Virtual Orientation: Personalized Communities with Market Appeal Marcus P. Robinson Brian A. Young...
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Transcript of Virtual Orientation: Personalized Communities with Market Appeal Marcus P. Robinson Brian A. Young...
Virtual Orientation: Personalized Communities with Market Appeal
Marcus P. RobinsonBrian A. Young
Educause 2001
Indianapolis, Indiana
VO: a Beginning Utilize technology to support and enhance
community building and connected learning within the learning-living environment
Facilitate and enrich student transition to college life
Highly personalized, dynamic, interactive on-line educational and social orientation
VO: Three Years Young 1999: on-line course selection for incoming
students created
2000: Math Placement Exam added, Virtual Room created
2001: current Virtual Orientation realized Announcements, FAQs, parent’s section Expanded academic resource information Language Placement Exams Personal profiles w/ messaging/chat capabilities Student services w/ interactive chats hosted by UD
officials “Targeted” bookstore interface Customizable personal space Academic orientation to Humanities Base curriculum
Virtual Orientation
robinsmp
*******
With one quick log-in, the student receives personalized, targeted content
Virtual Orientation
Points of Pride >
Virtual Orientation
< UD Headlines
Virtual Orientation
University-wide, division, major, and interest specific announcements
Click to save content for future reference >
Virtual Orientation
Virtual Orientation
Questions, answers, and more questions; with sorting based on student usage and interest
Virtual Orientation
Submit a new question here
Virtual Orientation
Descriptions, 1st semester options, all available courses, faculty, and more
Virtual Orientation
In-depth descriptions of major course of study >
Virtual Orientation
Detailed summary of 1st semester options >
Virtual Orientation
All courses by major course of study >
Virtual Orientation
A resource designed to address the concerns and questions of parents of incoming students
Virtual Orientation
An on-line academic portfolio including student schedules, computer specs., and advisor info.
Virtual Orientation
Virtual Orientation
Campus resources includes information on all student service offices indexed by building
Virtual Orientation
No more long lines at the bookstore with on-line book purchase; based on student schedule
Virtual Orientation
A customizable section with surveys, calendars, and more; the @UD Personal Space
Virtual Orientation
Important dates and events >
Saved content >
Virtual Orientation
Virtual Orientation
Add a personal profile >
Virtual Orientation
Virtual Room: live chats, move-in checklists, search capabilities, area business info., and much more
Virtual Orientation
See actual room, and meet roommate(s) >
Virtual Orientation
VO: by the Numbers Site life-span: 20 weeks User population: ~1,750 99% of all incoming students logged-in ~4,000 log-ins/week; top 10 users: ~17
log-ins/week ~22 minutes/log-in 1,344 profiles posted; ~76.8% ~17,000 messages exchanged between students;
~9,600 chat sessions launched*
96.2% Windows; 2.7% Mac 92% IE; 7.2% Netscape
*reported over 8-week period
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VO: the Big Picture
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VO: the Big Picture
Initial mailing sent: 897 deposited students
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VO: the Big Picture
Course Selection and Placement Exams available
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VO: the Big Picture
Targeted E-mails begin with site hooks
Weeks 3 - 5
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VO: the Big Picture
Deposit deadline
Week 6
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VO: the Big Picture
Campus Resources section available
Weeks 7 - 9
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VO: the Big Picture
Continued Targeted E-mails with site hooks
Weeks 7 - 9
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VO: the Big Picture
Course Schedules available
Week 10
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VO: the Big Picture
Anticipation builds for Virtual Room; graduation
Weeks 11 & 12
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VO: the Big Picture
Virtual Room, Bookstore Express available
Week 13
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VO: the Big Picture
Usage levels out
Weeks 14 & 15
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VO: the Big Picture
On-campus Orientation materials available
Week 16
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VO: the Big Picture
Final Targeted E-mails w/ last minute information
Weeks 18 & 19
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VO: the Big Picture
Log-ins compared with student messages sent
VO: Lessons Learned,Challenges Faced, and the Rest of the Story Enterprise-wide collaboration and buy-in is most essential
success, and most challenging to achieve Content management will make or break you Personalization makes the difference Exercise constraint, and realize limitations (most likely not
technological) Always consider the audience and the hook Sustain, sustain, sustain Quality control must be a high priority, with constant
monitoring and evaluation Collect and analyze usage statistics and data continuously
to anticipate problems and identify trends Be prepared for the unexpected Once you start, it won’t stop Done well, this can be a market differentiator
VO: Encouraging Recognition
VO: Thank You Marcus P. Robinson
University of [email protected]
Brian A. YoungHobart and William Smith [email protected]
Copyright Marcus P. Robinson, 2001. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.