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Transcript of Viral Video
![Page 1: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/1.jpg)
Video: Creating the Viral Effect
Colin Watkins, Digital Communications Manager, Channel 4
![Page 2: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/2.jpg)
Agenda
The key components of a viral video
The ‘potential’ for the brand
Does it engage the right audience?
![Page 3: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/3.jpg)
What is a ‘viral’ video?
User generated content
Commissioned content
Mash-ups
![Page 4: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/4.jpg)
Fenton
![Page 5: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/5.jpg)
Old Spice
![Page 6: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/6.jpg)
Songify
![Page 7: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/7.jpg)
What makes a viral?
![Page 8: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/8.jpg)
Key Components
The right message
The right messenger
The right environment
![Page 9: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/9.jpg)
Fenton The Poke
![Page 10: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/10.jpg)
Fenton Football
![Page 11: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/11.jpg)
Potential for the brandAwareness
Zeitgeist
Innovation
Brings in a new audience
Reputation
![Page 12: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/12.jpg)
Fenton T-Mobile
![Page 13: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/13.jpg)
Danny
![Page 14: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/14.jpg)
The Sun
![Page 15: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/15.jpg)
Sesame Street
![Page 16: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/16.jpg)
Senator Freilich
![Page 17: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/17.jpg)
Creativity
Time
SpeedTargets
Luck
What is involved
![Page 18: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/18.jpg)
Kit Kat
![Page 19: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/19.jpg)
VW Bomber
![Page 20: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/20.jpg)
So what have Channel 4 been doing?
![Page 21: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/21.jpg)
Syria’s Torture Machine
![Page 22: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/22.jpg)
Gordon Ramsay
![Page 23: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/23.jpg)
E4
![Page 24: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/24.jpg)
Black Mirror
![Page 25: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/25.jpg)
Black Mirror
![Page 26: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/26.jpg)
![Page 27: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/27.jpg)
![Page 28: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/28.jpg)
Does it work? Is there ROI?
In short, yes… If you get it right.
But, it all depends on the content…
And getting it to the right people…
At the right time…
Nothing can be guaranteed…
![Page 29: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/29.jpg)
Conclusions
Learn from others
Content is key
Give it to the right people
Experiment and have fun
Don’t be afraid to fail
![Page 30: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/30.jpg)
Questions?@Colinko
![Page 31: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/31.jpg)
Chuck Testa
![Page 32: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/32.jpg)
Marty Broekman
![Page 33: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/33.jpg)
New Old Spice
![Page 34: Viral Video](https://reader030.fdocuments.in/reader030/viewer/2022032505/55c69e5fbb61eb8a258b45b8/html5/thumbnails/34.jpg)
Viral Video Chart http://viralvideochart.unrulymedia.com/chart_keyword/UK_Ads_Chart?interval=year
MemeMachine blog http://mememachine.viralvideochart.com/
DC Shoeshttp://www.youtube.com/watch?v=btViXvIDsi0&feature=player_embedded
MemeMachine blog
http://mememachine.viralvideochart.com/
Conclusions