arrival / Arrival Airport & Airline

405 responses.

1.3%

0.2%

0.9%

1.3%

1.0%

9.6%

44.6%

40.1%

0.3%

1.1%

1.1%

1.1%

2.3%

14.1%

37.2%

42.4%

0% 50%

SW Fl Int’l. (Ft. Myers)

Jacksonville Int’l.

Sanford Int’l

Sarasota/Bradenton Int’l

Miami Int’l.

Orlando Int’l.

Tampa Int’l.

St. Pete-Clearwater Int’l

July 2019 YTD

244 responses.

12.1%

0.9%

0.8%

2.7%

4.3%

6.8%

7.7%

18.3%

46.5%

4.2%

0.0%

0.4%

1.1%

4.0%

7.0%

10.6%

19.6%

53.2%

0% 50% 100%

Other

Alaska Airlines

Sun Country

Jet Blue

United

Delta Airlines

American Airlines

Southwest

Allegiant

July 2019 YTD

Chart: Transportation Used In-MarketChart: Rental Vehicle Pick-Up City

Question: Which modes of transportation did you, or will you, use while in the St. Petersburg/ Clearwater area? (Select all that apply) Base: All Respondents.

Question: In which city did you rent your rental vehicle? (Select one) Base: Respondents who arrived in the area by rental car.

Rental Vehicle Pick-Up City / Transportation Used In-Market

2.2%

1.0%

1.2%

0.4%

0.3%

1.7%

16.3%

25.8%

49.0%

0.0%

0.4%

0.6%

0.8%

2.1%

4.1%

22.3%

23.3%

46.4%

0% 20% 40% 60%

Sanford

Fort Lauderdale

Ft. Myers

Outside of Florida

Jacksonville

Miami

Orlando

St. Petersburg/ Clearwater area

Tampa

July 2019 YTD

142 responses.

0.1%

0.0%

0.0%

0.3%

1.1%

0.6%

1.4%

2.3%

7.0%

28.2%

63.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.4%

0.5%

3.6%

8.3%

26.9%

63.2%

0% 20% 40% 60% 80%

Boat

Motorcycle

RV

Bicycle

Public bus

Free Beach Rides

Taxi or limo

Tour bus

Uber, Lyft, etc.

Rental vehicle

Personal vehicle

July 2019 YTD

405 responses.

Chart: Travel Party Composition Chart: Travel Party Size

Question: Which best describes your travel group on this trip? Are you…? (Select all that apply)Base: All Respondents.

Question: How many people of each type are in your immediate travel party, including yourself? Base: All Respondents.

Travel Party Composition / Travel Party Size

0.4%

1.0%

10.4%

1.2%

1.6%

32.7%

42.5%

18.4%

0.6%

1.4%

12.3%

0.6%

1.7%

43.4%

37.4%

14.8%

0% 20% 40% 60%

Business Associates

Tour Group

Group of Friends

Group of Couples

Extended Family

Immediate Family

Couple

Solo

July 2019 YTD


July 2019 YTD

Male adults (18 yrs. +) 0.84 0.88

Female adults (18 yrs. +) 1.42 1.30

Male children (0 to 17 yrs.) 0.33 0.18

Female children (0 to 17 yrs.) 0.41 0.22

Average Travel Party Size 3.0 2.6

Percent with children in party 36.9% 21.6%

4.2%

2.4%

6.6%

7.9%

6.0%

5.1%

7.5%

13.8%

30.9%

17.7%

17.2%

26.7%

22.7%

23.2%

34.4%

33.7%

3.4%

4.3%

4.6%

5.3%

5.5%

5.5%

5.9%

7.7%

10.7%

12.6%

14.3%

21.5%

23.2%

28.8%

29.2%

34.9%

0% 20% 40%

Appealing hotels/resorts and other lodging options

Lifelong desire to visit

Shopping opportunities

Outdoor recreational opportunities

The St.Pete/Clearwater area is family-friendly

Good deal on airfare

Easy to get to

Recommendation from people I know

Weather

Restaurants, cuisine, food scene

Overall ambiance & atmosphere

Scenic beauty

Arts & cultural offerings

Attractions in the area

Friends or family in the area

Beaches that suit my tastes

July 2019 YTD

Question: Which of the following were IMPORTANT to your decision to take this trip to St. Pete/Clearwater area? (Select all that apply) Base: All Respondents.

Important Factors to Destination Decision / Trip Activities

Chart: Important to Decision to Visit Chart: Trip Activities

Question: Which of these activities did you, or will you, participate in while in the St. Pete/Clearwater area? (Select all that apply) Base: All Respondents.

388 responses.

8.9%

2.3%

3.3%

10.4%

4.9%

7.4%

19.4%

13.9%

26.5%

9.7%

30.0%

44.7%

39.6%

66.7%

86.3%

3.0%

4.1%

4.2%

6.6%

6.8%

9.3%

14.3%

18.7%

19.5%

21.6%

31.1%

48.3%

51.6%

65.3%

84.4%

0% 20% 40% 60% 80% 100%

Attend a festival or special event

Parasailing

Take a dining cruise

Bars/Nightlife

Fishing

Shelling

Other boating

Photography

Visit friends or family

Guided tour

Visit museums

Shopping

Swimming

Visit the beach

Dining in restaurants

July 2019 YTD

405 responses.

Chart: First Time Visitors to Florida Chart: Previous Visitation to the St. Pete/Clearwater Area

Question: Is this your first visit to Florida?Base: All Respondents.

Question: Prior to this visit, how many times have you been to the St. Pete/Clearwater area? Base: All Respondents.

First-Time Visit to Florida / Previous Visitation to St. Pete/Clearwater

404 responses.

11.0%

10.5%

52.2%

26.3%

7.7%

10.5%

54.3%

27.6%

0% 20% 40% 60%

More than 20 visits

11-20 Previous Visits

1-10 Previous Visits

First-time Visitors

July 2019 YTD

Mean # of Past Trips

=____6.5

405 responses.

93.9%

6.1%

95.8%

4.2%

0% 20% 40% 60% 80% 100%

No

Yes

July 2019 YTD

Attractions Visited / Communities Visited

Question: Which of these attractions did you (or will you) visit while on this trip? (Select all that apply) Base: All Respondents.

Question: Which of the following communities in the St. Pete/Clearwater area did you visit? (Show list. Select all that apply) Base: All Respondents.

Chart: Communities VisitedChart: Attractions Visited

54.4%

23.6%

0.2%

0.1%

0.6%

0.1%

1.4%

0.5%

0.6%

2.9%

0.3%

1.8%

5.5%

3.2%

3.8%

5.1%

6.1%

12.2%

51.8%

25.3%

0.0%

0.0%

0.0%

0.2%

0.2%

0.2%

0.3%

0.4%

0.4%

1.5%

3.4%

3.4%

3.6%

5.7%

6.6%

10.5%

0% 20% 40% 60%

NONE OF THESE

Other

Weedon Island Preserve

Brooker Creek Preserve

Caladesi Island

Adventure Island

Florida Botanical Gardens

Tampa Bay Rays Game/Tropicana Field

Kennedy Space Center

Ft. Desoto Park

Heritage Village

Florida Aquarium in Tampa

Sunken Gardens

Tarpon Springs

Busch Gardens

Clearwater Marine Aquarium

Orlando Area Theme Parks

Dali Art Museum

July 2019 YTD

405 responses.

2.8%

1.3%

1.1%

1.8%

0.9%

3.3%

2.3%

3.5%

3.6%

5.4%

6.0%

7.5%

7.3%

13.2%

17.4%

20.7%

31.0%

40.6%

44.6%

0.9%

1.0%

1.2%

1.3%

1.3%

1.8%

1.8%

2.5%

2.7%

2.9%

4.3%

5.9%

6.4%

7.7%

9.9%

17.5%

23.4%

41.6%

48.5%

0% 20% 40% 60%

Pinellas Park

Safety Harbor

Tierra Verde

Palm Harbor

Oldsmar

North Redington Beach/Redington Shores

Gulfport

Seminole

Pass-A-Grille Beach

Dunedin

Largo

Tarpon Springs

Indian Shores & Indian Rocks Beach

Treasure Island

St. Pete Beach

Clearwater

Madeira Beach

St. Petersburg

Clearwater Beach

July 2019 YTD

405 responses.

Chart: Most Liked Aspects of St. Pete/Clearwater (Unaided) Chart: Feelings in St. Pete/Clearwater Area (Unaided)

Question: What do you like most about the St. Pete/Clearwater area?Base: All Respondents.

Question: What one word or phrase best describes how you feel in the St. Pete/Clearwater area? Base: Respondents.

Most Liked Aspect / Feelings in St. Pete-Clearwater

5.3%

3.9%

3.6%

3.4%

16.6%

6.8%

4.7%

7.8%

4.5%

7.0%

12.6%

9.9%

12.0%

38.5%

37.2%

2.7%

2.9%

3.1%

3.3%

4.7%

5.4%

5.5%

6.1%

6.3%

6.7%

7.4%

7.5%

9.3%

40.8%

45.2%

0% 20% 40% 60%

Entertainment / Variety of Fun Activities

Safe

Shopping

Accessible / Convenient / Walkable

Tropical Climate / Warm Weather

Clean

Family Friendly

Relaxing Atmosphere / Ambiance

Great Location / Easy to get to

Friendly People

Attractions (Museums, Aquarium, etc.)

