Virtual / Augmented Reality & Interactive Screens - Revolt Breakfast Club
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Transcript of Virtual / Augmented Reality & Interactive Screens - Revolt Breakfast Club
REVOLTBREAKFASTCLUB
VIRTUALREALITY
01.WELCOME02.INTROTOVR/AR&INTERACTIVESCREEN03.CASES04.Q&A05.LIVEDEMO
00.AGENDA
01.
WELCOME
01.WELCOME
GUS MURRAY
MANAGING DIRECTOR, REVOLT
MADS TROELSGAARD
CEO, UNITY STUDIOS
01.WELCOME
STRATEGY + ANALYTICS
IDEAS THAT WORK
REVOLT
02.
VR/AR&INTERACTIVESCREENS
02.VR/AR&INTERACTIVESCREENS
WhatistheMatrix…?
02.VR/AR&INTERACTIVESCREENS
Luckily-we’renotquitethereyet
02.VR/AR&INTERACTIVESCREENS
VIRTUALREALITY
02.VR/AR&INTERACTIVESCREENS
2016–theyearofVirtualReality…again
02.VR/AR&INTERACTIVESCREENS
2016–theyearofVR
02.VR/AR&INTERACTIVESCREENS
Everyoneisonboard
02.VR/AR&INTERACTIVESCREENS
02.VR/AR&INTERACTIVESCREENS
VirtualRealityisontherise…
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
VirtualReality
2011/2012 2013 2014 20162012/2013
TrivisioHMD
(“RigofDeath”)
VRCAVE
OculusDK1&
“PrototypeHD215”
DK2,SamsungGearVR&Cardboard
HTCVive,OculusRift&SonyVR
02.VR/AR&INTERACTIVESCREENS
Thegear
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
VirtualRealitydigitizingtheworld
02.VR/AR&INTERACTIVESCREENS
VirtualReality–Digitizingtheworld
02.VR/AR&INTERACTIVESCREENS
AUGMENTEDREALITY
02.VR/AR&INTERACTIVESCREENS
AugmentedRealityaddsextradimensions
02.VR/AR&INTERACTIVESCREENS
AugmentedReality
02.VR/AR&INTERACTIVESCREENS
AugmentedReality
02.VR/AR&INTERACTIVESCREENS
AR&VR
02.VR/AR&INTERACTIVESCREENS
AugmentedReality&VirtualReality
02.VR/AR&INTERACTIVESCREENS
AugmentedReality&VirtualReality
02.VR/AR&INTERACTIVESCREENS
Thegear(AR)
02.VR/AR&INTERACTIVESCREENS
VirtualReality
02.VR/AR&INTERACTIVESCREENS
AugmentedReality
02.VR/AR&INTERACTIVESCREENS
AugmentedReality
02.VR/AR&INTERACTIVESCREENS
INTERACTIVESCREENS
02.VR/AR&INTERACTIVESCREENS
InteractiveScreens
02.VR/AR&INTERACTIVESCREENS
Experience&Feelings
02.VR/AR&INTERACTIVESCREENS
Let’screateabrighterfuturethantheMatrixpredicts
02.VR/AR&INTERACTIVESCREENS
Let’screateabrighterfuturethantheMatrixpredicts
Let’screateabrighterfuturethantheMatrixpredicts.
03.
CASES
03.CASES
MARKETINGMEETSTECHNOLGOY
03.CASES
Howtointegratevirtualrealityaspartofanoverallmarketingstrategy?
03.CASES
VRsolvesarealproblemforbrandsinaneraofattentiondeficit.
03. CASES
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE
NOVEL
03. CASES
Users wearing a headset are completely immersed in
the content meaning fewer distractions and more
attention on the message.
AWARENESS & ENGAGEMENT
IMMERSIVE
03. CASES
The intensity of a VR experience is greater than
traditional media generating strong emotions in its
users which are linked to real behaviour change.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
03. CASES
Our brains are built to remember events linked to locations, this means that
VR experiences have a longer trace in the
audience’s memory.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE
03. CASES
With high media and public interest in VR early
adopters can benefit from favourable media exposure.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE
NOVEL
03.CASES
DifferenttypesofVRContent.
03.CASES
COMPUTERGENERATED 360DEGREEVIDEO BLENDOF360+CG
03.CASES
Whataretheusecases?
LOCATION ACCESS TIME EDUCATION STORYTELLING
03.CASES
LOCATION
Thomas Cook’s Egyptian Experience.
Marriott’s Travel Brilliantly Experience.
Merrell #trailscape
03.CASES
ACCESS
Labster’s Virtual Science Lab
Patrón Tequila – Virtual Tour
SKODA – Car Configurator
eBay – Virtual Dept. Store
03.CASES
TIME
BBC Dinosaur Documentary
Volvo XC90 Car Launch
03.CASES
EDUCATION
Nat Geo – Step into the world of Nat Geo.
ATT Public Awareness
03.CASES
STORYTELLING
McDonalds Happy Goggles
Coca Cola VR Case
Samsung Bedtime Stories
03.CASES
“therecipe”
03.CASES
STRONGCREATIVE
CLEARMESSAGE
STORYTELLINGMEETSTECH
DISTRIBUTION
HIGHQUALITYVRHEADSET
MOBILEVR
2DVIDEO
PASSIVEOBSERVER
CONTROL
ACTIVEPARTICIPANT
03.OneMoreThing
APPS
GOOGLE CARDBOARD
VRSE
JAUNT VR
Anyquestions?
04.Q&A
Nowit’splaytime!
05.PLAYTIME