Visit St. Pete/Clearwater VISITOR PROFILE...

Research prepared for Visit St. Pete/Clearwater by

Visit St. Pete/Clearwater

VISITOR PROFILE STUDY

Report of FindingsJune 2019

TABLE OF CONTENTS

Overview & Methodology

Point of Origin & Demographic Profile

Top 10 Visitor Insights

Visitor Trip Details

Travel Planning and Satisfaction Metrics

3

6

9

10

22

411

This report presents interim monthly findings of a comprehensive visitor profile

development study conducted by Destination Analysts, Inc. on behalf of Visit St.

Pete/Clearwater. The data presented here comes from an in-person intercept survey of

St. Pete/Clearwater area visitors at locations throughout the destination. To be

considered a visitor respondents had to reside outside of Pinellas County. This

preliminary report presents the top-line survey data collected from these surveys in

Data presented within this report is weighted to accurately reflect the overall

population of St. Pete/Clearwater area visitors.

In total, completed surveys from Pinellas County visitors were collected.

OVERVIEW & METHODOLOGY

June 2019.

OVERVIEW & METHODOLOGY

Destination Analysts’ survey team worked at locations around the St. Pete/Clearwater area to randomly select and interview visitors. The questionnaire was

administered to persons residing outside Pinellas County at the following locations and events:

▪ Clearwater Beach

▪ John's Pass Village & Boardwalk

▪ Pier 60

▪ Sandpearl Resort

▪ Shephard’s Beach Resort

▪ St. Petersburg-Clearwater International Airport

▪ Sunken Gardens

▪ Tampa International Airport

▪ The Chihuly Collection

▪ The Dali Museum

▪ Vinoy Renaissance Hotel

▪ Wyndham Grand Clearwater Beach

RESEARCH OBJECTIVES

The overarching goal of this survey-based research is to create in-depth profiles of

Pinellas County visitors, including:

• Detailed trip characteristics (i.e. tripographic information like the reason for visiting

the area, length of stay, place of stay, etc.)

• Travel party composition

• Activities & attractions visited in the St. Pete/Clearwater area

• Evaluation of St. Pete/Clearwater brand attributes

• Detailed visitor spending estimates

• Travel planning resources used by St. Pete/Clearwater area visitors

• Visitor satisfaction

• Visitor demographics

Destination Analysts’ research staff surveying in the field.

POINT OF ORIGIN

& DEMOGRAPHIC PROFILE

Chart: Country of Origin Chart: State of Origin

Question: In what country do you reside? Base: All Respondents.

Question: What is your zip/postal code? Base: Domestic respondents.

Point Of Origin

Question: What is your zip/postal code? Base: Domestic respondents.

Chart: MSA of Origin

2.4%

0.4%

4.4%

0.1%

1.7%

90.9%

2.1%

0.0%

0.2%

0.5%

3.0%

94.2%

0% 20% 40% 60% 80% 100%

Other

Germany

Canada

France

United Kingdom

United States

June 2019 YTD

3.1%

2.5%

2.5%

2.1%

3.7%

1.9%

1.3%

2.5%

1.9%

7.2%

4.2%

5.7%

8.1%

26.1%

2.3%

2.3%

2.6%

2.6%

2.8%

2.9%

3.0%

3.2%

4.1%

4.2%

6.5%

7.3%

9.6%

28.3%

0% 10% 20% 30% 40%

Wisconsin

North Carolina

Texas

Iowa

Pennsylvania

Georgia

Missouri

Tennessee

Kentucky

New York

Illinois

Indiana

Ohio

Florida

June 2019 YTD

403 responses. 382 responses.

1.2%

0.4%

1.4%

0.9%

0.6%

0.4%

1.8%

2.2%

1.5%

1.6%

2.6%

2.0%

2.1%

2.5%

5.5%

15.5%

1.3%

1.4%

1.6%

1.8%

1.8%

1.9%

2.0%

2.0%

2.4%

2.4%

3.1%

3.3%

3.5%

5.1%

5.4%

17.3%

0% 10% 20%

Syracuse, NY

Kansas City, MO-KS

New York, NY-NJ

St. Louis, MO-IL

Hartford, CT

Jacksonville, FL

Lakeland-Winter Haven, FL

Chicago, IL

Cleveland, OH

Atlanta,GA

Orlando, FL

Columbus, OH

Cincinnati, OH-KY-IN

Indianapolis, IN

Sarasota-Bradenton, FL

Tampa, FL

June 2019 YTD

333 responses.

