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Transcript of Video viral
Video Virals
Date: July 2012
Companies that don’t understand digital
communities will die….
Source:hagel
Your customers have changed
Source:the economist
Native or Immigrant ?
Source:the economist
70
50
30
20
10
45-66
Baby Boomers’46-’66
66-45
Baby Boomers’46-’65
45-33
Gen X’66-’76
33-16
Gen Y’77-’94
15-0
Gen Z’95-’2012
Age in 2010
Natives
Immigrants
“millennials”
Digital Natives
– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.
– Do you recognise anyone?
Digital Immigrants
– Avoiders– Reluctant adopters.– Eager adopters.
– Do you recognise anyone?
According to the 2011 Social TV Trends Report, 43% of UK adults have commented or discussed a TV show with people based elsewhere –
48
3bn
Small % go viral
Common themes– Opinion leaders or tasters– Communities– Unexpectedness
Opinion Leaders or Tasters
shift in culture, communication
and values - participation
What is important is the natives
“get it”
becomes part of sub culture, we don’t just enjoy we
participate
Unexpectedness – driven by an individual or group of
“tastemakers”.
• What does it all mean
• Tastemakers
• Communities – participation
• Unexpectedness
• New type of culture
• New type of media – everyone has access and involvement - prosumers
Your Online Value Proposition• Tempt customers by offering channel choice and
something they cant get elsewhere.• Use the 6 C’s to define your OVP
– Content– Customization– Community– Convenience– Choice– Cost reduction
What Can You Do?
• Quick Wins– Set up your own YouTube channel.– Find the influencers in your market.– Use keywords in YouTube.– Start using social to monitor your industry.– Competitor review
• [email protected]• [email protected] •www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys• skype – sharpmonkeys• phone – 01684 575255 / 07962188183
Contact: