Vision Industry Internship Report

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    Dedications:

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    I want to dedicate my work to my honorable parents and

    respectable teachers, whose prayers and efforts make

    me able to do this task. I dedicated my work to my

    family and my parents.

    Acknowledement:!

    All the praise is for Allah, the most merciful and beneficent, who

    blessed me with the knowledge, gave me the courage and

    allowed me to accomplish this difficult task.

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    I am much thankful to the Allah who gives me patience and power to

    complete my internship and he gave me opportunity to learn much

    through my University.

    I am heartedly thankful to my all teachers for giving me enough

    knowledge to be able to carry myself efficiently during my internship.

    I would like to be thankful to our Course instructor who helped me to

    complete this project. I am also much thankful for my respectable

    teachersas well because, they provided me opportunity to have such

    nice experience.

    y period of internship in this organi!ation was about six weeks andit was a very good experience. I would like to thanks r. "ain ul

    abadin#$eneral anager soprts Industry% &ialkot, who helped me a

    lot in internship and I gained much more than otherwise I would.

    I am also especially thankful to iss. Aneela 'hsan #(ffice Assistant

    and Inventory (perator% for her valuable guidance throughout the

    Internship period.

    "#ecuti$e Summery

    )ision Industry #*vt% +td needs no introduction in *akistan because of its famous

    brands in sports goods and garments. )ision group is situated in &ialkot. he

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    VISION INDUSTRY

    )ision factory is producing the famous brands in sports goods and garments,

    these may include football, basketball, rugby ball, hand ball, soccer ,jokgu,

    futsal, volley ball, track suit, trouser etc.

    he departments which I have visited for my internship are main departments of

    this setup. his report covers their structure, working, functions, strategies and

    connection with other departments for the completion of their day to day

    activities. he )ision group is involved in some other kinds of business but our

    focus remains to sports goods as it may exceed our scope otherwise. he

    organi!ation holds good name into local market but it is also emerging in the $ulf

    market. heir &logan is seen on different documents as -he innovative edge.

    hey have captured the most of the countries some of them may include

    'ngland, $ermany, /apan, 0orea, 1rance. It is to be note that they are exporting

    the goods with the name of their clients.

    Table of contents:-

    PART ONE:-

    1. Report intro!ction an internee "or# 1

    1.1. Purpose 1

    1.2. Scope 2

    1.3. Objective 2

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    $. O%er%ie" of t&e or'ani(ation )

    2.1. Brief history 4

    2.2. Nature of the organization 5

    2.3. Prouct !ines 5

    2.4. Bran portfo!io 5

    2.5. Strategies of braning 5

    2.". #ain c!ients "

    2.$. %o&petitors $

    2.'. Brief introuction of the branch (here ) i internship $

    ). Or'ani(ational str!ct!re *

    3.1. Organizationa! hierarchy chart *

    3.1.1 Nu&ber of e&p!oyees 1+

    3.1.2. #ain offices 1+

    3.1.3)ntrouction of a!! epart&ents 11

    3.1.4. #ar,eting epart&ents 11

    3.1.5. Prouction p!anning an eve!op&ent epart&ent 11

    ).$.1 +ostin' epart,ent 1$

    3.2.2 Purchase epart&ent 12

    3.2.3 Prouction epart&ent 13

    3.2.4 -inishe goos goo(n 14

    3.2.5 ccounts 1"

    ).). IT epart,ent 1

    3.3.1. /ngineering epart&ents 1$

    3.3.2. 0ra(ing office 1$

    3.3.3.Sa!es epart&ent 1$

    PART TO/.Trainin' pro'ra,,e 10

    4.1. 0escription of tas, assigne to &e 1*

    4.2. 0escription of project assigne to &e 2+

    4.3. Structure of the #)S epart&ent 2+

    4.4. 0epart&ent hierarchy 21

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    4.5. #ajor responsibi!ities of #)S epart&ent 22

    4.". bout the epart&ent 23

    /.. De%elop,ent $)

    4.$. 1.Supporting other epart&ent 24

    4.$.2. eb eve!op&ent 24

    4.$.3. Structure of cro&ojet epart&ent 2"

    4.$.4. Structure of bac, coating epart&ent 2$

    PART T2REE

    3. +ritical anal4sis )5

    5.1. %o&parison an eva!uation of vision an &ission state&ent 3+

    5.2. %o&parison of theoretica! concepts (ith current practices in various epart&ent 32

    3.). SOT anal4sis ))

    5.3.1. Strengths 33

    5.3.2. ea,ness 34

    5.3.3. Opportunities 34

    5.3.4hreats 35

    3./. Internal factor e%al!ation )3

    3./.1. E6ternal factor e%al!ation )

    3. TOS ,et&o )*

    . +o,petiti%e profile ,atri6 /$

    ".1. %ritica! success factor 43

    ".2. %P# of N/ inustry 43

    . Porter fi%e forces anal4sis /

    0. Ansoff ,atri6 /0

    '.1. #ar,et penetration 4*

    '.2. #ar,et eve!op&ent 4*

    '.3. Prouct eve!op&ent 4*

    '.4. 0iversifications 4*

    PART 7OUR

    *. +oncl!sion 35

    *.1.eco&&enation 52

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    *.$. Suggestions 54

    15. References 33

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    PAR% &'"

    (.Report introduction and internee work

    In 2A program under University (f $ujrat re3uire six weeks internship in any

    recogni!ed organi!ation. he objective is to provide the students an opportunity

    to gain experience to work in the environment of that organi!ation.

    1or this regard, when I had to choose an organi!ation, I visited some companies.

    Among so many companies, I choose )I&I(4 Industry +imited in &ilkot pasroor

    road.

    he wonderful building, fully e3uipped, and have more than 566 employees.

    7ere I learned a lot, and gain experience to work in the manufacturing

    environment. I worked there in I 8epartment and *roduction department. y

    internship report consists on introduction of )ision Industry +td. and its I

    &ystem9s team.

    he success of this effort of course goes to all staff members of the Company

    who cooperate with me fully, share insights, and convey me the knowledgeregarding their work. hanks to all.

    (.(Purpose:

    he purpose to do the internship report was to explore the learning of my

    practical field. he main purposes are:

    o know about the professional life in organi!ations.

    o improve my personal skills in industrial sector.

    o gain the experience that will be helpful for me in the future.

    o apply the best methodology procedure.

    o know what sort of changes I brings in business activities.

    And for gaining experience of managing time, things, and people.

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    (.).Scope:

    As an internee in )ision industry the main focus of my study research was

    on basic concepts and procedures of running any business. hese concepts

    include internal and external environment of business. Internally businessactivities were related to employees and management staff of )ision industry. &o

    this study from the relevant department will help me in my practical and

    professional life.

    (.*.&b+ecti$es:

    he object of this report is to know the maximum working of the )ision

    industry which includes:

    o objectively observe the operations of )ision Industries #pvt% +td.

    o make recommendations or implementation plans for the improvement

    of the (perations of the )ision industry.

    o know who to deal with the customers and clients.

    o know that how the companies works in the competitive environment.

    o learn the changing environment.

    o gain the knowledge this will be helpful for me in the professional field.

    o give the experienced services to every individuals.

    o understand the customer;s needs and wants.

    o convince the people for more relationship. o run the business in the effective way and lower its cost.

    o create and manage the value in customer;s mind.

    'xperience letter from )ision Industry #pvt% +td. *asroor road &ialkot.

    ). &$er$iew of the oraniation:

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    VISION INDUSTRY

    he )ision industry limited is a manufacturing entity. It is manufacturing sports

    and garments. It is producing football of many kinds and garments as a raw

    material for track suit, trouser.

    he nature of products of )ision is consumer durables and interiors. It is a private

    limited company.

    Startin -ear: )*

    /ounders 0 1hairman: r. 'hsan 4aeem

    2anain Director: r. Aslam *ervai!

    3eneral 2anaer: r."ain ul Abbadin

    I% 2anaer: r. alik jamil

    /inance 2anaer: r. uhammad Af!al

    2onthly Production: 2alls6 lac

    2anaement of the company:

    Its main office is in &ialkot.

    )I&I(4 'C74(+($I'& C(?*(?AI(4 #*)% +8echnology 8rive,

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    r. "ain ul Abbadin #$eneral anager%

    ).(. 4rief history:

    r. Ahsan 4aeem is considered to be the founder of vision industry. It started its

    operations in >665 at &ialkot. 'stablished in >665 and in the last = years it has

    become the leading manufacturer of following products in *akistan.

    After that they took the orders for making the sports goods on large scale and

    this contract gave them a new passion to become a well known organi!ation in

    *akistan.

    Fithin the years of its establishment it started nourishing at a remarkable pace

    and started meeting the order of different companies.

    (nce the setup started increasing it was decided to open its retail outlet and

    wholesale depots through out the country. 4ow the company has more then 566

    retail outlets, more than

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    ).*. Product 5ines:

    he )ision industry is running the following products:

    &occer

    7andball

    1utsal

    )olleyball

    ?ugby

    /okgu

    $./.8ran Portfolio:

    he brand portfolio of the )ision Industry +imited &ialkot is as:

    )ision Industry +imited #&ialkot% dealing mainly with sports goods.

    ).6. Strateies of 4randin:

    he )ision is using range brand strategy of its sports goods products.

    he sports goods are used for playing football match, basket ball match. ?ubber

    is used for all the sports goods as a raw material. *rimary and secondary is used

    for the basic layer to make different kinds of design.8ifferent chemicals are used

    for making the rubber sheets and bladder for complete covering of different balls.

    'lectrical and gas boiler are used for melting the rubber which is used for making

    the bladder.

    ).7. 2ain 1lients:

    he main customer of the )ision is )ision 8isplay. he )ision 8isplay purchases

    from the factory and sells in the market at its own. o sell in the market the )ision

    8isplay has retail shops through out the country. It also sells to the stockiestG who

    sell different companies brands under one roof. )ision 8isplay also sells to the

    government institutes and firms outside the country.

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    VISION INDUSTRY

    )ision customers are classified under two heads:

    a% +ocal

    b% 'xport

    a8 5&1A5:

    he local customers are as follows:

    ehmood sports

    Al ra!i sports

    &hahid sports

    Asghar sports

    b8 "9P&R%:

    'xport clients are:

    1rank #*aris%

    &hemsy #germany%

    (gay #Ireland%

    1itnay #'ngland%

    Alpas #$ermany%

    0orea

    ).. 1ompetitors:

    )ision is well organi!ed industry in &ialkot.&ialkot is considered as the exporting

    city of *akistan so it can develop many innovative ideas about sport goods. It hascaptured most of the market in *akistan and it is working to go abroad with its

    local brands. It has numbers of the brands which are well recogni!ed in the

    country. here are many competitors of sport goods in &ialkot but it maintain its

    3uality to satisfy the customer needs and wants.here are many competitors in

    *akistan of sports goods,some are given below

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    7owever we can include the following in our list:

    A.8.I raders

    Ali trading and company

    Awan sports

    A!lan sports

    Albro industries

    Abdullah industry

    Absa international

    Al hanan international

    Abid sports

    ).;. 4rief introduction of the branch where I did internship

    )ision Industry was established in >665 by r.'hsan 4aeem.It is located in

    *asroor road &ialkot industrial area. About 566 people are related to this industry.

