A SURVEY REPORTON

“VILLAGE”

SUBMITTED TO:-

BUSINESSPLANBUSINES

S PLAN

MANAGEMENT DEPARTMENT, CPU

SUBMITTED BY:-

ABHISHEK GOYAL (BBA)4thSEM.SHALLY SINGH(MBA)4thSEM.SHILPI GOYAL(MBA)4th SEM.

AND

CONTENT

CONTENTINTRODUCTION

TO THE STUDY

GEOGRAPHICAL LOCATION AND DEMOGRAPHICS OF THE VILLAGES

DESCRIPTION OF

THE ECONOMIC PROFILE OF THE VILLAGE

CULTURAL ANALYSIS OF THE VILLAGE

LAND LAWS IMPLEMENTED IN THE VILLAGEADMINISTRATIVE

STRUCTURE

INFRASTRUCTURAL FACILITIES

ANALYSIS AND INTERPRETATION

CONCLUSION

PRODUCT/SERVICE INTRODUCTION

PRODUCTION PROCESS

THE MARKET

MARKET ANALYSIS (4P’S, STP)

CUSTOMER PROFILE

SALES STRATEGY

DISTRIBUTION CHANNELSADVERTISING PROMOTIONCOMPETITOR ANALYSISENVIORNMENT ANALYSIS (SWOT, PEST)CAPITAL REQUIRMENT

FUTURE PLANS

SUGGESTIONS AND RECOMENDATION

INTRODUCTIONINTRODUCTIONAs a part of lead work module of village study segment, we conducted a survey of village “ARANDKHERA” in “Ladpura” block, Kota, (RAJ.).We had the opportunity to get close the observe the various form of the interventions and interactions taking place with in the village and understand the impact of such intervention on the lives of the people of the village.

GEOGRAPHICAL LOCATION

GEOGRAPHICAL LOCATION

ARANDKHERA

Our Destination

Kota-Bapawar Road

DEMOGRAPHICS OF THE VILLAGE

DEMOGRAPHICS OF THE VILLAGE

Particulars Total Male Female

Total No. of Houses 553 - -

Population 3,076 1,582 1,494

Child(0-6) 433 209 224

Schedule Caste 649 344 305

Schedule Tribe 447 236 211

Literacy 72.15% 85.29% 57.95%

Total Workers 1,562 842 720

Main Worker 782 0 0

Marginal Worker 780 146 634

In “Arandkhera” village out of total population 1562 were engaged in work activities. 50.06% of workers describe their work as main work (employment or earning more than 6 months) while 49.94% were involved in marginal activity providing livelihood for less than 6 months. Of 1562 workers engaged in main work, 400 were cultivators (owner or co-owner) while 288 were agricultural laborer.

THE ECONOMIC PROFILE OF THE

VILLAGE

THE ECONOMIC PROFILE OF THE

VILLAGE

CULTURAL ANALYSIS OF THE VILLAGE

CULTURAL ANALYSIS OF THE VILLAGE

In “Arandkhera” there are most ly Hindu and the village basically follow Hadoti traditions. People usually speak hadoti and Hindi . They wear normal clothes ,Men wears pant-shirt and women wears lehnga-choli and saree.

The land laws which is implemented in “Arandkhera” are same as Rajasthan.

In “Arandkhera” 60% of houses are of mud and bricks where as 40% houses are well cemented and strong.

Government schemes had also provided them houses.

LAND LAWS IMPLEMENTED IN

VILLAGE

LAND LAWS IMPLEMENTED IN

VILLAGE

ADMINISTRATIVE STRUCTURE OF

VILLAGE

ADMINISTRATIVE STRUCTURE OF

VILLAGESARPANCH

UPA-SARPANCH

VIDHAYAK SECRETARY

G.P./ KARMEE

INFRASTRUCTURAL FACILITIES

INFRASTRUCTURAL FACILITIES

Roads – There are mostly kaccha road, only main is pucca.Transport – Bus, jeep, magic.School – 2 private and 2 government school.Hospital facility.Water cooler facility.Wi-Fi facility.Communication – mobile phones, e-mitra, post office.

After collecting all the data and interaction with the people of village it is analyze that “Arhandkhera” is good place for dairy business. Environment and resources are in the favorable condition.The resources like land, skilled and unskilled labour, cow, buffalo, etc. are easily available.

Dairy business will bring good income resource for village people and area development.

ANALYSIS AND INTERPRETATIONANALYSIS AND

INTERPRETATION

CONCLUSIONCONCLUSIONAfter analyzing everything, the present condition of village and availability of resources we are planning to start our own dairy for which we are going to use village people as labour and also going to take their cow, buffalos on lease by doing this we can provide income source to village people and also fulfill our business requirement.

PRODUCT INTRODUCTION

PRODUCT INTRODUCTION“Rishtey” (Ek nayi soch) is a revaluation which is

going to start to create awareness amongst farmer and provide them income resource.

Products:MilkGheeCheeseCondensed milkCurdLassee

And, many more products are going to add as company start growing.

PRODUCT PROCESSPRODUCT PROCESSMILK COLLECTION CYCLE

RAW RECEPTION DOCK

OPERATION

PACKAGING

MARKET ANALYSIS (4P’S)

MARKET ANALYSIS (4P’S)PRODUCT:- PRICE:-

“Rishtey” produce and sell milk and other product made of milk. It has to plan its product carefully so that the consumer get only good quality product.

The price of “Rishtey” products will be low as we are using low cost sales strategy. However, the price is inclusive of several elements like:Cost of milkLabour costProcessing costAdvertising costTransportation costSales promotion costTaxes, etc.

CONTD.

CONTD. PLACE:-PROMOTION:-

Place refers to marketing activities that make products available to consumers at the right time in a convenient location. Place refers as distribution channels. IT is the process of moving products from the producer the consumer.We will make product available at local shops and supply them to other cities also

Personal sellingPublic relationAdvertisingHoardingsPampletsSocial media

MARKET ANALYSIS (STP)

MARKET ANALYSIS (STP)Segmentation: Wide range of product categories

caters to consumers across all market segments. Segmentation is not as easy in curd and low fat products, due to mixed audiences, various culinary applications, eg. ghee, butter and cheese. “In India, the most used spread is ghee, then butter, cheese, low fat butter, margarine, cheese spread and mozzarella cheese.

Targeting : Changing retail environment. We are going to target every household because everyone uses milk in their daily life and we make our product available to them with good distributing strategy and also in low price with satisfied quality.

CONTD.

CONTD.

Positioning: There is a mass market players like Amul and Onest. “Rishtey” is going to offer good quality at very low price and also a wide range of products. we are aimed at mothers first as they are the house maker so we will stand on her expectation by identifying her needs and fulfilling them.

CUSTOMER PROFILECUSTOMER PROFILEWe observed that the people of the villages have the potential and skill to come up from poverty and misery but the most important thing they lack is information and knowledge about what is happening around the World. We saw that mere distribution of money by government and NGOs has degraded the communities’ value and generated a feeling of dependency. The households have very small amount of savings which is not enough for their risk mitigation.Others-Firstly understanding the behavior of consumers towards milk and its products and to understand the expectation of the customer which is going to help in

taking appropriate action by management. For this following parameters are taken into consideration :Gender, Age, Occupation, Income Size of the family.

SALES STRATEGYSALES STRATEGYUrban consumers of milk

Hotel/business consumption for milk and milk products

Milk cooperative

Private dairy

Urban dudhiya Private Trader

Farmers

DISTRIBUTION CHANNELS

DISTRIBUTION CHANNELSCOMPANY

WHOLESELLER

RETAILER

SHPKEEPER

CONSUMER

ADVERTISING PROMOTION

ADVERTISING PROMOTIONNewspaper

Pamphlets

Local channels

Hoardings

COMPANY

COMPETITOR ANALYSIS

COMPETITOR ANALYSISThere are several companies in the market who

are offering wide range of milk products like amul, onest, Britannia and nestle. They are adopting advanced good strategy day by day to lead the market .

ENVIRONMENTAL ANALYSIS

ENVIRONMENTAL ANALYSISSTRENGTHS:- WEAKNESSES:-

OPPORTUNITIES:- THREATS:-

New food brand high quality in low price.TQM will be followedProduct mixContributing for village development

Strong dependency on village for raw material.Risk for highly complex supply chain systemPerishable products

New brand in food and beverageUse village people to sell its product.Skilling labour for their future

Competitors –Nestle ,Britannia ,Amul and local players.Stiff competition.Developed trust of customers on other brands.Acceptance factor in customer.

CAPITAL REQUIREMENT

CAPITAL REQUIREMENTS.NO. DETAILS AMOUNT

1. LAND AND BUILDING 15,00,000

2.

3.

4. ADVERTISEMENT

MACHINERY

LABOUR

30,00,000

50,000

3,00,000

2,00,000OTHER EXPENSES5.

FUTURE PLANFUTURE PLANCompetitors –Nestle ,Britannia ,Amul and local players.Stiff competition.Developed trust of customers on other brands.Acceptance factor in customer.

SUGGESTIONSSUGGESTIONSThe condition of village houses should be improved.Roads need to look after for better transportation facility and comfort.Telling them the importance of cleanliness.Motivating them for education.Bringing more facilities of water and electricity.

BIBLIOGRAPHYBIBLIOGRAPHYhttp://www.census2011.co.in/data/village/102090-arand-khera-rajasthan.html.