VINYL REVIVAL

REVOLUTIONIZING THE RECORD PLAYER

Transformation of Desktop Computers

What about Vinyl Records?

Problem Definition

Record players are damaging the record Non-robust interior components Play & display the vinyl

Vertically Mounted Calibration issues Motor issues

Market Research: Customer

A new young subculture of vinyl collectors 18-30 year olds Alternative/Indy Rock Scene Online Music Communities Proud of their Vinyl Collections

Community Interest

Market Research: Benchmarks

Technics SL 1200 Price: $600-$2200 Longevity in the market “Gold Standard” by Vinyl Community

Ion’s Vertical Vinyl Vertically mounted Overall Design Price: $60-$130

The ELP Laser Record Player Laser record player Price: $16,000 - $20,000

5 Areas of Focus

Speaker Internal, External Wired,

Bluetooth, Other Motor Configuration

Direct Drive, Belt Driven, Gear Ratios

Power Source Battery, Plug-in, Solar,

Rechargeable Batteries Needle

Steel, Osmium, Sapphire, Diamond

Cartridge Support Track, Arm, Laser, Combo

Initial Concept Ideas

Minimal Track VersionWired Arm Version with Gears

P-Diagram

P-Diagram: Record Player

Signal:o Mass of playero Electrical energy to

power motoro Vibrations through

needle from vinyl record

Response:o High quality

soundo No Statico Consistencyo Correct Pitcho No Skipping

o Quality customer experienceo Attractive

appearanceo Ease of use

o Safe designo Manufacturable

Noise:o External vibrationso External forces

o Leaning on record player

o Bumping record playero Record Qualityo External signal disruptions

o Strong magnetso Power lines

o Quality of speakerso Strength of wall/hanging

surfaceo Strength of individual

hanging the playero Variations in purchased

parts

Visual Concept Design Overview

Track Design

Bluetooth

Rechargeable Battery

Durable Wooden

Housing

CAD Drawings

Points of Difference- Uses Linear Tracking Arm- Uses servo motor for

precise control- Displays ~80% of record

Linear Tracking Arm- Uses two 6 mm linear

bearings to support needle apparatus to track with low friction

Screws not shown for visual clarity in assembly

A Better Look

- Platter and Platter lock are secured by ¼” by ½” magnets

- Hinge places linear arm for playback

- Linear arm secured to hinge

A Closer Look at the Track

Top Rail will use Wire LoopWires run out of Needle Mount

Electronic Design

• No external wires • Bluetooth• Rechargeable Battery

• Micro-controller• Back lighting• LED Lights

Points of Differentiation

Manufacturing

Final Prototype

Arm Test: Ability to

move laterally Result: Successful

Wall Mounting Test: Hanging the

record player Result: Successful

Prototype Testing Results

Electronic Testing Test: Circuit gets

power from battery Result: Successful

Test: Motor rotation Result: Successful

Test: Bluetooth Result: Successful

Final TestingAll components function together on the wall

Result: Motor causing sound quality fluctuations

Final Design vs. Prototype

Plastic for the arm Reduce weight Molded

Housing Better/cleaner looking wood

Individual locations for all buttons

Extended testing of the product Brushless DC Motor

Quieter Better Quality Sensors

Plastic and Metal arm 3D Printed

Housing Made of plywood

One hole for all buttons Tested main components for

functionality Low quality of sound

Servo Motor Loud Consistency based on torque

Final Design Prototype

Innovation & Marketability

New Technology Bluetooth, rechargeable

batteries, and Arduino controllers

Innovation The tracking arm

Aesthetics of the Record Player

Increase in sales of Vinyl The “Hipster” customer

niche

QUESTIONS?

REVOLUTIONIZING THE RECORD PLAYER

Electronic Testing

Return on Investment

Current Record Player Sales per year: 104,000-115,000 Target: 2-5% of market

Units per year: 2,080-5,750 Our Price: $300 One time cost

$96,000 without Property $296,000 with Property

Per unit cost: $240 Manufacturing cost (Man hours): $30/hr including benefits

Mark-up: 30% Breakeven

1 year without Property 2.5 Years with Property

Interest from investors Kick Starter

Recent Turntable funding = $233,940 All Analog