    Initially it was just a small sports goods industry but with the passage of time it

    shows progress and becomes one of best industry of *akistan. 0ey to success of

    this industry is 3uality products .In every department there is no compromise on

    3uality.

    4ow )ision industry in &ialkot has a great worth and reputation in *akistan as

    well on international level among the best sports goods industry.

    1actories own up to date and highly automated machines, which are mostly

    imported. here is a laboratory e3uipped with highly sensitive and modern

    technology along with highly 3ualified staff.

    he )ision industry is &A 666:>66#&ocial accountability standard%, I&

    #International matchball standard% tested by *1I,1AI??A8' International,

    IAC#Independent monitoring association for child labor certified factory,

    manufacturing 3uality and famous brand.

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    here is a main office having different sporting departments like accounts, I,

    costing and purchase along with the offices of resident director and general

    managers. he monthly production of the sport good is about 6 lac

    football.

    ).

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    &ewing machine

    *unching machine

    7and stich

    +aminated ball e3uipment

    Coiling machine

    ). Or'ani(ational Str!ct!re:

    here are two structure of organi!ation that is hierarchal and flat structure. he

    )ision industry limited &ialkot has hierarchal structure. It has large number of

    departments, each has good force and jobs are allocated to each department

    and independent and separately, headed by separate department head. here

    are very few cases at )ision Industry &ialkot where two or more departments are

    being headed by a single person.

    here is a long chain of command, each chain member having one or more subH

    ordinates there are large number of level like resident director, general manager,

    managers, Assistant managers, staffsupervisorforeman, and workers. A very

    short spans of control each member having.

    *.(. &raniational hierarchy chart:

    he highest authority at )ision Industry &ialkot is ?esident 8irector which is

    being followed by $eneral anger.

    he 7ierarchy chart of )ision &ialkot is as:

    Page *

    esient0irector

    6enera!7 Prouction

    #anger

    #anager

    ccounts

    #anager

    %osting

    #anager

    Purchase

    #anager

    )nventory

    echnica!

    #anager

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    *.(.(. 'umber of employees:he )ision industry was started with very little number of employees but now it is

    counted among large organi!ations of *akistan. )ision is operating two sport

    goods factories in &ialkot.he total number of employees with this sport goods is

    more than 566 employees.

    *.(.). 2ain office:

    Its main office is in &ialkot.

    )I&I(4 'C74(+($I'& C(?*(?AI(4#*)%+8echnology 8rive,

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    *.(.*. Introduction of all departments:

    It has number of departments being headed by department;s head, which is

    mostly a manager. he vision industry have its 7?, sales and product

    development department at &ialkot. hese departments work in coordination sothat output of the one department makes the input of the other and hence this

    process goes on until the completion of the process in unified way.

    he functions of these departments are as follows, however these department

    work beyond this it is just their basis functions or working:

    *.(.=2arketin Department:

    o generate the demand through different tools and to analy!e the market trends

    and pass all the information to the related departments for the manufacturing of

    the final product according to the market demand is the responsibility of the

    arketing department.

    *.(.6.Production Plannin and De$elopment Department:

    *roduction planning and development is responsible to coordinate the activities

    of sample development section that is model room and mainly to allocate the

    activities to the production roles. It receives the demand form the marketingdepartment in term of number of particular material re3uired to make the goods.

    It then works to check the feasibility of the orders received from marketing

    department. It also check the availability of materials re3uired for production.

    After all these process they develop the production plan and allocate the

    activities to the production units according to the capacity of unit.

    2odel Room:

    o develop the sample of the goods is the responsibility of the model room. he

    customer asks for the sample of its order before bulk supply. It then develops the

    sample according to the specification given by the customer for his approval. In

    case he needs some modification he then sends back the sample and asks for

    that modification. odel room then redevelops the sample according to his

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    instructions. If the sample is approved it develop the pattern of the materials used

    in the sample and sends to the production planning department for the bulk

    production.

    *.).(.1ostin:

    o allocate the materials and their 3uantities to be re3uired for the bulk

    production and the cost of each football role is the responsibility of the costing

    department. his department receives the number of the sports goods to be

    manufactured from the planning department and the material that are re3uired in

    the production from model room which is called specification. 1orm these figures

    they come up with the nature and 3uantity of the materials re3uired for bulk

    production.

    hen they raise material estimate sheet which includes the material re3uired it

    3uantity and date when it is re3uired. his estimate is handed over to the

    purchase department to purchase that material form the market.

    *.).).Purchase department:

    his department is furthered divided in two sections first is local purchase and

    other is foreign purchase.

    his department receives estimate sheets from costing department and work on

    it. If the items are regular which are being purchased already it simply raise

    purchase order to the already settled vendor at settled rate. If there is new thing

    to be purchased, it asks the costing department to provide sample along with

    demand. *urchase department sends this sample to the relevant supplier and

    asks them to 3uote prices. hen they negotiate with the suitable supplier on

    settlement of the price and other term they raise purchase order to that supplier.

    Recei$in Room:

    All the materials or other things which comes in the factory go to receiving room

    first. All the vendors unload their material at receiving room except bulk material

    which is unloaded at their relevant stores.

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    he receiving rooms inspect the material to make insure that the material is

    according to documents enclosed which is called delivery challan. It only ensure

    the 3uantity but not 3uality.

    Raw 2aterial Store:

    he stores are divided according to the material they store. here are numbers of

    stores which include chemical store, technical store, primary store, packing store,

    bladder store,rubber sheets and secondary store.

    he store receives the materials from the receiving room after it is passed. he

    store counts the materials and if found correct he generates the receiving report

    which assures that the material is taken on charge as stock in hand.

    he store is also responsible to issue the materials to the production unit against

    indent.

    *.).*.Production Department:

    he largest and the far most important department in any factory is always is

    production department. his department is divided according to their functions

    and they are in alien in such a way that output of the one is the input of the other.

    1ollowing are the sub production departments:

    he first step in the production process is to issue bladder,chemicals and primary

    from the stores, the issued material is sent to machinery controllers and main

    production unit where it is made by different kinds of machineries and convert to

    football,basket ball,rugby ball etc.his process contains rubber sheet which is

    printed by different dyes and design.hen these sheets should provide a shape

    whick is used to made goods like football.After making raw material for good,

    these football goes to sewing department where it stiche the football as

    according to the re3uirement. 2ack coating department receives the polishing .

    his back coating material is manufacture inside the factory and also procure

    from outside. hese are then sent to the over locking department. After the over

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    locking the football is prepared.

    7ere the inspection is started and after the inspection the footballs are sent to the

    packing section where they are packed in the plastic sheets and then finally they

    are sent to the relevant godHowns for dispatch to the depots.

    he factory is lead by the factory manger, who is as well the production manager.

    he production manger is further assisted by the assistants. here are numbers

    of foremen and supervisors with a large number of machines and workers who

    are caring daily production activities.

    *.).=./inished 3oods 3odown:

    he goods which are manufactured in the production unit are sent to the finished

    goods godown, where they are stored until they are dispatched to its destination.

    2efore dispatching they are segregated according to the re3uirements of the

    depots and the retail outlet. here are four stores for the finished goods which

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    are retail store, wholesale, export go down and export left over godown.

    1laim and Return 3oods:

    he goods which are returned by the retailers and the customer being faulty are

    kept by the claim and return goods department. ?eturned goods may include

    football packed of the wrong si!e, design which was not re3uired. Fhile, claims

    goods include items which become defective within the guarantee period during

    its use by the customer. his department receives these goods and makes report

    of its defects and sends to the relevant persons to check whether the claim is

    justified or unjustified. If the claim is justified means that the customer is right to

    claim the defective is replaced with the new one and the measured are taken to

    rectify the error in future. If is not justified no replacement is made.

    Security:

    he security department is responsible to keep the law and order inside the

    factory.

    his department is being run by the professional security guards in a much

    arranged manners. he security staff is appointed at gates and other important

    places inside the factory. here are also 7idden security cameras fixed in

    different locations of the factory, which cover all the activities and views inside the

    factory and these are monitored by the authorities in their offices.

    >uality Assurance and 1ontrol Department:

    Juality assurance department is responsible to maintain the 3uality of not only

    raw material but finished goods also up to mark.

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    his department is divided in to two section one section is responsible to check

    the 3uality of the incoming raw material and the other is responsible to check the

    3uality of the goods in process and at final stage. he section who is at checking

    the acuity of incoming material receives the sample of incoming material along

    with the approval slip from the receiving room.

    ?uman Resource Department:

    he human resource department is basically responsible for all the matters

    relating hiring and firing of employees.he 7? department is responsible

    to provide the man power to the all other departments. his department

    also holds all the record of the employees which is presented when

    needed to general manger and other related authorities. It is also

    responsible to conduct the tests and interviews of the employees for

    hiring.

    *.).6Accounts:

    (ne manger along with the assistant manger is leading the accounts department.

    his department is dealing with salaries issues. his department performs the

    activities, which includes wages and salaries, provident fund, budgets, billverification, payments to suppliers, accounts management, pensions, loans and

    different expenditures.

    *.*.I% Department:

    I department is responsible to manage all the activities relating to computer

    systems and database. his department works as the system support

    department for all the other departments so that they can perform their activities

    in a better way.

    hey generate different reports in database on the re3uests of employees from

    different departments. his department holds the strength of nine employees

    which includes three programmers, three assistants and two hardware

    supervisors and one manger.

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    *.*.(."nineerin and 2aintenance Department:

    his department is responsible to maintain all factory asset running smoothly if

    undertakes preplan maintenance of all the machinery after the specified period.

    here are number of mechanical and electronic engineer they keep the entirephysical infrastructure of the entity in good condition.

    5aboratory:

    here is a huge laboratory at )ision being headed by the chief technical manager

    and there are number of 3ualified technician are sporting him. he laboratory

    inspects the incoming material which re3uired lab test that chemical and

    recording to their specification.

    hey also undertake any other test recommended by the 3uality department to

    check the material they also investigate the material during the process of

    production to know any effect of process on the sports goods during

    manufacturing.

    *.*.).Drawin &ffice:

    8rawing office or department is responsible for the design of the footballs

    re3uired or demanded by the client. It checks the feasibilities and possibilities ofany of the design, which can be drawn on goods and garments.

    his department also suggests the material and machinery for the design

    re3uired.

    *.*.*.Sales Department:

    As a sale department is situated at )ision 8isplay so this reports includes only

    those findings which were collected from different employees at )ision factory.

    he sales department is headed by the country sales manager, who is answer

    able to the chief operating officer.

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    &raniational 2anaement Analysis:

    he (rgani!ational anagement Analysis is an essential element of

    organi!ational development. An (A report presents a compilation of the

    information obtained from the individual Checkpoint results of a group ofmanagers. he report provides a factual summary of the perceptions of a

    management group with input from the manager9s bosses, peers and direct

    reports.

    In )ision there, highest authority is the Chairman of the company. Under whose

    chairmanship there is wide span of control. Chief 'xecutive (fficer and

    anaging 8irector is also considerable authorities are over there.

    (A reports guide to future development based on statistically accurate data.

    7ere human capital has a vital importance with physical capital. he manager,

    bosses, groups and peers are working together with the best coHordination and

    cooperation. anager performs their duties by planning, organi!ing and

    controlling. hey are not only passing their orders to employees but they also

    have a strong understanding with them. he groups of workers are working

    together is also a good mutual intention. hese kind of work environment have a

    conse3uence to decrease in conflict and increase in work efficiency. anagers

    have a view to divide some of the authorities to subordinates to make them

    confident and to get good results.

    PAR% %@&

    =. %RAI'I'3 PR&3RA2:

    Plan of Internship proram:

    *lan of internship program is given below in tabular form:

    &r. 4o. &tarting 8ate 'nding 8ate 4ame of

    8epartment

    8uration

    #In days%

    < 666>6

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    S%ARI'3 0 "'DI'3 DA%"S &/ I'%"R'S?IP

    &tarting date: (6!!)(*

    'nding date: )!;!)(*

    8uration: he tenure is about D weeks

    Department where I worked:

    Internship was my first step in practical life, through which I learnt a lot and it has

    aided me in being well e3uipped with valuable experience that would help me

    once I enter the professional life after the completion of my studies.

    8uring the period of 6 august >6

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    I have to record all the material transactions occurred among their different

    departments on the 1inancial 8atabase system.

    2esides it, to improve the skills of learning database system Inventory manager

    assigned me to open the new codes of their new brands and design.

    =.). Description of the pro+ect assined to me:

    Inventory and I anager under whose kind jurisdiction, I completed my

    internship at )ision Industry &ialkot, assigned me a task to develop a local area

    network in their department and sub offices. here are four computer systems in

    a single room but in different cabins. 1irst of all he assigned me to develop a +A4

    and after that I was assigned to develop a Fide area network.

    &o first I create a local area network with the help of my respected $uide and &ir

    jamil, and then a wide area network among all computer systems in a single

    building. It includes the system from reception up to the computer system in

    resident director9s office.

    It was my first experience to develop such kind of networkingG I was not expert or

    have not done any practice so he helps me a lot to complete this project.

    =.*. Structure of the 2ISI% department:

    &hort for anagement Information &ystem and pronounced as separate letters,

    I& refers broadly to a computerHbased system that provides managers with the

    tools for organi!ing, evaluating and efficiently running their departments. In order

    to provide past, present and prediction information, an I& can include software

    that helps in decision making, data resources such as databases, the hardware

    resources of a system, decision support systems, people management and

    project management applications, and any computeri!ed processes that enable

    the department to run efficiently.

    Fithin companies and large organi!ations, the department responsible for

    computer systems is sometimes called the I& department. (ther names for

    I& include I& #Information &ervices% and I #Information echnology%.

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    VISION INDUSTRY

    =.=. Department ?ierarchy:

    he I department is situated at )ision and works under the direct super vision of

    chief operating officer followed by I manager with the team of one assistant

    manager, three executives9 officers and three officers. he hierarchy chart of Idepartment at )ision Industry &ialkot is as follows:

    b. 'umber of employee:

    he I department has nine employees, responsible for different duties assigned

    to them which include three programmers, three assistants and two hardware

    supervisors and one manger named as r. alik /amil.

    Page 21

    8ar(are

    supervisors

    Progra&&e

    rs

    Progra&&e

    rs

    Progra&&e

    rs

    )

    #anager

    8ar(are

    supervisors

    ssistant ssistant ssistant

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    =.6. 2a+or Responsibilities 0 /unctions of I%2IS Department:

    he anagement Information &ystem department serves as an internal reporting

    unit of the organi!ation. I& enables consistent and reliable flow of information

    about all the programs even from the remote areas on monthly basis. hisfacilitates flexibility and adjustment of any deviation from the planned activities.

    he department is responsible to report in 3uantitative as well as 3ualitative

    terms and has an extensive database of the existing organi!ational activities.

    I& department at )ision Industry &ialkot performs various tasks which includes

    the following:

    $eneration of incentive sheets

    *reparation of monthly Juarterly statistical report

    anaging accounts on database

    Conduct different surveys and monitoring different ongoing projects

    8evelopment of monitoring tools and designing the formats and procedure

    for operational monitoring

    o facilitate the regular field visits meetings in order to reflect on project

    activities and gather opinion on future development for positive feedback

    to management *lanning and Coordinating for conducting specific studies when needed.

    'valuation report at the end of the project

    8eal in all related I works i.e. 4etworking, Feb designing, rouble

    shooting etc.

    8irect the operations of computer and related e3uipment, including

    telecommunications and data networks

    8evelop transitional plans for ac3uisitions and installation of e3uipment

    Assist program department directors in the selection and setup of I&

    e3uipment and applications

    0eep abreast of new developments and trends and make

    recommendations to management on desirable additions or replacements

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    VISION INDUSTRY

    Advise managers concerning I trends, technical problems, need for

    e3uipment, need for software upgrades and priorities

    anages interface throughout the )ision Industry with the Internet

    ?esponsible for I e3uipment, network system and telecommunicationactivities within the )ision Industry &ialkot

    *rovide educational opportunities for own employees

    'valuate new technologies for possible implementation

    aintain the inter department9s Internet presence

    *rovide efficient and reliable operation of all departments9 hardware and

    software

    Centrali!e purchasing of computer hardware and software for all

    departments

    =.7.About the Department

    he Information echnology 8epartment provides a variety of services relating to

    computer and telecommunications services, application software development,

    design and production services, and software training to all internal departments.hese services encompass personal computers, networks, printers, servers, and

    more. he I 8epartment is an innovator in the field of information technology

    management, using a combination of management solutions that maximi!e

    effectiveness and minimi!e cost. he I 8epartment also consults with other

    departments to analy!e and select proper I solutions for specific applications,

    provides internet access, computer training and support, and mobile computing

    solutions for other departments.

    =..De$elopment:

    *rovides design, development, implementation services and continued support of

    special data, and databases

    @eb De$elopment:

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    VISION INDUSTRY

    he I 8epartment designs, develops, implements and maintains the )ision9s

    0ey website.

    Information technology changes rapidly and new systems and technology are

    continually being implemented and installed. he I 8epartment strives to

    translate this technology into higher productivity for departments, and higher

    3uality output for reduced costs of operations.

    =..( Support to other Departments:

    I& stands for anagement Information &ystem, the system that provides

    information to the management about a given project or program. I department

    is responsible to manage all the activities relating to computer systems and

    database. his department works as the system support department for all the

    other departments so that they can perform their activities in a better way.

    hey generate different reports in database on the re3uests of employees from

    different departments.

    =..).@eb de$elopment:

    8evelopment and maintenance of the departments9 communication

    infrastructure and wide area network

    aintain file and application servers and network security management,software distribution, and technical support for hardware and software.

    Structure of %ufted Department:

    )ision $roup is the manufacturer of sports goods in *akistan and many other

    countries. It has the widest range of machinery to manufacture most of the

    products liked by the customers worldwide he group is manufacturing in sports

    goods and garments like track suit,trousers,jackets,footballs,basket balls,rugby

    ball,hand ball,soccer.

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    VISION INDUSTRY

    Department ?ierarchy:

    'umber of employee:

    In tufted department more than

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    assistants with two technicians and five workers. hese assistants do their job in

    different timings but both have to answer r."ain ul Abbadin

    2a+or responsibilities and functions:

    ajor responsibility of the department is to produce raw sports goods in time,

    besides it is also the responsible for the material taken from the store for

    production process and after completing its task it have to return the

    remaining material to the store. ufted department include K6 machines for

    the different design of the goods. And it is also responsible to complete its

    function on time.

    =..*. Structure of 1romo+et department:

    he evolution of technology, a revolution inn expression

    Fhat inspire youL ColorL extureL ArtL ArchitectureL8esignL

    Fhatever you can imaging.

    Cromojet imaging technology makes possible.

    2y every measure, Cromojet provides the most highly evolved goods and

    garments pattern capability available, allowing 3uick

    production of both custom and standard patterns.

    Custom designs do the best job of expressing a

    uni3ue image. And with Cromojet imaging, creating a

    custom design is simple Cromojet design

    professionals can guide you through an un complicated process in which you9ll

    work with a stateHofHtheHart Cromojet design computer system to create and

    visuali!e your design

    Department ?ierarchy:

    Page 2"

    #anager

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    VISION INDUSTRY

    'umber of employee:

    In cromojet department B6 employees are working here. r. Usman is the

    manager of this department as a foreman, under his there are two assistants with

    two technicians and seven workers. his department does their task with the

    coordination of +aboratory workers and expertise.

    2a+or responsibilities and functions:

    ufted department make raw material by using chemicals, rubber sheet and

    primary as a base. After making raw material of goods tufted department send

    this output to cromojet department which process on it to convert it into final

    goods. Cromojet department is responsible to make the cutting of rubber

    sheets,stiching of footballs and garments designed. It is the main responsibility of

    the department to design the sports goods and garments as according to the

    demand. 'xpertise from the laboratory is consistently with coordination of this

    department because of the color mixing and designs.

    Page 2$

    ssistant

    echnician echnician or,er

    ssistant

    or,er

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    VISION INDUSTRY

    =..=. Structure of back coatin department:

    )ision group is manufacturing different kinds of balls. 2ack coating department

    prevents the balls and garments.

    Department ?ierarchy:

    'umber of employee:

    In back coating department @6 employees are working here. r. usa is the

    incharge of this department as a foreman, under his there is one assistant with

    one chemist and ten workers.

    Page 2'

    -ore&an

    ssistant

    0ay

    %he&ist or,er

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    VISION INDUSTRY

    2a+or responsibilities and functions:

    2ack coating department recives the goods and covers the goods from back with

    secondary, felt and some other chemicals, which prevents the goods. his back

    coating material is manufacture inside the factory and also procure from outside.hese are then sent to the over locking department. After the over locking the

    goods are prepared.

    Feasibility report of computerizing the functions

    I worked in I department and sub departments of the production department.

    8uring my internship I came to know the different steps and procedure methods

    of production. 2esides I department I just go through the production process,

    here I am giving a report which covers the feasibility to convert the system on the

    computeri!ed base.

    /easibility Report for a 1omputeriedSystem

    *urpose

    he purpose of the new system that )ision Industry should develop is to improve

    on the existing paper system. he original system is time consuming and is

    inade3uate for the production process. As details have to be regularly updated

    and altered, the new system will be computeri!ed. he system will allow its user

    to: H

    Add new Inventory to the system

    0eep the inventory issue records

    *rintout hard copy of all kind of documents

    0eep a record of all the transactions preformed.

    ?ardware and software reBuirements:

    o continue the production process in a very mannered and symmetric way, we

    can use the computer base technology.

    7ardware ?e3uirements of the system is not much as it needs maximum of >BD

    2 of ram with around bit *rocessor.

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    VISION INDUSTRY

    System desin:

    he design of the system must not be complex, so that further editing in it can be

    easily done. he software must be flexible for other technical development.

    Software ReBuirements1or the development of the proposed system we need visual basic D.6 or

    )2.4' and & Access or (racle for development and database. )isual basic is

    easy to use and oracle gives high flexibility and security to the database.

    Implementation or e#ecution of the system:

    Implementation and execution of the hardware and software re3uired for the

    computeri!ation of the production system depends upon the way of working on

    this.

    In production process we can implement the computeri!ed system through

    automated machinery which starts working just by giving instruction from the

    system designed for this purpose.

    "$aluation process:

    he purpose of the feasibility is to examine how the original system compares

    with the new one. his report will also help to conclude whether it is necessary to

    computeri!e or improve the present system.

    PAR% %?R""

    6. 1ritical analysis:

    6.(. 1omparison and e$aluation of current strateies with

    mission and $ision statement.

    (ur vision statement is our inspiration, the framework for all your strategic

    planning.

    he vision statement answers the 3uestion, -Fhere do we want to goL

    Fhereas, a mission statement is a brief description of a company9s fundamental

    purpose. A mission statement answers the 3uestion, MFhy do we existLM

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    VISION INDUSTRY

    &ur Vision:

    o ensure the future of the company and the employees through customer

    satisfaction by producing 3uality sports goods, providing a reliable, durable and

    affordable goods for operating the organi!ation safely, efficiently, and profitably

    through continuous improvement.

    2ission Statement:

    (ur mission is to provide high product 3uality. Understanding our customer;s

    re3uirements and delivering it continuously. 'ncourage innovationcreativity to

    expand and continually improve utili!ing 3uality practices for the production of

    goods industry, both in the domestic and international markets.

    1urrent Strateies:

    &trategy is the field that deals with the major intended and emergent initiatives

    taken by general managers on behalf of owners, involving utili!ation of

    resources, to enhance the performance of company in their external

    environments. It entails specifying the organi!ation9s mission, vision and

    objectives, developing policies and plans, often in terms of projects and

    programs, which are designed to achieve these objectives, and then allocating

    resources to implement the policies and plans, projects and programs. A

    balanced scorecard is often used to evaluate the overall performance of the

    business and its progress towards objectives.

    )ision &ialkot is committing its mission and vision in the sense of 3uality. 4o

    doubt there is no compromise in goods 3uality. )ision &ialkot is doing successful

    efforts to gain its objectives, to continue its mission and to broad its vision.

    hey are committing their clear view regarding 3uality product. hey are

    providing durable, reliable and affordable 3uality product as according to the

    demand of their customers. hey are satisfying the customers by fulfilling theirdesired design, color, si!e and 3uality. (n time product delivery is a plus point for

    )ision in local as well in international market. )ision is industry doing their best to

    utili!e the sources in a best way to accomplish their goals.

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    According to their strategy regarding design is also very consistent. As their

    mission is Mo encourage the innovationM &o I found them to following strictly this

    point. hey are doing new experiences to broad the concept of goods design.

    here is a point in vision statement, Mo ensure the future of the company N the

    employees through customer9s satisfactionM 2ut I found that company is doing

    very well and countless efforts to ensure the company9s future.

    6.). 1omparison of theoretical concepts with the current

    practices in $arious departments.

    heoretical concepts are those concepts which we studied in the books during

    our studies. Fe listen and understand these concepts for improving our

    knowledge and mental skills. Fe learn these concepts from our teachers,

    professors and instructors in the educational institutes. Fe discuss the matters

    and problems with our class mates and other students to resolve them. And at

    the end, we practice all these concepts in practical field, during internship, job or

    business.

    &ometimes theoretical concepts can not implement exactly in all kind of

    organi!ations because of different nature, structure, design and methods. It also

    depends on organi!ation9s si!e and business volume.8uring my internship, I observed so many theories implemented as according to

    the book reference like hierarchy structure, work division, organi!ing, planning,

    leading, controlling, costing, accounting producing and storing. In planning all the

    strategies and long term projects are designed by the higher management,

    operational or middle managers are responsible to conduct the plans and lower

    level management have to complete the assigned task.

    2esides it all other departments are performing their functions very well due to

    3ualified and skilled staff. Fe have studied the concepts just by words, but in real

    life I experienced Mhe dreams come trueM how the book references and

    theoretical concepts are being really met to the current business conditions. In

    I& department I observed the project manager performing their tasks in very

    efficient manners.

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    VISION INDUSTRY

    In production department there is a large amount of work, factory machines didn9t

    stop even after a week. hey work >@ hours properly while during production

    process.

    As we studied different procedure of production process and costing, delivering,

    storing, issuance and so many other issues of a manufacturing concern. I found

    )ision very close to that theoretical concept. 'ach and every calculation,

    operation and different strategies are very close to facts and accuracy. Costing

    department use so many formulas and spread sheets to calculate sensitive

    amounts, store ac3uires and issue material as according to the rules mentioned.

    *roduction department do its job success fully. Although there is always a need

    to improve, and to flourish the business in a better way, but the )ision Industry is

    conducting the best policies and strategies to accomplish the production task.

    &ome of the departments are lacked by the most important facilities, departments

    like I&I have very low facilitation to do their job on computeri!ed manners.

    6.*. S@&% Analysis:

    S@&% analysisis a strategic planning method used to

    evaluate the &trengths, Feaknesses, (pportunities,

    and hreats involved in a project or in a business

    venture. It involves specifying the objective of the

    business venture or project and identifying the internal

    and external factors that are favorable and unfavorable

    to achieve that objective. he techni3ue is credited to

    Albert 7umphrey. In order to take the in depth view of )ision Industry we

    must do a &F( Analysis.

    6.*.(. Strenths:

    )ision sports goods Industry is well known and established manufacturing entity

    recogni!ed by its 3uality products with a large variety. 2y reviewing their

    strengths, I analy!e their MProductM as the biggest power they have with

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    M5eadin sportsM on a M5are Scale of ProductionM controlled by MStron

    2anaementM, M"#pertiseM, M>ualified StaffM.

    )ision as a M1ustomer basedM organi!ation has a MStron 2arket PositionM

    with a number of MSales 1hannelsM not only in *akistan but also on international

    level.

    )ision is a M/astin 3rowinM organi!ation with MSound /inancial ResourcesM,

    M%echnoloical SkillsM and a key factor known as M1ustomerCs 5oyaltyM.

    6.*.). @eaknesses:

    Feaknesses are those internal elements which cause to a deficiency in all kinds

    of operations including production, planning, organi!ing, working and running of a

    business.

    All the organi!ations must have the weakness with the internal strength of the

    organi!ation, sometimes it happens that a factor which is considered to be

    strength may also falls in the category of a weakness. +ike wise in )ision, I found

    its Mfinancial resourcesM, MstaffM and Mmarket positionM as a weakness with the

    entity of strength. 2ecause there is always a possibility to decrease in financial

    resources which may results in inconsistent market position. )ision have not

    arranged Mtrainin prorams for the employees to create an awareness about

    the latest trends, business rules, current policies so it is also an internal

    weakness of the )ision to Mloose the key staffM, who have a strong hold or grip

    on the organi!ation in all departments.

    6.*.*. &pportunities:

    he term opportunity is usually used to have a chance to get a benefit for the

    organi!ation from external environment. (pportunities bring the positive change

    which are the most beneficial and valued for the firm.

    )ision also have the external opportunities to avail for their betterment and fast

    growth. hey have the opportunity to Me#pandM their business by availing the

    MfundsM from the different financial institutes, by MacBuirinM the other firms and

    by having the M$endorsM who are willing to invest their capital. he greatest

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    opportunity for the firm is to MsaleM out its own product through Mnew distribution

    channelsM with Mlow personal ta#esM. As it is stronger and established name in

    the production of sports goods, it is also an external opportunity for the business

    that it9s Mcompetitors ha$e low power to competeM.

    6.*.=. %hreats:

    'xternal threats make a firm weak in decision making process. It is most risky to

    make decision in uncertain and threatening environment. hreats are most

    harmful for business even sometimes firms came to shut down conditions due to

    these threats.

    )ision industry is also facing so many external threats. In *akistan it is much

    harder to establish a strong business entity in such a M fluctuatin economyM.

    Inconsistent economy makes the market so risky for investment so it is also a

    hard task to avail Me#ternal source of financeM.

    M'eati$e cash flowM is also a threat for the business which results in low

    amount of li3uid assets. M'ew technoloiesM with day to day changes are not

    easy to ac3uire and implement. As today the world is so fast and more

    competitive so the threat of Mmore competitionM is also faced by the )ision and

    this completion can make the volume of sales lower and Mlow sales $olumeM

    means Mlow profitM.

    *olitical instability results in new Mo$ernmental reulations and policiesM in

    trade are also threatening. It can also provide a possibility to Mclose a

    eoraphic marketM. he most biggest and recent threat is Mpower supplyM. A

    manufacturing firm which has a number of machinery and plants can be badly

    affected by this threat.

    6.=. Internal factor e$aluation matri#:

    Internal 1actor 'valuation #I1'% matrix is a strategic management tool for

    auditing or evaluating major strengths and weaknesses in functional areas of a

    business.

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    I1' matrix also provides a basis for identifying and evaluating relationships

    among those areas. he Internal 1actor 'valuation matrix or short I1' matrix is

    used in strategy formulation. he I1' atrix together with the '1' matrix is a

    strategyHformulation tool that can be utili!ed to evaluate how a company is

    performing in regards to identified internal strengths and weaknesses of a

    company. he I1' matrix method conceptually relates to the 2alanced &corecard

    method in some aspects.

    I/" 2atri# of Vision Industry Sialkot:

    Internal Strenth @eiht Ratin @eihted Score

    . Customer base >O 5 6.6D

    5.arket *osition KO 5 6.>