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Transcript of Vision Industry Internship Report
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Dedications:
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I want to dedicate my work to my honorable parents and
respectable teachers, whose prayers and efforts make
me able to do this task. I dedicated my work to my
family and my parents.
Acknowledement:!
All the praise is for Allah, the most merciful and beneficent, who
blessed me with the knowledge, gave me the courage and
allowed me to accomplish this difficult task.
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I am much thankful to the Allah who gives me patience and power to
complete my internship and he gave me opportunity to learn much
through my University.
I am heartedly thankful to my all teachers for giving me enough
knowledge to be able to carry myself efficiently during my internship.
I would like to be thankful to our Course instructor who helped me to
complete this project. I am also much thankful for my respectable
teachersas well because, they provided me opportunity to have such
nice experience.
y period of internship in this organi!ation was about six weeks andit was a very good experience. I would like to thanks r. "ain ul
abadin#$eneral anager soprts Industry% &ialkot, who helped me a
lot in internship and I gained much more than otherwise I would.
I am also especially thankful to iss. Aneela 'hsan #(ffice Assistant
and Inventory (perator% for her valuable guidance throughout the
Internship period.
"#ecuti$e Summery
)ision Industry #*vt% +td needs no introduction in *akistan because of its famous
brands in sports goods and garments. )ision group is situated in &ialkot. he
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)ision factory is producing the famous brands in sports goods and garments,
these may include football, basketball, rugby ball, hand ball, soccer ,jokgu,
futsal, volley ball, track suit, trouser etc.
he departments which I have visited for my internship are main departments of
this setup. his report covers their structure, working, functions, strategies and
connection with other departments for the completion of their day to day
activities. he )ision group is involved in some other kinds of business but our
focus remains to sports goods as it may exceed our scope otherwise. he
organi!ation holds good name into local market but it is also emerging in the $ulf
market. heir &logan is seen on different documents as -he innovative edge.
hey have captured the most of the countries some of them may include
'ngland, $ermany, /apan, 0orea, 1rance. It is to be note that they are exporting
the goods with the name of their clients.
Table of contents:-
PART ONE:-
1. Report intro!ction an internee "or# 1
1.1. Purpose 1
1.2. Scope 2
1.3. Objective 2
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$. O%er%ie" of t&e or'ani(ation )
2.1. Brief history 4
2.2. Nature of the organization 5
2.3. Prouct !ines 5
2.4. Bran portfo!io 5
2.5. Strategies of braning 5
2.". #ain c!ients "
2.$. %o&petitors $
2.'. Brief introuction of the branch (here ) i internship $
). Or'ani(ational str!ct!re *
3.1. Organizationa! hierarchy chart *
3.1.1 Nu&ber of e&p!oyees 1+
3.1.2. #ain offices 1+
3.1.3)ntrouction of a!! epart&ents 11
3.1.4. #ar,eting epart&ents 11
3.1.5. Prouction p!anning an eve!op&ent epart&ent 11
).$.1 +ostin' epart,ent 1$
3.2.2 Purchase epart&ent 12
3.2.3 Prouction epart&ent 13
3.2.4 -inishe goos goo(n 14
3.2.5 ccounts 1"
).). IT epart,ent 1
3.3.1. /ngineering epart&ents 1$
3.3.2. 0ra(ing office 1$
3.3.3.Sa!es epart&ent 1$
PART TO/.Trainin' pro'ra,,e 10
4.1. 0escription of tas, assigne to &e 1*
4.2. 0escription of project assigne to &e 2+
4.3. Structure of the #)S epart&ent 2+
4.4. 0epart&ent hierarchy 21
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4.5. #ajor responsibi!ities of #)S epart&ent 22
4.". bout the epart&ent 23
/.. De%elop,ent $)
4.$. 1.Supporting other epart&ent 24
4.$.2. eb eve!op&ent 24
4.$.3. Structure of cro&ojet epart&ent 2"
4.$.4. Structure of bac, coating epart&ent 2$
PART T2REE
3. +ritical anal4sis )5
5.1. %o&parison an eva!uation of vision an &ission state&ent 3+
5.2. %o&parison of theoretica! concepts (ith current practices in various epart&ent 32
3.). SOT anal4sis ))
5.3.1. Strengths 33
5.3.2. ea,ness 34
5.3.3. Opportunities 34
5.3.4hreats 35
3./. Internal factor e%al!ation )3
3./.1. E6ternal factor e%al!ation )
3. TOS ,et&o )*
. +o,petiti%e profile ,atri6 /$
".1. %ritica! success factor 43
".2. %P# of N/ inustry 43
. Porter fi%e forces anal4sis /
0. Ansoff ,atri6 /0
'.1. #ar,et penetration 4*
'.2. #ar,et eve!op&ent 4*
'.3. Prouct eve!op&ent 4*
'.4. 0iversifications 4*
PART 7OUR
*. +oncl!sion 35
*.1.eco&&enation 52
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*.$. Suggestions 54
15. References 33
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PAR% &'"
(.Report introduction and internee work
In 2A program under University (f $ujrat re3uire six weeks internship in any
recogni!ed organi!ation. he objective is to provide the students an opportunity
to gain experience to work in the environment of that organi!ation.
