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SUBMITTED TO:- SUBMITTED BY:-Management Department KritikaSharma(BBA)

Shubham Bohara(MBA) NikitaGupta (MBA)

A Management Assignment ON

Village serveOf

“Deoli”Business Plan

Of

KSN Sweets

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Introduction to the study

This project includes the survey of the village named Deoli . This project is made by 3 students of Career Point University of Management Department of 2nd semester named as Kritika Sharma(BBA), Nikita Gupta(MBA) and Shubham Bohara(MBA) . This project includes the survey as well as drafting of the Business Plan according to the resources available in the village and also by using the human resources of the village, if possible. Survey of village includes to check the geographical area of the village and location which is more suitable and beneficial for the business, checks the total population of village in sex ratio too which is the important detailed information for the business in future prospect, checks the literacy rate .

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Location & demographics of the village

Deoli is a panchayat located in the state of Kota , Rajasthan near the Kaithoon town, under the Kota district state of Rajasthan. Deoli is on the Kaithoon road, 20 kilometers far from Kethune. The district is located eastern part of Rajasthan state. The nearest city is Kota which is 35 kilo meters far from Deoli. It takes about 1 hour to reach Deoli from the Chhawani road.Deoli comprises the area 1025.55 hectares with the population of 7850 in total. The sex ratio is male is 4355 and female is 3495.Total number of household is 500 to 540. There are total 500 approx buffaloes and 300 cows and cattles are available. Deoli is under the Sangod – Kota – Inter panchayat , which is under the Kota – zilla panchayat . The local name of this panchayat is Devli and Indian Government reference number (code) is 36260.

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The economic profile of the village Deoli is famous for its bus stand Papdi, Garlic and agriculture. In Deoli

different types of crops like wheat , rice , jowar , makka , chanaa ,dhania and sarso etc. are cultivated in different – different seasons like in Rainy season , the large quantity of Soyabean and Rice is produced and in Winter season , the large of Wheat is produced.

• Annual income :- The annual income generated by different – different sources like agriculture irrigation and farming , teaching in schools from education areas , by opening business on small scale and their elder ones is approximately of Rs 2 Crores .

• Population :- Deoli has a total population of 7850 people. There are about 525 houses in Deoli village. Kaithoon is the nearest town to Deoli which is approximately 20km away.

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Culture

In Deoli most of the Brahmins are lived and they are usually Hindu. This village is basically belongs from the Hadoti area. In this area people usually speak Rajasthani Language .Basically there attire is the rajasthani. The men living in this area usually wear dhoti kurta as well as pagdi or saafa and the women living in this area usually wear ghagra choli. Some of them follow old Rajasthan tradition, woman’s wearing lehenga choli and covering head with chunari. People of Deoli speaks Hindi and Hadoti which is the local language and some of them don’t follow the old tradition one of the reason can be the religion is different of those people.

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Resources available in the village

The speciality of this village is that it is rich in Rice and Soyabean in Rainy Season . The crops grown are Wheat , Sarso , dhania , chana (which also produces Besan ) and Garlic . There are also 500 buffaloes and 300 cows are available in this village. Among from all these areas the Papdi and Garlic of Deoli is quite very famous.

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Infrastructure facilities

• There are no proper roads available. There are kuccha roads available which are not cleaned on the daily basis.

• In Deoli , education facility is also available and no college is available inside the premises of village, medical facility is also available but only primary health facility, drinking water facility is also available but no tap water is there, mini banks is available and only agriculture credit societies is there, there is good power supply and available for almost all usage, transportation and communication facility is too available. There are only 4 schools available from which 2 are private and 2 government in which one is for the boys and other will be for the girls. There are only 2 hospitals available in the village .

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Administrative Structure

• Rajasthan (State)• Kota (District)• Sangod (Tehsil)• Deoli (Village) 7 Ward Member• Gram Panchayat 13 Ward Member • Sarpanch – Mr.Rameshwar Prasad Suman• BDO (Block Development Officer) - Mr. Arjun Meena• Gram Sevak – Mr. Harish Prajapati• Gram Sahayak – Mr.Chheetarlal Jain • Accountant Officer – Mr. Adharsh Mathur• Engineer – Mr. Mahesh Suman• Doctor – Dr. Satyakant Upadhyay

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Introduction of a sweet

Basically, a sweet is from the Indian sub continent, usually prepared in a thick, semi soft pieces. Most popular used ingredients are khoa, sugar and traditional flavouring, including cardamom seeds, pistachio nuts and saffron. The colour varies from a creamy white to a caramel colour. Pedas originated in the city of Mathura in present – day Uttar Pradesh. In the Victorian era of mass production made sweets cheaper. The Victorians also invented new sweets. People have always liked eating sweet food. The earliest sweet was one of course, honey which people have eaten since pre- historic times.

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Parent Company KSN Sweets Category Sweet products and namkeens

on the occasion basis

Sector Food items Tagline / Slogan EK BAAR KHAOGE TO

BAAR BAAR AOGE or SAB KHAATE HAIN

USP Good quality , fresh , hygienic , and tasty Indian sweets and the usage of new modern and upgraded technology

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Production Process of a Product

• Production Process of a Gulab Jamun• First stir the sugar, water, cardamom powder and saffron in a pan and keep

it on fire . Ihave kept the cardamoms peels and these can be thrown away when serving the gulab jamuns.

• Gently bring to a boil and continue to stir occasionally.• Make the thick syrup and switch off the fire much before the sugar solution

reaches a one thread consistency. On cooling, if the sugar syrup crystallizes , then just add 2 to 3 tbsp water and warm the syrup again. It will again return to a liquid state.

• When the gulab jamuns are evenly golden and browned, remove from the slotted spoon and add them directly into the sugar syrup .

• Gulab jamuns can be served warm or cold. If they are at room temperature, then warm in the microwave and serve the gulab jamun .

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4 P’s

• Product:-KSN Sweets is involved in the manufacturing and supplying of sweets from one to another place. Different – different types of sweets are available at the lower and reasonable prices which contain the pure, hygienic and tasty material for the manufacturing of the sweets. It includes sweets like Gulab Jamun , Bengali Rasgulla , Maawa (khoya) Peda , Cham Cham and Bengali Mithai , Rabdi etc.

• Price:-The price of Gulab Jamun is Rs.200 per kg, Bengali Rasgulla is Rs.220 per kg , Cham Cham is Rs. 180 and Peda is Rs.150.

• Promotion:-Adopt small ways like newspaper and radio , local news channel , FM radio which graph more peoples and in small town there are less number of televisions connections .

• Place:-It is a small scale industry, so firstly it target nearby places of Deoli, to market and sell its product. The places includes town, city and near villages. Places included Kota, Kaithoon etc.

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PEST Analysis• Political Environment The political condition is in favour, as in the village the Panchayat Raj

works and it is helpful because it generates or increases the employment rate and generate the income flow and leads to development of the village and near village in future aspect. There should be the stability of government, peace in the country, specific attitude of business towards the business and the government policies.

• Economic Environment The economic condition of the place is not good in accordance to the

facility but it provide the better cheaper labour and good quality raw material at that place only.

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• Social Environment The society is to in favour as it somewhere leads to development of the

village and generate the income and economic growth of that area grows. We are doing the business also in order to do social welfare of the society by providing the best quality product at a very reasonable prices.

• Technology Environment The technology used by us is innovative as well as some other

developments are also made and new and modern upgraded to produce the product in a very good quality. It uses the automatic machine by that the work of labour reduces and employed less number of employ which reduces the cost. Technology is latest and suitable for small scale business which is small and take less space .

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STP

• Segmentation Generally the segmentation means the categorisation of our product into

different – different parts on the various basis like:-• Income basis• Age basis• Occasion basis

• Targeting As discussed above, we are going to target all categories of the customers

i.e., lower , middle and upper middle caste people . We are not going to target the people of not only the Deoli region but also nearby villages, cities and towns.

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• Positioning KSN Sweets is including favourable price , promotion is done by different

ways but it seem it cannot become costlier and it is distributed through the indirect channel of distributions.

Segment People who like Indian sweets , namkeens and other traditional items on the basis of income , age and occasion basis, Quality- The Product may be manufactured as per ‘AGMARK’ Specification.

Target Group Middle, upper middle and lower class and other urban families

Positioning Indian sweets and snacks manufacturers as an alternate to western fast foods

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Sales Strategy

1. Define your target market 2. Determine the outreach 3. Know your questions 4. Deliver and build 5. Monitor• How did it go?• What didn’t work?• Did I hit my numbers?

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SWOT Analysis• Strength:-• Trusted brand for its quality, hygiene and taste.• Strong distribution network by making the products through the

availability within the villages and other cities.• Innovation through use of technology in packaging and manufacturing .• Reasonable and affordable prices.

• Weakness:- • Strong competition from the unorganized sector .• More focus is on rural area.

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• Opportunities:- • Launching products for health conscious people like sugar free sweets with

low trans- fat.• Advertise itself on various platforms.• Large number of unemployed labour is available within the village

premises.

• Threats:-• Health consciousness amongst people.• Inflation causing people to avoid unnecessary expenditure.• Global economic instability and recession

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Competitor Analysis

Competitors of KSN Sweets are • Bikaner sweets• Jodhpur sweets• S.S. Dairy All these are the major competitor of the KSN Sweets which takes or share

the market share of the sweet business.

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Customer Profile KSN Sweets is the small scale industry so it target lower as well as middle

and upper middle profile people later or sooner when company starts making image in the eyes of people and the business starts growing to higher level then it starts target the high profile people.

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Conclusion The basic purpose of doing this sweets business within the village

boundaries is that in this village large no. of population is unemployed . So thus , to reduce unemployment we had started our business is there . And the other reason is that in this village the availability of milk in high quantity is there as we know that the cows and buffaloes are present in a very large number. So that the carrying the cost of milk is very less. After analyzing every aspect and according to survey too it is concluded that wheat and milk is produced in the 95% houses of Deoli. In every house wheat is commonly cropped. And wheat and milk is easily available and in better cost. And as in India wheat is used in each house twice or thrice a day in different-different ways .So according to this small scale Sweet is the business idea which is introduced or labelled in the package as KSN Sweets.

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Distribution Channels

Manufacturer Agent

Wholesaler

Retailer Customer

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Advertising / Promotion• Adopted few ways like newspaper, local news channel FM radio. For more

better advertisement we use banners and pamphlets posted in near city .

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Future Plans / Strategies • Converting small scale industries to large scale industries so that it grow

and make more profit. Diversification and growth of the business should be done.

• To bring the product in best packaging which is PET Poly, which keeps the product fresh.

• Betterment of CC roads should also be there so that the transportation vehicle can take less time in carrying.

• More schools and colleges should be made.• Infrastructure facilities should be increased.• Water Coolers should be kept in every colony.• Use of modern technology for manufacturing and farming.• Road light facility for each and every colony.• Water tanks should be cleaned.

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Suggestion and Recommendation

• The banking facility must enhance in the Deoli by the government so that peoples can take participate and get more aware about the banking facility.

• There should be more stores so that people can live comfortably.• There must be medical facility available so that in emergency people have

not to rush.

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Capital Requirement S.NO. EXPENSES AMOUNT1. Machines 3,50,0002. Infrastructure 10,00,0003. Ghee 35,0004. Dry fruits 10,0005. Sugar 8,0006. Milk 30,0007. Other raw material 15,0008. Labour wages 12,00,009. Transportation cost 24,00010. Holding cost 15,00011. Packaging cost 20,00012. Other cost 35,00013. TOTAL 16,62,000

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Link

https://www.youtube.com/watch?v=-CA8M75R3vk

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Thank You