Virginia Federation of Chapters 2015 Chapter Training Public Relations Chair Gaston Gianni...

Virginia Federation of Chapters

2015 Chapter Training

Public Relations ChairGaston Gianni

NARFE-EMBRACING CHANGE

OVERVIEW


•Public Relations—ALL THINGS NARFE •VFC Public RelationsMatching Funds•Congressional Relations•Future of NARFE•Strategic Planning•Closing

WHAT IS PUBLIC RELATIONS?

"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics."

Everything you do or say is public relations!

ALL THINGS NARFE = Public Relations NARFE-EMBRACING CHANGE

ADVANCING NARFE

ADVANCING NARFE’S MISSION IN THE PUBLIC

SPREADING AWARENESS

INCREASING MEMBERSHIP

ENHANCING COMMUNICATIONS NARFE-EMBRACING CHANGE

TARGETING POTENTIAL MARKETS

One approach for all does not accomplish results

Different approaches are needed for each group

Active Employees are in the Electronic Age

How is your Web Site?

How involved are your members in community affairs?

What Goodwill are we accomplishing and does any one know about it?


VFC PR GOALS Establish Communications Network with Chapter

PR Chairs Identify Best Practices in other Federations Increase Use of Matching Funds Assist Chapters PR Chairs Determine where potential members live or work


MATCHING FUNDS

2014 Projects—8 7 Chapter 1 VFC Total Cost of Projects $9,900

NARFE HQ--$4,950VFC --$3,750Chapters--$600

Past Project Ranges--$100-$5,000


TYPES OF PROJECTS Booths at Health Fairs, Festivals & EXPOs Tables at Postmaster Conventions Pre Retirement Seminars Parade Float Various Newspaper Ads Recruiting Picnics PR Recruiting—Banners, Bags, Pens, Note

Pads, Tape Measurers


Matching Fund Guidance(Stretch your chapter funds)

On the VFC Web Site- WWW.VANARFE.ORG (Public Relations)

How to prepare requests What type of information is needed How to prepare Final Report Take pictures of event


How to be a PR Person?

1. Tell people you belong to NARFE

2. Invite Federal Employees and Retirees to join NARFE

3. Write a letter about NARFE issues to your local paper

4. Call or write your Senators and Congressman

5. Participate in local events as a NARFE Chapter NARFE-EMBRACING CHANGE

RESOURCES

NARFE Public Relations Handbook FH-9 (12/10)

Web Sites: www.narfe.org www.vanarfe.org

Protect America’s Heartbeat Tool Kit VFC PR Handbook (Under Construction) VFC PR Chair: [email protected] 703-508-4339


http://www.narfe.org/

http://www.vanarfe.org/

mailto:[email protected]

mailto:[email protected]

VFC CONGRESSIONAL RELATIONSVFC National Legislative Chair- Steve Ledford

Two Senator Liaisons: Senator Warner-Steve Ledford (Annandale 1159)Senator Kaine– Max Scruggs (Arlington 0007) 11 Congressional District Liaisons (one for each

District)

Chapter National Legislative Chair NARFE-EMBRACING CHANGE


Congressman VFC Liaison

Rep. Rob Wittman Gaston Gianni(Cong. Dist. 1) (Woodbridge Chapter 1270)

Rep. Edward Rigell Raymond Whipple(Cong. Dist. 2) (Peninsula Chapter 0682)

Rep. Robert Scott Shirley Driver-Kinchen(Cong. Dist. 3) (Monticello Chapter 2361)

Rep. Randy Forbes Dillard Horton(Cong. Dist. 4) Suffolk Chapter 1743)



Rep. Robert Hurt VACANT(Cong. Dist. 5)

Rep. Bob Goodlatte Edward Misker (Cong. Dist. 6) (Stauton-Waynesboror-Augusta

Chapter 0178)

Rep. David Brat Robert Zombron(Cong. Dist. 7) (Midlothian Chapter 2265)

Rep. Donald Beyer John Tolleris(Cong. Dist. 8) (Alexandria Chapter 0232)



Rep. Morgan Griffith Mary F. Kelley(Cong. Dist. 9) (Wilderness Trail Chapter 1837)

Rep. Barbara Comstock Jon P. Joyce(Cong. Dist. 10) (Winchester Chapter 0180)

Rep. Gerald Connolly Judy Thorne(Cong. Dist. 11) (Dulles Chapter 1241)

ROLE of a CDL

Develop NARFE information about Chapters and Leaders in the District

Establish relationship with Congressman by:1. Contacting District Office2. Contacting Congressman’s Scheduler3. Schedule periodic meetings with the

Congressman4. Attend functions in the DistrictCommunicate with Chapter Legislative Chairs


CHAPTER LEGISLATIVE CHAIR1. Coordinate with CDL2. Review NARFE GEMS & NARFE Magazine3. Keep Chapter members informed of Legislative

issues4. Alert Chapter Members when key issues are up

for vote5. Encourage Chapter members to contact their

Congressman and Senators


STRATEGIC PLAN--QUICK LOOK FUTURE OF NARFE REPORT-2014 Strategic Planning approved at 2014 convention Strategic Planning link on NARFE web site Strategic Planning Committee-1 rep from each

NARFE Region Gaston Gianni Region X Rep. Committee has been meeting since April Will make recommendations that will form the

basis for Strategic Planning Committee to draft a NARFE Strategic Plan

F


ISSUES/GOALS

Transform governance to be more efficient, effective, agile, consistent and accountable

Establish a consistent brand to increase awareness, eliminate confusion and convey the value of NARFE

Stabilize and grow membership to support effective advocacy and to deliver financial stability


SPC ASKED TO STUDY Board of Directors Structure

BOD function as policy makers

BOD set annual dues

Federation/State advocacy structure

Federation funds

Congressional District Leaders

Optional local chapter membership NARFE-EMBRACING CHANGE

SPC ASKED TO STUDY (Continued) NARFE member as Congressional District Action

Teams

Electronic meetings

Quorum Requirements

One member one vote

Unified dues (Items in Red not addressed by SPC)


Areas for Improvement1. Board of Directors—Make up, authority and

responsibilities2. Executive Director3. Non-Mandatory Chapter Membership4. One member one vote5. Federation Structure 6. Federation Funds7. Congressional District Liaisons


CLOSING THOUGHTS The VFC is here to help Exchange of ideas and practices can be helpful The old way may not be the right way for today The Future of NARFE Project-Long term Vision If NARFE is to survive and be effective we need

to change and have more members Marketing and PR can lead the way QUESTIONS?


Virginia Federation of Chapters 2015 Chapter Training Public Relations Chair Gaston Gianni...

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