1or this regard, when I had to choose an organi!ation, I visited some companies.
Among so many companies, I choose )I&I(4 Industry +imited in &ilkot pasroor
road.
he wonderful building, fully e3uipped, and have more than 566 employees.
7ere I learned a lot, and gain experience to work in the manufacturing
environment. I worked there in I 8epartment and *roduction department. y
internship report consists on introduction of )ision Industry +td. and its I
&ystem9s team.
he success of this effort of course goes to all staff members of the Company
who cooperate with me fully, share insights, and convey me the knowledgeregarding their work. hanks to all.
(.(Purpose:
he purpose to do the internship report was to explore the learning of my
practical field. he main purposes are:
o know about the professional life in organi!ations.
o improve my personal skills in industrial sector.
o gain the experience that will be helpful for me in the future.
o apply the best methodology procedure.
o know what sort of changes I brings in business activities.
And for gaining experience of managing time, things, and people.
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(.).Scope:
As an internee in )ision industry the main focus of my study research was
on basic concepts and procedures of running any business. hese concepts
include internal and external environment of business. Internally businessactivities were related to employees and management staff of )ision industry. &o
this study from the relevant department will help me in my practical and
professional life.
(.*.&b+ecti$es:
he object of this report is to know the maximum working of the )ision
industry which includes:
o objectively observe the operations of )ision Industries #pvt% +td.
o make recommendations or implementation plans for the improvement
of the (perations of the )ision industry.
o know who to deal with the customers and clients.
o know that how the companies works in the competitive environment.
o learn the changing environment.
o gain the knowledge this will be helpful for me in the professional field.
o give the experienced services to every individuals.
o understand the customer;s needs and wants.
o convince the people for more relationship. o run the business in the effective way and lower its cost.
o create and manage the value in customer;s mind.
'xperience letter from )ision Industry #pvt% +td. *asroor road &ialkot.
). &$er$iew of the oraniation:
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VISION INDUSTRY
he )ision industry limited is a manufacturing entity. It is manufacturing sports
and garments. It is producing football of many kinds and garments as a raw
material for track suit, trouser.
he nature of products of )ision is consumer durables and interiors. It is a private
limited company.
Startin -ear: )*
/ounders 0 1hairman: r. 'hsan 4aeem
2anain Director: r. Aslam *ervai!
3eneral 2anaer: r."ain ul Abbadin
I% 2anaer: r. alik jamil
/inance 2anaer: r. uhammad Af!al
2onthly Production: 2alls6 lac
2anaement of the company:
Its main office is in &ialkot.
)I&I(4 'C74(+($I'& C(?*(?AI(4 #*)% +8echnology 8rive,
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r. "ain ul Abbadin #$eneral anager%
).(. 4rief history:
r. Ahsan 4aeem is considered to be the founder of vision industry. It started its
operations in >665 at &ialkot. 'stablished in >665 and in the last = years it has
become the leading manufacturer of following products in *akistan.
After that they took the orders for making the sports goods on large scale and
this contract gave them a new passion to become a well known organi!ation in
*akistan.
Fithin the years of its establishment it started nourishing at a remarkable pace
and started meeting the order of different companies.
(nce the setup started increasing it was decided to open its retail outlet and
wholesale depots through out the country. 4ow the company has more then 566
retail outlets, more than
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).*. Product 5ines:
he )ision industry is running the following products:
&occer
7andball
1utsal
)olleyball
?ugby
/okgu
$./.8ran Portfolio:
he brand portfolio of the )ision Industry +imited &ialkot is as:
)ision Industry +imited #&ialkot% dealing mainly with sports goods.
).6. Strateies of 4randin:
he )ision is using range brand strategy of its sports goods products.
he sports goods are used for playing football match, basket ball match. ?ubber
is used for all the sports goods as a raw material. *rimary and secondary is used
for the basic layer to make different kinds of design.8ifferent chemicals are used
for making the rubber sheets and bladder for complete covering of different balls.
'lectrical and gas boiler are used for melting the rubber which is used for making
the bladder.
).7. 2ain 1lients:
he main customer of the )ision is )ision 8isplay. he )ision 8isplay purchases
from the factory and sells in the market at its own. o sell in the market the )ision
8isplay has retail shops through out the country. It also sells to the stockiestG who
sell different companies brands under one roof. )ision 8isplay also sells to the
government institutes and firms outside the country.
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)ision customers are classified under two heads:
a% +ocal
b% 'xport
a8 5&1A5:
he local customers are as follows:
ehmood sports
Al ra!i sports
&hahid sports
Asghar sports
b8 "9P&R%:
'xport clients are:
1rank #*aris%
&hemsy #germany%
(gay #Ireland%
1itnay #'ngland%
Alpas #$ermany%
0orea
).. 1ompetitors:
)ision is well organi!ed industry in &ialkot.&ialkot is considered as the exporting
city of *akistan so it can develop many innovative ideas about sport goods. It hascaptured most of the market in *akistan and it is working to go abroad with its
local brands. It has numbers of the brands which are well recogni!ed in the
country. here are many competitors of sport goods in &ialkot but it maintain its
3uality to satisfy the customer needs and wants.here are many competitors in
*akistan of sports goods,some are given below
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7owever we can include the following in our list:
A.8.I raders
Ali trading and company
Awan sports
A!lan sports
Albro industries
Abdullah industry
Absa international
Al hanan international
Abid sports
).;. 4rief introduction of the branch where I did internship
)ision Industry was established in >665 by r.'hsan 4aeem.It is located in
*asroor road &ialkot industrial area. About 566 people are related to this industry.
Initially it was just a small sports goods industry but with the passage of time it
shows progress and becomes one of best industry of *akistan. 0ey to success of
this industry is 3uality products .In every department there is no compromise on
3uality.
4ow )ision industry in &ialkot has a great worth and reputation in *akistan as
well on international level among the best sports goods industry.
1actories own up to date and highly automated machines, which are mostly
imported. here is a laboratory e3uipped with highly sensitive and modern
technology along with highly 3ualified staff.
he )ision industry is &A 666:>66#&ocial accountability standard%, I&
#International matchball standard% tested by *1I,1AI??A8' International,
IAC#Independent monitoring association for child labor certified factory,
manufacturing 3uality and famous brand.
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here is a main office having different sporting departments like accounts, I,
costing and purchase along with the offices of resident director and general
managers. he monthly production of the sport good is about 6 lac
football.
).
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&ewing machine
*unching machine
7and stich
+aminated ball e3uipment
Coiling machine
). Or'ani(ational Str!ct!re:
here are two structure of organi!ation that is hierarchal and flat structure. he
)ision industry limited &ialkot has hierarchal structure. It has large number of
departments, each has good force and jobs are allocated to each department
and independent and separately, headed by separate department head. here
are very few cases at )ision Industry &ialkot where two or more departments are
being headed by a single person.
here is a long chain of command, each chain member having one or more subH
ordinates there are large number of level like resident director, general manager,
managers, Assistant managers, staffsupervisorforeman, and workers. A very
short spans of control each member having.
*.(. &raniational hierarchy chart:
he highest authority at )ision Industry &ialkot is ?esident 8irector which is
being followed by $eneral anger.
he 7ierarchy chart of )ision &ialkot is as:
Page *
esient0irector
6enera!7 Prouction
#anger
#anager
ccounts
#anager
%osting
#anager
Purchase
#anager
)nventory
echnica!
#anager
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*.(.(. 'umber of employees:he )ision industry was started with very little number of employees but now it is
counted among large organi!ations of *akistan. )ision is operating two sport
goods factories in &ialkot.he total number of employees with this sport goods is
more than 566 employees.
*.(.). 2ain office:
Its main office is in &ialkot.
)I&I(4 'C74(+($I'& C(?*(?AI(4#*)%+8echnology 8rive,
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*.(.*. Introduction of all departments:
It has number of departments being headed by department;s head, which is
mostly a manager. he vision industry have its 7?, sales and product
development department at &ialkot. hese departments work in coordination sothat output of the one department makes the input of the other and hence this
process goes on until the completion of the process in unified way.
he functions of these departments are as follows, however these department
work beyond this it is just their basis functions or working:
*.(.=2arketin Department:
o generate the demand through different tools and to analy!e the market trends
and pass all the information to the related departments for the manufacturing of
the final product according to the market demand is the responsibility of the
arketing department.
*.(.6.Production Plannin and De$elopment Department:
*roduction planning and development is responsible to coordinate the activities
of sample development section that is model room and mainly to allocate the
activities to the production roles. It receives the demand form the marketingdepartment in term of number of particular material re3uired to make the goods.
It then works to check the feasibility of the orders received from marketing
department. It also check the availability of materials re3uired for production.
After all these process they develop the production plan and allocate the
activities to the production units according to the capacity of unit.
2odel Room:
o develop the sample of the goods is the responsibility of the model room. he
customer asks for the sample of its order before bulk supply. It then develops the
sample according to the specification given by the customer for his approval. In
case he needs some modification he then sends back the sample and asks for
that modification. odel room then redevelops the sample according to his
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instructions. If the sample is approved it develop the pattern of the materials used
in the sample and sends to the production planning department for the bulk
production.
*.).(.1ostin:
o allocate the materials and their 3uantities to be re3uired for the bulk
production and the cost of each football role is the responsibility of the costing
department. his department receives the number of the sports goods to be
manufactured from the planning department and the material that are re3uired in
the production from model room which is called specification. 1orm these figures
they come up with the nature and 3uantity of the materials re3uired for bulk
production.
hen they raise material estimate sheet which includes the material re3uired it
3uantity and date when it is re3uired. his estimate is handed over to the
purchase department to purchase that material form the market.
*.).).Purchase department:
his department is furthered divided in two sections first is local purchase and
other is foreign purchase.
his department receives estimate sheets from costing department and work on
it. If the items are regular which are being purchased already it simply raise
purchase order to the already settled vendor at settled rate. If there is new thing
to be purchased, it asks the costing department to provide sample along with
demand. *urchase department sends this sample to the relevant supplier and
asks them to 3uote prices. hen they negotiate with the suitable supplier on
settlement of the price and other term they raise purchase order to that supplier.