The following presents the demographic profile for all respondents surveyed in

Female –Male –

Married/partnered –

Has children under 18 –

Demographic Profile

Heterosexual –LGBTQ –

June 2019.

45.4Mean age –

$80,912Mean household income –

83.9%

4.1%

4.6%

1.7%

EthnicityCaucasian – _____

Latino/Hispanic – ____Black/African-American – ____

Asian/Pacific Islander – ____

69.7%

29.8%

58.1%22.4%

90.2%0.4%

TOP 10 VISITOR INSIGHTS

JUNE 2019

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Over one-quarter of visitors were first time travelers to the St. Pete/Clearwater area (28.7%).

In June 2019, the top domestic visitor markets represented were Tampa, FL (17.3%), followed by Sarasota-Bradenton, FL (5.4%) and Indianapolis, IN (5.1%).

Visitors to the St. Pete/Clearwater area consisted of 5.8 percent international residents, with the UK (3.0%) as the top international market. The proportion of UK visitors in June 2019 is larger than in June 2018 (3.0% vs. 1.8%).

Approximately 70 percent of domestic survey respondents were out-of-state residents (71.7%).

On average, visitors stayed 3.7 days in the St. Pete/Clearwater area and spent an average of $90.49 per person, per day.

June 2019 visitors more commonly visited other destinations in addition to St. Pete/Clearwater, compared to June 2018 (60.3% vs. 45.9%). As part of the St. Pete/Clearwater trip, June 2019 visitors also went to Tampa (32.9%), the Sarasota Area (19.0%) and Orlando/Disney (10.8%).

Visitors rated their likelihood to return to St. Pete/Clearwater an average of 9.5 out of 10 and rated their likelihood to recommend the area to other travelers an average of 9.8 out of 10.

The typical travel party size was comprised of 2.6 persons, and one-quarter of travel groups traveled with children under 18 (24.9%).

About 30 percent of June 2019 visitors recalled reading, seeing, or hearing paid or earned media for the St. Pete/Clearwater area in the past six months.

The most important factors to the decision to visit the St. Pete/Clearwater area were “beaches that suit my taste” (42.5%), followed by “friends or family in the area”(34.8%), both of which were rated important factors by one-third or more of June 2019 visitors.

VISITOR TRIP DETAILS

Chart: Type of Lodging

Lodging Type / Daily Spending In-Market

Question: Where are you staying overnight on this trip to the St. Pete/Clearwater area? (Select one) Base: All Respondents.

Chart: Per Day Travel Party Spending

Question: Approximately how much will you spend on each of the following while in the St. Petersburg/Clearwater area? Base: All Respondents.

20.0%

0.6%

0.7%

0.2%

0.0%

18.7%

13.5%

2.7%

8.6%

2.2%

2.0%

10.9%

19.8%

23.3%

1.4%

0.5%

0.2%

0.0%

15.8%

14.7%

1.8%

8.4%

1.4%

2.2%

11.7%

18.8%

0% 20% 40%

Regional Resident on a Day Trip

Just passing through

Other lodging outside SPC

RV/Trailer park in SPC

Campground in SPC

Private residence outside SPC

Private residence in SPC

Condo/vacation home outside SPC

Condo/vacation home in SPC

Home share rental outside SPC

Home share rental in SPC

Hotel, resort or motel outside of SPC

Hotel, resort or motel in SPC

June 2019 YTD

411 responses.

$6.38

$3.59

$7.36

$25.06

$30.12

$77.69

$70.84

$7.16

$3.70

$8.64

$20.26

$25.16

$74.15

$75.10

$0 $50 $100 $150

Other

Car rental (in area only)

Gas, parking and local transportation

Other Entertainment & sightseeing

Retail store purchases

Restaurants (including in your hotel)

Hotel/motel/inn/lodging (per night,before tax)

June 2019 YTD

Mean Travel Party Spending =_________

Avg # of People Covered by Spending = ____

Mean Spending per Person = _______

$214.16

2.37

$90.49

391 responses.

[Mon] ‘18 Mean Spending per Person = $82.25

41.7%

6.4%

7.0%

7.3%

7.5%

4.4%

10.0%

4.0%

0.7%

11.1%

41.4%

6.8%

10.0%

8.8%

6.6%

3.9%

13.6%

4.9%

0.4%

3.5%

0% 20% 40% 60%

1

2

3

4

5

6

7

8

9

10 or more

June 2019 YTD

Chart: Days in Market Chart: Nights in Market

Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip?Base: All Respondents.

Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip? Base: All Respondents.

Days & Nights in St. Pete/Clearwater

Mean Days(< 30) = ___

Mean Days (> 30) = ___

3.7

3.7


47.3%

2.1%

4.6%

6.5%

7.3%

5.8%

6.5%

7.7%

1.0%

1.4%

9.8%

47.7%

1.5%

5.9%

8.6%

8.0%

5.6%

8.6%

9.0%

1.5%

0.4%

3.2%

0% 20% 40% 60%

0

1

2

3

4

5

6

7

8

9

More than 10

June 2019 YTD

Mean Nights (< 30) = ___

Mean Nights (> 30) = ___

2.8

2.8

June ‘18 MeanDays = 3.0

Chart: Other Destinations Visited on St. Pete/Clearwater Trip

Question: Which of these other destinations did you visit while on this trip? (Show list. Select all that apply) Base: All Respondents.

Primary Reason for Visit / Other Destinations Visited

Chart: Primary Reason for Visit

Question: What is your primary reason for visiting the St. Pete/Clearwater Area? (Select one)Base: All Respondents. 378 responses.

1.2%

1.3%

8.9%

1.5%

1.2%

3.1%

7.9%

20.1%

53.5%

1.1%

1.5%

1.6%

1.8%

2.2%

4.5%

12.6%

22.2%

51.6%

0% 20% 40% 60%

Conference/tradeshow

On or pre/post a cruise

Attend special event

Weekend getaway

Wedding

Business

Other personal reasons

Visit friends or family in the area

Vacation

June 2019 YTD

33.8%

0.1%

0.3%

1.4%

1.1%

0.9%

0.7%

0.8%

0.5%

1.9%

0.7%

1.6%

0.7%

2.9%

3.5%

12.5%

17.8%

35.3%

39.7%

0.1%

0.1%

0.4%

0.5%

0.9%

1.0%

1.0%

1.1%

1.4%

1.5%

1.6%

1.8%

1.9%

2.0%

10.8%

19.0%

32.9%

0% 20% 40% 60%

NONE—SPC was my only destination

Tallahassee

Panhandle

Ft. Lauderdale/Palm Beach

Ocala/Gainesville

Kennedy/Space Coast/Cocoa/Melbourne

Daytona

Florida Keys

Everglades

Miami

Jax/St. Augustine

Crystal River

Sebring

Lakeland/Winter Haven

Ft. Myers/SW Florida

Orlando/Disney

Sarasota Area

Tampa

June 2019 YTD

411 responses.

0.3%

0.1%

0.2%

0.2%

0.3%

0.4%

2.1%

6.2%

43.1%

55.0%

0.6%

0.0%

0.0%

0.0%

0.5%

0.6%

2.4%

4.1%

42.3%

53.9%

0% 20% 40% 60%

Other

Taxi or limo

RV

Train

Public bus

Rideshare (Uber, Lyft, etc.)

Tour bus

Rental vehicle

Personal vehicle

Airline

June 2019 YTD

Chart: Method of Arrival Charts: Airport of Arrival and Airline Used

Question: How did you arrive into the St. Pete/Clearwater area and how will you leave? (Select all that apply) Base: All Respondents.

Question: At which airport did you arrive into the area? Which airline did you use?Base: Respondents who arrived by Airline.

Method of Arrival / Arrival Airport & Airline

411 responses.

1.4%

0.1%

0.8%

0.7%

1.2%

9.2%

45.2%

40.2%

0.0%

0.0%

0.0%

0.0%

0.2%

10.6%

36.4%

52.8%

0% 100%

SW Fl Int’l. (Ft. Myers)

Jacksonville Int’l.

Sanford Int’l

Miami Int’l.

Sarasota/Bradenton Int’l

Orlando Int’l.

Tampa Int’l.

St. Pete-Clearwater Int’l

June 2019 YTD

222 responses.

12.8%

0.9%

1.0%

2.9%

4.3%

7.4%

6.6%

18.0%

46.1%

6.6%

0.0%

0.0%

2.4%

4.9%

5.4%

6.0%

15.7%

59.0%

0% 50% 100%

Other

Sun Country

Alaska Airlines

Jet Blue

United

American Airlines

Delta Airlines

Southwest

Allegiant

June 2019 YTD

Chart: Transportation Used In-MarketChart: Rental Vehicle Pick-Up City

Question: Which modes of transportation did you, or will you, use while in the St. Petersburg/ Clearwater area? (Select all that apply) Base: All Respondents.

Question: In which city did you rent your rental vehicle? (Select one) Base: Respondents who arrived in the area by rental car.

Rental Vehicle Pick-Up City / Transportation Used In-Market

0.1%

1.4%

1.4%

2.1%

0.3%

2.6%

15.5%

26.5%

49.1%

0.0%

0.0%

0.0%

1.4%

1.5%

1.8%

15.3%

31.6%

48.6%

0% 20% 40% 60%

Jacksonville

Ft. Myers

Miami

Sarasota/Bradenton

Outside of Florida

Sanford

Orlando

St. Petersburg/ Clearwater area

Tampa

June 2019 YTD

104 responses.

0.1%

0.0%

0.0%

0.3%

0.7%

1.6%

1.2%

2.2%

6.9%

28.4%

63.2%

0.0%

0.0%

0.0%

0.6%

0.8%

1.2%

1.3%

2.4%

7.4%

25.5%

65.5%

0% 20% 40% 60% 80%

Boat

Motorcycle

RV

Bicycle

Free Beach Rides

Taxi or limo

Public bus

Tour bus

Uber, Lyft, etc.

Rental vehicle

Personal vehicle

June 2019 YTD

411 responses.

Chart: Travel Party Composition Chart: Travel Party Size

Question: Which best describes your travel group on this trip? Are you…? (Select all that apply)Base: All Respondents.

Question: How many people of each type are in your immediate travel party, including yourself? Base: All Respondents.

Travel Party Composition / Travel Party Size

0.3%

1.0%

10.2%

1.3%

1.6%

31.3%

42.8%

19.7%

0.0%

0.0%

12.2%

0.1%

1.0%

38.7%

37.2%

21.5%

0% 20% 40% 60%

Business Associates

Tour Group

Group of Friends

Group of Couples

Extended Family

Immediate Family

Couple

Solo

June 2019 YTD


June 2019 YTD

Male adults (18 yrs. +) 0.86 0.98

Female adults (18 yrs. +) 1.32 1.42

Male children (0 to 17 yrs.) 0.20 0.18

Female children (0 to 17 yrs.) 0.26 0.21

Average Travel Party Size 2.6 2.8

Percent with children in party 24.9% 19.0%

3.0%

5.3%

6.9%

4.2%

6.1%

7.9%

8.4%

14.7%

17.3%

18.5%

22.4%

33.8%

27.5%

22.2%

35.3%

33.8%

4.0%

4.3%

5.2%

5.3%

5.3%

6.0%

8.4%

9.1%

13.5%

14.2%

16.1%

17.8%

21.4%

22.3%

34.8%

42.5%

0% 20% 40% 60%

Advertisements for the area

Good deal on airfare

Shopping opportunities

Appealing hotels/resorts and other lodging options

The St.Pete/Clearwater area is family-friendly

Easy to get to

Outdoor recreational opportunities

Recommendation from people I know

Overall ambiance & atmosphere

Restaurants, cuisine, food scene

Arts & cultural offerings

Weather

Scenic beauty

Attractions in the area

Friends or family in the area

Beaches that suit my tastes

June 2019 YTD

Question: Which of the following were IMPORTANT to your decision to take this trip to St. Petersburg/Clearwater area? (Select all that apply) Base: All Respondents.

Important Factors to Destination Decision / Trip Activities

Chart: Important to Decision to Visit Chart: Trip Activities

Question: Which of these activities did you, or will you, participate in while in the St. Pete/Clearwater area? (Select all that apply) Base: All Respondents.

390 responses.

2.8%

2.2%

2.1%

4.7%

7.2%

11.1%

20.2%

13.0%

7.7%

29.6%

27.5%

44.2%

38.1%

67.0%

87.0%

3.4%

4.0%

4.4%

6.8%

7.1%

10.9%

11.1%

14.9%

19.0%

20.1%

21.3%

46.3%

57.0%

76.2%

82.8%

0% 20% 40% 60% 80% 100%

Bird watching

Jet skiing

Parasailing

Fishing

Shelling

Bars/Nightlife

Other boating

Photography

Guided tour

Visit museums

Visit friends or family

Shopping

Swimming

Visit the beach

Dining in restaurants

June 2019 YTD

411 responses.

Chart: First Time Visitors to Florida Chart: Previous Visitation to the St. Pete/Clearwater Area

Question: Is this your first visit to Florida?Base: All Respondents.

Question: Prior to this visit, how many times have you been to the St. Petersburg/Clearwater area? Base: All Respondents.

First-Time Visit to Florida / Previous Visitation to St. Pete/Clearwater

411 responses.

11.4%

10.6%

51.8%

26.1%

10.5%

10.2%

50.6%

28.7%

0% 20% 40% 60%

More than 20 visits

11-20 Previous Visits

1-10 Previous Visits

First-time Visitors

June 2019 YTD

Mean # of Past Trips

=____6.9

411 responses.

93.6%

6.4%

95.0%

5.0%

0% 20% 40% 60% 80% 100%

No

Yes

June 2019 YTD

Attractions Visited / Communities Visited

Question: Which of these attractions did you (or will you) visit while on this trip? (Select all that apply) Base: All Respondents.

Question: Which of the following communities in the St. Pete/Clearwater area did you visit? (Show list. Select all that apply) Base: All Respondents.

Chart: Communities VisitedChart: Attractions Visited

55.9%

23.7%

0.2%

0.1%

0.3%

0.1%

1.6%

0.7%

3.2%

0.5%

3.2%

0.7%

5.9%

3.9%

1.9%

5.1%

12.5%

6.1%

69.0%

16.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

0.7%

1.0%

1.1%

1.2%

1.3%

2.7%

2.8%

4.6%

5.8%

6.6%

0% 20% 40% 60% 80%

NONE OF THESE

Other

Weedon Island Preserve

Adventure Island

Heritage Village

Brooker Creek Preserve

Florida Botanical Gardens

Kennedy Space Center

Tarpon Springs

Tampa Bay Rays Game/Tropicana Field

Ft. Desoto Park

Caladesi Island

Sunken Gardens

Busch Gardens

Florida Aquarium in Tampa

Clearwater Marine Aquarium

Dali Art Museum

Orlando Area Theme Parks

June 2019 YTD

405 responses.

1.4%

1.0%

1.1%

1.9%

3.7%

2.5%

3.7%

3.0%

5.7%

3.6%

6.2%

7.7%

7.2%

13.9%

18.5%

21.1%

31.7%

40.2%

44.3%

0.4%

1.0%

1.0%

1.5%

1.7%

2.5%

2.7%

3.0%

3.4%

4.2%

4.3%

5.0%

7.8%

9.3%

16.5%

19.6%

26.6%

31.3%

52.5%

0% 20% 40% 60%

Safety Harbor

Oldsmar

Tierra Verde

Palm Harbor

Pass-A-Grille Beach

Gulfport

Seminole

Pinellas Park

Dunedin

North Redington Beach/Redington Shores

Largo

Tarpon Springs

Indian Shores & Indian Rocks Beach

Treasure Island

St. Pete Beach

Clearwater

Madeira Beach

St. Petersburg

Clearwater Beach

June 2019 YTD

411 responses.

Chart: Most Liked Aspects of St. Pete/Clearwater (Unaided) Chart: Feelings in St. Pete/Clearwater Area (Unaided)

Question: What do you like most about the St. Petersburg/Clearwater area?Base: All Respondents.

Question: What one word or phrase best describes how you feel in the St. Petersburg/Clearwater area? Base: Respondents.

Most Liked Aspect / Feelings in St. Pete-Clearwater

3.9%

3.5%

5.6%

3.5%

4.3%

4.5%

13.4%

10.6%

8.0%

7.0%

6.9%

18.3%

12.4%

36.4%

38.8%

1.2%

1.6%

1.6%

1.9%

2.3%

2.6%

3.5%

4.7%

5.2%

5.3%

6.1%

7.6%

8.6%

40.9%

45.2%

0% 20% 40% 60%

Safe

Shopping

Entertainment / Variety of Fun Activities

Accessible / Convenient / Walkable

Great Location / Easy to get to

Family Friendly

Attractions (Museums, Aquarium, etc.)

Food / Restaurants & Bars

Relaxing Atmosphere / Ambiance

Clean

Friendly People

Tropical Climate / Warm Weather

Scenic Beauty

Everything

Beaches / Ocean

June 2019 YTD

405 responses.

2.0%

0.4%

3.0%

1.9%

2.8%

3.7%

4.2%

5.2%

9.8%

25.7%

45.8%

0.5%

1.4%

1.4%

1.5%

2.3%

2.3%

2.7%

4.0%

8.7%

29.1%

46.4%

0% 20% 40% 60%

Entertained

Free

Warm

Welcomed

Refreshed / Healthy

Comfortable

Amazing

Energized / Excited

Fine / Good

Happy

Calm / Relaxed

June 2019 YTD

396 responses.

Chart: Additional Attractions or Services (Unaided)

Question: In your opinion, what services or additional attractions would most enhance your experience in the St. Petersburg/Clearwater Area? Base: All Respondents.

Attractions or Services that Would Enhance the Destination Experience

1.7%

0.6%

0.8%

0.4%

0.2%

1.6%

1.5%

6.1%

11.6%

74.7%

0.5%

0.6%

0.7%

0.8%

0.8%

1.6%

1.7%

6.5%

15.3%

74.6%

0% 20% 40% 60% 80%

More Public Transportation Options

More shaded / green areas

Tourist Information

More Shopping

More beach & boardwalk rentals

More public restrooms

More Affordable

Less congestion / traffic

Cheaper & More Parking

It needs no improvement

June 2019 YTD

388 responses.

TRAVEL PLANNING

AND SATISFACTION METRICS

Chart: Average Time Between Decision to Visit and Arrival Chart: Resources Used before Arrival and While In Market

Question: Approximately how many days before you arrived did you make the decision to visit the St. Petersburg/Clearwater area for this trip? Base: All Respondents.

Question: Which of the following resources did you use to plan your trip to the St. Petersburg/Clearwater area BEFORE you arrived and which did you (or do you plan to) use while IN the area for this trip? (Select all that apply.) Base: All Respondents.

When Decision to Visit was Made / Travel Planning Resources Used

82.3_____Days in Advance

410 responses.

User-generated content/Review websites, such

as Yelp and TripAdvisor55.3% 40.9%

Online travel agencies (Expedia, Travelocity, etc.) 51.4% 12.5%

Opinions of friends or relatives 30.4% 26.0%Social Media content 25.2% 21.4%Official St. Petersburg/Clearwater area tourism

website, www.VisitStPeteClearwater.com12.5% 1.8%

Travel guides, brochures 3.5% 20.0%

Travel agency (traditional, offline) 3.3% 1.3%Radio programming 2.6% 5.4%Television programming 2.5% 8.6%

YouTube or other online videos 2.4% 2.2%Official Visit St. Pete/Clearwater Destination

Magazine1.4% 1.3%

Newspaper travel section 0.7% 1.0%Lifestyle or travel magazines 0.6% 1.2%

Used Before

Arrival

Used In

Market

411 responses.

Chart: Overall Satisfaction Chart: Media Recall

Question: How satisfied are you with your experience in the St. Petersburg/Clearwater area on this trip? (Select one) Base: All Respondents.

Question: In the last six months, have you seen, read, or heard any travel stories, advertising, or promotions for the St. Petersburg/Clearwater area? Base: All Respondents.

Experience Satisfaction / Earned & Paid Media Recall

0.0%

0.0%

1.1%

7.4%

91.4%

0.0%

0.0%

0.3%

5.2%

94.5%

0% 20% 40% 60% 80% 100%

Very unsatisfied

Unsatisfied

Neutral—neither satisfied nor unsatisfied

Satisfied

Very satisfied

June 2019 YTD

411 responses.384 responses.

3.6%

57.7%

38.8%

2.0%

66.6%

31.5%

0% 20% 40% 60% 80%

Maybe/Not sure

No

Yes

June 2019 YTD

Chart: Likelihood to Recommend St. Pete/Clearwater Area Chart: Likelihood to Return to St. Pete/Clearwater Area

Question: How likely are you to recommend the St. Petersburg/Clearwater area as a place to visit to other travelers? Please use a 10-point scale where 1 represents “Definitely will NOT recommend” and 10 represents “Certain to recommend.” Base: All Respondents.

Question: How likely are you to return to the St. Petersburg/Clearwater area? Please use a 10-point scale where 1 represents “Definitely will NOT return” and 10 represents “Certain to return.”Base: All Respondents.

Likelihood to Recommend / Likelihood to Return


June

2019 YTD

June

2019 YTD

9.3

9.5

9.7

9.8

June 2019 YTD June 2019 YTD

Visit St. Pete/Clearwater VISITOR PROFILE...

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