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Getting Started with Optimizely
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Transcript of Getting Started with Optimizely
![Page 1: Getting Started with Optimizely](https://reader034.fdocuments.in/reader034/viewer/2022042607/558fcba51a28abf8388b4693/html5/thumbnails/1.jpg)
Getting Started with
Happy New Year!
1.3.2012
Friday, January 4, 13
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The Value of A/B Testing➡ Make data-driven decisions
➡ Validate your hypothesis
➡ Create the best user experience possible
➡ Turn clicks into customers
Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKS
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The Story of Optimizely
Media
Button
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Demo Agenda‣ We’ll cover:
‣ Using the editor
‣ Creating tests
‣ Setting up goals
‣ Targeting and traffic allocation
‣ Implementing Optimizely
‣ Testing strategy
‣ Q&A
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Let’s Dive In➡ Quick Poll
➡ Have you built an experiment with Optimizely?
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Straight to the visual editor➡ Using the WYSIWYG editor
‣ Dashboard
‣ Text
‣ Image changes
‣ Rearrange or Move
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Moving on to goals➡ Track how your tests affect conversions
‣ Engagement
‣ Click
‣ Page view
‣ Custom
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Targeting Features➡ Involve specific pages/visitors in tests
‣ URL
‣ Location
‣ Browser
‣ New/returning
‣ Cookies
Version B
Version A
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Allocate di!erent tra"c size➡ Traffic allocation feature
‣ Test a percentage of visitors
‣ Push 100% of traffic to winning variations
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Implementation➡ A single line of code
‣ Copy and paste into your <head> tag
‣ Set it and forget it
‣ Single line of JavaScript unique to your account
‣ Hosted by global network
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Results Page➡ Reporting dashboard
‣ See how your variations performed
‣ We’ll show you which one is statistically significant
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Testing Strategy and Best Practices
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1. Treat website testing and optimization like a science: define a clear hypothesis
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2. Test low hanging fruit first – copy, imagery, forms
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3. Don’t be afraid to take chances.
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4. Talk with your team, help them understand the value of testing
I think this will increase revenue.
Let’s test it and find out!
A/B testing. Groovy!
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5. Always be testing
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Q&A
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Explore, converse, and test
‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com
‣ Converse with us, be our favorite @Optimizely
‣ Read and educate yourself @ support.optimizely.com
‣ Feel free to reach out to Shanann, [email protected] with any questions
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Happy Testing!
Friday, January 4, 13