Recei$in Room:
All the materials or other things which comes in the factory go to receiving room
first. All the vendors unload their material at receiving room except bulk material
which is unloaded at their relevant stores.
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he receiving rooms inspect the material to make insure that the material is
according to documents enclosed which is called delivery challan. It only ensure
the 3uantity but not 3uality.
Raw 2aterial Store:
he stores are divided according to the material they store. here are numbers of
stores which include chemical store, technical store, primary store, packing store,
bladder store,rubber sheets and secondary store.
he store receives the materials from the receiving room after it is passed. he
store counts the materials and if found correct he generates the receiving report
which assures that the material is taken on charge as stock in hand.
he store is also responsible to issue the materials to the production unit against
indent.
*.).*.Production Department:
he largest and the far most important department in any factory is always is
production department. his department is divided according to their functions
and they are in alien in such a way that output of the one is the input of the other.
1ollowing are the sub production departments:
he first step in the production process is to issue bladder,chemicals and primary
from the stores, the issued material is sent to machinery controllers and main
production unit where it is made by different kinds of machineries and convert to
football,basket ball,rugby ball etc.his process contains rubber sheet which is
printed by different dyes and design.hen these sheets should provide a shape
whick is used to made goods like football.After making raw material for good,
these football goes to sewing department where it stiche the football as
according to the re3uirement. 2ack coating department receives the polishing .
his back coating material is manufacture inside the factory and also procure
from outside. hese are then sent to the over locking department. After the over
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locking the football is prepared.
7ere the inspection is started and after the inspection the footballs are sent to the
packing section where they are packed in the plastic sheets and then finally they
are sent to the relevant godHowns for dispatch to the depots.
he factory is lead by the factory manger, who is as well the production manager.
he production manger is further assisted by the assistants. here are numbers
of foremen and supervisors with a large number of machines and workers who
are caring daily production activities.
*.).=./inished 3oods 3odown:
he goods which are manufactured in the production unit are sent to the finished
goods godown, where they are stored until they are dispatched to its destination.
2efore dispatching they are segregated according to the re3uirements of the
depots and the retail outlet. here are four stores for the finished goods which
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are retail store, wholesale, export go down and export left over godown.
1laim and Return 3oods:
he goods which are returned by the retailers and the customer being faulty are
kept by the claim and return goods department. ?eturned goods may include
football packed of the wrong si!e, design which was not re3uired. Fhile, claims
goods include items which become defective within the guarantee period during
its use by the customer. his department receives these goods and makes report
of its defects and sends to the relevant persons to check whether the claim is
justified or unjustified. If the claim is justified means that the customer is right to
claim the defective is replaced with the new one and the measured are taken to
rectify the error in future. If is not justified no replacement is made.
Security:
he security department is responsible to keep the law and order inside the
factory.
his department is being run by the professional security guards in a much
arranged manners. he security staff is appointed at gates and other important
places inside the factory. here are also 7idden security cameras fixed in
different locations of the factory, which cover all the activities and views inside the
factory and these are monitored by the authorities in their offices.
>uality Assurance and 1ontrol Department:
Juality assurance department is responsible to maintain the 3uality of not only
raw material but finished goods also up to mark.
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his department is divided in to two section one section is responsible to check
the 3uality of the incoming raw material and the other is responsible to check the
3uality of the goods in process and at final stage. he section who is at checking
the acuity of incoming material receives the sample of incoming material along
with the approval slip from the receiving room.
?uman Resource Department:
he human resource department is basically responsible for all the matters
relating hiring and firing of employees.he 7? department is responsible
to provide the man power to the all other departments. his department
also holds all the record of the employees which is presented when
needed to general manger and other related authorities. It is also
responsible to conduct the tests and interviews of the employees for
hiring.
*.).6Accounts:
(ne manger along with the assistant manger is leading the accounts department.
his department is dealing with salaries issues. his department performs the
activities, which includes wages and salaries, provident fund, budgets, billverification, payments to suppliers, accounts management, pensions, loans and
different expenditures.
*.*.I% Department:
I department is responsible to manage all the activities relating to computer
systems and database. his department works as the system support
department for all the other departments so that they can perform their activities
in a better way.
hey generate different reports in database on the re3uests of employees from
different departments. his department holds the strength of nine employees
which includes three programmers, three assistants and two hardware
supervisors and one manger.
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*.*.(."nineerin and 2aintenance Department:
his department is responsible to maintain all factory asset running smoothly if
undertakes preplan maintenance of all the machinery after the specified period.
here are number of mechanical and electronic engineer they keep the entirephysical infrastructure of the entity in good condition.
5aboratory:
here is a huge laboratory at )ision being headed by the chief technical manager
and there are number of 3ualified technician are sporting him. he laboratory
inspects the incoming material which re3uired lab test that chemical and
recording to their specification.
hey also undertake any other test recommended by the 3uality department to
check the material they also investigate the material during the process of
production to know any effect of process on the sports goods during
manufacturing.
*.*.).Drawin &ffice:
8rawing office or department is responsible for the design of the footballs
re3uired or demanded by the client. It checks the feasibilities and possibilities ofany of the design, which can be drawn on goods and garments.
his department also suggests the material and machinery for the design
re3uired.
*.*.*.Sales Department:
As a sale department is situated at )ision 8isplay so this reports includes only
those findings which were collected from different employees at )ision factory.
he sales department is headed by the country sales manager, who is answer
able to the chief operating officer.
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&raniational 2anaement Analysis:
he (rgani!ational anagement Analysis is an essential element of
organi!ational development. An (A report presents a compilation of the
information obtained from the individual Checkpoint results of a group ofmanagers. he report provides a factual summary of the perceptions of a
management group with input from the manager9s bosses, peers and direct
reports.
In )ision there, highest authority is the Chairman of the company. Under whose
chairmanship there is wide span of control. Chief 'xecutive (fficer and
anaging 8irector is also considerable authorities are over there.
(A reports guide to future development based on statistically accurate data.
7ere human capital has a vital importance with physical capital. he manager,
bosses, groups and peers are working together with the best coHordination and
cooperation. anager performs their duties by planning, organi!ing and
controlling. hey are not only passing their orders to employees but they also
have a strong understanding with them. he groups of workers are working
together is also a good mutual intention. hese kind of work environment have a
conse3uence to decrease in conflict and increase in work efficiency. anagers
have a view to divide some of the authorities to subordinates to make them
confident and to get good results.
PAR% %@&
=. %RAI'I'3 PR&3RA2:
Plan of Internship proram:
*lan of internship program is given below in tabular form:
&r. 4o. &tarting 8ate 'nding 8ate 4ame of
8epartment
8uration
#In days%
< 666>6
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S%ARI'3 0 "'DI'3 DA%"S &/ I'%"R'S?IP
&tarting date: (6!!)(*
'nding date: )!;!)(*
8uration: he tenure is about D weeks
Department where I worked:
Internship was my first step in practical life, through which I learnt a lot and it has
aided me in being well e3uipped with valuable experience that would help me
once I enter the professional life after the completion of my studies.
8uring the period of 6 august >6
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I have to record all the material transactions occurred among their different
departments on the 1inancial 8atabase system.
2esides it, to improve the skills of learning database system Inventory manager
assigned me to open the new codes of their new brands and design.
=.). Description of the pro+ect assined to me:
Inventory and I anager under whose kind jurisdiction, I completed my
internship at )ision Industry &ialkot, assigned me a task to develop a local area
network in their department and sub offices. here are four computer systems in
a single room but in different cabins. 1irst of all he assigned me to develop a +A4
and after that I was assigned to develop a Fide area network.
&o first I create a local area network with the help of my respected $uide and &ir
jamil, and then a wide area network among all computer systems in a single
building. It includes the system from reception up to the computer system in
resident director9s office.
It was my first experience to develop such kind of networkingG I was not expert or
have not done any practice so he helps me a lot to complete this project.
=.*. Structure of the 2ISI% department:
&hort for anagement Information &ystem and pronounced as separate letters,
I& refers broadly to a computerHbased system that provides managers with the
tools for organi!ing, evaluating and efficiently running their departments. In order
to provide past, present and prediction information, an I& can include software
that helps in decision making, data resources such as databases, the hardware
resources of a system, decision support systems, people management and
project management applications, and any computeri!ed processes that enable
the department to run efficiently.
Fithin companies and large organi!ations, the department responsible for
computer systems is sometimes called the I& department. (ther names for
I& include I& #Information &ervices% and I #Information echnology%.
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=.=. Department ?ierarchy:
he I department is situated at )ision and works under the direct super vision of
chief operating officer followed by I manager with the team of one assistant
manager, three executives9 officers and three officers. he hierarchy chart of Idepartment at )ision Industry &ialkot is as follows:
b. 'umber of employee:
he I department has nine employees, responsible for different duties assigned
to them which include three programmers, three assistants and two hardware
supervisors and one manger named as r. alik /amil.
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8ar(are
supervisors
Progra&&e
rs
Progra&&e
rs
Progra&&e
rs
)
#anager
8ar(are
supervisors
ssistant ssistant ssistant
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=.6. 2a+or Responsibilities 0 /unctions of I%2IS Department:
he anagement Information &ystem department serves as an internal reporting
unit of the organi!ation. I& enables consistent and reliable flow of information
about all the programs even from the remote areas on monthly basis. hisfacilitates flexibility and adjustment of any deviation from the planned activities.
he department is responsible to report in 3uantitative as well as 3ualitative
terms and has an extensive database of the existing organi!ational activities.
I& department at )ision Industry &ialkot performs various tasks which includes
the following:
$eneration of incentive sheets
*reparation of monthly Juarterly statistical report
anaging accounts on database
Conduct different surveys and monitoring different ongoing projects
8evelopment of monitoring tools and designing the formats and procedure
for operational monitoring
o facilitate the regular field visits meetings in order to reflect on project
activities and gather opinion on future development for positive feedback
to management *lanning and Coordinating for conducting specific studies when needed.
'valuation report at the end of the project
8eal in all related I works i.e. 4etworking, Feb designing, rouble
shooting etc.
8irect the operations of computer and related e3uipment, including
telecommunications and data networks
8evelop transitional plans for ac3uisitions and installation of e3uipment
Assist program department directors in the selection and setup of I&
e3uipment and applications
0eep abreast of new developments and trends and make
recommendations to management on desirable additions or replacements
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Advise managers concerning I trends, technical problems, need for
e3uipment, need for software upgrades and priorities
anages interface throughout the )ision Industry with the Internet
?esponsible for I e3uipment, network system and telecommunicationactivities within the )ision Industry &ialkot
*rovide educational opportunities for own employees
'valuate new technologies for possible implementation
aintain the inter department9s Internet presence
*rovide efficient and reliable operation of all departments9 hardware and
software
Centrali!e purchasing of computer hardware and software for all
departments
=.7.About the Department
he Information echnology 8epartment provides a variety of services relating to
computer and telecommunications services, application software development,
design and production services, and software training to all internal departments.hese services encompass personal computers, networks, printers, servers, and
more. he I 8epartment is an innovator in the field of information technology
management, using a combination of management solutions that maximi!e
effectiveness and minimi!e cost. he I 8epartment also consults with other
departments to analy!e and select proper I solutions for specific applications,
provides internet access, computer training and support, and mobile computing
solutions for other departments.
=..De$elopment:
*rovides design, development, implementation services and continued support of
special data, and databases
@eb De$elopment:
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VISION INDUSTRY
he I 8epartment designs, develops, implements and maintains the )ision9s
0ey website.
Information technology changes rapidly and new systems and technology are
continually being implemented and installed. he I 8epartment strives to
translate this technology into higher productivity for departments, and higher
3uality output for reduced costs of operations.
=..( Support to other Departments:
I& stands for anagement Information &ystem, the system that provides
information to the management about a given project or program. I department
is responsible to manage all the activities relating to computer systems and
database. his department works as the system support department for all the
other departments so that they can perform their activities in a better way.
hey generate different reports in database on the re3uests of employees from
different departments.
=..).@eb de$elopment:
8evelopment and maintenance of the departments9 communication
infrastructure and wide area network
aintain file and application servers and network security management,software distribution, and technical support for hardware and software.
Structure of %ufted Department:
)ision $roup is the manufacturer of sports goods in *akistan and many other
countries. It has the widest range of machinery to manufacture most of the
products liked by the customers worldwide he group is manufacturing in sports
goods and garments like track suit,trousers,jackets,footballs,basket balls,rugby
ball,hand ball,soccer.
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Department ?ierarchy:
'umber of employee:
In tufted department more than
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assistants with two technicians and five workers. hese assistants do their job in
different timings but both have to answer r."ain ul Abbadin
2a+or responsibilities and functions:
ajor responsibility of the department is to produce raw sports goods in time,
besides it is also the responsible for the material taken from the store for
production process and after completing its task it have to return the
remaining material to the store. ufted department include K6 machines for
the different design of the goods. And it is also responsible to complete its
function on time.
=..*. Structure of 1romo+et department:
he evolution of technology, a revolution inn expression
Fhat inspire youL ColorL extureL ArtL ArchitectureL8esignL
Fhatever you can imaging.
Cromojet imaging technology makes possible.
2y every measure, Cromojet provides the most highly evolved goods and
garments pattern capability available, allowing 3uick
production of both custom and standard patterns.
Custom designs do the best job of expressing a
uni3ue image. And with Cromojet imaging, creating a
custom design is simple Cromojet design
professionals can guide you through an un complicated process in which you9ll
work with a stateHofHtheHart Cromojet design computer system to create and
visuali!e your design
Department ?ierarchy:
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#anager
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'umber of employee:
In cromojet department B6 employees are working here. r. Usman is the
manager of this department as a foreman, under his there are two assistants with
two technicians and seven workers. his department does their task with the
coordination of +aboratory workers and expertise.
2a+or responsibilities and functions:
ufted department make raw material by using chemicals, rubber sheet and
primary as a base. After making raw material of goods tufted department send
this output to cromojet department which process on it to convert it into final
goods. Cromojet department is responsible to make the cutting of rubber
sheets,stiching of footballs and garments designed. It is the main responsibility of
the department to design the sports goods and garments as according to the
demand. 'xpertise from the laboratory is consistently with coordination of this
department because of the color mixing and designs.
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ssistant
echnician echnician or,er
ssistant
or,er
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=..=. Structure of back coatin department:
)ision group is manufacturing different kinds of balls. 2ack coating department
prevents the balls and garments.
Department ?ierarchy:
'umber of employee:
In back coating department @6 employees are working here. r. usa is the
incharge of this department as a foreman, under his there is one assistant with
one chemist and ten workers.
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-ore&an
ssistant
0ay
%he&ist or,er
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2a+or responsibilities and functions:
2ack coating department recives the goods and covers the goods from back with
secondary, felt and some other chemicals, which prevents the goods. his back
coating material is manufacture inside the factory and also procure from outside.hese are then sent to the over locking department. After the over locking the
goods are prepared.
Feasibility report of computerizing the functions
I worked in I department and sub departments of the production department.
8uring my internship I came to know the different steps and procedure methods
of production. 2esides I department I just go through the production process,
here I am giving a report which covers the feasibility to convert the system on the
computeri!ed base.
/easibility Report for a 1omputeriedSystem
*urpose
he purpose of the new system that )ision Industry should develop is to improve
on the existing paper system. he original system is time consuming and is
inade3uate for the production process. As details have to be regularly updated
and altered, the new system will be computeri!ed. he system will allow its user
to: H
Add new Inventory to the system
0eep the inventory issue records
*rintout hard copy of all kind of documents
0eep a record of all the transactions preformed.
?ardware and software reBuirements:
o continue the production process in a very mannered and symmetric way, we
can use the computer base technology.
7ardware ?e3uirements of the system is not much as it needs maximum of >BD
2 of ram with around bit *rocessor.
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System desin:
he design of the system must not be complex, so that further editing in it can be
easily done. he software must be flexible for other technical development.
Software ReBuirements1or the development of the proposed system we need visual basic D.6 or
)2.4' and & Access or (racle for development and database. )isual basic is
easy to use and oracle gives high flexibility and security to the database.
Implementation or e#ecution of the system:
Implementation and execution of the hardware and software re3uired for the
computeri!ation of the production system depends upon the way of working on
this.
In production process we can implement the computeri!ed system through
automated machinery which starts working just by giving instruction from the
system designed for this purpose.
"$aluation process:
he purpose of the feasibility is to examine how the original system compares
with the new one. his report will also help to conclude whether it is necessary to
computeri!e or improve the present system.
PAR% %?R""
6. 1ritical analysis:
6.(. 1omparison and e$aluation of current strateies with
mission and $ision statement.
(ur vision statement is our inspiration, the framework for all your strategic
planning.
he vision statement answers the 3uestion, -Fhere do we want to goL
Fhereas, a mission statement is a brief description of a company9s fundamental
purpose. A mission statement answers the 3uestion, MFhy do we existLM
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&ur Vision:
o ensure the future of the company and the employees through customer
satisfaction by producing 3uality sports goods, providing a reliable, durable and
affordable goods for operating the organi!ation safely, efficiently, and profitably
through continuous improvement.
2ission Statement:
(ur mission is to provide high product 3uality. Understanding our customer;s
re3uirements and delivering it continuously. 'ncourage innovationcreativity to
expand and continually improve utili!ing 3uality practices for the production of
goods industry, both in the domestic and international markets.
1urrent Strateies:
&trategy is the field that deals with the major intended and emergent initiatives
taken by general managers on behalf of owners, involving utili!ation of
resources, to enhance the performance of company in their external
environments. It entails specifying the organi!ation9s mission, vision and
objectives, developing policies and plans, often in terms of projects and
programs, which are designed to achieve these objectives, and then allocating
resources to implement the policies and plans, projects and programs. A
balanced scorecard is often used to evaluate the overall performance of the
business and its progress towards objectives.
)ision &ialkot is committing its mission and vision in the sense of 3uality. 4o
doubt there is no compromise in goods 3uality. )ision &ialkot is doing successful
efforts to gain its objectives, to continue its mission and to broad its vision.
hey are committing their clear view regarding 3uality product. hey are
providing durable, reliable and affordable 3uality product as according to the
demand of their customers. hey are satisfying the customers by fulfilling theirdesired design, color, si!e and 3uality. (n time product delivery is a plus point for
)ision in local as well in international market. )ision is industry doing their best to
utili!e the sources in a best way to accomplish their goals.
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According to their strategy regarding design is also very consistent. As their
mission is Mo encourage the innovationM &o I found them to following strictly this
point. hey are doing new experiences to broad the concept of goods design.
here is a point in vision statement, Mo ensure the future of the company N the
employees through customer9s satisfactionM 2ut I found that company is doing
very well and countless efforts to ensure the company9s future.
6.). 1omparison of theoretical concepts with the current
practices in $arious departments.
heoretical concepts are those concepts which we studied in the books during
our studies. Fe listen and understand these concepts for improving our
knowledge and mental skills. Fe learn these concepts from our teachers,
professors and instructors in the educational institutes. Fe discuss the matters
and problems with our class mates and other students to resolve them. And at
the end, we practice all these concepts in practical field, during internship, job or
business.
&ometimes theoretical concepts can not implement exactly in all kind of
organi!ations because of different nature, structure, design and methods. It also
depends on organi!ation9s si!e and business volume.8uring my internship, I observed so many theories implemented as according to
the book reference like hierarchy structure, work division, organi!ing, planning,
leading, controlling, costing, accounting producing and storing. In planning all the
strategies and long term projects are designed by the higher management,
operational or middle managers are responsible to conduct the plans and lower
level management have to complete the assigned task.
2esides it all other departments are performing their functions very well due to
3ualified and skilled staff. Fe have studied the concepts just by words, but in real
life I experienced Mhe dreams come trueM how the book references and
theoretical concepts are being really met to the current business conditions. In
I& department I observed the project manager performing their tasks in very
efficient manners.
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In production department there is a large amount of work, factory machines didn9t
stop even after a week. hey work >@ hours properly while during production
process.
As we studied different procedure of production process and costing, delivering,
storing, issuance and so many other issues of a manufacturing concern. I found
)ision very close to that theoretical concept. 'ach and every calculation,
operation and different strategies are very close to facts and accuracy. Costing
department use so many formulas and spread sheets to calculate sensitive
amounts, store ac3uires and issue material as according to the rules mentioned.
*roduction department do its job success fully. Although there is always a need
to improve, and to flourish the business in a better way, but the )ision Industry is
conducting the best policies and strategies to accomplish the production task.
&ome of the departments are lacked by the most important facilities, departments
like I&I have very low facilitation to do their job on computeri!ed manners.
6.*. S@&% Analysis:
S@&% analysisis a strategic planning method used to
evaluate the &trengths, Feaknesses, (pportunities,
and hreats involved in a project or in a business
venture. It involves specifying the objective of the
business venture or project and identifying the internal
and external factors that are favorable and unfavorable
to achieve that objective. he techni3ue is credited to
Albert 7umphrey. In order to take the in depth view of )ision Industry we
must do a &F( Analysis.
6.*.(. Strenths:
)ision sports goods Industry is well known and established manufacturing entity
recogni!ed by its 3uality products with a large variety. 2y reviewing their
strengths, I analy!e their MProductM as the biggest power they have with
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M5eadin sportsM on a M5are Scale of ProductionM controlled by MStron
2anaementM, M"#pertiseM, M>ualified StaffM.
)ision as a M1ustomer basedM organi!ation has a MStron 2arket PositionM
with a number of MSales 1hannelsM not only in *akistan but also on international
level.
)ision is a M/astin 3rowinM organi!ation with MSound /inancial ResourcesM,
M%echnoloical SkillsM and a key factor known as M1ustomerCs 5oyaltyM.
6.*.). @eaknesses:
Feaknesses are those internal elements which cause to a deficiency in all kinds
of operations including production, planning, organi!ing, working and running of a
business.
All the organi!ations must have the weakness with the internal strength of the
organi!ation, sometimes it happens that a factor which is considered to be
strength may also falls in the category of a weakness. +ike wise in )ision, I found
its Mfinancial resourcesM, MstaffM and Mmarket positionM as a weakness with the
entity of strength. 2ecause there is always a possibility to decrease in financial
resources which may results in inconsistent market position. )ision have not
arranged Mtrainin prorams for the employees to create an awareness about
the latest trends, business rules, current policies so it is also an internal
weakness of the )ision to Mloose the key staffM, who have a strong hold or grip
on the organi!ation in all departments.
6.*.*. &pportunities:
he term opportunity is usually used to have a chance to get a benefit for the
organi!ation from external environment. (pportunities bring the positive change
which are the most beneficial and valued for the firm.
)ision also have the external opportunities to avail for their betterment and fast
growth. hey have the opportunity to Me#pandM their business by availing the
MfundsM from the different financial institutes, by MacBuirinM the other firms and
by having the M$endorsM who are willing to invest their capital. he greatest
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opportunity for the firm is to MsaleM out its own product through Mnew distribution
channelsM with Mlow personal ta#esM. As it is stronger and established name in
the production of sports goods, it is also an external opportunity for the business
that it9s Mcompetitors ha$e low power to competeM.
6.*.=. %hreats:
'xternal threats make a firm weak in decision making process. It is most risky to
make decision in uncertain and threatening environment. hreats are most
harmful for business even sometimes firms came to shut down conditions due to
these threats.
)ision industry is also facing so many external threats. In *akistan it is much
harder to establish a strong business entity in such a M fluctuatin economyM.
Inconsistent economy makes the market so risky for investment so it is also a
hard task to avail Me#ternal source of financeM.
M'eati$e cash flowM is also a threat for the business which results in low
amount of li3uid assets. M'ew technoloiesM with day to day changes are not
easy to ac3uire and implement. As today the world is so fast and more
competitive so the threat of Mmore competitionM is also faced by the )ision and
this completion can make the volume of sales lower and Mlow sales $olumeM
means Mlow profitM.
*olitical instability results in new Mo$ernmental reulations and policiesM in
trade are also threatening. It can also provide a possibility to Mclose a
eoraphic marketM. he most biggest and recent threat is Mpower supplyM. A
manufacturing firm which has a number of machinery and plants can be badly
affected by this threat.
6.=. Internal factor e$aluation matri#:
Internal 1actor 'valuation #I1'% matrix is a strategic management tool for
auditing or evaluating major strengths and weaknesses in functional areas of a
business.
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I1' matrix also provides a basis for identifying and evaluating relationships
among those areas. he Internal 1actor 'valuation matrix or short I1' matrix is
used in strategy formulation. he I1' atrix together with the '1' matrix is a
strategyHformulation tool that can be utili!ed to evaluate how a company is
performing in regards to identified internal strengths and weaknesses of a
company. he I1' matrix method conceptually relates to the 2alanced &corecard
method in some aspects.
I/" 2atri# of Vision Industry Sialkot:
Internal Strenth @eiht Ratin @eihted Score
. Customer base >O 5 6.6D
5.arket *osition KO 5 6.>