Food / Restaurants & Bars

Scenic Beauty

Beaches / Ocean

Everything

July 2019 YTD

405 responses.

0.4%

1.5%

2.6%

2.7%

1.8%

4.3%

2.0%

2.5%

9.7%

25.5%

43.2%

0.1%

0.5%

0.5%

0.6%

1.4%

2.2%

2.4%

2.7%

9.9%

29.5%

46.0%

0% 20% 40% 60%

Free

Welcomed

Warm

Comfortable

Entertained

Energized / Excited

Amazing

Refreshed / Healthy

Fine / Good

Happy

Calm / Relaxed

July 2019 YTD

405 responses.

Chart: Additional Attractions or Services (Unaided)

Question: In your opinion, what services or additional attractions would most enhance your experience in the St. Pete/Clearwater Area? Base: All Respondents.

Attractions or Services that Would Enhance the Destination Experience

1.4%

0.6%

0.5%

0.4%

1.3%

1.5%

1.6%

5.2%

11.2%

72.9%

0.3%

0.5%

0.5%

0.5%

0.5%

0.6%

0.7%

3.9%

12.8%

80.3%

0% 20% 40% 60% 80% 100%

More Public Transportation Options

Bars and food options on the beach

More shaded / green areas

More kid friendly activities

More Affordable

More public restrooms

Finish the Pier

Less congestion / traffic

Cheaper & More Parking

It needs no improvement

July 2019 YTD

405 responses.

TRAVEL PLANNING

AND SATISFACTION METRICS

Chart: Average Time Between Decision to Visit and Arrival Chart: Resources Used before Arrival and While In Market

Question: Approximately how many days before you arrived did you make the decision to visit the St. Pete/Clearwater area for this trip? Base: All Respondents.

Question: Which of the following resources did you use to plan your trip to the St. Pete/Clearwater area BEFORE you arrived and which did you (or do you plan to) use while IN the area for this trip? (Select all that apply.) Base: All Respondents.

When Decision to Visit was Made / Travel Planning Resources Used

70.2_____Days in Advance

403 responses.

User-generated content/Review websites, such

as Yelp and TripAdvisor65.9% 56.8%

Online travel agencies (Expedia, Travelocity, etc.) 61.4% 52.3%

Social Media content 30.4% 25.9%

Official St. Petersburg/Clearwater area tourism

website, www.VisitStPeteClearwater.com27.1% 14.3%

Opinions of friends or relatives 25.1% 29.3%

Travel guides, brochures 9.4% 4.3%Radio programming 8.6% 3.4%Television programming 8.1% 3.2%

Travel agency (traditional, offline) 4.7% 3.6%Official Visit St. Pete/Clearwater Destination

Magazine1.4% 1.4%

YouTube or other online videos 0.4% 2.2%Lifestyle or travel magazines 0.2% 0.6%

Newspaper travel section 0.0% 0.6%

Used Before Arrival July 2019 YTD

#N/A

Chart: Overall Satisfaction Chart: Media Recall

Question: How satisfied are you with your experience in the St. Pete/Clearwater area on this trip? (Select one) Base: All Respondents.

Question: In the last six months, have you seen, read, or heard any travel stories, advertising, or promotions for the St. Pete/Clearwater area? Base: All Respondents.

Experience Satisfaction / Earned & Paid Media Recall

0.0%

0.0%

1.0%

7.4%

91.5%

0.0%

0.0%

0.2%

6.2%

93.6%

0% 20% 40% 60% 80% 100%

Very unsatisfied

Unsatisfied

Neutral—neither satisfied nor unsatisfied

Satisfied

Very satisfied

July 2019 YTD

404 responses.393 responses.

3.1%

58.5%

38.4%

1.1%

62.6%

36.3%

0% 20% 40% 60% 80%

Maybe/Not sure

No

Yes

July 2019 YTD

Chart: Likelihood to Recommend St. Pete/Clearwater Area Chart: Likelihood to Return to St. Pete/Clearwater Area

Question: How likely are you to recommend the St. Pete/Clearwater area as a place to visit to other travelers? Please use a 10-point scale where 1 represents “Definitely will NOT recommend” and 10 represents “Certain to recommend.” Base: All Respondents.

Question: How likely are you to return to the St. Pete/Clearwater area? Please use a 10-point scale where 1 represents “Definitely will NOT return” and 10 represents “Certain to return.”Base: All Respondents.

Likelihood to Recommend / Likelihood to Return


July

2019 YTD

July

2019 YTD

9.3

9.69.7

9.8

Visit St. Pete/Clearwater VISITOR PROFILE STUDY · Taxi or limo RV Train Public bus Rideshare...

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