BODEGAS VIÑAS DE ORO

PISCO SPIRIT

BRAND STRATEGY

We want consumers to perceive Viñas de Oro as the best premium brand and the brand reflects your good taste, which is produced from 100% grapes and is Peruvian Pisco. They use it on special occasions when it is important to show their status over others. They use it at home with friends, as an appetizer before a meal, feeling pleasure and creating a comfortable and relaxing environment to give them a great reward. Viñas de Oro gave them a special present and recommend a try. For them is seen as a symbol of progress, tendency, modernity and status.

MARKET ANALYSIS

Market

Viñas de Oro Pisco is competing in the premium segment of the spirits, competes with whiskey and wine consumption situations and the ways by Vodka consumption in Cocktails

Consumer Behaviour and Market Entry Strategy

When to Drink: Special Occasions, Lunch, Dining Out, and Dinner parties. With Whom to Drink: Friend, family, Work colleagues and partnersWhere to Drink : Restaurants, Bar, Lounges, At home, Friend HouseHow can you drink it : Pure, Cocktails such Cranberry Pisco and further recommendations

TARGET CONSUMER

TARGET CONSUMER

Consumer age between 25 and 60 years old

Consumer loves the social life, being with friends and going out to parties and public places (restaurants, bars and discos), enjoy going out to eat a lot with friends from work and / or partners. Its success is reflected in its economic achievements.

Enjoy sports, especially the expensive and exclusive sports (Golf, Horse Riding, Tennis, Polo, etc) but also admires and / or sports unconventional fashion that make them feel "cool" (surf, mountain bike , mountaineering, motor sports). Consumer likes to take time to relax, drink with friends, socialize, like the cultural and enjoy weekend out with family or friends.

Consumer needs to be recognized for their successes and be respected for his social circle. He likes to feel sure of himself, looking for comfort and relaxation in your life and enjoy. They are open to trying new brands and see any added value.

Consumer like sports, specially Cricket, Polo, Rugby, and Football, Read Newspaper and Journals. It is accessible all the time with Mobile Internet , Laptop, and home connection. Word of Mouth is very important.

Try to select all the information accessible to them. He likes to learn new things and share

them with friends.

BRAND VISION

Brand Ideology

Heritage, Prestige, Elegance Modern

Vision & Mission

Bodegas Viñas de Oro is dedicated to create the best Pisco in Peru. Our main motivation is our desire to contribute in a domestic market development which can expand abroad; here our Pisco selection will outstand because of its variety and exquisite quality.

Brand Value

Show your good taste

Description of consumer experience

Viñas de Oro will deliver elegance, pleasure in different occasions.

OUR PRODUCTS

PISCO MOSTO VERDE

PISCO PREMIUM

INTERNATIONAL AWARDS

CONCOURS MONDIAL DE BRUXELLES•Great Gold Medal 2008 – Pisco Mosto Verde Torontel•Great Gold Medal 2008 – Pisco Italia•Great Gold Medal 2006 – Pisco Mosto Verde Italia•Gold Medal 2008 – Pisco Albilla•Silver Medal 2007 – Pisco Quebranta

CONCOURS VINALIES INTERNATIONALES – FRANCIA•Silver Medal 2007 – Pisco Italia•Silver Medal 2007 – Pisco Quebranta

BEVERAGE TESTING INSTITUTE – CHICAGO•Gold Medal 2005 – Pisco Italia•Silver Medal 2005 – Pisco Acholado•Bronze Medal 2005 – Pisco Quebranta•Gold Medal 2006 – Pisco Italia •Silver Medal 2006 – Pisco Acholado•Silver Medal 2006 – Pisco Mosto Verde Italia•Silver Medal 2006 – Pisco Ku•Silver Medal 2006 – Pisco Quebranta

FOR MORE INFORMATION, ENTER TO

WWW.VINASDEORO.COM.PE