Social Wizard

Improving reach & engaging with your consumers

Constandina Milios Online Marketing Manager Visit England

Agenda

•   What is the Social Wizard?

•   How does it work?

•   Benefits of using the wizard

•   Getting started

•   Final thoughts

•   Q&A

But first some stats…

•   Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration

•   UK internet users: March 09

•  social networks: 9.8% •  online retail: 8.6%

March 08 •  social networks: 8.2% •  online retail: 9.7% Source:Hitwise

•   There are 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs

What is the Social Wizard?

One stop shop to spreading the word

How does it work?

Promoted on enjoyEngland.com

Benefits for business tourism

•   Increases reach

•   Deepens customer engagement

•   Improves search ranking

•   Listen to customers

•   Free marketing opportunity

•   Easy step by step guide

Benefits for business tourism

Benefits for the consumer

•   Increases the amount of places they can find information about England

•   Makes places feel more real

•   More likely to trust a place

•   More people are now looking at images and videos as part of their research

“Peer opinions are highly valued - 82%”

Source: Forrester Research Inc. 2006

Getting started

1. Start uploading your content:

www.EEWizard.co.uk

2. Use the tag enjoyEngland

Final thoughts

•   Increases reach

•   Improves customer engagement

•   Content quality

•   Free and easy to use

•   Start uploading www.eeWizard.co.uk

Thank you

Constandina.Milios@visitEngland.org

How does it work?

•  Venues will go to the site and walk through a series of steps

•  Each step facilitates them to set up a social media profile in a specific network

•  Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence

How does it work?

•  In step, users are invited to upload some content – pictures, information, video etc

•  Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally)

•  Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded